Latest
issue
GET SPA BUSINESS
magazine
Yes! Send me the FREE digital editions of Spa Business and Spa Business insider magazines and the FREE weekly Spa Business and Spa Business insider ezines and breaking news alerts!
Not right now, thanksclose this window
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Spa bookings reach 70 per cent of pre-COVID-19 levels, reports Spabreaks.com
POSTED 30 Sep 2020 . BY Megan Whitby
According to Spabreaks.com, the success in bookings is due to spas reopening in a way that not only respects COVID-19 measures, but also seeks to enhance experiences that support health and wellbeing Credit: Shutterstock: NDAB Creativity

It’s been wonderful to see spas do so much to embrace the new set of circumstances and really celebrate the meaning of spa
– Abi Selby
In June, the Good Spa Guide revealed the results of a survey which asked 5,000 UK spa-goers what they were most looking forward to, what worried them, and how their habits might change, in light of COVID-19.

The survey reported that just over 80 per cent of respondents said they’d go back to a spa straight away (48 per cent) and behavioural specialist Daphne Metland told Spa Business she predicted a surge in spa bookings post-lockdown.

So far, Metland’s prediction is proving accurate as UK spa bookings agency, Spabreaks.com, has confirmed its bookings have reached 70 per cent of their pre-COVID-19 capacity, since 15 August.

Spabreaks.com founder, Abi Selby, commented: “It’s been an incredibly difficult year for the spa industry but it’s been wonderful to see spas do so much to embrace the new set of circumstances and really celebrate the meaning of spa in its many different guises.

“It’s been lovely to see how welcoming and supportive customers have been when returning to spas, especially the support they’ve shown for everyone working hard to make sure they have a safe, relaxing and meaningful experience.”

According to Spabreaks.com which lists more than 750 UK spas, the success in bookings is due to spas reopening in a way that not only adheres to, and respects, COVID-19-secure measures, but also seeks to enhance experiences that support health, wellbeing and peace of mind which may have been neglected over the last few months.

For example, the warm weather has provided an excellent opportunity for guests to enjoy some of the spectacular spa gardens available across the UK.

Back in June, the survey actually indicated a demand for spas to ramp up outdoor facilities, as nearly two-thirds of the sample set said they'd feel happier using spa areas outside.

Metland commented: “We’re going to see more use of outdoor space at spas because meeting others outside has become the norm during lockdown, and due to scientific evidence supporting that the outdoors is safer, in terms of risking COVID-19 transmission.”

The trend appears to be picking up speed around the globe, with spas such as Lefay Resort and Spa Lago di Garda and California’s Glen Ivy Hot Springs beginning to offer outdoor treatments and nature retreat packages.

Selby has been as strong supporter of the industry as it lobbied government to reopen, more recently she is pushing for the reopening of thermal facilites.

"We really do need our thermal facilities open to truly start to maximise the opportunity that exists," she said.

"With many of our wonderful wellness colleagues still on furlough, it presents us with enormous challenges in so many areas, but we must all pull together and remain positive. If we all work together, we can come through this bigger and stronger."
RELATED STORIES
  UK Spa Association names Abi Selby chair and unveils new board members


The UK Spa Association (UKSA) has appointed Abi Selby – founder of online consumer spa directory Spabreaks.com – as its new chair.
  Over 220 spas register for new industry standard for cancer touch therapy, launched by Sue Harmsworth


Sue Harmsworth, industry influencer and founder of ESPA, has recently announced the launch of the Standards Authority for Touch in Cancer Care (SATCC).
  FEATURE: Research: New perspectives


Two surveys in the UK highlight both spa operator and spa-goer insights as facilities across the country begin to welcome guests back
  Expect a surge in demand for spas, says behavioural specialist, Daphne Metland


The Good Spa Guide has revealed the results to its online survey which asked 5,000 UK spa- goers what they were most looking forward to, what worried them, and how their habits might change, in light of COVID-19.
MORE NEWS
Ritz-Carlton Reynolds, Lake Oconee, unveils new-look lakeside destination spa
The Ritz-Carlton Reynolds, Lake Oconee in the southeastern US state of Georgia is celebrating a new milestone after unveiling its newly renovated 27,000sq ft destination spa.
Art-inspired urban spa to launch at stylish new London hotel, Art’otel London Hoxton
Art’otel, Radisson’s contemporary art-inspired lifestyle hotel brand, has strengthened its presence in London with a new hotel in Hoxton fusing art, design and hospitality.
Saga Holographic hits Kickstarter target to roll out holographic indoor bike
HoloBike, a holographic training bike that simulates trail rides in lifelike 3D, is aiming to push indoor cycling technology up a gear.
Exclusive: Yuki Kiyono goes behind the scenes of Aman’s social wellness brand Janu
Luxury hotel brand Aman, widely known for its strong spa focus, has just launched its much- talked-about sister brand Janu in Tokyo – complete with a 4,000sq m urban wellness retreat.
+ More news   

FEATURED SUPPLIERS

Triple defence: Elemental Herbology's latest SPF shields against sun damage, blue light and pollution
Your skincare routine just got smarter thanks to Elemental Herbology’s latest product innovation, Smart Screen SPF50. [more...]

Book4Time unveils enhanced day and resort pass functionality
With an increasing number of luxury hotels and resorts offering day and resort passes to drive staycation business, Book4Time, a leader in innovative spa and wellness solutions, is thrilled to announce the launch of Day & Resort Passes on its award-winning platform. [more...]
+ More featured suppliers  
COMPANY PROFILES
International SPA Association

Since 1991, the International SPA Association has been recognised worldwide as the professional orga [more...]
JK Group UK & Ireland

A wholly owned UK and Ireland subsidiary of JK Group in Germany with an established heritage of 30+ [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

13-16 May 2024

W3Spa EMEA

Conrad Chia Laguna Sardinia , Italy
18-22 May 2024

Eco Resort Network

The Ravenala Attitude Hotel, Mauritius
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
SPA BUSINESS
SPA OPPORTUNITIES
SPA BUSINESS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
Spa bookings reach 70 per cent of pre-COVID-19 levels, reports Spabreaks.com
POSTED 30 Sep 2020 . BY Megan Whitby
According to Spabreaks.com, the success in bookings is due to spas reopening in a way that not only respects COVID-19 measures, but also seeks to enhance experiences that support health and wellbeing Credit: Shutterstock: NDAB Creativity
It’s been wonderful to see spas do so much to embrace the new set of circumstances and really celebrate the meaning of spa
– Abi Selby
In June, the Good Spa Guide revealed the results of a survey which asked 5,000 UK spa-goers what they were most looking forward to, what worried them, and how their habits might change, in light of COVID-19.

The survey reported that just over 80 per cent of respondents said they’d go back to a spa straight away (48 per cent) and behavioural specialist Daphne Metland told Spa Business she predicted a surge in spa bookings post-lockdown.

So far, Metland’s prediction is proving accurate as UK spa bookings agency, Spabreaks.com, has confirmed its bookings have reached 70 per cent of their pre-COVID-19 capacity, since 15 August.

Spabreaks.com founder, Abi Selby, commented: “It’s been an incredibly difficult year for the spa industry but it’s been wonderful to see spas do so much to embrace the new set of circumstances and really celebrate the meaning of spa in its many different guises.

“It’s been lovely to see how welcoming and supportive customers have been when returning to spas, especially the support they’ve shown for everyone working hard to make sure they have a safe, relaxing and meaningful experience.”

According to Spabreaks.com which lists more than 750 UK spas, the success in bookings is due to spas reopening in a way that not only adheres to, and respects, COVID-19-secure measures, but also seeks to enhance experiences that support health, wellbeing and peace of mind which may have been neglected over the last few months.

For example, the warm weather has provided an excellent opportunity for guests to enjoy some of the spectacular spa gardens available across the UK.

Back in June, the survey actually indicated a demand for spas to ramp up outdoor facilities, as nearly two-thirds of the sample set said they'd feel happier using spa areas outside.

Metland commented: “We’re going to see more use of outdoor space at spas because meeting others outside has become the norm during lockdown, and due to scientific evidence supporting that the outdoors is safer, in terms of risking COVID-19 transmission.”

The trend appears to be picking up speed around the globe, with spas such as Lefay Resort and Spa Lago di Garda and California’s Glen Ivy Hot Springs beginning to offer outdoor treatments and nature retreat packages.

Selby has been as strong supporter of the industry as it lobbied government to reopen, more recently she is pushing for the reopening of thermal facilites.

"We really do need our thermal facilities open to truly start to maximise the opportunity that exists," she said.

"With many of our wonderful wellness colleagues still on furlough, it presents us with enormous challenges in so many areas, but we must all pull together and remain positive. If we all work together, we can come through this bigger and stronger."
RELATED STORIES
UK Spa Association names Abi Selby chair and unveils new board members


The UK Spa Association (UKSA) has appointed Abi Selby – founder of online consumer spa directory Spabreaks.com – as its new chair.
Over 220 spas register for new industry standard for cancer touch therapy, launched by Sue Harmsworth


Sue Harmsworth, industry influencer and founder of ESPA, has recently announced the launch of the Standards Authority for Touch in Cancer Care (SATCC).
FEATURE: Research: New perspectives


Two surveys in the UK highlight both spa operator and spa-goer insights as facilities across the country begin to welcome guests back
Expect a surge in demand for spas, says behavioural specialist, Daphne Metland


The Good Spa Guide has revealed the results to its online survey which asked 5,000 UK spa- goers what they were most looking forward to, what worried them, and how their habits might change, in light of COVID-19.
MORE NEWS
Ritz-Carlton Reynolds, Lake Oconee, unveils new-look lakeside destination spa
The Ritz-Carlton Reynolds, Lake Oconee in the southeastern US state of Georgia is celebrating a new milestone after unveiling its newly renovated 27,000sq ft destination spa.
Art-inspired urban spa to launch at stylish new London hotel, Art’otel London Hoxton
Art’otel, Radisson’s contemporary art-inspired lifestyle hotel brand, has strengthened its presence in London with a new hotel in Hoxton fusing art, design and hospitality.
Saga Holographic hits Kickstarter target to roll out holographic indoor bike
HoloBike, a holographic training bike that simulates trail rides in lifelike 3D, is aiming to push indoor cycling technology up a gear.
Exclusive: Yuki Kiyono goes behind the scenes of Aman’s social wellness brand Janu
Luxury hotel brand Aman, widely known for its strong spa focus, has just launched its much- talked-about sister brand Janu in Tokyo – complete with a 4,000sq m urban wellness retreat.
Equinox teams up with Dr Mark Hyman's Function Health to offer $40k annual healthspan programme
Equinox, has teamed up with health platform, Function Health, to offer 100 comprehensive laboratory tests, giving members vital insights into their internal health.
SHA Wellness shares vision for “world’s first healthy living island” in UAE
Spanish wellness brand SHA Wellness Clinic is busy preparing to bolster its wellness portfolio in 2026 with a hyper-exclusive island wellness enclave in AlJurf, UAE.
+ More news   
 
FEATURED SUPPLIERS

Triple defence: Elemental Herbology's latest SPF shields against sun damage, blue light and pollution
Your skincare routine just got smarter thanks to Elemental Herbology’s latest product innovation, Smart Screen SPF50. [more...]

Book4Time unveils enhanced day and resort pass functionality
With an increasing number of luxury hotels and resorts offering day and resort passes to drive staycation business, Book4Time, a leader in innovative spa and wellness solutions, is thrilled to announce the launch of Day & Resort Passes on its award-winning platform. [more...]
+ More featured suppliers  
COMPANY PROFILES
International SPA Association

Since 1991, the International SPA Association has been recognised worldwide as the professional orga [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

13-16 May 2024

W3Spa EMEA

Conrad Chia Laguna Sardinia , Italy
18-22 May 2024

Eco Resort Network

The Ravenala Attitude Hotel, Mauritius
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS