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Spa People: 20th anniversary issue
Charles Davidson

There's a 'healthcare to self-care movement', where guests top up medically-guided lifestyle interventions with self-guided wellness habits


How is the spa industry evolving?
In the hot springs sector, a key change has been internationalisation – a collaboration of events, research, staff exchange/development and guest education around the world.

Organisations such as the Global Wellness Institute and its Hot Springs Initiative and the World Federation of Hydrotherapy and Climatotherapy are spearheading cross-continent cohesion in the sector. Examples of powerful and joyful events include Soakember, World Bathing Day and World Wellness Weekend.

Inroads have been made in education. Hezhou University in Guangxi, China has established a Hot Springs College and is now enrolling students and the Chisholm Institute in Australia is creating a diploma-level course for thermal bathing – it will run a trial for students in 2024 and the full course will be available in 2025.

These have been developed in partnership with the industry and are the first formal tertiary education programmes to focus on hot springs.


Building careers and happy lives for people working in our sector is the responsibility and obligation of our leaders. The culture and opportunities they create enable employees to ultimately deliver the best possible experiences.

What business models are most exciting?
Those which benefit society, the environment and the economy.
Wellness communities built around thermal bathing, for example, actively enable connections. My favourite view is seeing four generations of the same family ‘taking to the waters’, it’s a testament to the universality of the experience.

At the same time, hot springs are regional magnets. They attract guests of all cultures, who then partake in other local activities such as horse riding, sailing and wine tasting.

In China, they call this ‘hot springs plus’ and thermal waters are the universal connector.

Excitingly, some facilities are also evolving into cultural centres offering arts, music, education and performances as well as healing and wellness. Traditionally hot springs have been at the heart of cultural and musical celebration and we’re now seeing a reawakening of this across the globe.

What trends are having the greatest impact?
Increasingly we’re seeing guests follow health practitioner-assisted learning with self-guided wellness habits and the industry is leaning into this ‘healthcare to self-care’ movement.

Recreational hot spring facilities currently being built, for example, are integrating healthcare design features and programmes so that they can support guests/patients following intensive stays at more medically focused thermal facilities such as those in Europe.

They’re working in a symbiotic and proactive way with hot spring clinics/hospitals, where medical staff teach bathing and lifestyle interventions over three- to four-week stays, to develop ongoing healthy habits. This co-creation and collaboration of services is a long-term trend for the hot springs spa sector.
More from spa industry leaders...

In celebration of Spa Business’ 20th anniversary, industry leaders take a look at how far the sector has come since the magazine’s inception in 2003, share personal career highlights and reveal their plans and ideas for the future.

View next: CG Funk

Read more from this issue of Spa Business magazine

View contents of Spa Business 2023 issue 3
Charles Davidson

Spa People: 20th anniversary issue

Charles Davidson

Current article
Tertiary education courses on thermal bathing are launching in Australia and China
Tertiary education courses on thermal bathing are launching in Australia and China / photo: Peninsula Hot Springs
Hot springs are exciting businesses because they’re universally popular
Hot springs are exciting businesses because they’re universally popular / photo: Peninsula Hot Springs
FEATURED SUPPLIERS

Embrace the chill: TechnoAlpin's Snowsky revolutionises post-fitness recovery with falling snow
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]

HPO Tech brings design-led hyperbaric systems to the spa floor
Hyperbaric oxygen therapy has moved well beyond the clinic and spa operators represent the fastest-growing market for the technology. [more...]
+ More featured suppliers  
COMPANY PROFILES
Gharieni Group

For 35 years, the Gharieni Group has redefined wellness, spa and medical equipment, setting global [more...]
TLEE Spas + Wellness

Founded in 2010 by industry visionary Tracy Lee, TLEE Spas + Wellness is a globally acclaimed spa an [more...]
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23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
10-12 Sep 2026

ASEAN Patio Pool Spa Expo 2026

MITEC Kuala Lumpur,Malaysia, Malaysia
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Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
Spa People: 20th anniversary issue
Charles Davidson

There's a 'healthcare to self-care movement', where guests top up medically-guided lifestyle interventions with self-guided wellness habits


How is the spa industry evolving?
In the hot springs sector, a key change has been internationalisation – a collaboration of events, research, staff exchange/development and guest education around the world.

Organisations such as the Global Wellness Institute and its Hot Springs Initiative and the World Federation of Hydrotherapy and Climatotherapy are spearheading cross-continent cohesion in the sector. Examples of powerful and joyful events include Soakember, World Bathing Day and World Wellness Weekend.

Inroads have been made in education. Hezhou University in Guangxi, China has established a Hot Springs College and is now enrolling students and the Chisholm Institute in Australia is creating a diploma-level course for thermal bathing – it will run a trial for students in 2024 and the full course will be available in 2025.

These have been developed in partnership with the industry and are the first formal tertiary education programmes to focus on hot springs.


Building careers and happy lives for people working in our sector is the responsibility and obligation of our leaders. The culture and opportunities they create enable employees to ultimately deliver the best possible experiences.

What business models are most exciting?
Those which benefit society, the environment and the economy.
Wellness communities built around thermal bathing, for example, actively enable connections. My favourite view is seeing four generations of the same family ‘taking to the waters’, it’s a testament to the universality of the experience.

At the same time, hot springs are regional magnets. They attract guests of all cultures, who then partake in other local activities such as horse riding, sailing and wine tasting.

In China, they call this ‘hot springs plus’ and thermal waters are the universal connector.

Excitingly, some facilities are also evolving into cultural centres offering arts, music, education and performances as well as healing and wellness. Traditionally hot springs have been at the heart of cultural and musical celebration and we’re now seeing a reawakening of this across the globe.

What trends are having the greatest impact?
Increasingly we’re seeing guests follow health practitioner-assisted learning with self-guided wellness habits and the industry is leaning into this ‘healthcare to self-care’ movement.

Recreational hot spring facilities currently being built, for example, are integrating healthcare design features and programmes so that they can support guests/patients following intensive stays at more medically focused thermal facilities such as those in Europe.

They’re working in a symbiotic and proactive way with hot spring clinics/hospitals, where medical staff teach bathing and lifestyle interventions over three- to four-week stays, to develop ongoing healthy habits. This co-creation and collaboration of services is a long-term trend for the hot springs spa sector.
More from spa industry leaders...

In celebration of Spa Business’ 20th anniversary, industry leaders take a look at how far the sector has come since the magazine’s inception in 2003, share personal career highlights and reveal their plans and ideas for the future.

View next: CG Funk

Read more from this issue of Spa Business magazine

View contents of Spa Business 2023 issue 3
Charles Davidson

Spa People: 20th anniversary issue

Charles Davidson

Current article
Tertiary education courses on thermal bathing are launching in Australia and China
Tertiary education courses on thermal bathing are launching in Australia and China / photo: Peninsula Hot Springs
Hot springs are exciting businesses because they’re universally popular
Hot springs are exciting businesses because they’re universally popular / photo: Peninsula Hot Springs
LATEST NEWS
HCM Invest opens applications for pitching slots
The inaugural HCM Invest event has opened applications for pitching slots ahead of its launch in London on 21 October 2026.
Synergy – The Retreat Show invites consumer and industry perspectives on retreats for research
Synergy – The Retreat Show, the global trade show for retreats, has launched a global research initiative that will provide insights into the retreat sector from both consumer and industry perspectives.
Turkey is crowned the best massage nation at world championship
Turkey came first at this year’s World Championship in Massage between 3-5 July in Copenhagen, Denmark.
The Wellness Tourism Association publishes industry framework for ethical and responsible retreats
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One in three spa practitioners have considered leaving the industry due to concerns about their own wellbeing
A new survey of UK and international spa practitioners shows that stress, burnout and wellbeing concerns have caused one in three respondents to consider leaving the industry.
UK updates physical activity guidelines with focus on daily movement
The UK's four Chief Medical Officers have published a refreshed edition of Physical activity guidelines: UK Chief Medical Officers' report, updating the evidence that underpins the nation's physical activity recommendations and placing greater emphasis on strength, balance, reducing sedentary behaviour and, for the first time, supporting people taking weight loss medications.
Sauna advocate Becky Pelkonen drafts global public sauna-bathing charter
Becky Pelkonen, the sauna advocate and researcher, has unveiled the draft of a global public sauna-bathing charter.
Marriott International partners with Fitwel for wellness solutions across its residential portfolio
Marriott International has partnered with Fitwel, a healthy building certification system that aims to optimise occupant health.
Anna Bjurstam steps down from Six Senses to build new company Wahayla
Anna Bjurstam has left her role as Wellness Pioneer at Six Senses Hotels and Resorts and launched a new wellness, longevity and “consciousness consultancy” called Wahayla.
Fairmont Cheshire, The Mere, opens with spa philosophy of ‘Wellness without Walls’
Fairmont Cheshire, The Mere, has opened today (10 July) in the Northwest of England with a 1,715sq m Fairmont Spa that has been designed using a ‘Wellness without Walls’ concept.
'Minor wellness hotels' recorded the strongest growth across top KPIs in 2025, finds RLA Global
Wellness hotels generating less than US$1 million (€932,700, £785,200) – or 10 per cent of total revenue from wellness and leisure – recorded the strongest RevPAR and TRevPAR growth in 2025 across categories when compared with 2024, according to the latest Wellness Real Estate Report by RLA Global, produced in partnership with P and L benchmarking firm HotStats.
Lefay Resorts introduces emotional dance classes to offer experiences that foster connection
Lefay Resorts, the portfolio of two luxury wellness properties in Italy, has added emotional dance classes and group cold plunge sessions in response to market demand for social connection.
+ More news   
 
FEATURED SUPPLIERS

Embrace the chill: TechnoAlpin's Snowsky revolutionises post-fitness recovery with falling snow
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]

HPO Tech brings design-led hyperbaric systems to the spa floor
Hyperbaric oxygen therapy has moved well beyond the clinic and spa operators represent the fastest-growing market for the technology. [more...]
+ More featured suppliers  
COMPANY PROFILES
Gharieni Group

For 35 years, the Gharieni Group has redefined wellness, spa and medical equipment, setting global [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
10-12 Sep 2026

ASEAN Patio Pool Spa Expo 2026

MITEC Kuala Lumpur,Malaysia, Malaysia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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