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NEWS
New Sporta chief focused on survival of trusts
POSTED 08 Dec 2017 . BY Deven Pamben
Cate Atwater will begin her role as Sporta chief executive on 1 January
There are threats and it is a worrying landscape for members. Based on member needs, I will propose a way forward to help trusts survive
– Cate Atwater, chief executive, Sporta
Cate Atwater, the newly appointed chief executive of Sporta – the national association which represents leisure and cultural trusts – has admitted her members face a “worrying landscape” as economic pressure mounts in the sector.

Speaking to Health Club Management, Atwater identified a series of concerns facing Sporta members, including keeping hold of their charitable status, VAT exemption, rising energy costs, local authority procurement, general financial pressures and Brexit.

“Initially my role will focus on member engagement and to re-check the priorities and needs of our members," she said.

"There are threats and it is a worrying landscape for members. Based on member needs, I will propose a way forward to help trusts survive.

“It's my responsibility to be aware of what those worries and threats are. It’s a challenging role but times are increasingly challenging for our members.”

Despite the threats, Atwater insisted that opportunities remain. “We're seeing the merging of trusts and an increase of single-site community trusts," she said.

“There's an increasing breadth of services being delivered by members. Trusts are developing and diversifying to help mitigate some of the threats.”

Atwater, who officially takes over from Brian Leonard on 1 January, joined Sporta in 2013 from charity Age UK.

She initially managed the Sporta's ‘Make Your Move’ programme, which was funded by Sport England, before becoming programmes and operations director.

Sporta has 120 members, which operate around 2,000 facilities in the UK.
RELATED STORIES
  Leisure and culture trusts recognised at Sporta UK Awards


Jubilee Hall Trust won two accolades at the Sporta UK Awards 2017 during a ceremony which recognised the work of charitable enterprises that help improve the nation's health.
  LIW and Sporta announce strategic partnership


Leisure Industry Week (LIW) has announced a new strategic partnership with Sporta to support leisure industry operators.
  sporta expands head office team to support cultural and leisure trusts


sporta has expanded its head office team to further support its cultural and leisure trust members.
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Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
New Sporta chief focused on survival of trusts
POSTED 08 Dec 2017 . BY Deven Pamben
Cate Atwater will begin her role as Sporta chief executive on 1 January
There are threats and it is a worrying landscape for members. Based on member needs, I will propose a way forward to help trusts survive
– Cate Atwater, chief executive, Sporta
Cate Atwater, the newly appointed chief executive of Sporta – the national association which represents leisure and cultural trusts – has admitted her members face a “worrying landscape” as economic pressure mounts in the sector.

Speaking to Health Club Management, Atwater identified a series of concerns facing Sporta members, including keeping hold of their charitable status, VAT exemption, rising energy costs, local authority procurement, general financial pressures and Brexit.

“Initially my role will focus on member engagement and to re-check the priorities and needs of our members," she said.

"There are threats and it is a worrying landscape for members. Based on member needs, I will propose a way forward to help trusts survive.

“It's my responsibility to be aware of what those worries and threats are. It’s a challenging role but times are increasingly challenging for our members.”

Despite the threats, Atwater insisted that opportunities remain. “We're seeing the merging of trusts and an increase of single-site community trusts," she said.

“There's an increasing breadth of services being delivered by members. Trusts are developing and diversifying to help mitigate some of the threats.”

Atwater, who officially takes over from Brian Leonard on 1 January, joined Sporta in 2013 from charity Age UK.

She initially managed the Sporta's ‘Make Your Move’ programme, which was funded by Sport England, before becoming programmes and operations director.

Sporta has 120 members, which operate around 2,000 facilities in the UK.
RELATED STORIES
Leisure and culture trusts recognised at Sporta UK Awards


Jubilee Hall Trust won two accolades at the Sporta UK Awards 2017 during a ceremony which recognised the work of charitable enterprises that help improve the nation's health.
LIW and Sporta announce strategic partnership


Leisure Industry Week (LIW) has announced a new strategic partnership with Sporta to support leisure industry operators.
sporta expands head office team to support cultural and leisure trusts


sporta has expanded its head office team to further support its cultural and leisure trust members.
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Franchise expert Carrie Walsh joins Hand and Stone Massage and Facial Spa as CEO
Hand and Stone Massage and Facial Spa, the spa business with more than 650 locations across the US and Canada, has appointed franchise expert Carrie Walsh as CEO as the company plans to expand.
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Synergy – The Retreat Show invites consumer and industry perspectives on retreats for research
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Turkey is crowned the best massage nation at world championship
Turkey came first at this year’s World Championship in Massage between 3-5 July in Copenhagen, Denmark.
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In the fast-paced world of fitness and wellness, where high-intensity workouts push us to our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]

HPO Tech brings design-led hyperbaric systems to the spa floor
Hyperbaric oxygen therapy has moved well beyond the clinic and spa operators represent the fastest-growing market for the technology. [more...]
+ More featured suppliers  
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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS