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NEWS
Vivafit to open 100 women only clubs in Saudi Arabia
POSTED 14 Nov 2016 . BY Tom Walker
Rui Urbano, partner at Vivafit (sitting, left) signing the deal with Ithraa CEO Eid Al Shamri (sitting, right)
Portuguese fitness chain Vivafit has secured a deal to open 100 women-only health clubs in Saudi Arabia.

The franchise operator has signed a contract with Saudi investment bank Ithraa Capital to fund the new sites, which will see the first 10 clubs launch in the capital city Riyadh in 2017.

In order to operate women-only clubs in the country, Vivafit needs a licence – and CEO Pedro Ruiz is confident it will secure one by the end of this year (2016).

A new company has been set up to operate the clubs – called Vivafit Saudi Arabia – which will be owned jointly by Ithraa (90 per cent) and Vivafit (10 per cent).

Exact details of club facilities are to be confirmed, but the first 10 clubs will all offer Electric Muscle Stimulation (EMS) personal training sessions.

Vivafit has been active in expanding to developing markets in recent years. It now has multiple sites in India, Kazakhstan, Malaysia and Oman.

Saudi Arabia will be the 11th country added to Vivafit’s global portfolio.
RELATED STORIES
  Portuguese gym chain Vivafit makes move into Asian markets


Women-only fitness franchise Vivafit, headquartered in Portugal, recently continued its rapid expansion with three clubs opening simultaneously in three different markets across a single month: in Pune, India; Atyrau in Kazakhstan; and Dubai.
  Vivafit to launch in Kazakhstan


Portuguese women-only fitness chain Vivafit will shortly make its debut in Kazakhstan, with the launch of its first club in this market.
  Vivafit reaches into fresh territories with Asia openings


Portugese health club operator Vivafit is expanding its reach with the signing of the first franchised club in Taiwan, belonging to an American/Taiwanese couple. The 170sq m (1,830sq ft) Taipei club is expected to be the first of a chain of some 150 Vivafit clubs in Taiwan.
MORE NEWS
The Good Spa Guide sets up event for modified Good Spa Guide Awards
The UK spa review and discovery platform for consumers, the Good Spa Guide, has announced it will host the Good Spa Guide Awards 2026 during an event on 16 November at Sopwell House Hotel in St Albans, UK.
McKinsey: 84 per cent of consumers say wellness is a top priority
Eighty-four per cent of consumers now say wellness is a top priority in their lives, with this percentage increasing year on year, according to a preview presentation of McKinsey’s Future of Wellness 2026 research report.
Protests continue in Albania against US$1.6 billion luxury resort backed by Jared Kushner and Ivanka Trump
Mass protests have been taking place since Monday 1 June in Albania over the development of a luxury resort by Donald Trump’s daughter Ivanka Trump and her husband Jared Kushner.
Barons Eden rebrands to Hiddenwell ahead of spa hotel portfolio expansion
Barons Eden, the UK parent company that operates luxury destination properties in England, has rebranded to become Hiddenwell.
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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
Vivafit to open 100 women only clubs in Saudi Arabia
POSTED 14 Nov 2016 . BY Tom Walker
Rui Urbano, partner at Vivafit (sitting, left) signing the deal with Ithraa CEO Eid Al Shamri (sitting, right)
Portuguese fitness chain Vivafit has secured a deal to open 100 women-only health clubs in Saudi Arabia.

The franchise operator has signed a contract with Saudi investment bank Ithraa Capital to fund the new sites, which will see the first 10 clubs launch in the capital city Riyadh in 2017.

In order to operate women-only clubs in the country, Vivafit needs a licence – and CEO Pedro Ruiz is confident it will secure one by the end of this year (2016).

A new company has been set up to operate the clubs – called Vivafit Saudi Arabia – which will be owned jointly by Ithraa (90 per cent) and Vivafit (10 per cent).

Exact details of club facilities are to be confirmed, but the first 10 clubs will all offer Electric Muscle Stimulation (EMS) personal training sessions.

Vivafit has been active in expanding to developing markets in recent years. It now has multiple sites in India, Kazakhstan, Malaysia and Oman.

Saudi Arabia will be the 11th country added to Vivafit’s global portfolio.
RELATED STORIES
Portuguese gym chain Vivafit makes move into Asian markets


Women-only fitness franchise Vivafit, headquartered in Portugal, recently continued its rapid expansion with three clubs opening simultaneously in three different markets across a single month: in Pune, India; Atyrau in Kazakhstan; and Dubai.
Vivafit to launch in Kazakhstan


Portuguese women-only fitness chain Vivafit will shortly make its debut in Kazakhstan, with the launch of its first club in this market.
Vivafit reaches into fresh territories with Asia openings


Portugese health club operator Vivafit is expanding its reach with the signing of the first franchised club in Taiwan, belonging to an American/Taiwanese couple. The 170sq m (1,830sq ft) Taipei club is expected to be the first of a chain of some 150 Vivafit clubs in Taiwan.
MORE NEWS
The Good Spa Guide sets up event for modified Good Spa Guide Awards
The UK spa review and discovery platform for consumers, the Good Spa Guide, has announced it will host the Good Spa Guide Awards 2026 during an event on 16 November at Sopwell House Hotel in St Albans, UK.
McKinsey: 84 per cent of consumers say wellness is a top priority
Eighty-four per cent of consumers now say wellness is a top priority in their lives, with this percentage increasing year on year, according to a preview presentation of McKinsey’s Future of Wellness 2026 research report.
Protests continue in Albania against US$1.6 billion luxury resort backed by Jared Kushner and Ivanka Trump
Mass protests have been taking place since Monday 1 June in Albania over the development of a luxury resort by Donald Trump’s daughter Ivanka Trump and her husband Jared Kushner.
Barons Eden rebrands to Hiddenwell ahead of spa hotel portfolio expansion
Barons Eden, the UK parent company that operates luxury destination properties in England, has rebranded to become Hiddenwell.
Belgin Aksoy marks 15 years of Global Wellness Day
Global Wellness Day (GWD) marked its 15th anniversary on Saturday 13 June 2026, with the theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities that spark joy.
HUM2N launches longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
+ More news   
 
FEATURED SUPPLIERS

Endospheres' new protocols are designed to meet real client needs
Spa professionals see it every day: clients are arriving with more complex expectations. [more...]

Introducing Glass Act by Templespa
Introducing Glass Act, your new go-to eye serum for brighter, smoother, beautifully awakened eyes. [more...]
+ More featured suppliers  
COMPANY PROFILES
Esse

Esse is a professional microbiome skincare brand founded in South Africa in 2002 by organic chemist, [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
22-22 Jun 2026

World Bathing Day

Worldwide,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS