Taking place between 4-5 May, the TEA conference will bring together industry professionals, academics, attractions operators and owners to discuss a number of topics surrounding development for the future for cultural visitor attractions.

The event will look at how museums and historic houses best tell their stories, ask if we should integrate the experience into the architectural space or reinvent it in a new visitor attraction, and delve into the challenges theme parks are facing in a culturally-rich visitor attraction landscape.

Ken Robinson, who currently sits on the board of the Tourism Society and was awarded a CBE for services to Tourism in 1997, will deliver the keynote address for the event, where he will be in conversation with TEA president David Willrich.

In his career, Robinson has undertaken numerous projects and studies in the worldwide, and has advised the United Nations International Trade Centre on tourism development strategies for nations and regions. His special interest is the future for cultural, heritage and leisure attractions.

For more information, click here.