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NEWS
Gym owner slams banks for coronavirus loan scheme failure
POSTED 23 Apr 2020 . BY Tom Walker
Victus Soul got turned down for a Coronavirus Business Interruption Loan Scheme, despite being cashflow positive within 12 months of launch Credit: Victus Soul

Startups, never mind profitable startups, have no chance of receiving help through CBILS. What a joke.
– Paul Trendell
Paul Trendell, co-founder and CEO of boutique operator Victus Soul, has slammed the way banks are handling the government's Coronavirus Business Interruption Loan Scheme (CBILS).

The scheme was set up to support small and medium-sized businesses, with an annual turnover of up to £45m. Through it, businesses are meant to be able to access loans, overdrafts, invoice finance and asset finance of up to £5m for up to six years.

The scheme is being delivered through commercial lenders, but backed by the government-owned British Business Bank.

Speaking to Health Club Management, Trendell said Victus Soul's application for CBILS had been rejected by Lloyds Banking Group, saying: "We got turned down despite being cashflow positive within 12 months of launch, profitable for the last quarter prior to the COVID-19 outbreak and employing more than 25 people.

"We also have no debt and an asset base of more than £1m.

"The reason we were given was that we 'cannot demonstrate affordability from our last year of financial statements'.

"Startups, never mind profitable startups, have no chance. What a joke."

Trendell also raised the issue on LinkedIn, igniting a lively discussion on the topic, with many posting replies, declaring they had had a similar experience.

"I fear CBILS is going to turn out to be an absolute shambles," said one commentator.

"It is outrageous. If they do not help a business like yours, who are impacted by circumstances beyond anyone's control, who will they help?" said another.

It is also clear that the company isn't the only one to have been turned down for CBILS.

One commentator added: "We had the same story with another bank, seems they all have a short memory. When they had no funds, we bailed them out."

Victus Soul opened its first site, a 6,000sq ft studio, in London's Aldgate in November 2018. Like many other operators, it has adapted its model since the lockdown and is now delivering live online classes via Zoom. The operator is offering exercises the first class for free – the schedule and bookings are available on the Victus Soul website: www.victus-soul.com
RELATED STORIES
  Victus Soul sets sights on growth as concept is 'locked down'


New boutique studio Victus Soul is targeting growth within the UK and overseas as it makes a success of its HIIT concept of running and boxing-inspired group exercise classes with a particular focus on recovery.
  FEATURE: Interview: Victus Soul


Founders Paul Trendell and Chris Djuric tell us about their new boutique, which centres around boxing and running group fitness classes
  Boutique operator Victus Soul opens first studio in London


London's thriving boutique fitness market has a new entry – Victus Soul, a studio offering boxing and running-inspired group exercise classes.
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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
Gym owner slams banks for coronavirus loan scheme failure
POSTED 23 Apr 2020 . BY Tom Walker
Victus Soul got turned down for a Coronavirus Business Interruption Loan Scheme, despite being cashflow positive within 12 months of launch Credit: Victus Soul
Startups, never mind profitable startups, have no chance of receiving help through CBILS. What a joke.
– Paul Trendell
Paul Trendell, co-founder and CEO of boutique operator Victus Soul, has slammed the way banks are handling the government's Coronavirus Business Interruption Loan Scheme (CBILS).

The scheme was set up to support small and medium-sized businesses, with an annual turnover of up to £45m. Through it, businesses are meant to be able to access loans, overdrafts, invoice finance and asset finance of up to £5m for up to six years.

The scheme is being delivered through commercial lenders, but backed by the government-owned British Business Bank.

Speaking to Health Club Management, Trendell said Victus Soul's application for CBILS had been rejected by Lloyds Banking Group, saying: "We got turned down despite being cashflow positive within 12 months of launch, profitable for the last quarter prior to the COVID-19 outbreak and employing more than 25 people.

"We also have no debt and an asset base of more than £1m.

"The reason we were given was that we 'cannot demonstrate affordability from our last year of financial statements'.

"Startups, never mind profitable startups, have no chance. What a joke."

Trendell also raised the issue on LinkedIn, igniting a lively discussion on the topic, with many posting replies, declaring they had had a similar experience.

"I fear CBILS is going to turn out to be an absolute shambles," said one commentator.

"It is outrageous. If they do not help a business like yours, who are impacted by circumstances beyond anyone's control, who will they help?" said another.

It is also clear that the company isn't the only one to have been turned down for CBILS.

One commentator added: "We had the same story with another bank, seems they all have a short memory. When they had no funds, we bailed them out."

Victus Soul opened its first site, a 6,000sq ft studio, in London's Aldgate in November 2018. Like many other operators, it has adapted its model since the lockdown and is now delivering live online classes via Zoom. The operator is offering exercises the first class for free – the schedule and bookings are available on the Victus Soul website: www.victus-soul.com
RELATED STORIES
Victus Soul sets sights on growth as concept is 'locked down'


New boutique studio Victus Soul is targeting growth within the UK and overseas as it makes a success of its HIIT concept of running and boxing-inspired group exercise classes with a particular focus on recovery.
FEATURE: Interview: Victus Soul


Founders Paul Trendell and Chris Djuric tell us about their new boutique, which centres around boxing and running group fitness classes
Boutique operator Victus Soul opens first studio in London


London's thriving boutique fitness market has a new entry – Victus Soul, a studio offering boxing and running-inspired group exercise classes.
MORE NEWS
Barons Eden rebrands to Hiddenwell ahead of spa hotel portfolio expansion
Barons Eden, the UK parent company that operates luxury destination properties in England, has rebranded to become Hiddenwell.
Belgin Aksoy marks 15 years of Global Wellness Day
Global Wellness Day (GWD) marked its 15th anniversary on Saturday 13 June 2026, with the theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities that spark joy.
HUM2N launches longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
Mayrlife opens first hotel day clinic in partnership with Rosewood Vienna
As part of its first hotel partnership, Mayrlife – the medical health resort company known for its site in Altaussee, Austria – has launched a day clinic at the Rosewood Vienna.
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+ More directory  
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21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
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World Bathing Day

Worldwide,
+ More diary  
 


ADVERTISE . CONTACT US

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Tel: +44 (0)1462 431385

©Cybertrek 2026

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