GET SPA BUSINESS
magazine
Yes! Send me the FREE digital editions of Spa Business and Spa Business insider magazines and the FREE weekly Spa Business and Spa Business insider ezines and breaking news alerts!
Not right now, thanksclose this window
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
Spa People: 20th anniversary issue
Veronica Schreibeis Smith

Consumers will be free-range humans, wilding urban scapes and adding a 'Spabucks' on every corner


What’s been your biggest life lesson?
Learning that design is about people. It’s about the experience the brick creates rather than the brick itself. It’s also about the journey of taking an initial vision that has no shape or form and collaborating with the bigger team – co-creators are crucial – to manifest the project in a way that will have a meaningful impact on people’s lives. This is no small feat and where the joy lies!

What do you still hope to accomplish?
We’re expanding the solutions we offer by launching two sister companies that empower people to live optimally.

Vera Iconica Developments will build wellness real estate that creates environments for communities to thrive.

The second company, Vera Iconica Wellness Kitchen®, has reimagined the design and use of kitchens to bring higher nutritional value and mindfulness rituals into daily life.

These companies along with our architecture and interior design firm can operate independently and be vertically integrated to fuel healthier, more conscious behaviours that enhance our quality of life.

What innovations can we expect in the future?
Pods and kits, such as a row of saunas, cryotherapy or hyperbaric chambers, which can be personalised according to medical history and biometric data.

What do you wish had been invented?
An anti-ageing serum … that works.

What trends are impacting our industry?
A search for healthy entertainment which leaves you feeling happier with increased vitality.

How do you hope the industry will look in 2050?
We all know we need to exercise. The US Center for Disease Control states that current medical science shows 150 minutes of moderate-intensity physical activity and two days of muscle-strengthening activity result in physical health. In 2050, such general knowledge and advice from expert institutions will give us similar guidelines for self-care in spa-like environments.

What radical changes can you imagine?
Focused on connections to the natural world and with a blatant disdain for the superficial and mass-produced, consumers will be free-range humans, wilding communities and urban scapes and adding a ‘Spabucks’ on every corner.

Birthday message to Spa Business

"Spa Business is my navigational beacon, allowing me to keep my finger on the pulse of the industry"

More from spa industry leaders...

In celebration of Spa Business’ 20th anniversary, industry leaders take a look at how far the sector has come since the magazine’s inception in 2003, share personal career highlights and reveal their plans and ideas for the future.

View next: Ana Crawford

The Vera Iconica team has launched a wellness real estate company Credit: photo: Taylor Glenn
Design is about the experience the brick creates, rather than the brick itself, says Schreibeis Smith Credit: photo: Vera Iconica/ Blok Studios
FEATURED SUPPLIERS

Spa and wellness industry to reunite at Forum HOTel&SPA 2024
The 16th edition of the esteemed international spa and hospitality industry event, Forum HOTel&SPA, is rapidly approaching, promising an immersive experience for attendees. [more...]

Embrace the future of luxury science-backed skincare with Amra's Micro-Cellular Actives
Amra Skincare has positioned itself at the forefront of dermatological science and introduced its Micro-Cellular Actives line – a range of innovative molecular agents formulated to redefine the brand’s clinically-driven skincare applications for unparalleled results. [more...]
+ More featured suppliers  
COMPANY PROFILES
WDT Werner Dosiertechnik GmbH & Co. KG

WDT develops and produces high quality control and dosing systems for swimming pools and hydrotherma [more...]
Immunocologie® Skincare

As a cancer survivor, I started Immunocologie to promote skin health, and to do that, I made sure ev [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

14-15 Apr 2024

Natural & Organic Products Europe

ExCel, London, United Kingdom
22-24 Apr 2024

UK Aufguss Championships

Galgorm Resort, York,
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
SPA BUSINESS
SPA OPPORTUNITIES
SPA BUSINESS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
Spa People: 20th anniversary issue
Veronica Schreibeis Smith

Consumers will be free-range humans, wilding urban scapes and adding a 'Spabucks' on every corner


What’s been your biggest life lesson?
Learning that design is about people. It’s about the experience the brick creates rather than the brick itself. It’s also about the journey of taking an initial vision that has no shape or form and collaborating with the bigger team – co-creators are crucial – to manifest the project in a way that will have a meaningful impact on people’s lives. This is no small feat and where the joy lies!

What do you still hope to accomplish?
We’re expanding the solutions we offer by launching two sister companies that empower people to live optimally.

Vera Iconica Developments will build wellness real estate that creates environments for communities to thrive.

The second company, Vera Iconica Wellness Kitchen®, has reimagined the design and use of kitchens to bring higher nutritional value and mindfulness rituals into daily life.

These companies along with our architecture and interior design firm can operate independently and be vertically integrated to fuel healthier, more conscious behaviours that enhance our quality of life.

What innovations can we expect in the future?
Pods and kits, such as a row of saunas, cryotherapy or hyperbaric chambers, which can be personalised according to medical history and biometric data.

What do you wish had been invented?
An anti-ageing serum … that works.

What trends are impacting our industry?
A search for healthy entertainment which leaves you feeling happier with increased vitality.

How do you hope the industry will look in 2050?
We all know we need to exercise. The US Center for Disease Control states that current medical science shows 150 minutes of moderate-intensity physical activity and two days of muscle-strengthening activity result in physical health. In 2050, such general knowledge and advice from expert institutions will give us similar guidelines for self-care in spa-like environments.

What radical changes can you imagine?
Focused on connections to the natural world and with a blatant disdain for the superficial and mass-produced, consumers will be free-range humans, wilding communities and urban scapes and adding a ‘Spabucks’ on every corner.

Birthday message to Spa Business

"Spa Business is my navigational beacon, allowing me to keep my finger on the pulse of the industry"

More from spa industry leaders...

In celebration of Spa Business’ 20th anniversary, industry leaders take a look at how far the sector has come since the magazine’s inception in 2003, share personal career highlights and reveal their plans and ideas for the future.

View next: Ana Crawford

The Vera Iconica team has launched a wellness real estate company Credit: photo: Taylor Glenn
Design is about the experience the brick creates, rather than the brick itself, says Schreibeis Smith Credit: photo: Vera Iconica/ Blok Studios
LATEST NEWS
US$60m Zion Canyon Hot Springs project breaks ground in Southern Utah
A brand new desert hot springs oasis, called Zion Canyon Hot Springs, is set to open in Southern Utah in Q3 of 2025.
Dedicated recovery clubs tipped to become a trend
Recovery, social wellness and longevity were talking points at the recent PerformX Live, tipped by many speakers as upcoming trends, while the exhibition halls featured infrared saunas, compression therapy and ice baths.
Research: Kundalini yoga provides cognitive benefits to postmenopausal women at risk of Alzheimer's
A new study by UCLA Health found Kundalini yoga provided several benefits to cognition and memory for older women at risk of developing Alzheimer’s disease.
New lakeside spa oasis set to open at The Ritz-Carlton-Reynolds, Lake Oconee
Luxury lakeside retreat The Ritz-Carlton-Reynolds, Lake Oconee in Georgia, US, is gearing up to unveil its new-look destination spa this May following a comprehensive makeover.
Europe's premier Evian Spa unveiled at Hôtel Royal in France
Europe’s first Evian Spa has opened at the five-star Hôtel Royal in Evian-les-Bains, France – the birthplace of the mineral water brand Evian.
Atzaró Okavango Camp and wellness retreat to launch in Botswana wildlife haven
A boutique safari and wellness escape will open in Botswana’s wildlife-rich Okavango Delta this May, marking the latest venture from Ibiza's Atzaró Group.
Global summit will bring together industry leaders in health, fitness and wellness
Global publishing outfit, Leisure Media, has announced details of its new annual conference for decision- makers across the health, fitness and wellness markets. The event – the HCM Summit – will be held at the QEII Conference Centre in Westminster, London on 24 October 2024, with pre-summit events the day before.
Ronaldo crashes the app store with launch of new wellness, fitness and health app, Erakulis
Portugese footballer, Cristiano Ronaldo, has launched a health and wellness app that harmonises advice on fitness, nutrition and mental wellness in one seamless experience.
Research: Timing of exercise more important than workout type or length in ensuring health benefits
Spas which offer a fitness element might benefit from thinking about the timings of sessions, according to new research from Leiden University Medical Center in the Netherlands.
GWI’s new Wellness Policy Toolkit proposes shift from wellness tourism to ‘wellness in tourism’
Industry research organisation, the Global Wellness Institute (GWI), has announced the release of a new report called Wellness Policy Toolkit: Wellness in Tourism.
Clinique La Prairie unveils health resort in China after two-year project
Swiss medical wellness and longevity brand Clinique La Prairie has unveiled its highly- anticipated health resort in Anji, China. The opening marks the brand's debut in China and its first international Health Resort outside of Switzerland.
GoCo Health Innovation City in Sweden plans to lead the world in delivering wellness and new science
A new urban city centre in Gothenburg, Sweden is in development with the aim of accelerating health innovation.
+ More news   
 
FEATURED SUPPLIERS

Spa and wellness industry to reunite at Forum HOTel&SPA 2024
The 16th edition of the esteemed international spa and hospitality industry event, Forum HOTel&SPA, is rapidly approaching, promising an immersive experience for attendees. [more...]

Embrace the future of luxury science-backed skincare with Amra's Micro-Cellular Actives
Amra Skincare has positioned itself at the forefront of dermatological science and introduced its Micro-Cellular Actives line – a range of innovative molecular agents formulated to redefine the brand’s clinically-driven skincare applications for unparalleled results. [more...]
+ More featured suppliers  
COMPANY PROFILES
WDT Werner Dosiertechnik GmbH & Co. KG

WDT develops and produces high quality control and dosing systems for swimming pools and hydrotherma [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

14-15 Apr 2024

Natural & Organic Products Europe

ExCel, London, United Kingdom
22-24 Apr 2024

UK Aufguss Championships

Galgorm Resort, York,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS