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NEWS
Spa bookings reach 70 per cent of pre-COVID-19 levels, reports Spabreaks.com
POSTED 30 Sep 2020 . BY Megan Whitby
According to Spabreaks.com, the success in bookings is due to spas reopening in a way that not only respects COVID-19 measures, but also seeks to enhance experiences that support health and wellbeing Credit: Shutterstock: NDAB Creativity

It’s been wonderful to see spas do so much to embrace the new set of circumstances and really celebrate the meaning of spa
– Abi Selby
In June, the Good Spa Guide revealed the results of a survey which asked 5,000 UK spa-goers what they were most looking forward to, what worried them, and how their habits might change, in light of COVID-19.

The survey reported that just over 80 per cent of respondents said they’d go back to a spa straight away (48 per cent) and behavioural specialist Daphne Metland told Spa Business she predicted a surge in spa bookings post-lockdown.

So far, Metland’s prediction is proving accurate as UK spa bookings agency, Spabreaks.com, has confirmed its bookings have reached 70 per cent of their pre-COVID-19 capacity, since 15 August.

Spabreaks.com founder, Abi Selby, commented: “It’s been an incredibly difficult year for the spa industry but it’s been wonderful to see spas do so much to embrace the new set of circumstances and really celebrate the meaning of spa in its many different guises.

“It’s been lovely to see how welcoming and supportive customers have been when returning to spas, especially the support they’ve shown for everyone working hard to make sure they have a safe, relaxing and meaningful experience.”

According to Spabreaks.com which lists more than 750 UK spas, the success in bookings is due to spas reopening in a way that not only adheres to, and respects, COVID-19-secure measures, but also seeks to enhance experiences that support health, wellbeing and peace of mind which may have been neglected over the last few months.

For example, the warm weather has provided an excellent opportunity for guests to enjoy some of the spectacular spa gardens available across the UK.

Back in June, the survey actually indicated a demand for spas to ramp up outdoor facilities, as nearly two-thirds of the sample set said they'd feel happier using spa areas outside.

Metland commented: “We’re going to see more use of outdoor space at spas because meeting others outside has become the norm during lockdown, and due to scientific evidence supporting that the outdoors is safer, in terms of risking COVID-19 transmission.”

The trend appears to be picking up speed around the globe, with spas such as Lefay Resort and Spa Lago di Garda and California’s Glen Ivy Hot Springs beginning to offer outdoor treatments and nature retreat packages.

Selby has been as strong supporter of the industry as it lobbied government to reopen, more recently she is pushing for the reopening of thermal facilites.

"We really do need our thermal facilities open to truly start to maximise the opportunity that exists," she said.

"With many of our wonderful wellness colleagues still on furlough, it presents us with enormous challenges in so many areas, but we must all pull together and remain positive. If we all work together, we can come through this bigger and stronger."
RELATED STORIES
  UK Spa Association names Abi Selby chair and unveils new board members


The UK Spa Association (UKSA) has appointed Abi Selby – founder of online consumer spa directory Spabreaks.com – as its new chair.
  Over 220 spas register for new industry standard for cancer touch therapy, launched by Sue Harmsworth


Sue Harmsworth, industry influencer and founder of ESPA, has recently announced the launch of the Standards Authority for Touch in Cancer Care (SATCC).
  FEATURE: Research: New perspectives


Two surveys in the UK highlight both spa operator and spa-goer insights as facilities across the country begin to welcome guests back
  Expect a surge in demand for spas, says behavioural specialist, Daphne Metland


The Good Spa Guide has revealed the results to its online survey which asked 5,000 UK spa- goers what they were most looking forward to, what worried them, and how their habits might change, in light of COVID-19.
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Nuffield Health’s fourth annual survey, the Healthier Nation Index, has found people moved slightly more in 2023 than 2022, but almost 75 per cent are still not meeting WHO guidelines.
US spa industry hits record-breaking US$21.3 billion in revenue in 2023
The US spa industry is continuing its upward trajectory, achieving an unprecedented milestone with a record-breaking revenue of US$21.3 billion in 2023, surpassing the previous high of US$20.1 billion in 2022.
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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
Spa bookings reach 70 per cent of pre-COVID-19 levels, reports Spabreaks.com
POSTED 30 Sep 2020 . BY Megan Whitby
According to Spabreaks.com, the success in bookings is due to spas reopening in a way that not only respects COVID-19 measures, but also seeks to enhance experiences that support health and wellbeing Credit: Shutterstock: NDAB Creativity
It’s been wonderful to see spas do so much to embrace the new set of circumstances and really celebrate the meaning of spa
– Abi Selby
In June, the Good Spa Guide revealed the results of a survey which asked 5,000 UK spa-goers what they were most looking forward to, what worried them, and how their habits might change, in light of COVID-19.

The survey reported that just over 80 per cent of respondents said they’d go back to a spa straight away (48 per cent) and behavioural specialist Daphne Metland told Spa Business she predicted a surge in spa bookings post-lockdown.

So far, Metland’s prediction is proving accurate as UK spa bookings agency, Spabreaks.com, has confirmed its bookings have reached 70 per cent of their pre-COVID-19 capacity, since 15 August.

Spabreaks.com founder, Abi Selby, commented: “It’s been an incredibly difficult year for the spa industry but it’s been wonderful to see spas do so much to embrace the new set of circumstances and really celebrate the meaning of spa in its many different guises.

“It’s been lovely to see how welcoming and supportive customers have been when returning to spas, especially the support they’ve shown for everyone working hard to make sure they have a safe, relaxing and meaningful experience.”

According to Spabreaks.com which lists more than 750 UK spas, the success in bookings is due to spas reopening in a way that not only adheres to, and respects, COVID-19-secure measures, but also seeks to enhance experiences that support health, wellbeing and peace of mind which may have been neglected over the last few months.

For example, the warm weather has provided an excellent opportunity for guests to enjoy some of the spectacular spa gardens available across the UK.

Back in June, the survey actually indicated a demand for spas to ramp up outdoor facilities, as nearly two-thirds of the sample set said they'd feel happier using spa areas outside.

Metland commented: “We’re going to see more use of outdoor space at spas because meeting others outside has become the norm during lockdown, and due to scientific evidence supporting that the outdoors is safer, in terms of risking COVID-19 transmission.”

The trend appears to be picking up speed around the globe, with spas such as Lefay Resort and Spa Lago di Garda and California’s Glen Ivy Hot Springs beginning to offer outdoor treatments and nature retreat packages.

Selby has been as strong supporter of the industry as it lobbied government to reopen, more recently she is pushing for the reopening of thermal facilites.

"We really do need our thermal facilities open to truly start to maximise the opportunity that exists," she said.

"With many of our wonderful wellness colleagues still on furlough, it presents us with enormous challenges in so many areas, but we must all pull together and remain positive. If we all work together, we can come through this bigger and stronger."
RELATED STORIES
UK Spa Association names Abi Selby chair and unveils new board members


The UK Spa Association (UKSA) has appointed Abi Selby – founder of online consumer spa directory Spabreaks.com – as its new chair.
Over 220 spas register for new industry standard for cancer touch therapy, launched by Sue Harmsworth


Sue Harmsworth, industry influencer and founder of ESPA, has recently announced the launch of the Standards Authority for Touch in Cancer Care (SATCC).
FEATURE: Research: New perspectives


Two surveys in the UK highlight both spa operator and spa-goer insights as facilities across the country begin to welcome guests back
Expect a surge in demand for spas, says behavioural specialist, Daphne Metland


The Good Spa Guide has revealed the results to its online survey which asked 5,000 UK spa- goers what they were most looking forward to, what worried them, and how their habits might change, in light of COVID-19.
MORE NEWS
Kerzner to expand Siro portfolio with recovery-focused hotels in Los Cabos and Riyadh
Kerzner International has signed deals to operate two new Siro recovery hotels in Mexico and Saudi Arabia, following the launch of the inaugural Siro property in Dubai this February.
Nuffield Health calls for National Movement Strategy as research shows decline in fitness levels among some consumers
Nuffield Health’s fourth annual survey, the Healthier Nation Index, has found people moved slightly more in 2023 than 2022, but almost 75 per cent are still not meeting WHO guidelines.
US spa industry hits record-breaking US$21.3 billion in revenue in 2023
The US spa industry is continuing its upward trajectory, achieving an unprecedented milestone with a record-breaking revenue of US$21.3 billion in 2023, surpassing the previous high of US$20.1 billion in 2022.
Immediate rewards can motivate people to exercise, finds new research
Short-term incentives for exercise, such as using daily reminders, rewards or games, can lead to sustained increases in activity according to new research.
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Discover Comfort Zone’s Stand For Regeneration campaign
Comfort Zone's latest initiative, the Stand for Regeneration campaign, consolidates its position as a pioneer in the cosmetics business. [more...]

Elevate your spa business: master global standards and thrive in Saudi Arabia's tourism boom
Discover how to prepare your spa or wellness facility for the influx of international guests and meet global standards as tourism in Saudi Arabia surges. [more...]
+ More featured suppliers  
COMPANY PROFILES
Dröm UK Ltd

Dröm UK specialises in the design and installation of luxury, bespoke spa and thermal wellbeing area [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-25 Apr 2024

ISPA Conference 2024

Phoenix Convention Center, Phoenix, United States
28-30 Apr 2024

Spa Life Scotland

Radisson Blu Hotel, Glasgow,
+ More diary  
 


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Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
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