Latest
issue
GET SPA BUSINESS
magazine
Yes! Send me the FREE digital editions of Spa Business and Spa Business insider magazines and the FREE weekly Spa Business and Spa Business insider ezines and breaking news alerts!
Not right now, thanksclose this window
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
Research
UK spa-goer insights

How are UK spa-goer outlooks and behaviours changing? The Good Spa Guide asks 8,000 consumers in order to find out


The Good Spa Guide (GSG), a publication and website which reviews and rates spas and treatments in the UK, has revealed the findings from its latest consumer survey called the State of Spa Report 2023.

Based on feedback from 8,827 respondents across the country (almost 90 per cent of whom were female), the survey highlights the behaviour and opinions of spa-goers.

What matters most?
So what attracts people in the UK to spas in the first place? When booking a spa, thermal rooms are deemed the most important factor (58 per cent), followed by the right treatment selection (13 per cent), relaxation rooms (10 per cent), outdoor spa space (10 per cent) and a pool (6 per cent).

Forty-five per cent of people state they prefer to arrive at a time that suits them rather than have the spa dictate one, while 53 per cent say they’re happy for the spa to allocate it.

Wellness and sustainability
Across all age groups, the majority of consumers (47 per cent) indicated that wellness options – such as holistic treatments and mindfulness classes – aren’t a main priority when booking spa trips (see Graph 1). Only 4 per cent of respondents say they “wouldn’t book a spa unless there are wellness options”.

GSG asked people how much sustainability matters to them when booking time at a spa. Surprisingly, only 42 per cent say that it matters “a little - it’s nice to have but I don’t actively look at sustainability”. And a mere 5 per cent say it matters so much they “wouldn’t consider booking a spa unless it had great eco-credentials”.

Consumer confidence
Thirty per cent of respondents say they still consider COVID-19 safety measures when visiting a spa.

Encouragingly, more than two-thirds of people (70 per cent) are confident a spa will treat them well in any situation.

However, 18 per cent are worried about going to a spa because they don’t feel body confident. A further 9 per cent are concerned because of other reasons such as pregnancy, disabilities, cancer and major illness, as well as gender and sexuality.

At what cost?
Respondents were asked whether they would spend less, more or about the same when booking a spa day in the current economic climate (see Graph 2).

Sixty-eight per cent say they’d spend the same and 26 per cent say they’d spend less. Meanwhile, only 4 per cent say they’re not going to spas at the moment and the remaining 2 per cent say they would spend more.

GSG asked respondents the same question about a spa break and found a similar response. Nearly two-thirds (63 per cent) would spend the same on a spa break, 29 per cent say they’d spend less, 4 per cent say they’d spend more and 5 per cent say they’re not going to spas right now.

“The most surprising findings from this report come from the wellness and sustainability sections,” GSG director Caitlin Dalton tells Spa Business. “Both are key to the spa industry but aren’t so keenly felt by spa-goers with most consumers saying they’re nice to have, but not part of their booking decisions.”

She concludes: “However, it’s very heartening to hear in a time of financial instability that two-thirds of people still expect to pay the same or more for their spa time.”

Best of British
This year’s GSG Award winners, as voted for by more than 400,000 UK consumers, were revealed in July. Accolades went to the following facilities:

Best Destination Spa: Ragdale Hall Spa

Best Spa for Wellness: Champneys Tring

Best Spa for the Eco-conscious: Rudding Park Spa

Best Spa for a Countryside Getaway: Hoar Cross Hall

Best Spa Garden: Lodore Falls Hotel & Spa

Best Spa for Guest Experience: Serenity Spa at Seaham Hall

Best Hotel Spa: The Woodland Spa

Best Day Spa: Ribby Hall Village

Best City Spa: Hope Street Hotel Spa

Best Boutique Spa: Stanley House Hotel & Spa

photo: GSG

Caitlin Dalton, director, Good Spa Guide

Thermal facilities are the most important consideration when booking Credit: photo: Ragdale Hall
Rudding Park Spa was one of this year’s GSG Award winners Credit: photo: rudding park spa
Most consumers are looking to spend the same at spas Credit: photo: Lodore falls Hotel & Spa
FEATURED SUPPLIERS

Triple defence: Elemental Herbology's latest SPF shields against sun damage, blue light and pollution
Your skincare routine just got smarter thanks to Elemental Herbology’s latest product innovation, Smart Screen SPF50. [more...]

The sound of success: three ways music can boost spa revenue according to Myndstream’s Freddie Moross
At Myndstream, we understand the power of music elevates the spa experience. But did you know it can also be a powerful revenue generator? [more...]
+ More featured suppliers  
COMPANY PROFILES
Hydrafacial

Founded in 1997, Hydrafacial has grown to become one of the world’s leading skin health brands. [more...]
my Blend

my Blend launched in 2022. Operating our own Maison my Blend spa, we understand the needs of our par [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

18-22 May 2024

Eco Resort Network

The Ravenala Attitude Hotel, Mauritius
23-24 May 2024

European Health Prevention Day

Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
SPA BUSINESS
SPA OPPORTUNITIES
SPA BUSINESS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
Research
UK spa-goer insights

How are UK spa-goer outlooks and behaviours changing? The Good Spa Guide asks 8,000 consumers in order to find out


The Good Spa Guide (GSG), a publication and website which reviews and rates spas and treatments in the UK, has revealed the findings from its latest consumer survey called the State of Spa Report 2023.

Based on feedback from 8,827 respondents across the country (almost 90 per cent of whom were female), the survey highlights the behaviour and opinions of spa-goers.

What matters most?
So what attracts people in the UK to spas in the first place? When booking a spa, thermal rooms are deemed the most important factor (58 per cent), followed by the right treatment selection (13 per cent), relaxation rooms (10 per cent), outdoor spa space (10 per cent) and a pool (6 per cent).

Forty-five per cent of people state they prefer to arrive at a time that suits them rather than have the spa dictate one, while 53 per cent say they’re happy for the spa to allocate it.

Wellness and sustainability
Across all age groups, the majority of consumers (47 per cent) indicated that wellness options – such as holistic treatments and mindfulness classes – aren’t a main priority when booking spa trips (see Graph 1). Only 4 per cent of respondents say they “wouldn’t book a spa unless there are wellness options”.

GSG asked people how much sustainability matters to them when booking time at a spa. Surprisingly, only 42 per cent say that it matters “a little - it’s nice to have but I don’t actively look at sustainability”. And a mere 5 per cent say it matters so much they “wouldn’t consider booking a spa unless it had great eco-credentials”.

Consumer confidence
Thirty per cent of respondents say they still consider COVID-19 safety measures when visiting a spa.

Encouragingly, more than two-thirds of people (70 per cent) are confident a spa will treat them well in any situation.

However, 18 per cent are worried about going to a spa because they don’t feel body confident. A further 9 per cent are concerned because of other reasons such as pregnancy, disabilities, cancer and major illness, as well as gender and sexuality.

At what cost?
Respondents were asked whether they would spend less, more or about the same when booking a spa day in the current economic climate (see Graph 2).

Sixty-eight per cent say they’d spend the same and 26 per cent say they’d spend less. Meanwhile, only 4 per cent say they’re not going to spas at the moment and the remaining 2 per cent say they would spend more.

GSG asked respondents the same question about a spa break and found a similar response. Nearly two-thirds (63 per cent) would spend the same on a spa break, 29 per cent say they’d spend less, 4 per cent say they’d spend more and 5 per cent say they’re not going to spas right now.

“The most surprising findings from this report come from the wellness and sustainability sections,” GSG director Caitlin Dalton tells Spa Business. “Both are key to the spa industry but aren’t so keenly felt by spa-goers with most consumers saying they’re nice to have, but not part of their booking decisions.”

She concludes: “However, it’s very heartening to hear in a time of financial instability that two-thirds of people still expect to pay the same or more for their spa time.”

Best of British
This year’s GSG Award winners, as voted for by more than 400,000 UK consumers, were revealed in July. Accolades went to the following facilities:

Best Destination Spa: Ragdale Hall Spa

Best Spa for Wellness: Champneys Tring

Best Spa for the Eco-conscious: Rudding Park Spa

Best Spa for a Countryside Getaway: Hoar Cross Hall

Best Spa Garden: Lodore Falls Hotel & Spa

Best Spa for Guest Experience: Serenity Spa at Seaham Hall

Best Hotel Spa: The Woodland Spa

Best Day Spa: Ribby Hall Village

Best City Spa: Hope Street Hotel Spa

Best Boutique Spa: Stanley House Hotel & Spa

photo: GSG

Caitlin Dalton, director, Good Spa Guide

Thermal facilities are the most important consideration when booking Credit: photo: Ragdale Hall
Rudding Park Spa was one of this year’s GSG Award winners Credit: photo: rudding park spa
Most consumers are looking to spend the same at spas Credit: photo: Lodore falls Hotel & Spa
LATEST NEWS
QC New York to unveil 15,000sq ft multimillion-dollar expansion in July
QC New York, a luxury Italian day spa on Governors Island, will expand its offering this July by adding an extra 15,000sq ft of space. This new area will feature sensory saunas, waterfalls, a salt room, an ice room, a lavender room, a 142-seat bistro and a waterbed relaxation room.
Wellness real estate market booming – forecast to reach $913bn by 2028, reports GWI
The Global Wellness Institute (GWI) has released promising new research on the wellness real estate market at its third-annual Wellness Real Estate & Communities Symposium in Manhattan.
Banyan Group appoints Paul Hawco to spearhead wellness strategy
Paul Hawco, a seasoned figure in the international wellness industry, has assumed the role of executive director – integrated wellbeing at independent, hospitality group Banyan Group.
Ritz-Carlton Reynolds, Lake Oconee, unveils new-look lakeside destination spa
The Ritz-Carlton Reynolds, Lake Oconee in the southeastern US state of Georgia is celebrating a new milestone after unveiling its newly renovated 27,000sq ft destination spa.
Art-inspired urban spa to launch at stylish new London hotel, Art’otel London Hoxton
Art’otel, Radisson’s contemporary art-inspired lifestyle hotel brand, has strengthened its presence in London with a new hotel in Hoxton fusing art, design and hospitality.
Saga Holographic hits Kickstarter target to roll out holographic indoor bike
HoloBike, a holographic training bike that simulates trail rides in lifelike 3D, is aiming to push indoor cycling technology up a gear.
Exclusive: Yuki Kiyono goes behind the scenes of Aman’s social wellness brand Janu
Luxury hotel brand Aman, widely known for its strong spa focus, has just launched its much- talked-about sister brand Janu in Tokyo – complete with a 4,000sq m urban wellness retreat.
Equinox teams up with Dr Mark Hyman's Function Health to offer $40k annual healthspan programme
Equinox, has teamed up with health platform, Function Health, to offer 100 comprehensive laboratory tests, giving members vital insights into their internal health.
SHA Wellness shares vision for “world’s first healthy living island” in UAE
Spanish wellness brand SHA Wellness Clinic is busy preparing to bolster its wellness portfolio in 2026 with a hyper-exclusive island wellness enclave in AlJurf, UAE.
Breakers Hotel in Long Beach to relaunch as Fairmont property with tech-forward spa in 2024
The historic Breakers Hotel in Long Beach, California, is set to reopen in mid-2024 as a Fairmont Hotels & Resorts property after a significant restoration and redevelopment project.
Kempinski to make Vietnamese debut with riverside resort and spa designed by Kengo Kuma
High-end five-star hotel company Kempinski Hotels is making its mark in Vietnam with a luxury waterfront property overlooking the Saigon River.
Marriott to realise Ritz-Carlton Reserve at Trojena, the Mountains of Neom
Marriott International has signed a new deal with Neom to open a Ritz-Carlton Reserve property as part of Trojena, a brand new year-round mountain adventure destination in Saudi Arabia.
+ More news   
 
FEATURED SUPPLIERS

Triple defence: Elemental Herbology's latest SPF shields against sun damage, blue light and pollution
Your skincare routine just got smarter thanks to Elemental Herbology’s latest product innovation, Smart Screen SPF50. [more...]

The sound of success: three ways music can boost spa revenue according to Myndstream’s Freddie Moross
At Myndstream, we understand the power of music elevates the spa experience. But did you know it can also be a powerful revenue generator? [more...]
+ More featured suppliers  
COMPANY PROFILES
Hydrafacial

Founded in 1997, Hydrafacial has grown to become one of the world’s leading skin health brands. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

18-22 May 2024

Eco Resort Network

The Ravenala Attitude Hotel, Mauritius
23-24 May 2024

European Health Prevention Day

Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS