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Spa People: 20th anniversary issue
Leo Tonkin

I started Salt Chamber at the age of 52. There’s real power in ‘intentionally choosing’ and making things happen


What’s been your most pivotal career moment?
After a 35-year consultancy career steeped in organisational culture, strategy and leadership development, I started Salt Chamber at the age of 52. We all have visions, ideas and possibilities … but nothing gets done without action. There’s real power in ‘intentionally choosing’ and making things happen.

What do you still hope to accomplish?
To raise awareness about respiratory wellness so individuals, communities and societies take action to impact the quality of the air we breathe and how we affect climate change.

Who will disrupt our industry the most?
Technology companies such as Google, Amazon and Apple with their smart devices, wearables and health-focused applications, will have the biggest influence in the spa and wellness space. They’ll drive spas to engage with their guests, track their wellness and deliver personalised recommendations, regardless of their physical location.

Furthermore, advancements in telehealth and telemedicine will enable spas to extend their reach and provide virtual consultations and treatments.

What trends are impacting spas?
Conscious consumerism will play a role as spa-goers seek authentic offerings that have integrity and are socially responsible.

There’s an increased focus on self-care and wellbeing, as well as therapies that help mental wellness – intentional music therapy, mindfulness and breathwork rituals and psychedelic retreats.

What radical changes do you foresee?
The integration of artificial intelligence (AI) and virtual reality (VR) technologies into spa experiences. Biohacking and creating evidence-based multisensory and personalised offerings will be key.

AI will revolutionise the way spas operate. Through machine-learning algorithms, spas will be able to analyse vast amounts of customer data to truly tailor treatments. Meanwhile, AI-powered chatbots and virtual assistants will enhance customer service, providing 24/7 support and customised recommendations.

Additionally, VR will play a pivotal role in transforming the spa experience. It can transport guests to breathtaking environments, enabling them to escape from their daily routines and immerse themselves in serene and rejuvenating settings. Customers will have the opportunity to explore virtual worlds and engage in guided meditations, mindfulness exercises and virtual fitness classes, all within the spa environment.

Overall, the spa of the future will be a blend of technology and human touch, offering unparalleled levels of personalisation, convenience and holistic wellness.
More from spa industry leaders...

In celebration of Spa Business’ 20th anniversary, industry leaders take a look at how far the sector has come since the magazine’s inception in 2003, share personal career highlights and reveal their plans and ideas for the future.

View next: Sammy Gharieni

Read more from this issue of Spa Business magazine

View contents of Spa Business 2023 issue 3
Leo Tonkin

Spa People: 20th anniversary issue

Leo Tonkin

Current article
Conscious consumerism and self-care are two trends impacting spas
Conscious consumerism and self-care are two trends impacting spas / photo: JW MARRIOTT MIAMI TURNBERRY RESORT & SPA
New tech will drive spas to engage with guests regardless of physical location
New tech will drive spas to engage with guests regardless of physical location / photo: bungalows key largo
Tonkin’s goal is to raise awareness of respiratory wellness
Tonkin’s goal is to raise awareness of respiratory wellness / photo: auberge beach residences
FEATURED SUPPLIERS

Introducing Silent Loads: Wildsmith’s newest advancement in personalised wellbeing
In a world where imbalance often accumulates quietly, Wildsmith unveils its newest wellbeing innovation: Silent Loads, an approach designed to meet the needs of modern spa guests with precision and depth. [more...]

Longevity in spas: a strategic choice, not a default setting
Longevity has become one of the most debated concepts in contemporary wellness. [more...]
+ More featured suppliers  
COMPANY PROFILES
ESPA

Founded in 1992 by Susan Harmsworth, ESPA combines the conceptualisation, development and management [more...]
Bellezi

Founded in 2009 as a Dutch family business, Bellezi brings more than 20 years of experience in treat [more...]
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09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
09-12 Jun 2026

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Hotel Cascais Miragem Health & Spa, Portugal
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©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
Spa People: 20th anniversary issue
Leo Tonkin

I started Salt Chamber at the age of 52. There’s real power in ‘intentionally choosing’ and making things happen


What’s been your most pivotal career moment?
After a 35-year consultancy career steeped in organisational culture, strategy and leadership development, I started Salt Chamber at the age of 52. We all have visions, ideas and possibilities … but nothing gets done without action. There’s real power in ‘intentionally choosing’ and making things happen.

What do you still hope to accomplish?
To raise awareness about respiratory wellness so individuals, communities and societies take action to impact the quality of the air we breathe and how we affect climate change.

Who will disrupt our industry the most?
Technology companies such as Google, Amazon and Apple with their smart devices, wearables and health-focused applications, will have the biggest influence in the spa and wellness space. They’ll drive spas to engage with their guests, track their wellness and deliver personalised recommendations, regardless of their physical location.

Furthermore, advancements in telehealth and telemedicine will enable spas to extend their reach and provide virtual consultations and treatments.

What trends are impacting spas?
Conscious consumerism will play a role as spa-goers seek authentic offerings that have integrity and are socially responsible.

There’s an increased focus on self-care and wellbeing, as well as therapies that help mental wellness – intentional music therapy, mindfulness and breathwork rituals and psychedelic retreats.

What radical changes do you foresee?
The integration of artificial intelligence (AI) and virtual reality (VR) technologies into spa experiences. Biohacking and creating evidence-based multisensory and personalised offerings will be key.

AI will revolutionise the way spas operate. Through machine-learning algorithms, spas will be able to analyse vast amounts of customer data to truly tailor treatments. Meanwhile, AI-powered chatbots and virtual assistants will enhance customer service, providing 24/7 support and customised recommendations.

Additionally, VR will play a pivotal role in transforming the spa experience. It can transport guests to breathtaking environments, enabling them to escape from their daily routines and immerse themselves in serene and rejuvenating settings. Customers will have the opportunity to explore virtual worlds and engage in guided meditations, mindfulness exercises and virtual fitness classes, all within the spa environment.

Overall, the spa of the future will be a blend of technology and human touch, offering unparalleled levels of personalisation, convenience and holistic wellness.
More from spa industry leaders...

In celebration of Spa Business’ 20th anniversary, industry leaders take a look at how far the sector has come since the magazine’s inception in 2003, share personal career highlights and reveal their plans and ideas for the future.

View next: Sammy Gharieni

Read more from this issue of Spa Business magazine

View contents of Spa Business 2023 issue 3
Leo Tonkin

Spa People: 20th anniversary issue

Leo Tonkin

Current article
Conscious consumerism and self-care are two trends impacting spas
Conscious consumerism and self-care are two trends impacting spas / photo: JW MARRIOTT MIAMI TURNBERRY RESORT & SPA
New tech will drive spas to engage with guests regardless of physical location
New tech will drive spas to engage with guests regardless of physical location / photo: bungalows key largo
Tonkin’s goal is to raise awareness of respiratory wellness
Tonkin’s goal is to raise awareness of respiratory wellness / photo: auberge beach residences
LATEST NEWS
Healing sanctuary Tulah Clinical Wellness opens in Kerala
Tulah Clinical Wellness, a holistic wellness destination, has officially opened in the hills of northern Kerala, India.
Four Seasons Resort The Nam Hai creates Global Wellness Day programme rooted in nature
Four Seasons Resort The Nam Hai in Hoi An, Vietnam, has put together a Global Wellness Day (GWD) agenda with activations rooted in nature and shaped by four pillars of Joy – in alignment with the day’s theme #JoyMagenta.
Wellness care hospital opens in Vilnius with innovative spa and hospitality concept
Lithuanian care operator Addere Care has launched a new “wellness care hospital” in Vilnius.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Global Wellness Summit announces 2026 theme: the science, art and soul of wellness
The Global Wellness Summit (GWS) will celebrate its 20th anniversary at the 2026 event in Phuket, Thailand, later this year with the theme: The Science, Art and Soul of Wellness.
All-inclusive eco-wellness development Auko to open near Vietnam’s Son Doong caves
Auko, an all-inclusive development, is opening in Phong Nha in Vietnam in Q3 2026, with a series of 30 tented eco-lodges and wellness hospitality operations by Lumina Wellbeing.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Four Seasons’ Naples Beach Club opens 2,800sq m Sanctuary spa inspired by indigenous Calusa people
Naples Beach Club, a Four Seasons Resort, has opened a 2,800sq m spa called The Sanctuary, with the design and concept inspired by the Native American people that populated Florida’s Southwest coast – the Calusa.
Swire Hotels’ Upper House unveils House of Healing wellness programme rollout
Swire Hotels’ luxury hospitality brand Upper House has revealed it will roll out its two-day House of Healing retreats at its three hotels in Hong Kong, Chengdu and Shanghai.
Guerlain to open up to five spas with handpicked partners a year, says Diane Davody
LVMH-owned beauty house Guerlain will launch up to five spas with partners a year as part of its plan to expand globally, according to the brand’s international spa and wellness director, Diane Davody.
More than half of consumers reject leading wellness resort brands
A new global study by Kevin Kelly and Peter Yesawich, called WELLSurvey 2.0, has revealed more than half of consumers in the UK, US and Germany would not choose numerous high- profile wellness resort brands for a future trip.
Longevity and hospitality in the spotlight at FIBO workshop
Wellness and hospitality thought leaders gathered recently for a workshop at Yasuragi, the Japanese spa and conference hotel near Stockholm.
+ More news   
 
FEATURED SUPPLIERS

Introducing Silent Loads: Wildsmith’s newest advancement in personalised wellbeing
In a world where imbalance often accumulates quietly, Wildsmith unveils its newest wellbeing innovation: Silent Loads, an approach designed to meet the needs of modern spa guests with precision and depth. [more...]

Longevity in spas: a strategic choice, not a default setting
Longevity has become one of the most debated concepts in contemporary wellness. [more...]
+ More featured suppliers  
COMPANY PROFILES
ESPA

Founded in 1992 by Susan Harmsworth, ESPA combines the conceptualisation, development and management [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
09-12 Jun 2026

W3Spa EMEA

Hotel Cascais Miragem Health & Spa, Portugal
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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