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Membership numbers in Germany driven by low-cost operators
POSTED 11 Jan 2018 . BY Deven Pamben
McFit remains in the top spot for membership numbers in Germany's fitness market Credit: McFit

McFIT uses its established standing and its reach to target new customer groups in the fitness market with related products
– Niels Gronau, managing director, Edelhelfer
Budget operators are shaping the fitness landscape in Germany, with six of the top 10 for membership numbers targeting the low-cost market.

Analysis released by fitness and sports advisory firm Edelhelfer showed that McFIT remained number one on the list, with 1.5 million members, followed by Clever Fit, another low-cost business, with 650,000 customers.

Mid-market club Fitness First came in third with 245,000 members.

The study found that at the end of 2017, the top 10 operators had approximately 3.47 million members. The number of members in the list grew by 9.8 per cent from 3.16m in 2016.

The top 10 organisations account for a third of the total membership market in Germany, which was 10.1 million at the end of 2016.

McFIT grew its membership base last year by 25 per cent, from 1.2 million in 2016, through diversification of its club formats John Reed and High5, according to the analysis.

Last year, its first female-only club opened in Berlin under the John Reed Women’s Club brand. The group also introduced in-house 'live classes' held by instructors and marketed under its Cyberobics brand.

“McFIT uses its established standing and its reach to target new customer groups in the fitness market with related products,” said Edelhelfer’s managing director Niels Gronau.

As well as McFit and Clever Fit, the other companies targeting the low-cost market in the top 10 were FitX, Easy Fitness, Pfitzenmeier and Flexx Fitness. Apart from Fitness First, mid-market operators to make the list were Kieser Training, Injoy and Mrs Sporty.

To view the top 10 click here.
RELATED STORIES
  Martin Seibold named CEO of Fitness First Germany


Martin Seibold, former managing director of Fitness First UK, has been appointed CEO of Fitness First Germany.
  Fitness First Germany to roll out Bike and Beats classes


Fitness First Germany has introduced Bike and Beats classes at its clubs as the growing trend for group gym cycling gathers pace.
  McFit plans to open fitness for free model


German fitness operator McFit is planning to open a gym with an innovative membership model that allows users to train for free.
  McFit set to open first Cyberobics club


German fitness operator McFit Group will open its first Cyberobics club in the next few weeks as part of its bid to increase its virtual offering.
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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
Membership numbers in Germany driven by low-cost operators
POSTED 11 Jan 2018 . BY Deven Pamben
McFit remains in the top spot for membership numbers in Germany's fitness market Credit: McFit
McFIT uses its established standing and its reach to target new customer groups in the fitness market with related products
– Niels Gronau, managing director, Edelhelfer
Budget operators are shaping the fitness landscape in Germany, with six of the top 10 for membership numbers targeting the low-cost market.

Analysis released by fitness and sports advisory firm Edelhelfer showed that McFIT remained number one on the list, with 1.5 million members, followed by Clever Fit, another low-cost business, with 650,000 customers.

Mid-market club Fitness First came in third with 245,000 members.

The study found that at the end of 2017, the top 10 operators had approximately 3.47 million members. The number of members in the list grew by 9.8 per cent from 3.16m in 2016.

The top 10 organisations account for a third of the total membership market in Germany, which was 10.1 million at the end of 2016.

McFIT grew its membership base last year by 25 per cent, from 1.2 million in 2016, through diversification of its club formats John Reed and High5, according to the analysis.

Last year, its first female-only club opened in Berlin under the John Reed Women’s Club brand. The group also introduced in-house 'live classes' held by instructors and marketed under its Cyberobics brand.

“McFIT uses its established standing and its reach to target new customer groups in the fitness market with related products,” said Edelhelfer’s managing director Niels Gronau.

As well as McFit and Clever Fit, the other companies targeting the low-cost market in the top 10 were FitX, Easy Fitness, Pfitzenmeier and Flexx Fitness. Apart from Fitness First, mid-market operators to make the list were Kieser Training, Injoy and Mrs Sporty.

To view the top 10 click here.
RELATED STORIES
Martin Seibold named CEO of Fitness First Germany


Martin Seibold, former managing director of Fitness First UK, has been appointed CEO of Fitness First Germany.
Fitness First Germany to roll out Bike and Beats classes


Fitness First Germany has introduced Bike and Beats classes at its clubs as the growing trend for group gym cycling gathers pace.
McFit plans to open fitness for free model


German fitness operator McFit is planning to open a gym with an innovative membership model that allows users to train for free.
McFit set to open first Cyberobics club


German fitness operator McFit Group will open its first Cyberobics club in the next few weeks as part of its bid to increase its virtual offering.
MORE NEWS
Wellness real estate market booming – forecast to reach $913bn by 2028, reports GWI
The Global Wellness Institute (GWI) has released promising new research on the wellness real estate market at its third-annual Wellness Real Estate & Communities Symposium in Manhattan.
Banyan Group appoints Paul Hawco to spearhead wellness strategy
Paul Hawco, a seasoned figure in the international wellness industry, has assumed the role of executive director – integrated wellbeing at independent, hospitality group Banyan Group.
Ritz-Carlton Reynolds, Lake Oconee, unveils new-look lakeside destination spa
The Ritz-Carlton Reynolds, Lake Oconee in the southeastern US state of Georgia is celebrating a new milestone after unveiling its newly renovated 27,000sq ft destination spa.
Art-inspired urban spa to launch at stylish new London hotel, Art’otel London Hoxton
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Step into a world of wellness with the Himalayan Source Salt Capsule
Himalayan Source has launched the Himalayan Salt Capsule to help spa, wellness and fitness facilities or residences upgrade their offering with halotherapy. [more...]

The sound of success: three ways music can boost spa revenue according to Myndstream’s Freddie Moross
At Myndstream, we understand the power of music elevates the spa experience. But did you know it can also be a powerful revenue generator? [more...]
+ More featured suppliers  
COMPANY PROFILES
KLAFS GmbH

Founded in 1928, KLAFS is known as an award winning, world-leading trendsetter in wellness and spa. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

18-22 May 2024

Eco Resort Network

The Ravenala Attitude Hotel, Mauritius
23-24 May 2024

European Health Prevention Day

Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

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