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Eco spa
Going green

Executive director Joanna Roche and board president Bonnie Baker are aiming to breathe new life into the Green Spa Network – and to grow the non-profit internationally. Jane Kitchen sits down with the GSN’s new leaders

By Jane Kitchen | Published in Spa Business 2019 issue 3


First set up in 2002, when Rancho La Puerta’s Deborah Szekely urged spas to become active in sustainability, the Green Spa Network (GSN) has found itself, 17 years later, at the forefront of a mushrooming environmental movement, as consumers become more aware of the devastating impact of modern-day living on our natural world. With a mission to promote the natural connections between personal wellbeing, economic sustainability and the health of our planet, GSN aims to help support those in the spa industry to make step-by-step changes to become more sustainable.

Last year, spa operations and marketing professional Joanna Roche joined the organisation as its new executive director, and Bonnie Baker of consultancy Satteva Wellness took the position of board president. Together, these two women are breathing fresh life into the nonprofit at what is perhaps its most critical time.

“In today’s world, we collectively face some of the greatest ecological challenges in known history, as well as some of the greatest threats to our health,” says Baker. “The shortsighted approach we’ve been living with is unsustainable and offers no resolution. It’s becoming all the more obvious, that only a deep shift in our perspective from short-term solutions to long-term regenerative practices will carry us into a healthy future.”

What are your GSN roles?
Roche: Bonnie and I are incredibly well-suited to work together – our personalities, passion and desire to inspire change in our industry make this effort a true joy for both of us. I’m strategic and tactical, while Bonnie is diplomatic and generous of spirit. Since working together, we’ve applied professional standards for operations and an entrepreneurial management style to growth and future vision.

Baker: Since Joanna first joined GSN in May of 2018, she immediately brought a sharpened focus and direction, prioritising the many programmes and goals GSN has been pursuing. Joanna and I complemented each other from the very start in the way we understand GSN’s mission, and our belief in the importance of sustainable practices for personal and planetary wellbeing.

What changes have you made so far?
Baker: There have been many changes internally, as well as in relation to our membership which includes new strategies and benefits. We’ve created new GSN events; re-branded and re-structured the website; developed a webinar series; re-structured our sponsorship packages; and evolved the board of directors to be more of an advisory board, and less of a management board. We also initiated an annual action initiative, which started last year with the goal of planting one million trees, and this year, we launched our first sustainability research, where we collect monthly surveys from our community of 5,000 members to get insight into their environmental efforts – which means we can bring of-the-moment data on green topics to the wider wellness community.

Roche: We also have a Sustainability Assessment Tool (SAT), where we can come to your business and help you identify your strengths and weaknesses and offer suggestions and solutions, which is great for spas or suppliers that want to learn how to become more eco-friendly in their practices, operations or manufacturing.

Why should those in the spa industry get involved with GSN?
Roche: We should all care about the sustainability of the planet, and for US$1 a day you can be a member of GSN and make a difference – whether it’s participating in the tree planting initiative, taking the SAT back to your brand or business, or engaging with thought leaders at our annual congress. Consumers are driving the demand for more sustainable solutions across the wellness industry – whether it’s plastics or packaging, they want less, and we as an industry need to listen.

Baker: Any business truly looking to participate in the experience of wellness should become involved in GSN, but especially companies which have identified sustainability in their core values, manufacturers which want to take a more environmentally or socially responsible approach, and corporate wellness divisions that are setting up standards and operating practices for multiple locations. It doesn’t matter the size or focus of a business, GSN can provide the baseline tools and resources for taking steps to become more sustainable.

What plans do you have for the future for GSN?
Baker: GSN has primarily been a US-based organisation, but we’re now looking at expanding with initiatives in the UK, Mexico and Costa Rica. In December, we’re holding our first-ever Self-Care Summit at the Kripalu Center in New York. This will be focused on caring for the caregivers, including spa managers and practitioners.

Roche: We’re also launching a new GSN Foundation, which is an independent tax-deductible nonprofit association. We’re partnering with Hutchinson Consulting on an industry job board, and launching a ‘Growing Greener’ Facebook page for members to discuss sustainability challenges and solutions. And in January, 2020, we’ll have our annual congress in Ojai, California, as well as our Sustainability Awards. The theme this year is ‘Transformation’.

Roche and Baker’s top tips for eco-friendly spas
  • Skip the plastic – bags, straws, water bottles – and reduce plastic packaging
  • Re-cycle, up-cycle, and bicycle
  • Switch to towels and linens that weigh less and require less water to wash
  • Reduce consumption (water, electricity, trash, etc)
  • Go with organic ingredients everywhere, go local where practical, go in-house when possible
From our members...
  • 28% have a sustainability officer or a green team
  • 84% say consumers are choosing brands because they are green
  • 57% say time is the biggest challenge to being green
GSN members are passionate about sustainability and the health of our planet
Upcoming GSN events

11 September 2019
GSN Breakfast, Las Vegas
Held during ISPA for the first time last year, where more than 70 people attended

27 September 2019
GSN Media Event, Rainbow Room, New York
Second annual media event to feature sustainable stories and ventures from properties and suppliers

1-3 December 2019
Self-Care Summit, Kripalu Center, New York
A first for GSN, focusing on caring for the caregivers, including spa managers, therapists and practitioners

26-29 January 2020
GSN Congress, Ojai, California
GSN’s signature event, with a theme this year of ‘Transformation’

17-20 May 2020
GSN Buyers Conference, Lake Tahoe

FEATURED SUPPLIERS

Metawell: unlocking the possibilities in a new era of wellness
A decade ago, the Gharieni Group began pioneering the integration of advanced wellness technologies into its spa and treatment beds. This innovative approach has since become one of the industry's most significant disruptions and groundbreaking trends. [more...]

Introducing Oslo: MSpa's revolutionary portable rigid spa
As a leading brand in the portable spa industry, MSpa boasts more than 20 years of experience. [more...]
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22-22 Jun 2024

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Las Vegas Convention Center, Las Vegas, United States
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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
Eco spa
Going green

Executive director Joanna Roche and board president Bonnie Baker are aiming to breathe new life into the Green Spa Network – and to grow the non-profit internationally. Jane Kitchen sits down with the GSN’s new leaders

By Jane Kitchen | Published in Spa Business 2019 issue 3


First set up in 2002, when Rancho La Puerta’s Deborah Szekely urged spas to become active in sustainability, the Green Spa Network (GSN) has found itself, 17 years later, at the forefront of a mushrooming environmental movement, as consumers become more aware of the devastating impact of modern-day living on our natural world. With a mission to promote the natural connections between personal wellbeing, economic sustainability and the health of our planet, GSN aims to help support those in the spa industry to make step-by-step changes to become more sustainable.

Last year, spa operations and marketing professional Joanna Roche joined the organisation as its new executive director, and Bonnie Baker of consultancy Satteva Wellness took the position of board president. Together, these two women are breathing fresh life into the nonprofit at what is perhaps its most critical time.

“In today’s world, we collectively face some of the greatest ecological challenges in known history, as well as some of the greatest threats to our health,” says Baker. “The shortsighted approach we’ve been living with is unsustainable and offers no resolution. It’s becoming all the more obvious, that only a deep shift in our perspective from short-term solutions to long-term regenerative practices will carry us into a healthy future.”

What are your GSN roles?
Roche: Bonnie and I are incredibly well-suited to work together – our personalities, passion and desire to inspire change in our industry make this effort a true joy for both of us. I’m strategic and tactical, while Bonnie is diplomatic and generous of spirit. Since working together, we’ve applied professional standards for operations and an entrepreneurial management style to growth and future vision.

Baker: Since Joanna first joined GSN in May of 2018, she immediately brought a sharpened focus and direction, prioritising the many programmes and goals GSN has been pursuing. Joanna and I complemented each other from the very start in the way we understand GSN’s mission, and our belief in the importance of sustainable practices for personal and planetary wellbeing.

What changes have you made so far?
Baker: There have been many changes internally, as well as in relation to our membership which includes new strategies and benefits. We’ve created new GSN events; re-branded and re-structured the website; developed a webinar series; re-structured our sponsorship packages; and evolved the board of directors to be more of an advisory board, and less of a management board. We also initiated an annual action initiative, which started last year with the goal of planting one million trees, and this year, we launched our first sustainability research, where we collect monthly surveys from our community of 5,000 members to get insight into their environmental efforts – which means we can bring of-the-moment data on green topics to the wider wellness community.

Roche: We also have a Sustainability Assessment Tool (SAT), where we can come to your business and help you identify your strengths and weaknesses and offer suggestions and solutions, which is great for spas or suppliers that want to learn how to become more eco-friendly in their practices, operations or manufacturing.

Why should those in the spa industry get involved with GSN?
Roche: We should all care about the sustainability of the planet, and for US$1 a day you can be a member of GSN and make a difference – whether it’s participating in the tree planting initiative, taking the SAT back to your brand or business, or engaging with thought leaders at our annual congress. Consumers are driving the demand for more sustainable solutions across the wellness industry – whether it’s plastics or packaging, they want less, and we as an industry need to listen.

Baker: Any business truly looking to participate in the experience of wellness should become involved in GSN, but especially companies which have identified sustainability in their core values, manufacturers which want to take a more environmentally or socially responsible approach, and corporate wellness divisions that are setting up standards and operating practices for multiple locations. It doesn’t matter the size or focus of a business, GSN can provide the baseline tools and resources for taking steps to become more sustainable.

What plans do you have for the future for GSN?
Baker: GSN has primarily been a US-based organisation, but we’re now looking at expanding with initiatives in the UK, Mexico and Costa Rica. In December, we’re holding our first-ever Self-Care Summit at the Kripalu Center in New York. This will be focused on caring for the caregivers, including spa managers and practitioners.

Roche: We’re also launching a new GSN Foundation, which is an independent tax-deductible nonprofit association. We’re partnering with Hutchinson Consulting on an industry job board, and launching a ‘Growing Greener’ Facebook page for members to discuss sustainability challenges and solutions. And in January, 2020, we’ll have our annual congress in Ojai, California, as well as our Sustainability Awards. The theme this year is ‘Transformation’.

Roche and Baker’s top tips for eco-friendly spas
  • Skip the plastic – bags, straws, water bottles – and reduce plastic packaging
  • Re-cycle, up-cycle, and bicycle
  • Switch to towels and linens that weigh less and require less water to wash
  • Reduce consumption (water, electricity, trash, etc)
  • Go with organic ingredients everywhere, go local where practical, go in-house when possible
From our members...
  • 28% have a sustainability officer or a green team
  • 84% say consumers are choosing brands because they are green
  • 57% say time is the biggest challenge to being green
GSN members are passionate about sustainability and the health of our planet
Upcoming GSN events

11 September 2019
GSN Breakfast, Las Vegas
Held during ISPA for the first time last year, where more than 70 people attended

27 September 2019
GSN Media Event, Rainbow Room, New York
Second annual media event to feature sustainable stories and ventures from properties and suppliers

1-3 December 2019
Self-Care Summit, Kripalu Center, New York
A first for GSN, focusing on caring for the caregivers, including spa managers, therapists and practitioners

26-29 January 2020
GSN Congress, Ojai, California
GSN’s signature event, with a theme this year of ‘Transformation’

17-20 May 2020
GSN Buyers Conference, Lake Tahoe

LATEST NEWS
World leaders gather at luxury Italian wellness retreat Borgo Egnazia for G7 Summit
The 2024 G7 Summit is now underway at a destination spa resort in Puglia, Italy, with leaders from Canada, France, Germany, Italy, Japan, the UK and the US convening to address some of the world’s most urgent issues.
Minor devises new medi-wellness concept for Anantara, debuting in Phuket in Q3
Minor Hotels CEO Dillip Rajakarier has unveiled plans to introduce an innovative medi-wellness concept to the group's Anantara Hotels, Resorts and Spas brand, with ambitions to expand the concept to additional resorts in the future.
Global Wellness Day 2024 shatters records as 1 billion people unite for wellness and nature
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László Puczkó joins Ensana as senior health spa advisor
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Gen Z women are more engaged with physical activity than previous generations, finds Ernst & Young research
According to new research from Ernst & Young, the gap between female and male engagement in sport and physical activity is narrowing, with Gen Z adult female engagement figures on the rise.
Welsh coastal hotel The Quay unveils new-look spa after £1m makeover
North Wales’ four-star The Quay Hotel & Spa in the Deganwy Marina in Conwy has invested £1 million (€1.2 million, US$1.3 million) refreshing its 580sq m destination spa with new wellness facilities.
Ritz-Carlton Reserve to land in South America with tropical retreat in Rio de Janeiro
Marriott is set to bolster its exclusive Ritz-Carlton Reserve portfolio with a brand new property in South America in Costa do Sol, Rio de Janeiro.
Banyan Tree to debut in Caribbean with Oppenheim-designed island retreat
Developer Rockwell Island Development Group (RIDGE) has appointed five-star, global hospitality brand Banyan Tree to manage its new luxury island retreat in Bimini in the Bahamas.
Mandarin Oriental’s new London hotel and urban spa retreat opening 3 June
Reservations are now open for Mandarin Oriental’s second London hotel, Mandarin Oriental Mayfair, set to open on 3 June. The luxury establishment will feature 50 guestrooms, 77 private residences and a luxury underground spa retreat.
GWI unveils latest edition of Hydrothermal Spa & Wellness Development Standards to elevate industry practices
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FEATURED SUPPLIERS

Metawell: unlocking the possibilities in a new era of wellness
A decade ago, the Gharieni Group began pioneering the integration of advanced wellness technologies into its spa and treatment beds. This innovative approach has since become one of the industry's most significant disruptions and groundbreaking trends. [more...]

Introducing Oslo: MSpa's revolutionary portable rigid spa
As a leading brand in the portable spa industry, MSpa boasts more than 20 years of experience. [more...]
+ More featured suppliers  
COMPANY PROFILES
TechnoAlpin

TechnoAlpin is the world leader for snowmaking systems. Our product portfolio includes all different [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

22-22 Jun 2024

World Bathing Day

Worldwide,
22-24 Jun 2024

IECSC Las Vegas

Las Vegas Convention Center, Las Vegas, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS