GET SPA BUSINESS
magazine
Yes! Send me the FREE digital editions of Spa Business and Spa Business insider magazines and the FREE weekly Spa Business and Spa Business insider ezines and breaking news alerts!
Not right now, thanksclose this window
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
Mystery Shopper
The Londoner

The Londoner has been billed as one of the most important hotel openings in the city in recent times. Megan Whitby went along to check it out


My journey starts well when I call to book, with a cheerful staff member guiding me towards the best treatment option.

I’m looking for a 60-minute full-body massage and she steers me towards the Hibernation massage, which is described as a top-to-toe experience delivered using British organic skincare line ila. The rate is £110 (US$148, €132).

I ask about using the thermal area to loosen up beforehand, but I’m told its use comes bundled with a private cabana rental and access to the pool and so would cost an extra £110 for two hours… I politely decline.

A follow-up email is promised, but doesn’t materialise. Given these emails are invaluable for orientation, its non-arrival causes a bumpy start to my experience.

First impressions
Six floors underground, The Londoner’s wellness retreat requires guests to start their journey via an elevator tucked away in the lobby. On arrival I’m greeted with a view into the heart of the spa, pool and thermal suite and relaxation areas. Interiors are in pale browns, with an abundance of marble.

A receptionist arrives to confirm my booking, and leads me past the Refuel wellness bar, barber, hairstylist and manicure areas to the changing room.

Pre-treatment
This area has a boutique designer vibe with dark marble, black lockers, tall vanity mirrors and grey interior detailing. It’s a pity the ambience is spoiled by slippers strewn on the floor and abandoned tools.

My guide locates a locker with robe and slippers – both supplied by Richard Haworth and embroidered with the Londoner’s logo. She instructs me to return to reception when I’m changed, to complete my pre-treatment questionnaire.

I feel disorientated as there was no explanation of the facilities, so have a look around and find stylish showers and plush toilets, each with a heated seat and electric bidet.

After slipping into a comfy robe and a pair of fluffy slippers, which come with a ‘Take me home!’ cardboard slip – a nice keepsake for guests – I make my way to the front desk and am greeted by a different employee, who tells me she usually manages the wellness bar, but is covering reception. She asks me to take a seat and complete my pre-treatment questionnaire on an iPad, and gestures to the central pool area behind me.

The Retreat is a welcome oasis from the bustle of London’s tourist-heavy Leicester Square and I’m met with a rush of warmth, soothing sounds of running water and a near-perfect replica of natural daylight pouring from the ceiling.

Foregoing the additional access to the private cabanas and pool, I sit on one of three sprawling day beds and enjoy a glass of cold, crisp cucumber water while waiting for my therapist who guides me to my room.

The treatment
The door opens to a gently-lit couples’ treatment room with brushed light brown plaster walls and an ornate circular mirror. Two beds are covered in towels embroidered with the hotel’s logo and the spa products are neatly presented on tall dark wooden shelves.

My therapist explains that my treatment will only be a back and back leg massage, which doesn’t match my booking brief for a full hour. Nevertheless, she makes me comfortable, asks if I’d like the bed heated and enquires about my preferred massage pressure – I opt for no heat and medium-to-firm. She then leaves me to get undressed and slip underneath the towel.

As I position my head into the face hole, I’m left staring at a chair that’s been left tucked under the bed, presumably after someone previously had a facial. Another missed opportunity is that there’s no in-room aromatherapy or introduction to the skincare brand or products being used.

My therapist gently lets me know she’s returned, lowers the towel and starts the treatment on my upper back. I encourage her to be vigorous on the knots in my neck and shoulders from desk-working. She follows my instructions and applies deep pressure, skilfully using her hands to rock me and pinch out tension around my spine and shoulder blades.

It’s a treat having a therapist deliver the treatment mainly with their hands, rather than elbows. She works around my back using sweeping movements, keeping continuity while manoeuvring around the table.

She then covers my back with a towel and places two warm poultices on the lower- and mid-sections. This allows my muscles to relax further and my body slumps deeper onto the bed.

Next, she moves onto my legs and feet which is the stage I most enjoy. She starts by washing them with a warm towel followed by a gentle massage. She then cycles through sequences on both legs, where she massages from top to bottom and finishes by lightly but deftly releasing tension through stretching and bending my foot back towards my thigh. The most blissful part is the finale where she works up the central muscles in my legs.

After this comprehensive massage, the experience ends abruptly as I’m informed it’s complete. I would have preferred a smoother finish to such a skilful treatment, and I also expected to be advised about taking care not to rush leaving the bed. She then leaves to fetch me a mint tea.

Post-treatment
My therapist greets me outside the door with another cucumber water and I then enjoy some post-treatment time in the thermal space before relaxing into one of the day beds where tea arrives in an ornate Japanese-style iron teapot and cup.

The staff member recommends only half filling the cup due to radiant heat, which turns out to be an understatement, as even half-filled, it burns my hand.

As I sit there, I’m not at ease and find myself clock-watching as a result of having been told the poolside is reserved for members and guests who pay for the privilege.

Eventually, I give up on my tea and anxiety about outstaying my welcome gets the better of me, so I return to the changing room to freshen up.

When I arrive to settle my bill, the card machine doesn’t work and I’m asked to sit in the cafe while a replacement is found. The receptionist thanks me for visiting and then, clearly as an afterthought, asks me if I’m interested in buying any products.

Overall impressions
My experience at The Londoner is a mixed bag, with some obvious bumps, particularly with regards to customer journey and service. The spa has a strong treatment menu and good facilities, so any improvement in customer service would definitely elevate the experience to match the surroundings.

"My experience at The Londoner spa was a mixed bag with some obvious bumps, particularly with regards to the customer journey" – Megan Whitby

Right of reply
Stefani Stead, spa manager, The Londoner
Stefani Stead / photo: Andrew Beasley

The Retreat at The Londoner Hotel is a sanctuary in the heart of London. A subterranean wellness floor where guests can relax in private poolside cabanas and enjoy a range of treatments from renowned brands.

Since opening in September 2021, we do our utmost to serve and acknowledge all guests in a timely manner and we welcome feedback as a way of providing the best service.

Ongoing touchpoint staff training is an important area for us and we take feedback concerning these aspects in your report on board. The guest journey has since been amended and clarified with all staff, to ensure the upsell is clear for everyone arriving.

We had an error on our system which has since been rectified and our guests now receive confirmation emails for their bookings. This is something we were aware of and worked on as soon as it came to our attention.

We now also have displays of our retail items within The Retreat for guests to browse, and a dedicated retail area is something we’re working on, and excited to announce in due course.

Drinking water temperature has since been lowered, and we make all guests aware tea is no longer at a temperature that may cause discomfort.

We pride ourselves on ensuring guests have a relaxing experience. We offer a show-around to all guests if they wish. The inconsistency of the spa facilities has been addressed, and it’s now clearer for all clients, whether they’re with us for the day or for just for a treatment.

We’re excited to welcome everyone to the improved Retreat to discover a spa hotel with holistic remedies for body and mind, in a therapeutic setting that quietly soothes.

We welcome honest feedback as a way of providing the best service possible
The pool, with its near perfect replica of natural daylight, sits at the heart of The Retreat Credit: Photo: Andrew Beasley
The studio at The Retreat Credit: Photo: Andrew Beasley
The hotel offers a sanctuary in London’s busy West End Credit: Photo: Adrian Houston
The Retreat is located six floors below ground Credit: Photo: Andrew Beasley
Our mystery shopper sat poolside for a hot tea Credit: Photo: Andrew Beasley
FEATURED SUPPLIERS

How technology can help drive growth for your spa business
It's safe to say that technology is transforming every sector, and the spa, wellness and beauty industries are no exception. [more...]

Discover Comfort Zone’s Stand For Regeneration campaign
Comfort Zone's latest initiative, the Stand for Regeneration campaign, consolidates its position as a pioneer in the cosmetics business. [more...]
+ More featured suppliers  
COMPANY PROFILES
Global Project & Spa Advisory

The company was launched in 2012 by CEO Patrick Saussay and Christopher Ryan. [more...]
Living Earth Crafts

For over 50 years, LEC has been manufacturing award-winning spa equipment for the world’s finest spas [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

28-30 Apr 2024

Spa Life Scotland

Radisson Blu Hotel, Glasgow,
08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
SPA BUSINESS
SPA OPPORTUNITIES
SPA BUSINESS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
Mystery Shopper
The Londoner

The Londoner has been billed as one of the most important hotel openings in the city in recent times. Megan Whitby went along to check it out


My journey starts well when I call to book, with a cheerful staff member guiding me towards the best treatment option.

I’m looking for a 60-minute full-body massage and she steers me towards the Hibernation massage, which is described as a top-to-toe experience delivered using British organic skincare line ila. The rate is £110 (US$148, €132).

I ask about using the thermal area to loosen up beforehand, but I’m told its use comes bundled with a private cabana rental and access to the pool and so would cost an extra £110 for two hours… I politely decline.

A follow-up email is promised, but doesn’t materialise. Given these emails are invaluable for orientation, its non-arrival causes a bumpy start to my experience.

First impressions
Six floors underground, The Londoner’s wellness retreat requires guests to start their journey via an elevator tucked away in the lobby. On arrival I’m greeted with a view into the heart of the spa, pool and thermal suite and relaxation areas. Interiors are in pale browns, with an abundance of marble.

A receptionist arrives to confirm my booking, and leads me past the Refuel wellness bar, barber, hairstylist and manicure areas to the changing room.

Pre-treatment
This area has a boutique designer vibe with dark marble, black lockers, tall vanity mirrors and grey interior detailing. It’s a pity the ambience is spoiled by slippers strewn on the floor and abandoned tools.

My guide locates a locker with robe and slippers – both supplied by Richard Haworth and embroidered with the Londoner’s logo. She instructs me to return to reception when I’m changed, to complete my pre-treatment questionnaire.

I feel disorientated as there was no explanation of the facilities, so have a look around and find stylish showers and plush toilets, each with a heated seat and electric bidet.

After slipping into a comfy robe and a pair of fluffy slippers, which come with a ‘Take me home!’ cardboard slip – a nice keepsake for guests – I make my way to the front desk and am greeted by a different employee, who tells me she usually manages the wellness bar, but is covering reception. She asks me to take a seat and complete my pre-treatment questionnaire on an iPad, and gestures to the central pool area behind me.

The Retreat is a welcome oasis from the bustle of London’s tourist-heavy Leicester Square and I’m met with a rush of warmth, soothing sounds of running water and a near-perfect replica of natural daylight pouring from the ceiling.

Foregoing the additional access to the private cabanas and pool, I sit on one of three sprawling day beds and enjoy a glass of cold, crisp cucumber water while waiting for my therapist who guides me to my room.

The treatment
The door opens to a gently-lit couples’ treatment room with brushed light brown plaster walls and an ornate circular mirror. Two beds are covered in towels embroidered with the hotel’s logo and the spa products are neatly presented on tall dark wooden shelves.

My therapist explains that my treatment will only be a back and back leg massage, which doesn’t match my booking brief for a full hour. Nevertheless, she makes me comfortable, asks if I’d like the bed heated and enquires about my preferred massage pressure – I opt for no heat and medium-to-firm. She then leaves me to get undressed and slip underneath the towel.

As I position my head into the face hole, I’m left staring at a chair that’s been left tucked under the bed, presumably after someone previously had a facial. Another missed opportunity is that there’s no in-room aromatherapy or introduction to the skincare brand or products being used.

My therapist gently lets me know she’s returned, lowers the towel and starts the treatment on my upper back. I encourage her to be vigorous on the knots in my neck and shoulders from desk-working. She follows my instructions and applies deep pressure, skilfully using her hands to rock me and pinch out tension around my spine and shoulder blades.

It’s a treat having a therapist deliver the treatment mainly with their hands, rather than elbows. She works around my back using sweeping movements, keeping continuity while manoeuvring around the table.

She then covers my back with a towel and places two warm poultices on the lower- and mid-sections. This allows my muscles to relax further and my body slumps deeper onto the bed.

Next, she moves onto my legs and feet which is the stage I most enjoy. She starts by washing them with a warm towel followed by a gentle massage. She then cycles through sequences on both legs, where she massages from top to bottom and finishes by lightly but deftly releasing tension through stretching and bending my foot back towards my thigh. The most blissful part is the finale where she works up the central muscles in my legs.

After this comprehensive massage, the experience ends abruptly as I’m informed it’s complete. I would have preferred a smoother finish to such a skilful treatment, and I also expected to be advised about taking care not to rush leaving the bed. She then leaves to fetch me a mint tea.

Post-treatment
My therapist greets me outside the door with another cucumber water and I then enjoy some post-treatment time in the thermal space before relaxing into one of the day beds where tea arrives in an ornate Japanese-style iron teapot and cup.

The staff member recommends only half filling the cup due to radiant heat, which turns out to be an understatement, as even half-filled, it burns my hand.

As I sit there, I’m not at ease and find myself clock-watching as a result of having been told the poolside is reserved for members and guests who pay for the privilege.

Eventually, I give up on my tea and anxiety about outstaying my welcome gets the better of me, so I return to the changing room to freshen up.

When I arrive to settle my bill, the card machine doesn’t work and I’m asked to sit in the cafe while a replacement is found. The receptionist thanks me for visiting and then, clearly as an afterthought, asks me if I’m interested in buying any products.

Overall impressions
My experience at The Londoner is a mixed bag, with some obvious bumps, particularly with regards to customer journey and service. The spa has a strong treatment menu and good facilities, so any improvement in customer service would definitely elevate the experience to match the surroundings.

"My experience at The Londoner spa was a mixed bag with some obvious bumps, particularly with regards to the customer journey" – Megan Whitby

Right of reply
Stefani Stead, spa manager, The Londoner
Stefani Stead / photo: Andrew Beasley

The Retreat at The Londoner Hotel is a sanctuary in the heart of London. A subterranean wellness floor where guests can relax in private poolside cabanas and enjoy a range of treatments from renowned brands.

Since opening in September 2021, we do our utmost to serve and acknowledge all guests in a timely manner and we welcome feedback as a way of providing the best service.

Ongoing touchpoint staff training is an important area for us and we take feedback concerning these aspects in your report on board. The guest journey has since been amended and clarified with all staff, to ensure the upsell is clear for everyone arriving.

We had an error on our system which has since been rectified and our guests now receive confirmation emails for their bookings. This is something we were aware of and worked on as soon as it came to our attention.

We now also have displays of our retail items within The Retreat for guests to browse, and a dedicated retail area is something we’re working on, and excited to announce in due course.

Drinking water temperature has since been lowered, and we make all guests aware tea is no longer at a temperature that may cause discomfort.

We pride ourselves on ensuring guests have a relaxing experience. We offer a show-around to all guests if they wish. The inconsistency of the spa facilities has been addressed, and it’s now clearer for all clients, whether they’re with us for the day or for just for a treatment.

We’re excited to welcome everyone to the improved Retreat to discover a spa hotel with holistic remedies for body and mind, in a therapeutic setting that quietly soothes.

We welcome honest feedback as a way of providing the best service possible
The pool, with its near perfect replica of natural daylight, sits at the heart of The Retreat Credit: Photo: Andrew Beasley
The studio at The Retreat Credit: Photo: Andrew Beasley
The hotel offers a sanctuary in London’s busy West End Credit: Photo: Adrian Houston
The Retreat is located six floors below ground Credit: Photo: Andrew Beasley
Our mystery shopper sat poolside for a hot tea Credit: Photo: Andrew Beasley
LATEST NEWS
Sport England’s Active Lives insight finds record activity levels, but enduring health inequalities
While British adults are the most active they’ve been in a decade, health inequalities remain with the same groups missing out, according to Sport England’s latest Active Lives Adults Report.
Kerzner to expand Siro portfolio with recovery-focused hotels in Los Cabos and Riyadh
Kerzner International has signed deals to operate two new Siro recovery hotels in Mexico and Saudi Arabia, following the launch of the inaugural Siro property in Dubai this February.
Nuffield Health calls for National Movement Strategy as research shows decline in fitness levels among some consumers
Nuffield Health’s fourth annual survey, the Healthier Nation Index, has found people moved slightly more in 2023 than 2022, but almost 75 per cent are still not meeting WHO guidelines.
US spa industry hits record-breaking US$21.3 billion in revenue in 2023
The US spa industry is continuing its upward trajectory, achieving an unprecedented milestone with a record-breaking revenue of US$21.3 billion in 2023, surpassing the previous high of US$20.1 billion in 2022.
Immediate rewards can motivate people to exercise, finds new research
Short-term incentives for exercise, such as using daily reminders, rewards or games, can lead to sustained increases in activity according to new research.
Shannon Malave appointed spa director at Mohonk Mountain House
Spa and wellness veteran Shannon Malave has been named spa director at iconic US spa destination Mohonk Mountain House.
Six Senses unveils urban wellness retreat in Kyoto inspired by Japanese Zen culture
Six Senses Kyoto opens its doors today, marking the eco-luxury hotel and spa operator’s entry into Japan and a new addition to its urban collection.
UAE’s first Dior Spa debuts in Dubai at Dorchester Collection’s newest hotel, The Lana
The UAE’s first-ever Dior Spa has officially launched at The Lana, Dubai – the Dorchester Collection’s debut property in the Middle East.
Four Seasons’ Sacred River Spa in Bali relaunching in Q3 following extensive renovation
The Sacred River Spa at Four Seasons Resort Bali at Sayan will reopen later this year with an all-new design plus enhanced treatments and experiences inspired by its river valley home.
Circadian Trust invests in wellness to support its NHS partnerships
Operator Circadian Trust has launched a five-year growth drive designed to support health and wellbeing across South Gloucestershire, UK. The initiative will see a £2.4m investment in its five Active Lifestyle Centres.
US named world’s largest wellness economy, reaching US$1.8 trillion valuation
The Global Wellness Institute (GWI) has released new data on the US’ wellness economy, valuing it at US$1.8 trillion.
Galgorm Resort gears up to host UK Aufguss Championships next week
UK sauna enthusiasts will converge at Galgorm Resort in Northern Ireland next week for the highly anticipated second annual UK Aufguss Championships.
+ More news   
 
FEATURED SUPPLIERS

How technology can help drive growth for your spa business
It's safe to say that technology is transforming every sector, and the spa, wellness and beauty industries are no exception. [more...]

Discover Comfort Zone’s Stand For Regeneration campaign
Comfort Zone's latest initiative, the Stand for Regeneration campaign, consolidates its position as a pioneer in the cosmetics business. [more...]
+ More featured suppliers  
COMPANY PROFILES
Global Project & Spa Advisory

The company was launched in 2012 by CEO Patrick Saussay and Christopher Ryan. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

28-30 Apr 2024

Spa Life Scotland

Radisson Blu Hotel, Glasgow,
08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS