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NEWS
American Alliance of Museums calls for US$4bn support package to aid nonprofits during coronavirus pandemic
POSTED 20 Mar 2020 . BY Tom Anstey
The AAM has appealed to Congress for significant financial aid during the COVID-19 crisis Credit: Shutterstock.com
The American Alliance of Museums (AAM) has urged both Republican and Democratic leadership in the US to support the nonprofit museum sector by providing emergency assistance through June with US$4bn in economic relief legislation.

Also calling for congress to adopt a “universal charitable deduction” to help incentivise charitable giving, AAM estimates the US museum sector will lose a combined minimum of US$33m a day during forced closures, with significant federal support needed to maintain jobs and stop museums going under as a result.

According to AAM estimates, as many as 30 per cent of museums – primarily in small and rural communities – will be forced to close permanently without the emergency funding.

"The related ‘museum economy’ is vast and is facing an existential threat from the closures required to address the COVID-19 pandemic," said the AAM’s letter.

"As we write this letter, museums of all sizes are experiencing closures, attendance free-fall, cancelled events and actual layoffs. Most of these are cash-based businesses; their economic lifeblood is people visiting."

When it comes to earned revenue, science museums account 57 per cent of their income on generated revenue. By contrast, art museum revenue only accounts for 26 per cent of overall funding, however, they have the largest share in donations, with 42 per cent of income coming from philanthropy. In terms of government funding, multi-disciplinary museums receive the most support, with 24 per cent of their revenue coming from national authorities.

AAM has also called upon its members to make their voices heard, urging them to get in direct contact with legislators.

"They need to hear directly from you that they must include museums in COVID-19 relief and economic stimulus," said AAM. "They also need to hear specifically about how COVID-19 is affecting you and your museum and how your museum is helping impacted communities.

"Museums are community anchors, addressing challenges in times of crisis like the one we are currently experiencing. Unfortunately, we expect hardships to be faced by increasing numbers of our member organisations in communities across the country in the months ahead, underscoring the need for museums to be included in any economic stimulus relief now."
RELATED STORIES
  Trendswatch 2020: The future of financial sustainability


In a time of financial uncertainty for the global museum community, this year's TrendsWatch report from the American Alliance of Museums (AAM) and the Center for the Future of Museums (CFM) is seeking to provoke discussion and find viable solutions to these ongoing challenges.
  American Alliance of Museums to launch diversity initiative


The American Alliance of Museums (AAM) has launched a US$4m (€3.5m, £3.1m) initiative to diversify museum boards and leadership.
MORE NEWS
The Good Spa Guide sets up event for modified Good Spa Guide Awards
The UK spa review and discovery platform for consumers, the Good Spa Guide, has announced it will host the Good Spa Guide Awards 2026 during an event on 16 November at Sopwell House Hotel in St Albans, UK.
McKinsey: 84 per cent of consumers say wellness is a top priority
Eighty-four per cent of consumers now say wellness is a top priority in their lives, with this percentage increasing year on year, according to a preview presentation of McKinsey’s Future of Wellness 2026 research report.
Protests continue in Albania against US$1.6 billion luxury resort backed by Jared Kushner and Ivanka Trump
Mass protests have been taking place since Monday 1 June in Albania over the development of a luxury resort by Donald Trump’s daughter Ivanka Trump and her husband Jared Kushner.
Barons Eden rebrands to Hiddenwell ahead of spa hotel portfolio expansion
Barons Eden, the UK parent company that operates luxury destination properties in England, has rebranded to become Hiddenwell.
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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
American Alliance of Museums calls for US$4bn support package to aid nonprofits during coronavirus pandemic
POSTED 20 Mar 2020 . BY Tom Anstey
The AAM has appealed to Congress for significant financial aid during the COVID-19 crisis Credit: Shutterstock.com
The American Alliance of Museums (AAM) has urged both Republican and Democratic leadership in the US to support the nonprofit museum sector by providing emergency assistance through June with US$4bn in economic relief legislation.

Also calling for congress to adopt a “universal charitable deduction” to help incentivise charitable giving, AAM estimates the US museum sector will lose a combined minimum of US$33m a day during forced closures, with significant federal support needed to maintain jobs and stop museums going under as a result.

According to AAM estimates, as many as 30 per cent of museums – primarily in small and rural communities – will be forced to close permanently without the emergency funding.

"The related ‘museum economy’ is vast and is facing an existential threat from the closures required to address the COVID-19 pandemic," said the AAM’s letter.

"As we write this letter, museums of all sizes are experiencing closures, attendance free-fall, cancelled events and actual layoffs. Most of these are cash-based businesses; their economic lifeblood is people visiting."

When it comes to earned revenue, science museums account 57 per cent of their income on generated revenue. By contrast, art museum revenue only accounts for 26 per cent of overall funding, however, they have the largest share in donations, with 42 per cent of income coming from philanthropy. In terms of government funding, multi-disciplinary museums receive the most support, with 24 per cent of their revenue coming from national authorities.

AAM has also called upon its members to make their voices heard, urging them to get in direct contact with legislators.

"They need to hear directly from you that they must include museums in COVID-19 relief and economic stimulus," said AAM. "They also need to hear specifically about how COVID-19 is affecting you and your museum and how your museum is helping impacted communities.

"Museums are community anchors, addressing challenges in times of crisis like the one we are currently experiencing. Unfortunately, we expect hardships to be faced by increasing numbers of our member organisations in communities across the country in the months ahead, underscoring the need for museums to be included in any economic stimulus relief now."
RELATED STORIES
Trendswatch 2020: The future of financial sustainability


In a time of financial uncertainty for the global museum community, this year's TrendsWatch report from the American Alliance of Museums (AAM) and the Center for the Future of Museums (CFM) is seeking to provoke discussion and find viable solutions to these ongoing challenges.
American Alliance of Museums to launch diversity initiative


The American Alliance of Museums (AAM) has launched a US$4m (€3.5m, £3.1m) initiative to diversify museum boards and leadership.
MORE NEWS
The Good Spa Guide sets up event for modified Good Spa Guide Awards
The UK spa review and discovery platform for consumers, the Good Spa Guide, has announced it will host the Good Spa Guide Awards 2026 during an event on 16 November at Sopwell House Hotel in St Albans, UK.
McKinsey: 84 per cent of consumers say wellness is a top priority
Eighty-four per cent of consumers now say wellness is a top priority in their lives, with this percentage increasing year on year, according to a preview presentation of McKinsey’s Future of Wellness 2026 research report.
Protests continue in Albania against US$1.6 billion luxury resort backed by Jared Kushner and Ivanka Trump
Mass protests have been taking place since Monday 1 June in Albania over the development of a luxury resort by Donald Trump’s daughter Ivanka Trump and her husband Jared Kushner.
Barons Eden rebrands to Hiddenwell ahead of spa hotel portfolio expansion
Barons Eden, the UK parent company that operates luxury destination properties in England, has rebranded to become Hiddenwell.
Belgin Aksoy marks 15 years of Global Wellness Day
Global Wellness Day (GWD) marked its 15th anniversary on Saturday 13 June 2026, with the theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities that spark joy.
HUM2N launches longevity clinic at Six Senses London
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Embrace the chill: TechnoAlpin's Snowsky revolutionises post-fitness recovery with falling snow
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]

Le Atelier by C.O.D.E. - bespoke means moving beyond the catalogue to delivering contextual design responses
Le Atelier by C.O.D.E. doesn't offer a standard bespoke service, it provides a highly customised approach to designing massage beds and loungers in high-end wellness environments. [more...]
+ More featured suppliers  
COMPANY PROFILES
Subtle Energies

With 30 years of clinical research, Subtle Energies is widely recognised for its authentic wellness [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
22-22 Jun 2026

World Bathing Day

Worldwide,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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