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NEWS
PureGym invests in Denmark as overall revenues overtake 2019 levels
POSTED 26 Aug 2022 . BY Tom Walker
The budget chain opened nine new clubs during the period, taking the number in its estate to 525 Credit: Pure Gym
Pure Gym saw its Q2 revenues jump to £119m, a 9 per cent increase on the pre-pandemic second quarter of 2019
The budget chain opened nine new clubs during Q2 2022, taking the number in its estate to 525
The group said its outlook remains "positive but cautious", as disruptions continue despite the easing of pandemic restrictions
One of Pure Gym's major focuses is to "realise the full potential" of its business in Denmark
Pure Gym saw its Q2 revenues jump to £119m, a 9 per cent increase on the (pre-pandemic) second quarter of 2019.

The figure also marks a 43 per cent increase on Q2 2021.

The budget chain opened nine new clubs during Q2 2022, taking the number in its estate to 525.

Adjusted EBITDA during the period was £26m, up 58 per cent on 2021. EBITDA, however, still trails below the pre-pandemic level of £34m in Q2 2019.

In a statement, Pure Gym said it is "deploying increased effort, resources and focus on cost management", which has led to an "excellent liquidity position" with £285m of cash and £430m of total accessible funds – including £30m cash held by parent company, Pinnacle Topco.

This has allowed the group to lay out its growth plans.

Pure Gym expects to open more than 50 sites this year across the group – both corporate-owned and franchised – and to then double the opening and refurbishment rate for next year (2023).

CEO, Humphrey Cobbold said the company's approach remains "positive but cautious" as disruptions continue, despite the easing of pandemic restrictions.

"Recovery continues, but consumer confidence, hot weather and strike disruptions are not making it easy," he said.

"Notwithstanding the headwinds, overall momentum of strategic execution is building well, enabled by a significant equity capital raise which was completed in Q1.

"We're remaining cautiously positive about the future, despite obvious economic challenges that lie ahead."

One of Pure Gym's major focuses is to "realise the full potential" of its business in Denmark, said Cobbold, where it operates under the Fitness World brand.

The group plans to invest more than £55m over the next two to three years in upgrading its product and member experience in the country.

At the end of 2021, the Fitness World estate consisted of 174 gyms and Pure Gym is actively looking open new sites where "pools of unfulfilled demand exist".

Earlier this year, Pure Gym revealed it's planning to double the number of clubs in its portfolio, with a target of reaching more than 1,000 clubs by 2030.
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©Cybertrek 2026
Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
PureGym invests in Denmark as overall revenues overtake 2019 levels
POSTED 26 Aug 2022 . BY Tom Walker
The budget chain opened nine new clubs during the period, taking the number in its estate to 525 Credit: Pure Gym
Pure Gym saw its Q2 revenues jump to £119m, a 9 per cent increase on the pre-pandemic second quarter of 2019
The budget chain opened nine new clubs during Q2 2022, taking the number in its estate to 525
The group said its outlook remains "positive but cautious", as disruptions continue despite the easing of pandemic restrictions
One of Pure Gym's major focuses is to "realise the full potential" of its business in Denmark
Pure Gym saw its Q2 revenues jump to £119m, a 9 per cent increase on the (pre-pandemic) second quarter of 2019.

The figure also marks a 43 per cent increase on Q2 2021.

The budget chain opened nine new clubs during Q2 2022, taking the number in its estate to 525.

Adjusted EBITDA during the period was £26m, up 58 per cent on 2021. EBITDA, however, still trails below the pre-pandemic level of £34m in Q2 2019.

In a statement, Pure Gym said it is "deploying increased effort, resources and focus on cost management", which has led to an "excellent liquidity position" with £285m of cash and £430m of total accessible funds – including £30m cash held by parent company, Pinnacle Topco.

This has allowed the group to lay out its growth plans.

Pure Gym expects to open more than 50 sites this year across the group – both corporate-owned and franchised – and to then double the opening and refurbishment rate for next year (2023).

CEO, Humphrey Cobbold said the company's approach remains "positive but cautious" as disruptions continue, despite the easing of pandemic restrictions.

"Recovery continues, but consumer confidence, hot weather and strike disruptions are not making it easy," he said.

"Notwithstanding the headwinds, overall momentum of strategic execution is building well, enabled by a significant equity capital raise which was completed in Q1.

"We're remaining cautiously positive about the future, despite obvious economic challenges that lie ahead."

One of Pure Gym's major focuses is to "realise the full potential" of its business in Denmark, said Cobbold, where it operates under the Fitness World brand.

The group plans to invest more than £55m over the next two to three years in upgrading its product and member experience in the country.

At the end of 2021, the Fitness World estate consisted of 174 gyms and Pure Gym is actively looking open new sites where "pools of unfulfilled demand exist".

Earlier this year, Pure Gym revealed it's planning to double the number of clubs in its portfolio, with a target of reaching more than 1,000 clubs by 2030.
RELATED STORIES
Pure Gym opens new site in Riyadh – ramps up Middle East roll-out


Pure Gym has opened its latest location in the Middle East as part of a major rollout.
Pure Gym founder, Peter Roberts, invests in personal training app Another Round


Peter Roberts, former CEO and founder of Pure Gym, has invested in Another Round, a personal training app which utilises AI and machine learning.
MORE NEWS
Belgin Aksoy prepares to mark 15 years of Global Wellness Day on Saturday 13 June
Global Wellness Day (GWD) will mark its 15th anniversary on Saturday 13 June 2026, with the theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities that spark joy.
HUM2N opens longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
Mayrlife opens first hotel day clinic in partnership with Rosewood Vienna
As part of its first hotel partnership, Mayrlife – the medical health resort company known for its site in Altaussee, Austria – has launched a day clinic at the Rosewood Vienna.
KX Chelsea invests £15 million to upgrade its wellness offering
Premium London health club, KX Chelsea, will imminently unveil its most significant redevelopment since its launch in 2002 to create an integrated wellness model combining training, recovery and relaxation.
Rosewood Le Guanahani St Barth offers ocean-themed yoga for Global Wellness Day
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Why future-ready in-house laundry is the new luxury spa essential
In today’s premium spa environment, every detail shapes the guest experience – right down to the softness of towels and the freshness of linens. [more...]

Glow beyond protection: meet Comfort Zone Hydramemory Hybrid Glow SPF 30
Sun protection is no longer just about shielding the skin – it's about enhancing it. [more...]
+ More featured suppliers  
COMPANY PROFILES
Klafs GmbH

Founded in 1928, Klafs is known as an award winning, world-leading trendsetter in wellness and spa. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
22-22 Jun 2026

World Bathing Day

Worldwide,
+ More diary  
 


ADVERTISE . CONTACT US

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Tel: +44 (0)1462 431385

©Cybertrek 2026

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