GET SPA BUSINESS
magazine
Yes! Send me the FREE digital editions of Spa Business and Spa Business insider magazines and the FREE weekly Spa Business and Spa Business insider ezines and breaking news alerts!
Not right now, thanksclose this window
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
Research
On the rebound – China's wellness tourists

Is your spa prepared for Chinese travellers as they return to the global stage? Fresh research from Finn Partners and CSG highlights the changing needs and behaviours of the world’s largest source of outbound tourists. Jenny Lo reports


Affluent Chinese travellers are eager and ready to see the world again. But after almost three years of living with rigid restrictions, what’s now influencing their preferences, concerns and purchases?

Before the pandemic, China was the world’s largest source of outbound tourists and by all indications, will continue to be a powerhouse in global tourism. As the country reopens its borders, the world is ramping up to welcome back Chinese tourists.

For this reason, global travel practice Finn Partners and marketing firm Consumer Search Group Research collaborated on a study designed to glean insights into today’s Chinese tourists. The report, called Outbound Rebound 2023: The Return of Chinese Travelers, was based on 2,000 respondents (see p119) and conducted hot on the heels of the Chinese government easing travel restrictions in January 2023 to better reflect sentiment and consumer insights.

Ready, set… spend
The pandemic has not dented the eagerness of affluent Chinese to travel, spend and enjoy life. Positive sentiment towards travel is not merely a function of pent-up demand but is backed by economic optimism. With borders open, wealthy Chinese people intend to boost their pre-pandemic pace of overseas travel though safety remains a top concern and will continue to influence destination choices.

Affluent Chinese travellers plan to increase spending by 15 per cent, with one in two choosing to stay in upscale or luxury hotels. They are also travelling more frequently (at an average of 5.9 trips) and indulging in longer vacations (an average of 8.7 days per trip).

This market is seeking slow, recuperative travel and wants to spend time basking in nature. Those with disposable income plan to travel like locals – immersing themselves in the local culture, going on more road trips and attending more events during future trips. An impressive 56 per cent are keen to incorporate wellness into their holidays.

Shift towards nature and wellness
Camping and outdoor activities have grown in popularity during the pandemic, reflecting a shift towards nature tourism. This trend is expected to stay and extend to outbound travel, with more than 60 per cent considering natural scenery as their first priority, especially among those aged 36 or above (69 per cent).

The majority of affluent Chinese travellers in the 26-35 age group are looking for more rejuvenation/wellness experiences in their next trip (65 per cent versus 56 per cent on average), while Gen Z are keen enthusiasts of entertainment/sports events (58 per cent versus 51 per cent), as well as outdoor sports and adventures (54 per cent) such as camping, hiking, cycling and skiing.

Hotel expectations
Hotel brands are becoming a deciding factor in destination choices, especially among younger travellers, who plan their vacations around locations where their favourite hotel brand has a property. But the basics are insufficient; they seek tasteful design and extensive room amenities. The expectation of the role of hotels has also expanded. Affluent Chinese travellers hope to socialise and meet new people in the hotels they stay in.

Most respondents are eager to go on the road, or up in the air, with 88 per cent of respondents saying they miss international leisure travel. This sentiment is dominant in the 26-35 age group. The desire to travel is not merely pent-up demand or so-called revenge travel. With 70 per cent of respondents very confident about the economy of China and 87 per cent saying they’re satisfied with life in general, there’s reason to believe that the increase in travel frequency, duration and related spending can be sustained.

Survey methodology

Outbound Rebound 2023: The Return of Chinese Travelers was based on 2,026 affluent Chinese travellers and conducted in January 2023. Among the respondents, 1,524 came from Tier 1, Tier 2 and Tier 3 cities across mainland China, while 502 affluent travellers in Hong Kong were also surveyed for contrast and comparison purposes.

photo: FINNPartners

Jenny Lo

Research was conducted hot on the heels of the Chinese government easing travel restrictions Credit: photo: shutterstock/Maridav
60 per cent of travellers say natural scenery is their first priority Credit: photo: shutterstock/Glowonconcept
Wellness is especially a priority for those aged 26-35 Credit: photo: shutterstock/Dasha Petrenko
FEATURED SUPPLIERS

Book4Time unveils enhanced day and resort pass functionality
With an increasing number of luxury hotels and resorts offering day and resort passes to drive staycation business, Book4Time, a leader in innovative spa and wellness solutions, is thrilled to announce the launch of Day & Resort Passes on its award-winning platform. [more...]

