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NEWS
Rebrand sees CSP become Active Partnerships
POSTED 13 Mar 2019 . BY Andy Knaggs
CSPs look to develop opportunities for increasing sport and physical activity in their communities

Over the last year we have been changing to strengthen our approach to better tackle these issues
– Lee Mason
The County Sports Partnerships (CSP) network has rebranded as Active Partnerships – a name that it says better reflects the collaborative nature of its work.

Launched nearly 20 years ago, and funded by Sport England, the 43 CSPs cover every part of England and are tasked with identifying the best opportunities for increasing sport and physical activity in their communities.

The organisation says it has delivered a number of high-impact programmes, built strong local networks and has adopted the "highest levels" of governance. However, it said the needs of its partners and communities are changing, with levels of physical activity worryingly low and affected by a complex system of influences, meaning that no single organisation can create what it called "sustainable change at scale".

Lee Mason, chief executive of the new Active Partnerships, said this meant that it needed to think and act differently.

"Over the last year we have been changing to strengthen our approach to better tackle these issues," he explained. "This has included confirming our long-term future partnership with Sport England to help deliver the national strategy, Towards an Active Nation, and a shift from programme delivery to a whole system, place-based approach."

Of the new name, Mason explained: "The term Active highlights the broad spectrum of sports and physical activities we embrace, the dynamic and agile way that we approach our work and our mission to increase levels of engagement in sport and physical activity.

"Partnership reinforces the collaborative nature of our work and our core purpose to create the conditions for an active nation by engaging communities, building understanding and insight, brokering cross-sector partnerships and influencing policy and practice."

Active Partnerships added that its focus is on learning what works locally and driving collaboration and impact across the network.
Active Partnerships is competing with a wide range of other factors as it tries to increase levels of sports and activity
RELATED STORIES
  Active Essex launches strategy to get one million people moving


Active Essex – part of the County Sports Partnership network – has launched a four-year strategy to tackle issues around inactivity and change one million lives by getting its people moving.
  Workforce needs to adapt to fulfil physical activity agenda, says GreaterSport CEO


The workforce in the sport sector will need to become more adaptable and flexible if the government’s physical activity ambition is to be recognised, according to the chief executive of one of the largest County Sports Partnerships (CSP) in the country.
  CSP Network invests in board training programme in bid to improve governance


The nationwide network of 45 County Sports Partnerships (CSPs) has invested in a board development programme over the past 12 months to better connect its members and to “ensure that the right culture is embedded” in governance.
  CSPs need to improve ‘strategic leadership’ capabilities, finds review


A number of County Sports Partnerships (CSP) will have to improve their “strategic leadership” capabilities and work with a wider range of partners to fulfil the government’s strategy for sport, according to Andy Reed.
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NEWS
Rebrand sees CSP become Active Partnerships
POSTED 13 Mar 2019 . BY Andy Knaggs
CSPs look to develop opportunities for increasing sport and physical activity in their communities
Over the last year we have been changing to strengthen our approach to better tackle these issues
– Lee Mason
The County Sports Partnerships (CSP) network has rebranded as Active Partnerships – a name that it says better reflects the collaborative nature of its work.

Launched nearly 20 years ago, and funded by Sport England, the 43 CSPs cover every part of England and are tasked with identifying the best opportunities for increasing sport and physical activity in their communities.

The organisation says it has delivered a number of high-impact programmes, built strong local networks and has adopted the "highest levels" of governance. However, it said the needs of its partners and communities are changing, with levels of physical activity worryingly low and affected by a complex system of influences, meaning that no single organisation can create what it called "sustainable change at scale".

Lee Mason, chief executive of the new Active Partnerships, said this meant that it needed to think and act differently.

"Over the last year we have been changing to strengthen our approach to better tackle these issues," he explained. "This has included confirming our long-term future partnership with Sport England to help deliver the national strategy, Towards an Active Nation, and a shift from programme delivery to a whole system, place-based approach."

Of the new name, Mason explained: "The term Active highlights the broad spectrum of sports and physical activities we embrace, the dynamic and agile way that we approach our work and our mission to increase levels of engagement in sport and physical activity.

"Partnership reinforces the collaborative nature of our work and our core purpose to create the conditions for an active nation by engaging communities, building understanding and insight, brokering cross-sector partnerships and influencing policy and practice."

Active Partnerships added that its focus is on learning what works locally and driving collaboration and impact across the network.
Active Partnerships is competing with a wide range of other factors as it tries to increase levels of sports and activity
RELATED STORIES
Active Essex launches strategy to get one million people moving


Active Essex – part of the County Sports Partnership network – has launched a four-year strategy to tackle issues around inactivity and change one million lives by getting its people moving.
Workforce needs to adapt to fulfil physical activity agenda, says GreaterSport CEO


The workforce in the sport sector will need to become more adaptable and flexible if the government’s physical activity ambition is to be recognised, according to the chief executive of one of the largest County Sports Partnerships (CSP) in the country.
CSP Network invests in board training programme in bid to improve governance


The nationwide network of 45 County Sports Partnerships (CSPs) has invested in a board development programme over the past 12 months to better connect its members and to “ensure that the right culture is embedded” in governance.
CSPs need to improve ‘strategic leadership’ capabilities, finds review


A number of County Sports Partnerships (CSP) will have to improve their “strategic leadership” capabilities and work with a wider range of partners to fulfil the government’s strategy for sport, according to Andy Reed.
MORE NEWS
Luxury resort coming to Hunter Valley will have longevity spa
Private hotel owner and developer HVL Hotels will open a new luxury resort and tourism destination called Laval Hunter Valley in the second half of 2027 in Pokolbin, Australia.
Rocco Forte’s Verdura Resort to host wellness festival Alma near emerging Blue Zone in Sicily
The annual wellness festival dedicated to wellbeing, culture, longevity and human connection, called Alma, will be hosted by Rocco Forte hotel, Verdura Resort in Sicily, Italy.
Feisal Jaffer becomes chief development officer for Capella Hotel Group
Capella Hotel Group has appointed Feisal Jaffer as chief development officer as the company ramps up its global expansion of both its Capella and Patina brands.
Industry mourns the loss of Les Mills, a founding father of fitness
Les Mills, whose name became synonymous with one of the world's leading fitness brands, has passed away peacefully at the age of 91.
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Le Atelier by C.O.D.E. - bespoke means moving beyond the catalogue to delivering contextual design responses
Le Atelier by C.O.D.E. doesn't offer a standard bespoke service, it provides a highly customised approach to designing massage beds and loungers in high-end wellness environments. [more...]

Glow beyond protection: meet Comfort Zone Hydramemory Hybrid Glow SPF 30
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COMPANY PROFILES
TAC | The Assistant Company

Founded in 2001, TAC is an owner-managed company with more than 110 employees and four locations: in [more...]
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+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

03-05 Jul 2026

World Championship in Massage

Copenhagen, Copenhagen, Denmark
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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