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Myzone and Bannatyne have collaborated on a new member journey / photo: Safe Myzone
The Bannatyne Group, through a close partnership with Myzone, is effectively integrating its software and products across its full member journey, with the purpose of optimising member engagement and retention.
“Myzone provides members with live insights into what their body is doing,” says Oliver Cox, head of fitness programming. “This means members never feel lost in the gym, they know exactly what they’re doing and feel great doing it.”
A smarter pathway Recognising the need to engage members from the offset, Bannatyne has focused on its Smart Path – an exceptional new member pathway.
Fundamental to this is the MZ-Fitness Test, a 12-minute cardiovascular test based on heart rate recovery.
“We’ve had a great member response to the test; it turns a tedious few minutes on an exercise machine into an engaging challenge for them,” Cox says. “It also greatly benefits the coaches, as it provides them with a robust fitness assessment for member programming.”
Incorporating partner technologies into member journeys isn’t just beneficial for member engagement, either, as Cox explains: “To reap the benefits of partner technologies, we realised we needed to integrate them into daily processes, such as member onboarding, to ensure staff retained knowledge but also to make the journey consistent for all new members.”
Advancing the experience “Myzone integrates perfectly with our club systems, helping to create an incredible member experience,” says Oliver. Included in this is their B.Matched class, where members cycle within prescribed heart rate zones with an appropriately matched soundtrack. As members are ranked on their zone-match adherence, you not only see heightened motivation, but also some fun and friendly competitiveness.
It doesn’t end at the club walls, though. The Bannatyne team also recognise the benefits of offering a remote class solution, using the MZ-Remote software, even hoping to hit the record for most MZ-Remote participants at one time.
Not just for members And it’s not just the members who get involved with Myzone. Cox says: “Staff need to understand what our members understand and what better way to do this than a full staff challenge – The Bannatyne Cup – which takes place across all eight Bannatyne regions.
“To impact behaviour change, there’s nothing more effective than operators embracing their own activity goals and technology tools, and Bannatyne is showing the way.”
Le Atelier by C.O.D.E. doesn't offer a standard bespoke service, it provides a highly
customised approach to designing massage beds and loungers in high-end wellness
environments. [more...]
Myzone and Bannatyne have collaborated on a new member journey / photo: Safe Myzone
The Bannatyne Group, through a close partnership with Myzone, is effectively integrating its software and products across its full member journey, with the purpose of optimising member engagement and retention.
“Myzone provides members with live insights into what their body is doing,” says Oliver Cox, head of fitness programming. “This means members never feel lost in the gym, they know exactly what they’re doing and feel great doing it.”
A smarter pathway Recognising the need to engage members from the offset, Bannatyne has focused on its Smart Path – an exceptional new member pathway.
Fundamental to this is the MZ-Fitness Test, a 12-minute cardiovascular test based on heart rate recovery.
“We’ve had a great member response to the test; it turns a tedious few minutes on an exercise machine into an engaging challenge for them,” Cox says. “It also greatly benefits the coaches, as it provides them with a robust fitness assessment for member programming.”
Incorporating partner technologies into member journeys isn’t just beneficial for member engagement, either, as Cox explains: “To reap the benefits of partner technologies, we realised we needed to integrate them into daily processes, such as member onboarding, to ensure staff retained knowledge but also to make the journey consistent for all new members.”
Advancing the experience “Myzone integrates perfectly with our club systems, helping to create an incredible member experience,” says Oliver. Included in this is their B.Matched class, where members cycle within prescribed heart rate zones with an appropriately matched soundtrack. As members are ranked on their zone-match adherence, you not only see heightened motivation, but also some fun and friendly competitiveness.
It doesn’t end at the club walls, though. The Bannatyne team also recognise the benefits of offering a remote class solution, using the MZ-Remote software, even hoping to hit the record for most MZ-Remote participants at one time.
Not just for members And it’s not just the members who get involved with Myzone. Cox says: “Staff need to understand what our members understand and what better way to do this than a full staff challenge – The Bannatyne Cup – which takes place across all eight Bannatyne regions.
“To impact behaviour change, there’s nothing more effective than operators embracing their own activity goals and technology tools, and Bannatyne is showing the way.”
The UK spa review and discovery platform for consumers, the Good Spa Guide, has announced
it will host the Good Spa Guide Awards 2026 during an event on 16 November at Sopwell House
Hotel in St Albans, UK.
Eighty-four per cent of consumers now say wellness is a top priority in their lives, with this
percentage increasing year on year, according to a preview presentation of McKinsey’s Future of
Wellness 2026 research report.
Mass protests have been taking place since Monday 1 June in Albania over the development of
a luxury resort by Donald Trump’s daughter Ivanka Trump and her husband Jared Kushner.
Global Wellness Day (GWD) marked its 15th anniversary on Saturday 13 June 2026, with the
theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities
that spark joy.
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider,
HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
As part of its first hotel partnership, Mayrlife – the medical health resort company known for its
site in Altaussee, Austria – has launched a day clinic at the Rosewood Vienna.
Premium London health club, KX Chelsea, will imminently unveil its most significant
redevelopment since its launch in 2002 to create an integrated wellness model combining
training, recovery and relaxation.
Rosewood Le Guanahani St Barth, on the northeast coast of Saint Barthélemy in the French
West Indies, is offering a programme of ocean-inspired yoga classes between 8-14 June to
celebrate Global Wellness Day (GWD).
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package
that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
The Ritz-Carlton, Langkawi, in Malaysia, has revealed a schedule for Global Wellness Day
(GWD) that includes guided rainforest walks, mindful movement and guided coastal meditation
experiences.
Le Atelier by C.O.D.E. doesn't offer a standard bespoke service, it provides a highly
customised approach to designing massage beds and loungers in high-end wellness
environments. [more...]
