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NEWS
Premier Rides and Producers Group combine ‘delectable dining, cinematic adventure and theme park thrills’ in multi-sensory attraction concept
POSTED 08 Nov 2016 . BY Alice Davis
Edwards Marks and Bob Chambers, co-CEOs at The Producers Group (TPG) Credit: The Producers Group
Theme park production company The Producers Group has teamed up with US coaster maker Premier Rides to create a turnkey attraction that combines the dark ride with the dining room.

Extraordinary Voyages Adventure Dining (EVAD) takes place in a 80-seat vehicle that travels across a standard 15,000sq ft (1,400sq m) footprint, departing at intervals of between 45 and 90 minutes. The vehicle, Centurion, takes its passengers on a journey that stops at different points to immerse them in a variety of destination-inspired scenarios. During this adventure, the passengers are served food and beverages, which could complement the visual environments and narratives.

“Extraordinary Voyages is an evolution in entertainment,” said Edward Marks, co-CEO of The Producers Group. “It’s the perfect mix of delectable dining, cinematic adventure and theme park thrills.”

Scenes and themes can be completely customisable. For example, passengers could be taken on a whistlestop tour of the world’s top cities, a trip into space, a journey back in time or a completely imagined – or branded – world.

“This is a first for both companies, partnering together to create a new patented ride system experience,” said Marks.
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McKinsey: 84 per cent of consumers say wellness is a top priority
Eighty-four per cent of consumers now say wellness is a top priority in their lives, with this percentage increasing year on year, according to a preview presentation of McKinsey’s Future of Wellness 2026 research report.
Protests continue in Albania against US$1.6 billion luxury resort backed by Jared Kushner and Ivanka Trump
Mass protests have been taking place since Monday 1 June in Albania over the development of a luxury resort by Donald Trump’s daughter Ivanka Trump and her husband Jared Kushner.
Barons Eden rebrands to Hiddenwell ahead of spa hotel portfolio expansion
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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
Premier Rides and Producers Group combine ‘delectable dining, cinematic adventure and theme park thrills’ in multi-sensory attraction concept
POSTED 08 Nov 2016 . BY Alice Davis
Edwards Marks and Bob Chambers, co-CEOs at The Producers Group (TPG) Credit: The Producers Group
Theme park production company The Producers Group has teamed up with US coaster maker Premier Rides to create a turnkey attraction that combines the dark ride with the dining room.

Extraordinary Voyages Adventure Dining (EVAD) takes place in a 80-seat vehicle that travels across a standard 15,000sq ft (1,400sq m) footprint, departing at intervals of between 45 and 90 minutes. The vehicle, Centurion, takes its passengers on a journey that stops at different points to immerse them in a variety of destination-inspired scenarios. During this adventure, the passengers are served food and beverages, which could complement the visual environments and narratives.

“Extraordinary Voyages is an evolution in entertainment,” said Edward Marks, co-CEO of The Producers Group. “It’s the perfect mix of delectable dining, cinematic adventure and theme park thrills.”

Scenes and themes can be completely customisable. For example, passengers could be taken on a whistlestop tour of the world’s top cities, a trip into space, a journey back in time or a completely imagined – or branded – world.

“This is a first for both companies, partnering together to create a new patented ride system experience,” said Marks.
MORE NEWS
The Good Spa Guide sets up event for modified Good Spa Guide Awards
The UK spa review and discovery platform for consumers, the Good Spa Guide, has announced it will host the Good Spa Guide Awards 2026 during an event on 16 November at Sopwell House Hotel in St Albans, UK.
McKinsey: 84 per cent of consumers say wellness is a top priority
Eighty-four per cent of consumers now say wellness is a top priority in their lives, with this percentage increasing year on year, according to a preview presentation of McKinsey’s Future of Wellness 2026 research report.
Protests continue in Albania against US$1.6 billion luxury resort backed by Jared Kushner and Ivanka Trump
Mass protests have been taking place since Monday 1 June in Albania over the development of a luxury resort by Donald Trump’s daughter Ivanka Trump and her husband Jared Kushner.
Barons Eden rebrands to Hiddenwell ahead of spa hotel portfolio expansion
Barons Eden, the UK parent company that operates luxury destination properties in England, has rebranded to become Hiddenwell.
Belgin Aksoy marks 15 years of Global Wellness Day
Global Wellness Day (GWD) marked its 15th anniversary on Saturday 13 June 2026, with the theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities that spark joy.
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FEATURED SUPPLIERS

Why future-ready in-house laundry is the new luxury spa essential
In today’s premium spa environment, every detail shapes the guest experience – right down to the softness of towels and the freshness of linens. [more...]

Glow beyond protection: meet Comfort Zone Hydramemory Hybrid Glow SPF 30
Sun protection is no longer just about shielding the skin – it's about enhancing it. [more...]
+ More featured suppliers  
COMPANY PROFILES
Power Plate

Power Plate is owned, manufactured and distributed by Northbrook, Ill.-based Performance Health Syst [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
22-22 Jun 2026

World Bathing Day

Worldwide,
+ More diary  
 


ADVERTISE . CONTACT US

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Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS