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NEWS
PureGym describes 'brutal' pandemic year as revenue fell by £177m
POSTED 21 Apr 2021 . BY Tom Walker
Last week PureGym re-opened 240 gyms in England, including 10 brand new gyms across the country Credit: PureGym

Credit: PureGym
We had to run a business with zero income for extended periods, a previously unthinkable scenario
– Humphrey Cobbold
Budget operator said it had experienced a "brutal year"
PureGym started 2020 with 504 clubs across Europe and began 2021 with 492
Company lost 12 per cent of its members during 2020, with total membership falling from 1.7 million to 1.5 million
Last week PureGym re-opened 240 gyms in England, including 10 brand new gyms across the country
PureGym saw its group-wide revenue decline by £177m during 2020, as it lost 37 per cent of its trading days due to pandemic lockdowns.

Announcing its full-year results, the budget operator said it had experienced a "brutal year", but that it had emerged a "stronger business" as a result of it.

PureGym started 2020 with 504 clubs across Europe (the UK, Denmark, Switzerland and Poland).

During the year, the group closed its Polish operations – following a strategic review – and ended the year with 492 gyms across its estate.

Last week PureGym re-opened 240 gyms in England, including 10 brand new gyms across the country.

On Monday (19 April) PureGym re-opened its 40 gyms in Switzerland and will re-open in Scotland next week.

The group expects to open its Danish, Welsh and Northern Irish sites in early May.

Figures suggest that the company's measures to keep members engaged during the pandemic – and the subsequent closures – have worked. The company lost just 12 per cent of its members during 2020, with total membership falling from 1.7 million to 1.5 million.

PureGym said it accelerated its digital strategy during the year through an enhanced PureGym app, which enabled contactless entrance and exit, displayed gym capacity and made available more than 400 pre-recorded workouts, classes and nutrition content.

It was also able to maintain its liquidity through a combination of cash management, a £100m equity injection, £50m increase in debt facilities, £40m bond raise (in Feb 2021 post year end) and a long-term covenant waiver.

Describing its performance, Humphrey Cobbold, CEO of The PureGym Group, said: “2020 was a very tough year as the world reacted to the consequences of the Covid-19 pandemic, which has adversely impacted lives and livelihoods.

"Lockdown restrictions prevented us from trading and had a severe impact on our financial performance. But we should be judged on how we managed the things within our control.

"I am in awe of how our teams in the UK, Denmark and Switzerland rallied to preserve the business, protect our colleagues and members and handled adversity with unbowed optimism, stoicism, professionalism and flexibility.

"We had to run a business with zero income for extended periods, a previously unthinkable scenario. We had to make major operational changes in the tightest of time frames and alter our proposition in weeks that would have taken years in normal times.

“While the financial trading performance was, frankly, awful, that was out of our hands.

"Our cost control and cash management was exemplary and the actions we took and support received from governments, equity investors and debt providers gives us significant liquidity to not only survive, but importantly now also resume our strategy.

"We're without doubt a stronger business for having weathered the storm.

"We're particularly pleased to have received an unqualified audit opinion with no material uncertainty over going concern and emerge from this crisis with real optimism and exciting plans for the future.

“We're more than satisfied with the recent re-opening in England which included 10 brand new sites. Member response and new joiners support our view that underlying demand for gyms is strong.

"As health and wellness move further up the public agenda there will be strong demand for affordable, flexible fitness where people can use tens of thousands of pounds of equipment over the course of a workout and increasingly use technology to assist with their fitness goals.

"We want to be Europe’s leading fitness provider and are well placed and capitalised to continue to expand to reach this goal.”
RELATED STORIES
  PureGym gearing up for reopening with 10 new sites


As health clubs and fitness studios in England are counting the hours down to reopening day on Monday 12 April, PureGym has announced it will open 10 brand new health clubs alongside its existing 230 sites.
  PureGym confirms closure of operations in Poland


Humphrey Cobbold, CEO of PureGym, has confirmed to HCM that the company's operations in Poland have been placed into bankruptcy following a strategic review.
  PureGym 'burning £4m a week' during lockdown, will continue to lobby for gyms to be classed as essential service


PureGym is burning £4m of cash a week through its UK business, due to the UK government's decision to shut gyms in England as part of "Lockout 2" measures.
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NEWS
PureGym describes 'brutal' pandemic year as revenue fell by £177m
POSTED 21 Apr 2021 . BY Tom Walker
Last week PureGym re-opened 240 gyms in England, including 10 brand new gyms across the country Credit: PureGym
Credit: PureGym
We had to run a business with zero income for extended periods, a previously unthinkable scenario
– Humphrey Cobbold
Budget operator said it had experienced a "brutal year"
PureGym started 2020 with 504 clubs across Europe and began 2021 with 492
Company lost 12 per cent of its members during 2020, with total membership falling from 1.7 million to 1.5 million
Last week PureGym re-opened 240 gyms in England, including 10 brand new gyms across the country
PureGym saw its group-wide revenue decline by £177m during 2020, as it lost 37 per cent of its trading days due to pandemic lockdowns.

Announcing its full-year results, the budget operator said it had experienced a "brutal year", but that it had emerged a "stronger business" as a result of it.

PureGym started 2020 with 504 clubs across Europe (the UK, Denmark, Switzerland and Poland).

During the year, the group closed its Polish operations – following a strategic review – and ended the year with 492 gyms across its estate.

Last week PureGym re-opened 240 gyms in England, including 10 brand new gyms across the country.

On Monday (19 April) PureGym re-opened its 40 gyms in Switzerland and will re-open in Scotland next week.

The group expects to open its Danish, Welsh and Northern Irish sites in early May.

Figures suggest that the company's measures to keep members engaged during the pandemic – and the subsequent closures – have worked. The company lost just 12 per cent of its members during 2020, with total membership falling from 1.7 million to 1.5 million.

PureGym said it accelerated its digital strategy during the year through an enhanced PureGym app, which enabled contactless entrance and exit, displayed gym capacity and made available more than 400 pre-recorded workouts, classes and nutrition content.

It was also able to maintain its liquidity through a combination of cash management, a £100m equity injection, £50m increase in debt facilities, £40m bond raise (in Feb 2021 post year end) and a long-term covenant waiver.

Describing its performance, Humphrey Cobbold, CEO of The PureGym Group, said: “2020 was a very tough year as the world reacted to the consequences of the Covid-19 pandemic, which has adversely impacted lives and livelihoods.

"Lockdown restrictions prevented us from trading and had a severe impact on our financial performance. But we should be judged on how we managed the things within our control.

"I am in awe of how our teams in the UK, Denmark and Switzerland rallied to preserve the business, protect our colleagues and members and handled adversity with unbowed optimism, stoicism, professionalism and flexibility.

"We had to run a business with zero income for extended periods, a previously unthinkable scenario. We had to make major operational changes in the tightest of time frames and alter our proposition in weeks that would have taken years in normal times.

“While the financial trading performance was, frankly, awful, that was out of our hands.

"Our cost control and cash management was exemplary and the actions we took and support received from governments, equity investors and debt providers gives us significant liquidity to not only survive, but importantly now also resume our strategy.

"We're without doubt a stronger business for having weathered the storm.

"We're particularly pleased to have received an unqualified audit opinion with no material uncertainty over going concern and emerge from this crisis with real optimism and exciting plans for the future.

“We're more than satisfied with the recent re-opening in England which included 10 brand new sites. Member response and new joiners support our view that underlying demand for gyms is strong.

"As health and wellness move further up the public agenda there will be strong demand for affordable, flexible fitness where people can use tens of thousands of pounds of equipment over the course of a workout and increasingly use technology to assist with their fitness goals.

"We want to be Europe’s leading fitness provider and are well placed and capitalised to continue to expand to reach this goal.”
RELATED STORIES
PureGym gearing up for reopening with 10 new sites


As health clubs and fitness studios in England are counting the hours down to reopening day on Monday 12 April, PureGym has announced it will open 10 brand new health clubs alongside its existing 230 sites.
PureGym confirms closure of operations in Poland


Humphrey Cobbold, CEO of PureGym, has confirmed to HCM that the company's operations in Poland have been placed into bankruptcy following a strategic review.
PureGym 'burning £4m a week' during lockdown, will continue to lobby for gyms to be classed as essential service


PureGym is burning £4m of cash a week through its UK business, due to the UK government's decision to shut gyms in England as part of "Lockout 2" measures.
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Belgin Aksoy prepares to mark 15 years of Global Wellness Day on Saturday 13 June
Global Wellness Day (GWD) will mark its 15th anniversary on Saturday 13 June 2026, with the theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities that spark joy.
HUM2N opens longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
Mayrlife opens first hotel day clinic in partnership with Rosewood Vienna
As part of its first hotel partnership, Mayrlife – the medical health resort company known for its site in Altaussee, Austria – has launched a day clinic at the Rosewood Vienna.
KX Chelsea invests £15 million to upgrade its wellness offering
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Le Atelier by C.O.D.E. doesn't offer a standard bespoke service, it provides a highly customised approach to designing massage beds and loungers in high-end wellness environments. [more...]

Longevity in spas: a strategic choice, not a default setting
Longevity has become one of the most debated concepts in contemporary wellness. [more...]
+ More featured suppliers  
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Balanced Body is the global leader in Pilates equipment and education. Founded nearly 50 years ago, [more...]
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+ More catalogues  

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21-23 Jun 2026

Spa Life International (UK)

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Worldwide,
+ More diary  
 


ADVERTISE . CONTACT US

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Tel: +44 (0)1462 431385

©Cybertrek 2026

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