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Spa People: 20th anniversary issue
Neil Jacobs

People are sometimes their own worst enemies. Be brave, be curious. Listen to the wise


What’s been your biggest life lesson?
At 26 I was a GM in the Seychelles living through a coup d’etat with African mercenaries complaining about the breakfast buffet. I quickly learned to think on my feet.

I had 14 years with Four Seasons in Asia and saw how the extreme power of corporate culture can make magic every day over many years.

Eleven years ago, I had the opportunity to be part of the transformation and growth of Six Senses, working and hanging out with passionate believers and creators in wellness, sustainability and extraordinary experiences.

When diagnosed with bladder cancer (all clear now), my colleague and dear friend Anna Bjurstam sent me to Vaidyagrama, an ayurvedic clinic in Tamil Nadu for five weeks. The wise people I met there reinforced my belief in the ancient healing arts and the power of the universe.

What do you still hope to accomplish?
There’s still plenty to do at Six Senses with various brand stretches. We want to become experts in the retreat and festival business, allowing us to spread the word more deeply and fill rooms in less busy periods.

Can the industry as a whole broaden the reach of its programming to a wider audience, who are less able to experience ultra-luxury? Personally, I believe we have an obligation to.

What industry changes have you observed?
Finding the right employees is always difficult, but our value set is compelling to many young people joining the industry. What we do is no longer considered ‘woo woo’ and it’s attracting great talent to us.

Secondly, the customer is so much more informed and wellness washing doesn’t work. Providers have made great strides – the modalities they offer are light years ahead of what they were two decades ago. And this is obviously good for the industry as a whole.

What key innovations can you identify?
We launch two new initiatives a year and these are overseen by a Wellness Innovation Team. We like to think it keeps us ahead of the curve. At the very least it keeps us honest and focused.

We’ve made countless advances in sleep health and in understanding circadian rhythms, nutrition, longevity, genetics, functional medicine, brain health, mind/body practices and ancient healing arts from China, India and South America which are now all in the West.

The list is endless and it makes the next 20 years look so exciting. And are we talking about AI? Of course we are.

What do you wish had been invented?
A cure for cancer and cognitive degradation. Optimal obesity solutions. I’d love to see general lifestyle education become an essential part of the curriculum in schools.

What business models are exciting?
We’re finally talking about wellness communities, which have the potential to take our industry into another dimension. Yet this will require professional and innovative real estate developers to work closely alongside a brand. It presents a huge opportunity and is a win-win.

How do you hope the industry will be in 2050?
That there’s the same passion, drive and innovation as there is today. And that we continue to do real good for our guests and customers.

What’s holding the industry back?
People are sometimes their own worst enemies. Be brave, be curious. Listen to the wise.

Read more: www.spabusiness.com/neiljacobs
Birthday message to Spa Business

"Spa Business is the title I look forward to receiving. Newsy, on top of the trends, well-written and good-looking"

More from spa industry leaders...

In celebration of Spa Business’ 20th anniversary, industry leaders take a look at how far the sector has come since the magazine’s inception in 2003, share personal career highlights and reveal their plans and ideas for the future.

View next: Marc Cohen

Read more from this issue of Spa Business magazine

View contents of Spa Business 2023 issue 3
Neil Jacobs

Spa People: 20th anniversary issue

Neil Jacobs

Current article
Striking locations include  Six Senses Shaharut in Israel’s Negev Desert
Striking locations include Six Senses Shaharut in Israel’s Negev Desert / photo: six senses
Six Senses is venturing into the festival and retreat business
Six Senses is venturing into the festival and retreat business / photo: six senses
Wellness washing doesn’t work – customers are so much better informed
Wellness washing doesn’t work – customers are so much better informed / photo: six senses
Lifestyle education should be offered in schools
Lifestyle education should be offered in schools / photo: Amber Toms
Produce used in Six Senses’ restaurants is grown in organic gardens on-site
Produce used in Six Senses’ restaurants is grown in organic gardens on-site / photo: seth powers
FEATURED SUPPLIERS

Meet Desert Therapy: Aromatherapy Associates' first new blend in seven years
There is a particular quality of stillness found only in the desert. [more...]

