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NEWS
thespa at Birmingham's The Cube reopens following £500k revamp
POSTED 05 Apr 2019 . BY Lauren Heath-Jones
Spa manager Jennifer Butters (far right) with the team at thespa
thespa at The Cube, a mixed-use development in Birmingham, UK, has reopened following a £500k upgrade that has seen the addition of more treatment rooms and new experiential facilities.

Works included an expansion of the relaxation and quiet areas, which now features soft lighting and more double and single loungers, as well as canvas cocoons, to give guests a luxurious space to relax in between treatments.

Two traditional Arabian rasul treatment rooms, offering a relaxing detox experience through the combination of mud, steam and heat, have also been added.

thespa has also announced a new brand partnership with luxury skincare brand Elemis. Not only will the spa expand its treatment menu to include treatments from the brand but a flagship store will open on site.

Jennifer Butters, spa manager, said: "There has been a steady rise in the demand for spa days so it's great news that we can now accommodate more people looking to make the most of their leisure time."

"We are always looking at ways in which we can improve what we provide our guests and the extension of the quiet zone is something we've been wanting to do for some time."

"We've created the perfect environment where people can look forward to and enjoy some 'me time' while getting away from the hustle and bustle of daily life," Butters added.
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Sanguine Hospitality has revealed that a 5,000sq ft (464.5sq m) canal-side private members' club is to open at The Cube, a £12m development in the centre of Birmingham.
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©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
thespa at Birmingham's The Cube reopens following £500k revamp
POSTED 05 Apr 2019 . BY Lauren Heath-Jones
Spa manager Jennifer Butters (far right) with the team at thespa
thespa at The Cube, a mixed-use development in Birmingham, UK, has reopened following a £500k upgrade that has seen the addition of more treatment rooms and new experiential facilities.

Works included an expansion of the relaxation and quiet areas, which now features soft lighting and more double and single loungers, as well as canvas cocoons, to give guests a luxurious space to relax in between treatments.

Two traditional Arabian rasul treatment rooms, offering a relaxing detox experience through the combination of mud, steam and heat, have also been added.

thespa has also announced a new brand partnership with luxury skincare brand Elemis. Not only will the spa expand its treatment menu to include treatments from the brand but a flagship store will open on site.

Jennifer Butters, spa manager, said: "There has been a steady rise in the demand for spa days so it's great news that we can now accommodate more people looking to make the most of their leisure time."

"We are always looking at ways in which we can improve what we provide our guests and the extension of the quiet zone is something we've been wanting to do for some time."

"We've created the perfect environment where people can look forward to and enjoy some 'me time' while getting away from the hustle and bustle of daily life," Butters added.
RELATED STORIES
The Cube opens its doors in Birmingham


A new 52-bedroom Hotel Indigo and a 1,319sq m (14,198sq ft) Marco Pierre White eatery have opened as part of The Cube, a £13m development located in the heart of Birmingham.
Private members' club to open at The Cube


Sanguine Hospitality has revealed that a 5,000sq ft (464.5sq m) canal-side private members' club is to open at The Cube, a £12m development in the centre of Birmingham.
MORE NEWS
The Retreat Costa Rica debuts Vida Mía Longevity Centre
Luxury wellness resort, The Retreat Costa Rica, has introduced its Vida Mía Longevity Centre at the property’s Vida Mía Healing Centre and Spa.
Almost half of spa survey respondents are unaware cancer is a disability and not adapting treatments is discrimination
A recent survey by the UK Spa Association (UKSA) into the industry’s approach to cancer care has revealed that almost half of participating respondents (46 per cent) are unaware that cancer is a disability and guests with a cancer diagnosis must be given
Solmar Hotels and Resorts offers Temazcal ceremony for Global Wellness Day
Mexican operator, Solmar Hotels and Resorts, is hosting a series of events in celebration of Global Wellness Day, including a Temazcal ceremony at its Playa Grande Resort and Spa in Los Cabos.
Mandarin Oriental announces standalone Mansions-branded residences for Abu Dhabi
Mandarin Oriental has announced a standalone residence brand, Mansions, which will debut at Emirates Palace, Mandarin Oriental Mansions, Abu Dhabi, in 2029.
Healing sanctuary Tulah Clinical Wellness opens in Kerala
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Four Seasons Resort The Nam Hai creates Global Wellness Day programme rooted in nature
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+ More news   
 
FEATURED SUPPLIERS

Introducing Silent Loads: Wildsmith’s newest advancement in personalised wellbeing
In a world where imbalance often accumulates quietly, Wildsmith unveils its newest wellbeing innovation: Silent Loads, an approach designed to meet the needs of modern spa guests with precision and depth. [more...]

Spa Life – where spa leaders grow together
The Spa Life UK Convention returns from 21–23 June 2026 at Whittlebury Park Hotel, Spa & Golf Resort, bringing together spa managers, directors and owners for two days of focused education, meaningful connection and commercial insight. [more...]
+ More featured suppliers  
COMPANY PROFILES
HPO.Tech Hyperbaric Systems

Founded in 2020 in Istanbul, HPO.Tech combines 15+ years of expertise in hyperbaric technology, divi [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
09-12 Jun 2026

W3Spa EMEA

Hotel Cascais Miragem Health & Spa, Portugal
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS