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NEWS
Raison d'Etre launches break-up breaks to care for guests going through major life changes
POSTED 11 Jun 2018 . BY Lauren Heath-Jones
Break up breaks have already been implemented in a number of spas and hotels, including the Renew Breakup Bootcamp in New York

Once spas can recognise their role in healing, support and emotional care, a whole new element of wellness travel can be opened up.
– Annika Jackson, director of Business Development at Raison d'Etre
Spa consultancy firm Raison d'Etre's (RdE) has named the 'break-up break' as an essential trend for the spa and wellness industries.

Billed as an 'anti-trend' - a wellness idea created by RdE's Think Tank, that aims to offer substantial, long-term solutions with longevity, rather than short-term fads - the break-up break is a type of wellness experience for guests undergoing major life changes. It offers comforting amenities, emotional healing therapies, stress management and life coaching services that cater to guests' emotional needs.

Capitalising on the current trend for Wellness Tourism, break-up breaks are designed to boost health and happiness for guests seeking peace and reflection. The concept has already been implemented in a number of hotels including the Renew Breakup Bootcamp in New York, US; the Ashdown Park Hotel in East Grinstead, UK; and the Mii Amo in Sedona, US.

"We have seen more and more situations in which people going through transition periods in life are seeking comfort and we absolutely see this as a continuing development in the spa industry, as spas increasingly become a source of emotional support and healing for guests," said Annika Jackson, director of Business Development at Raison d'Etre.

"Once spas can recognise their role in healing, support and emotional care, a whole new element of wellness travel can be opened up. Spas and retreats are no longer a place to simply 'relax' - the demand for a deeper, more emotionally motivated care is set to rise across the globe," Jackson added.
PROJECT PROFILE:

Raison d'Etre reveals Dubai LivNordic spa details
Raison d’Etre has entered into a strategic partnership with Cayan Group, a Middle Eastern real estate developer, to create a spa on the sixth floor of the Cayan Tower in Dubai Marina under the spa consultancy’s LivNordic concept – with the help of interior architecture firm Blue Camel Design.

Location: Dubai , United Arab Emirates
Size: 1,000sq m

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Raison d’Etre is set to launch the first LivNordic-branded spa in the UAE on the sixth floor of Cayan Tower, offering panoramic views of the Dubai marina. This site’s opening follows the unveiling of the eight-treatment room spa concept aboard the first of two Viking Ocean Cruises ships in April.
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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
Raison d'Etre launches break-up breaks to care for guests going through major life changes
POSTED 11 Jun 2018 . BY Lauren Heath-Jones
Break up breaks have already been implemented in a number of spas and hotels, including the Renew Breakup Bootcamp in New York
Once spas can recognise their role in healing, support and emotional care, a whole new element of wellness travel can be opened up.
– Annika Jackson, director of Business Development at Raison d'Etre
Spa consultancy firm Raison d'Etre's (RdE) has named the 'break-up break' as an essential trend for the spa and wellness industries.

Billed as an 'anti-trend' - a wellness idea created by RdE's Think Tank, that aims to offer substantial, long-term solutions with longevity, rather than short-term fads - the break-up break is a type of wellness experience for guests undergoing major life changes. It offers comforting amenities, emotional healing therapies, stress management and life coaching services that cater to guests' emotional needs.

Capitalising on the current trend for Wellness Tourism, break-up breaks are designed to boost health and happiness for guests seeking peace and reflection. The concept has already been implemented in a number of hotels including the Renew Breakup Bootcamp in New York, US; the Ashdown Park Hotel in East Grinstead, UK; and the Mii Amo in Sedona, US.

"We have seen more and more situations in which people going through transition periods in life are seeking comfort and we absolutely see this as a continuing development in the spa industry, as spas increasingly become a source of emotional support and healing for guests," said Annika Jackson, director of Business Development at Raison d'Etre.

"Once spas can recognise their role in healing, support and emotional care, a whole new element of wellness travel can be opened up. Spas and retreats are no longer a place to simply 'relax' - the demand for a deeper, more emotionally motivated care is set to rise across the globe," Jackson added.
RELATED STORIES
Spa Business Education teams up with Joanneum university for spa MBA course


Spa Business Education (SBE), part of spa consultancy Raison d'Etre, has secured an educational partnership with the Joanneum University of Applied Sciences in Austria.
Raison d'Etre plans December opening for first LivNordic spa in the UAE


Raison d’Etre is set to launch the first LivNordic-branded spa in the UAE on the sixth floor of Cayan Tower, offering panoramic views of the Dubai marina. This site’s opening follows the unveiling of the eight-treatment room spa concept aboard the first of two Viking Ocean Cruises ships in April.
MORE NEWS
Barons Eden rebrands to Hiddenwell ahead of spa hotel portfolio expansion
Barons Eden, the UK parent company that operates luxury destination properties in England, has rebranded to become Hiddenwell.
Belgin Aksoy marks 15 years of Global Wellness Day
Global Wellness Day (GWD) marked its 15th anniversary on Saturday 13 June 2026, with the theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities that spark joy.
HUM2N launches longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
Mayrlife opens first hotel day clinic in partnership with Rosewood Vienna
As part of its first hotel partnership, Mayrlife – the medical health resort company known for its site in Altaussee, Austria – has launched a day clinic at the Rosewood Vienna.
KX Chelsea invests £15 million to upgrade its wellness offering
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FEATURED SUPPLIERS

Endospheres' new protocols are designed to meet real client needs
Spa professionals see it every day: clients are arriving with more complex expectations. [more...]

Glow beyond protection: meet Comfort Zone Hydramemory Hybrid Glow SPF 30
Sun protection is no longer just about shielding the skin – it's about enhancing it. [more...]
+ More featured suppliers  
COMPANY PROFILES
JK Group UK & Ireland Plc

A wholly owned UK and Ireland subsidiary of JK Group in Germany with an established heritage of 30+ [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
22-22 Jun 2026

World Bathing Day

Worldwide,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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