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NEWS
PT sex stats: Fitness sector needs an ‘image change’
POSTED 02 Mar 2016 . BY Jak Phillips
Inappropriate client/PT relations is a topic that is rarely discussed Credit: Shutterstock.com / Syda Productions
Efforts to professionalise the physical activity sector workforce have suffered a setback, after new statistics suggest that nearly 11 per cent of personal trainers have been intimate with their clients.

The survey of 1,000 regular gym users – carried out, bizarrely, by training provider Be a Better You – found that one in three find their personal trainer attractive. Of these, a quarter confessed to having shared a kiss with their PT and seven per cent said they had slept with them.

The findings were criticised by ukactive executive director Steven Ward, who said the survey showed a ‘lack of respect’ for the job roles in the sector at a time when serious initiatives are
being implemented by the likes of CIMSPA to professionalise the workforce. However, Ward added that the sector’s frontline staff need an ‘image change’ to alter public perceptions if they are to be considered ‘part of a trusted group’ of expert professionals in society.

“The physical activity sector will grow its reputation and bottom line by becoming a respected part of the delivery of health and wellbeing and an expert resource for healthy living,” Ward told Health Club Management.

“The vast majority of trainers in our sector have the highest professional standards and we see this day in day out across the country, but there is still work to be done to change our wider social image and the premise of this survey proves that point.

“Doctors, nurses and lawyers would be struck off for having an affair with a client, so we can’t shrug this data as just a bit of a laugh.”

Ward added that growing the capability of frontline staff for modern operating needs was one of the highest priorities for ukactive, which has consulted with a number of operators on its new strategy.

He said the forthcoming ukactive business plan will include several new projects and developments aimed at raising the profile and reach of the industry.
MORE NEWS
Synergy The Retreat Show launches resource for retreat business leaders to showcase specialisms
Global retreat trade show, Synergy The Retreat Show, has launched a resource called The Source, which hosts an open-access online Transformation Series programme.
The SATCC announces first five-day Living with Cancer and Beyond retreat
The Standards Authority for Touch in Cancer Care (SATCC) charity has announced its first five- day Living with Cancer and Beyond retreat, which will be held at Carden Park Hotel and Spa in Cheshire, UK, between 1 and 5 September.
Palazzo di Varignana launches family wellbeing and longevity retreat in Emilia Romagna
Palazzo di Varignana, in the Emilia Romagna region of Italy, has created a new tailored health programme designed specifically for families.
Ansana Wellness and Spa debuts at Patmos Aktis as it joins Marriott
Patmos Aktis, a Luxury Collection Resort and Spa, has opened in Greece, with a renovated and rebranded wellness offering called Ansana Wellness and Spa.
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Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
PT sex stats: Fitness sector needs an ‘image change’
POSTED 02 Mar 2016 . BY Jak Phillips
Inappropriate client/PT relations is a topic that is rarely discussed Credit: Shutterstock.com / Syda Productions
Efforts to professionalise the physical activity sector workforce have suffered a setback, after new statistics suggest that nearly 11 per cent of personal trainers have been intimate with their clients.

The survey of 1,000 regular gym users – carried out, bizarrely, by training provider Be a Better You – found that one in three find their personal trainer attractive. Of these, a quarter confessed to having shared a kiss with their PT and seven per cent said they had slept with them.

The findings were criticised by ukactive executive director Steven Ward, who said the survey showed a ‘lack of respect’ for the job roles in the sector at a time when serious initiatives are
being implemented by the likes of CIMSPA to professionalise the workforce. However, Ward added that the sector’s frontline staff need an ‘image change’ to alter public perceptions if they are to be considered ‘part of a trusted group’ of expert professionals in society.

“The physical activity sector will grow its reputation and bottom line by becoming a respected part of the delivery of health and wellbeing and an expert resource for healthy living,” Ward told Health Club Management.

“The vast majority of trainers in our sector have the highest professional standards and we see this day in day out across the country, but there is still work to be done to change our wider social image and the premise of this survey proves that point.

“Doctors, nurses and lawyers would be struck off for having an affair with a client, so we can’t shrug this data as just a bit of a laugh.”

Ward added that growing the capability of frontline staff for modern operating needs was one of the highest priorities for ukactive, which has consulted with a number of operators on its new strategy.

He said the forthcoming ukactive business plan will include several new projects and developments aimed at raising the profile and reach of the industry.
MORE NEWS
Synergy The Retreat Show launches resource for retreat business leaders to showcase specialisms
Global retreat trade show, Synergy The Retreat Show, has launched a resource called The Source, which hosts an open-access online Transformation Series programme.
The SATCC announces first five-day Living with Cancer and Beyond retreat
The Standards Authority for Touch in Cancer Care (SATCC) charity has announced its first five- day Living with Cancer and Beyond retreat, which will be held at Carden Park Hotel and Spa in Cheshire, UK, between 1 and 5 September.
Palazzo di Varignana launches family wellbeing and longevity retreat in Emilia Romagna
Palazzo di Varignana, in the Emilia Romagna region of Italy, has created a new tailored health programme designed specifically for families.
Ansana Wellness and Spa debuts at Patmos Aktis as it joins Marriott
Patmos Aktis, a Luxury Collection Resort and Spa, has opened in Greece, with a renovated and rebranded wellness offering called Ansana Wellness and Spa.
Mauna Kea Beach Hotel launches destination spa with sacred Hawaiian cultural concept
The Mauna Kea Beach Hotel, an Autograph Collection property in Hawaii, US, has opened its 22,000 sq ft indoor-outdoor Spa at Mauna Kea as the final step in the property’s overall renovation, which has cost more than US$180 million (€166 million, £140 mill
The Good Spa Guide sets up event for modified Good Spa Guide Awards
The UK spa review and discovery platform for consumers, the Good Spa Guide, has announced it will host the Good Spa Guide Awards 2026 during an event on 16 November at Sopwell House Hotel in St Albans, UK.
+ More news   
 
FEATURED SUPPLIERS

Le Atelier by C.O.D.E. - bespoke means moving beyond the catalogue to delivering contextual design responses
Le Atelier by C.O.D.E. doesn't offer a standard bespoke service, it provides a highly customised approach to designing massage beds and loungers in high-end wellness environments. [more...]

Endospheres' new protocols are designed to meet real client needs
Spa professionals see it every day: clients are arriving with more complex expectations. [more...]
+ More featured suppliers  
COMPANY PROFILES
Gharieni Group

For 35 years, the Gharieni Group has redefined wellness, spa and medical equipment, setting global [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

26-27 Jun 2026

The Longevity Show

Tobacco Docks, London, United Kingdom
03-05 Jul 2026

World Championship in Massage

Copenhagen, Copenhagen, Denmark
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS