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Cate Atwater: Leisure sector is in a "race to the bottom"
POSTED 04 May 2019 . BY Andy Knaggs
Community Leisure UK's focus is on driving greater impact for its member leisure and culture trusts

The challenges are significant, while the need for services is increasing right across the life course
– Cate Atwater
Procurement practices are driving a race to the bottom in the delivery of public leisure services, according to Community Leisure UK CEO Cate Atwater.

Her organisation is the membership association representing charitable leisure trusts in the UK, and was known as Sporta until a recent rebrand.

Speaking in an exclusive interview in Sports Management, published in Issue 1 2019, Atwater said she was worried about the pressures being put on the delivery of public leisure services, stating that "public services right across the board are under significant strain to achieve the same or even more, with less financial investment".

"The challenges are significant, while the need for services is increasing right across the life course," she said. "Every public service is under pressure, and in leisure we’re in a race to the bottom driven by procurement practice."

Atwater also called for more support for local authorities in making "longer-term, insight-driven and outcomes-based decisions" in relation to public leisure services, focusing on areas such as partnership, collaboration and building trust and co-ownership. She went on to express the need for central leisure policy "ownership" and long-term strategising, to enable services to develop and be supported in the future.

Making public leisure services a statutory service would provide "central government oversight, care and ownership, and would drive a need for collaboration", she said.

To read the full article see Issue 1 2019 of Sports Management here
RELATED STORIES
  FEATURE: Interview: Cate Atwater


Sporta’s rebrand to Community Leisure UK will better
  Sporta rebrands as Community Leisure UK


Sporta, the body representing charitable leisure trusts across the UK, has rebranded as Community Leisure UK, as part of efforts to "tackle a false perception of being a solely sport-focused body". According to CEO Cate Atwater, the new name "better reflects" members’ focus on improving the physical and mental health and wellbeing of communities across the UK. "The new name, brand and proposition for the association came from bespoke research and is far more representative of our members’ work," she said.
  New Sporta chief focused on survival of trusts


Newly appointed Sporta chief executive Cate Atwater has admitted her members face a “worrying landscape” as economic pressure mounts in the charity sector.
  Leisure and culture trusts recognised at Sporta UK Awards


Jubilee Hall Trust won two accolades at the Sporta UK Awards 2017 during a ceremony which recognised the work of charitable enterprises that help improve the nation's health.
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Protests continue in Albania against US$1.6 billion luxury resort backed by Jared Kushner and Ivanka Trump
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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
Cate Atwater: Leisure sector is in a "race to the bottom"
POSTED 04 May 2019 . BY Andy Knaggs
Community Leisure UK's focus is on driving greater impact for its member leisure and culture trusts
The challenges are significant, while the need for services is increasing right across the life course
– Cate Atwater
Procurement practices are driving a race to the bottom in the delivery of public leisure services, according to Community Leisure UK CEO Cate Atwater.

Her organisation is the membership association representing charitable leisure trusts in the UK, and was known as Sporta until a recent rebrand.

Speaking in an exclusive interview in Sports Management, published in Issue 1 2019, Atwater said she was worried about the pressures being put on the delivery of public leisure services, stating that "public services right across the board are under significant strain to achieve the same or even more, with less financial investment".

"The challenges are significant, while the need for services is increasing right across the life course," she said. "Every public service is under pressure, and in leisure we’re in a race to the bottom driven by procurement practice."

Atwater also called for more support for local authorities in making "longer-term, insight-driven and outcomes-based decisions" in relation to public leisure services, focusing on areas such as partnership, collaboration and building trust and co-ownership. She went on to express the need for central leisure policy "ownership" and long-term strategising, to enable services to develop and be supported in the future.

Making public leisure services a statutory service would provide "central government oversight, care and ownership, and would drive a need for collaboration", she said.

To read the full article see Issue 1 2019 of Sports Management here
RELATED STORIES
FEATURE: Interview: Cate Atwater


Sporta’s rebrand to Community Leisure UK will better
Sporta rebrands as Community Leisure UK


Sporta, the body representing charitable leisure trusts across the UK, has rebranded as Community Leisure UK, as part of efforts to "tackle a false perception of being a solely sport-focused body". According to CEO Cate Atwater, the new name "better reflects" members’ focus on improving the physical and mental health and wellbeing of communities across the UK. "The new name, brand and proposition for the association came from bespoke research and is far more representative of our members’ work," she said.
New Sporta chief focused on survival of trusts


Newly appointed Sporta chief executive Cate Atwater has admitted her members face a “worrying landscape” as economic pressure mounts in the charity sector.
Leisure and culture trusts recognised at Sporta UK Awards


Jubilee Hall Trust won two accolades at the Sporta UK Awards 2017 during a ceremony which recognised the work of charitable enterprises that help improve the nation's health.
MORE NEWS
The Good Spa Guide sets up event for modified Good Spa Guide Awards
The UK spa review and discovery platform for consumers, the Good Spa Guide, has announced it will host the Good Spa Guide Awards 2026 during an event on 16 November at Sopwell House Hotel in St Albans, UK.
McKinsey: 84 per cent of consumers say wellness is a top priority
Eighty-four per cent of consumers now say wellness is a top priority in their lives, with this percentage increasing year on year, according to a preview presentation of McKinsey’s Future of Wellness 2026 research report.
Protests continue in Albania against US$1.6 billion luxury resort backed by Jared Kushner and Ivanka Trump
Mass protests have been taking place since Monday 1 June in Albania over the development of a luxury resort by Donald Trump’s daughter Ivanka Trump and her husband Jared Kushner.
Barons Eden rebrands to Hiddenwell ahead of spa hotel portfolio expansion
Barons Eden, the UK parent company that operates luxury destination properties in England, has rebranded to become Hiddenwell.
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FEATURED SUPPLIERS

Meet Desert Therapy: Aromatherapy Associates' first new blend in seven years
There is a particular quality of stillness found only in the desert. [more...]

Introducing Glass Act by Templespa
Introducing Glass Act, your new go-to eye serum for brighter, smoother, beautifully awakened eyes. [more...]
+ More featured suppliers  
COMPANY PROFILES
ESPA

Founded in 1992 by Susan Harmsworth, ESPA combines the conceptualisation, development and management [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
22-22 Jun 2026

World Bathing Day

Worldwide,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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