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MZ-Remote

The owner of Nisus Fitness in County Kerry, Joe O'Connor explains how MZ-Remote helped grow memberships during the pandemic and transform Nisus into a hybrid boutique

Published in Health Club Management 2020 issue 9

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Our focus at Nisus is direction, accountability and motivation. Myzone lets us do all three – both in the club and online.

Once I got wind of MZ-Remote, I wanted it. We’ve used Myzone as a remote training tool for five years and having retrospective heart rate data has been great, but having remote data live has been a game changer.

While our competitors are fighting among each other for Instagram live video space, we have a white label offering for our clients.

Within 12 hours of hearing about MZ-Remote we had 50 clients online doing a session. It now runs across our 15-session online LIVE schedule each week drawing an average of 30 clients per session.

True hybrid
We’ve always offered online training and coaching in some form or other, but MZ-Remote has allowed us to become a true hybrid training club, with an equal number of club-based and online members.

Members tell us that it’s like being in the club, which is music to my ears. We can scale our business and grow in a way that would not have been possible without MZ-Remote and its integration with the Quoox gym management software.

Winning back former members
Tralee is a relatively small town and people regularly move away for work. Some of these members are now back with Nisus. Although they are living in other cities or as far away as Montreal and Dubai, they are back in the club online, thanks to MZ-Remote. It means they can work out with their former training buddies, enjoying their favourite sessions with their favourite coach.

Keeping business open
The hybrid club is the future and without MZ-Remote you risk becoming a club that provides endless free content online that makes no difference to your bottom line. A like or a share on Instagram has never paid the rent, but MZ-Remote has allowed me to continue revenue streams during Covid-19 that covered my operating expenses and effectively kept my business open.

It’s a key tool to improve our membership experience and scale our business. It’s here to stay and will be essential for the hybrid club experience.

More: www.myzone.org/mz-remote

Get MZ-Remote

MZ-Remote is included in the Myzone regular licence fee, with no additional charge made to activate it. For more information or to reserve your space on an MZ-Remote experience session get in touch today: [email protected]

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MZ-Remote is a live virtual gym training tool that displays the heart rate feedback of all participants on one screen Credit: istockphoto/AndreyPopov

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