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NEWS
American Alliance of Museums calls for US$4bn support package to aid nonprofits during coronavirus pandemic
POSTED 20 Mar 2020 . BY Tom Anstey
The AAM has appealed to Congress for significant financial aid during the COVID-19 crisis Credit: Shutterstock.com
The American Alliance of Museums (AAM) has urged both Republican and Democratic leadership in the US to support the nonprofit museum sector by providing emergency assistance through June with US$4bn in economic relief legislation.

Also calling for congress to adopt a “universal charitable deduction” to help incentivise charitable giving, AAM estimates the US museum sector will lose a combined minimum of US$33m a day during forced closures, with significant federal support needed to maintain jobs and stop museums going under as a result.

According to AAM estimates, as many as 30 per cent of museums – primarily in small and rural communities – will be forced to close permanently without the emergency funding.

"The related ‘museum economy’ is vast and is facing an existential threat from the closures required to address the COVID-19 pandemic," said the AAM’s letter.

"As we write this letter, museums of all sizes are experiencing closures, attendance free-fall, cancelled events and actual layoffs. Most of these are cash-based businesses; their economic lifeblood is people visiting."

When it comes to earned revenue, science museums account 57 per cent of their income on generated revenue. By contrast, art museum revenue only accounts for 26 per cent of overall funding, however, they have the largest share in donations, with 42 per cent of income coming from philanthropy. In terms of government funding, multi-disciplinary museums receive the most support, with 24 per cent of their revenue coming from national authorities.

AAM has also called upon its members to make their voices heard, urging them to get in direct contact with legislators.

"They need to hear directly from you that they must include museums in COVID-19 relief and economic stimulus," said AAM. "They also need to hear specifically about how COVID-19 is affecting you and your museum and how your museum is helping impacted communities.

"Museums are community anchors, addressing challenges in times of crisis like the one we are currently experiencing. Unfortunately, we expect hardships to be faced by increasing numbers of our member organisations in communities across the country in the months ahead, underscoring the need for museums to be included in any economic stimulus relief now."
RELATED STORIES
  Trendswatch 2020: The future of financial sustainability


In a time of financial uncertainty for the global museum community, this year's TrendsWatch report from the American Alliance of Museums (AAM) and the Center for the Future of Museums (CFM) is seeking to provoke discussion and find viable solutions to these ongoing challenges.
  American Alliance of Museums to launch diversity initiative


The American Alliance of Museums (AAM) has launched a US$4m (€3.5m, £3.1m) initiative to diversify museum boards and leadership.
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Robert Thurman: a life dedicated to enlightenment
Robert Thurman, an expert on Tibetan Buddhism and the spiritual director of Menla Retreat and Dewa Spa in Woodstock, has died, aged 84.
BBSpa Group to launch holistic bathhouse Atera in Glasgow
International spa, wellness and longevity consultancy, BBSpa, will launch a new bathhouse called Atera in Glasgow, Scotland, in September.
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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
American Alliance of Museums calls for US$4bn support package to aid nonprofits during coronavirus pandemic
POSTED 20 Mar 2020 . BY Tom Anstey
The AAM has appealed to Congress for significant financial aid during the COVID-19 crisis Credit: Shutterstock.com
The American Alliance of Museums (AAM) has urged both Republican and Democratic leadership in the US to support the nonprofit museum sector by providing emergency assistance through June with US$4bn in economic relief legislation.

Also calling for congress to adopt a “universal charitable deduction” to help incentivise charitable giving, AAM estimates the US museum sector will lose a combined minimum of US$33m a day during forced closures, with significant federal support needed to maintain jobs and stop museums going under as a result.

According to AAM estimates, as many as 30 per cent of museums – primarily in small and rural communities – will be forced to close permanently without the emergency funding.

"The related ‘museum economy’ is vast and is facing an existential threat from the closures required to address the COVID-19 pandemic," said the AAM’s letter.

"As we write this letter, museums of all sizes are experiencing closures, attendance free-fall, cancelled events and actual layoffs. Most of these are cash-based businesses; their economic lifeblood is people visiting."

When it comes to earned revenue, science museums account 57 per cent of their income on generated revenue. By contrast, art museum revenue only accounts for 26 per cent of overall funding, however, they have the largest share in donations, with 42 per cent of income coming from philanthropy. In terms of government funding, multi-disciplinary museums receive the most support, with 24 per cent of their revenue coming from national authorities.

AAM has also called upon its members to make their voices heard, urging them to get in direct contact with legislators.

"They need to hear directly from you that they must include museums in COVID-19 relief and economic stimulus," said AAM. "They also need to hear specifically about how COVID-19 is affecting you and your museum and how your museum is helping impacted communities.

"Museums are community anchors, addressing challenges in times of crisis like the one we are currently experiencing. Unfortunately, we expect hardships to be faced by increasing numbers of our member organisations in communities across the country in the months ahead, underscoring the need for museums to be included in any economic stimulus relief now."
RELATED STORIES
Trendswatch 2020: The future of financial sustainability


In a time of financial uncertainty for the global museum community, this year's TrendsWatch report from the American Alliance of Museums (AAM) and the Center for the Future of Museums (CFM) is seeking to provoke discussion and find viable solutions to these ongoing challenges.
American Alliance of Museums to launch diversity initiative


The American Alliance of Museums (AAM) has launched a US$4m (€3.5m, £3.1m) initiative to diversify museum boards and leadership.
MORE NEWS
Lefay Resorts introduces emotional dance classes to offer experiences that foster connection
Lefay Resorts, the portfolio of two luxury wellness properties in Italy, has added emotional dance classes and group cold plunge sessions in response to market demand for social connection.
Robert Thurman: a life dedicated to enlightenment
Robert Thurman, an expert on Tibetan Buddhism and the spiritual director of Menla Retreat and Dewa Spa in Woodstock, has died, aged 84.
BBSpa Group to launch holistic bathhouse Atera in Glasgow
International spa, wellness and longevity consultancy, BBSpa, will launch a new bathhouse called Atera in Glasgow, Scotland, in September.
Ananda in the Himalayas publishes Ayurvedic cookbook
Ananda in the Himalayas, India, has published its first cookbook, built on the wellness retreat’s 25 years of Ayurvedic cuisine expertise.
Minor Hotels appoints Aditya Saluja as commercial director for MSpa International
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Preidlhof Luxury DolceVita Resort to unveil new spa in February 2027
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Embrace the chill: TechnoAlpin's Snowsky revolutionises post-fitness recovery with falling snow
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]

Elemis launches its first Red Light Mask, lighting the way to advanced skin health and restoration
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COMPANY PROFILES
Balanced Body

Balanced Body is the global leader in Pilates equipment and education. Founded nearly 50 years ago, [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
10-12 Sep 2026

ASEAN Patio Pool Spa Expo 2026

MITEC Kuala Lumpur,Malaysia, Malaysia
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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
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