Why future-ready in-house laundry is the new luxury spa essential
In today’s premium spa environment, every detail shapes the guest experience – right down to the softness of towels and the freshness of linens. [more...]
+ More featured suppliers  
COMPANY PROFILES
Lemi Group

Lemi Group designs and produces treatment tables, chairs and multi-functional furniture and equipmen [more...]
Klafs GmbH

Founded in 1928, Klafs is known as an award winning, world-leading trendsetter in wellness and spa. [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
09-12 Jun 2026

W3Spa EMEA

Hotel Cascais Miragem Health & Spa, Portugal
+ More diary  
 
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©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
Spa People: 20th anniversary issue
Neil Jacobs

People are sometimes their own worst enemies. Be brave, be curious. Listen to the wise


What’s been your biggest life lesson?
At 26 I was a GM in the Seychelles living through a coup d’etat with African mercenaries complaining about the breakfast buffet. I quickly learned to think on my feet.

I had 14 years with Four Seasons in Asia and saw how the extreme power of corporate culture can make magic every day over many years.

Eleven years ago, I had the opportunity to be part of the transformation and growth of Six Senses, working and hanging out with passionate believers and creators in wellness, sustainability and extraordinary experiences.

When diagnosed with bladder cancer (all clear now), my colleague and dear friend Anna Bjurstam sent me to Vaidyagrama, an ayurvedic clinic in Tamil Nadu for five weeks. The wise people I met there reinforced my belief in the ancient healing arts and the power of the universe.

What do you still hope to accomplish?
There’s still plenty to do at Six Senses with various brand stretches. We want to become experts in the retreat and festival business, allowing us to spread the word more deeply and fill rooms in less busy periods.

Can the industry as a whole broaden the reach of its programming to a wider audience, who are less able to experience ultra-luxury? Personally, I believe we have an obligation to.

What industry changes have you observed?
Finding the right employees is always difficult, but our value set is compelling to many young people joining the industry. What we do is no longer considered ‘woo woo’ and it’s attracting great talent to us.

Secondly, the customer is so much more informed and wellness washing doesn’t work. Providers have made great strides – the modalities they offer are light years ahead of what they were two decades ago. And this is obviously good for the industry as a whole.

What key innovations can you identify?
We launch two new initiatives a year and these are overseen by a Wellness Innovation Team. We like to think it keeps us ahead of the curve. At the very least it keeps us honest and focused.

We’ve made countless advances in sleep health and in understanding circadian rhythms, nutrition, longevity, genetics, functional medicine, brain health, mind/body practices and ancient healing arts from China, India and South America which are now all in the West.

The list is endless and it makes the next 20 years look so exciting. And are we talking about AI? Of course we are.

What do you wish had been invented?
A cure for cancer and cognitive degradation. Optimal obesity solutions. I’d love to see general lifestyle education become an essential part of the curriculum in schools.

What business models are exciting?
We’re finally talking about wellness communities, which have the potential to take our industry into another dimension. Yet this will require professional and innovative real estate developers to work closely alongside a brand. It presents a huge opportunity and is a win-win.

How do you hope the industry will be in 2050?
That there’s the same passion, drive and innovation as there is today. And that we continue to do real good for our guests and customers.

What’s holding the industry back?
People are sometimes their own worst enemies. Be brave, be curious. Listen to the wise.

Read more: www.spabusiness.com/neiljacobs
Birthday message to Spa Business

"Spa Business is the title I look forward to receiving. Newsy, on top of the trends, well-written and good-looking"

More from spa industry leaders...

In celebration of Spa Business’ 20th anniversary, industry leaders take a look at how far the sector has come since the magazine’s inception in 2003, share personal career highlights and reveal their plans and ideas for the future.

View next: Marc Cohen

Read more from this issue of Spa Business magazine

View contents of Spa Business 2023 issue 3
Neil Jacobs

Spa People: 20th anniversary issue

Neil Jacobs

Current article
Striking locations include  Six Senses Shaharut in Israel’s Negev Desert
Striking locations include Six Senses Shaharut in Israel’s Negev Desert / photo: six senses
Six Senses is venturing into the festival and retreat business
Six Senses is venturing into the festival and retreat business / photo: six senses
Wellness washing doesn’t work – customers are so much better informed
Wellness washing doesn’t work – customers are so much better informed / photo: six senses
Lifestyle education should be offered in schools
Lifestyle education should be offered in schools / photo: Amber Toms
Produce used in Six Senses’ restaurants is grown in organic gardens on-site
Produce used in Six Senses’ restaurants is grown in organic gardens on-site / photo: seth powers
LATEST NEWS
Almost half of spa survey respondents are unaware cancer is a disability and not adapting treatments is discrimination
A recent survey by the UK Spa Association (UKSA) into the industry’s approach to cancer care has revealed that almost half of participating respondents (46 per cent) are unaware that cancer is a disability and guests with a cancer diagnosis must be given
Solmar Hotels and Resorts offers Temazcal ceremony for Global Wellness Day
Mexican operator, Solmar Hotels and Resorts, is hosting a series of events in celebration of Global Wellness Day, including a Temazcal ceremony at its Playa Grande Resort and Spa in Los Cabos.
Mandarin Oriental announces standalone Mansions-branded residences for Abu Dhabi
Mandarin Oriental has announced a standalone residence brand, Mansions, which will debut at Emirates Palace, Mandarin Oriental Mansions, Abu Dhabi, in 2029.
Healing sanctuary Tulah Clinical Wellness opens in Kerala
Tulah Clinical Wellness, a holistic wellness destination, has officially opened in the hills of northern Kerala, India.
Four Seasons Resort The Nam Hai creates Global Wellness Day programme rooted in nature
Four Seasons Resort The Nam Hai in Hoi An, Vietnam, has put together a Global Wellness Day (GWD) agenda with activations rooted in nature and shaped by four pillars of Joy – in alignment with the day’s theme #JoyMagenta.
Wellness care hospital opens in Vilnius with innovative spa and hospitality concept
Lithuanian care operator Addere Care has launched a new “wellness care hospital” in Vilnius.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Global Wellness Summit announces 2026 theme: the science, art and soul of wellness
The Global Wellness Summit (GWS) will celebrate its 20th anniversary at the 2026 event in Phuket, Thailand, later this year with the theme: The Science, Art and Soul of Wellness.
All-inclusive eco-wellness development Auko to open near Vietnam’s Son Doong caves
Auko, an all-inclusive development, is opening in Phong Nha in Vietnam in Q3 2026, with a series of 30 tented eco-lodges and wellness hospitality operations by Lumina Wellbeing.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Four Seasons’ Naples Beach Club opens 2,800sq m Sanctuary spa inspired by indigenous Calusa people
Naples Beach Club, a Four Seasons Resort, has opened a 2,800sq m spa called The Sanctuary, with the design and concept inspired by the Native American people that populated Florida’s Southwest coast – the Calusa.
Swire Hotels’ Upper House unveils House of Healing wellness programme rollout
Swire Hotels’ luxury hospitality brand Upper House has revealed it will roll out its two-day House of Healing retreats at its three hotels in Hong Kong, Chengdu and Shanghai.
+ More news   
 
FEATURED SUPPLIERS

Meet Desert Therapy: Aromatherapy Associates' first new blend in seven years
There is a particular quality of stillness found only in the desert. [more...]

Why future-ready in-house laundry is the new luxury spa essential
In today’s premium spa environment, every detail shapes the guest experience – right down to the softness of towels and the freshness of linens. [more...]
+ More featured suppliers  
COMPANY PROFILES
Lemi Group

Lemi Group designs and produces treatment tables, chairs and multi-functional furniture and equipmen [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
09-12 Jun 2026

W3Spa EMEA

Hotel Cascais Miragem Health & Spa, Portugal
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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