Natural Beauty Expo returns to London in April
Mark your calendars for the return of the highly anticipated Natural Beauty Expo at ExCeL, London, from 14-15 April. [more...]
+ More featured suppliers  
COMPANY PROFILES
Immunocologie® Skincare

As a cancer survivor, I started Immunocologie to promote skin health, and to do that, I made sure ev [more...]
WDT Werner Dosiertechnik GmbH & Co. KG

WDT develops and produces high quality control and dosing systems for swimming pools and hydrotherma [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

02-04 Mar 2024

World Spa & Wellness Conference

Excel exhibition and conference centre , London, United Kingdom
03-05 Mar 2024

IBS New York

Javits Convention Center, New York, United States
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
SPA BUSINESS
SPA OPPORTUNITIES
SPA BUSINESS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
Research
On the rebound – China's wellness tourists

Is your spa prepared for Chinese travellers as they return to the global stage? Fresh research from Finn Partners and CSG highlights the changing needs and behaviours of the world’s largest source of outbound tourists. Jenny Lo reports


Affluent Chinese travellers are eager and ready to see the world again. But after almost three years of living with rigid restrictions, what’s now influencing their preferences, concerns and purchases?

Before the pandemic, China was the world’s largest source of outbound tourists and by all indications, will continue to be a powerhouse in global tourism. As the country reopens its borders, the world is ramping up to welcome back Chinese tourists.

For this reason, global travel practice Finn Partners and marketing firm Consumer Search Group Research collaborated on a study designed to glean insights into today’s Chinese tourists. The report, called Outbound Rebound 2023: The Return of Chinese Travelers, was based on 2,000 respondents (see p119) and conducted hot on the heels of the Chinese government easing travel restrictions in January 2023 to better reflect sentiment and consumer insights.

Ready, set… spend
The pandemic has not dented the eagerness of affluent Chinese to travel, spend and enjoy life. Positive sentiment towards travel is not merely a function of pent-up demand but is backed by economic optimism. With borders open, wealthy Chinese people intend to boost their pre-pandemic pace of overseas travel though safety remains a top concern and will continue to influence destination choices.

Affluent Chinese travellers plan to increase spending by 15 per cent, with one in two choosing to stay in upscale or luxury hotels. They are also travelling more frequently (at an average of 5.9 trips) and indulging in longer vacations (an average of 8.7 days per trip).

This market is seeking slow, recuperative travel and wants to spend time basking in nature. Those with disposable income plan to travel like locals – immersing themselves in the local culture, going on more road trips and attending more events during future trips. An impressive 56 per cent are keen to incorporate wellness into their holidays.

Shift towards nature and wellness
Camping and outdoor activities have grown in popularity during the pandemic, reflecting a shift towards nature tourism. This trend is expected to stay and extend to outbound travel, with more than 60 per cent considering natural scenery as their first priority, especially among those aged 36 or above (69 per cent).

The majority of affluent Chinese travellers in the 26-35 age group are looking for more rejuvenation/wellness experiences in their next trip (65 per cent versus 56 per cent on average), while Gen Z are keen enthusiasts of entertainment/sports events (58 per cent versus 51 per cent), as well as outdoor sports and adventures (54 per cent) such as camping, hiking, cycling and skiing.

Hotel expectations
Hotel brands are becoming a deciding factor in destination choices, especially among younger travellers, who plan their vacations around locations where their favourite hotel brand has a property. But the basics are insufficient; they seek tasteful design and extensive room amenities. The expectation of the role of hotels has also expanded. Affluent Chinese travellers hope to socialise and meet new people in the hotels they stay in.

Most respondents are eager to go on the road, or up in the air, with 88 per cent of respondents saying they miss international leisure travel. This sentiment is dominant in the 26-35 age group. The desire to travel is not merely pent-up demand or so-called revenge travel. With 70 per cent of respondents very confident about the economy of China and 87 per cent saying they’re satisfied with life in general, there’s reason to believe that the increase in travel frequency, duration and related spending can be sustained.

Survey methodology

Outbound Rebound 2023: The Return of Chinese Travelers was based on 2,026 affluent Chinese travellers and conducted in January 2023. Among the respondents, 1,524 came from Tier 1, Tier 2 and Tier 3 cities across mainland China, while 502 affluent travellers in Hong Kong were also surveyed for contrast and comparison purposes.

photo: FINNPartners

Jenny Lo

Research was conducted hot on the heels of the Chinese government easing travel restrictions Credit: photo: shutterstock/Maridav
60 per cent of travellers say natural scenery is their first priority Credit: photo: shutterstock/Glowonconcept
Wellness is especially a priority for those aged 26-35 Credit: photo: shutterstock/Dasha Petrenko
LATEST NEWS
Second edition of UK Aufguss Championships set to heat up Galgorm Resort
The ancient art of aufguss will be celebrated this April with the Second UK Aufguss Championships at destination spa and hotel Galgorm Resort in Northern Ireland.
Xponential’s first Kinrgy dance fitness studio opens in West Hollywood
The first bricks and mortar Kinrgy studio opens today (1 March) in West Hollywood. Founded by Emmy Award-winning dancer, Julianne Hough, the brand started as a dance and fitness platform.
Orangetheory and Self Esteem Brands are to merge to form a $3.5 billion business
Orangetheory and Self Esteem Brands have revealed plans to merge 'as equals' creating a new company with around US$3.5 billion a year in sales and 7,000 franchises in 50 countries.
Tennis legend Andre Agassi joins Life Time as company announces record revenues
In the same week as tennis legend, Andre Agassi, was appointed to the board of Life Time, the company has released strong year-end profits, achieving record revenues and EBITDA.
Yale study shows HIIT can reverse nerve damage caused by Parkinson’s
According to a pilot study by Yale School of Medicine, exercise can not only slow down the neurodegeneration associated with Parkinson’s Disease, there is evidence it can even reverse the damage.
Mountain wellness retreat to open among US$2.4bn Omani Mountain Destination
Oman’s Ministry of Housing and Urban Planning (MoHUP) has revealed plans for an ambitious high-altitude mixed-used development project called Omani Mountain Destination (OMD) on Jabal al Akhdar.
Third Space gears up to open three new clubs
Speaking exclusively in the current issue of HCM, Third Space CEO, Colin Waggett says he is feeling optimistic, as the company gears up to open three clubs this summer.
Safety guidelines address dangers of cold water immersion
Australian exercise and active health trade body, AUSactive, has partnered with the national Royal Life Saving and Swimming Pool & Spa Association to develop a position statement on cold water immersion therapy (CWI).
bbspa_Group announces launch of UK branch, helmed by Kirsty MacCormick
European spa and wellness consultancy bbspa_Group has ventured into the UK market and launched bbspa_UK in collaboration with award-winning spa consultant Kirsty MacCormick.
Kerzner’s first Siro fitness and recovery hotel now open in Dubai
Kerzner International has ushered in a new era of wellness-centric hospitality and unveiled its highly-anticipated flagship Siro resort in Dubai.
Espa unveils urban spa at Marriott's Paragraph Freedom Square in Tbilisi
A new three-floor Espa spa has opened in Tbilisi – the capital city of Georgia – at Marriott's new hotel, Paragraph Freedom Square, A Luxury Collection Hotel, Tbilisi.
The Gym Group revolutionises training for midlife women with industry-first programme
Following a successful pilot, The Gym Group is rolling out a programme, delivered by The Well HQ, educating its trainers on how best to support midlife women.
+ More news   
 
FEATURED SUPPLIERS

Book4Time unveils enhanced day and resort pass functionality
With an increasing number of luxury hotels and resorts offering day and resort passes to drive staycation business, Book4Time, a leader in innovative spa and wellness solutions, is thrilled to announce the launch of Day & Resort Passes on its award-winning platform. [more...]

Natural Beauty Expo returns to London in April
Mark your calendars for the return of the highly anticipated Natural Beauty Expo at ExCeL, London, from 14-15 April. [more...]
+ More featured suppliers  
COMPANY PROFILES
Immunocologie® Skincare

As a cancer survivor, I started Immunocologie to promote skin health, and to do that, I made sure ev [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

02-04 Mar 2024

World Spa & Wellness Conference

Excel exhibition and conference centre , London, United Kingdom
03-05 Mar 2024

IBS New York

Javits Convention Center, New York, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS