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NEWS
Childhood inactivity 'worse than feared' – and reaching crisis levels
POSTED 28 Nov 2018 . BY Tom Walker
Modern lifestyles are contributing to a public health problem that is now reaching 'crisis levels'
Children in developed countries are not moving enough to maintain healthy growth and development – according to a report by the Active Healthy Kids Global Alliance (AHKGA).

AHKGA studied current activity levels in 49 countries across six continents as part of a project to assess global trends in childhood physical activity.

The resulting report revealed that modern lifestyles – epitomised by increases in screen time, the growing urbanisation of communities and the rise in automation of previously manual tasks – are contributing to a public health problem that is now reaching 'crisis levels' and should be recognised as a 'global priority'.

“Global trends, including excessive screen time, are contributing to a generation of inactive children and putting them on a dangerous path,” said Professor Mark Tremblay, AHKGA president and senior scientist at CHEO Research Institute in Canada.

“We have a collective responsibility to change this because inactive children are at risk for adverse physical, mental, social and cognitive health problems.

"This generation will face a range of challenges, including the impacts of climate change, increasing globalisation, and the consequences of rapid technological change.

"They will need to become habitually physically active in order to grow into healthy, resilient adults who can survive and thrive in a changing world.”

The report also offers examples of campaigns and initiatives undertaken by countries with the most active children and youth overall – such as Slovenia, Zimbabwe and Japan.

While each rely on very different approaches to get kids moving, they share one consistent – that physical activity is driven by pervasive cultural norms.

"Being active is not just a choice, but a way of life," said Peter Katzmarzyk, AHKGA vice president and associate executive director for public health at Pennington Biomedical Research Center in the US.

"And there's much we can learn from each other to improve activity levels around the world.

“Physical inactivity is a global concern and can no longer be ignored. For the good of our children’s health and futures, we need to build physical activity into all societies, and change social norms to get kids moving.”
RELATED STORIES
  Interactive map reveals 'alarming picture of childhood inactivity' across England


A new interactive map charting physical activity among children in England reveals that more than 90 per cent of young people in some regions are failing to meet the minimum recommended levels of exercise.
  WHO study: children's health being damaged by 'global epidemic of inactivity'


The World Health Organisation (WHO) has warned that the majority of adolescents worldwide are not sufficiently physically active, putting their current and future health at risk.
  Benefits threat discourages activity in the disabled


More than six million people in the UK could be living or contemplating a life of inactivity because they are worried about losing life-changing benefit payments.
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McKinsey: 84 per cent of consumers say wellness is a top priority
Eighty-four per cent of consumers now say wellness is a top priority in their lives, with this percentage increasing year on year, according to a preview presentation of McKinsey’s Future of Wellness 2026 research report.
Protests continue in Albania against US$1.6 billion luxury resort backed by Jared Kushner and Ivanka Trump
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Uniting the world of spa & wellness
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Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
Childhood inactivity 'worse than feared' – and reaching crisis levels
POSTED 28 Nov 2018 . BY Tom Walker
Modern lifestyles are contributing to a public health problem that is now reaching 'crisis levels'
Children in developed countries are not moving enough to maintain healthy growth and development – according to a report by the Active Healthy Kids Global Alliance (AHKGA).

AHKGA studied current activity levels in 49 countries across six continents as part of a project to assess global trends in childhood physical activity.

The resulting report revealed that modern lifestyles – epitomised by increases in screen time, the growing urbanisation of communities and the rise in automation of previously manual tasks – are contributing to a public health problem that is now reaching 'crisis levels' and should be recognised as a 'global priority'.

“Global trends, including excessive screen time, are contributing to a generation of inactive children and putting them on a dangerous path,” said Professor Mark Tremblay, AHKGA president and senior scientist at CHEO Research Institute in Canada.

“We have a collective responsibility to change this because inactive children are at risk for adverse physical, mental, social and cognitive health problems.

"This generation will face a range of challenges, including the impacts of climate change, increasing globalisation, and the consequences of rapid technological change.

"They will need to become habitually physically active in order to grow into healthy, resilient adults who can survive and thrive in a changing world.”

The report also offers examples of campaigns and initiatives undertaken by countries with the most active children and youth overall – such as Slovenia, Zimbabwe and Japan.

While each rely on very different approaches to get kids moving, they share one consistent – that physical activity is driven by pervasive cultural norms.

"Being active is not just a choice, but a way of life," said Peter Katzmarzyk, AHKGA vice president and associate executive director for public health at Pennington Biomedical Research Center in the US.

"And there's much we can learn from each other to improve activity levels around the world.

“Physical inactivity is a global concern and can no longer be ignored. For the good of our children’s health and futures, we need to build physical activity into all societies, and change social norms to get kids moving.”
RELATED STORIES
Interactive map reveals 'alarming picture of childhood inactivity' across England


A new interactive map charting physical activity among children in England reveals that more than 90 per cent of young people in some regions are failing to meet the minimum recommended levels of exercise.
WHO study: children's health being damaged by 'global epidemic of inactivity'


The World Health Organisation (WHO) has warned that the majority of adolescents worldwide are not sufficiently physically active, putting their current and future health at risk.
Benefits threat discourages activity in the disabled


More than six million people in the UK could be living or contemplating a life of inactivity because they are worried about losing life-changing benefit payments.
MORE NEWS
The Good Spa Guide sets up event for modified Good Spa Guide Awards
The UK spa review and discovery platform for consumers, the Good Spa Guide, has announced it will host the Good Spa Guide Awards 2026 during an event on 16 November at Sopwell House Hotel in St Albans, UK.
McKinsey: 84 per cent of consumers say wellness is a top priority
Eighty-four per cent of consumers now say wellness is a top priority in their lives, with this percentage increasing year on year, according to a preview presentation of McKinsey’s Future of Wellness 2026 research report.
Protests continue in Albania against US$1.6 billion luxury resort backed by Jared Kushner and Ivanka Trump
Mass protests have been taking place since Monday 1 June in Albania over the development of a luxury resort by Donald Trump’s daughter Ivanka Trump and her husband Jared Kushner.
Barons Eden rebrands to Hiddenwell ahead of spa hotel portfolio expansion
Barons Eden, the UK parent company that operates luxury destination properties in England, has rebranded to become Hiddenwell.
Belgin Aksoy marks 15 years of Global Wellness Day
Global Wellness Day (GWD) marked its 15th anniversary on Saturday 13 June 2026, with the theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities that spark joy.
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FEATURED SUPPLIERS

Meet Desert Therapy: Aromatherapy Associates' first new blend in seven years
There is a particular quality of stillness found only in the desert. [more...]

Glow beyond protection: meet Comfort Zone Hydramemory Hybrid Glow SPF 30
Sun protection is no longer just about shielding the skin – it's about enhancing it. [more...]
+ More featured suppliers  
COMPANY PROFILES
Comfort Zone

Comfort Zone’s comprehensive face and body professional and retail range allows clients to experien [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
22-22 Jun 2026

World Bathing Day

Worldwide,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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PRINT SUBSCRIPTIONS
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