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NEWS
Bannatyne Group grows wellness portfolio with first airport spa
POSTED 07 Feb 2022 . BY Megan Whitby
The travel spa is available to passengers, initially by appointment only – airport workers will also be able to access the facility for a corporate rate during off peak periods Credit: Shutterstock/santypan

Staying in touch with customers is paramount and we’ll look at the popularity of each treatment line to ensure we’re meeting expectations
– Karen Wilkinson
The Bannatyne Group has opened the doors to its first airport spa at Teesside International Airport, in Northern England.

Following a £100,000 (US$135,000, €118,000) investment, the travel spa launched in the airport’s departure lounge and is open to all passengers travelling from the newly refurbished airport.

Airport workers are also offered a corporate rate and can benefit from off-peak periods during gaps in the flight schedule.

The spa is offering a range of 15-30-minute treatments, initially by appointment only, and experiences including massage chairs, manicures and pedicures, hands-on massage and LED face masks.

Guests can also purchase Elemis skincare products. Elemis is Bannatyne’s main skincare partner and has been instrumental in realising the spa.

The treatment menu will be refreshed and updated when Elemis unveils new treatments.

Karen Wilkinson, operations director at Bannatyne, said: “The new airport is looking fantastic, and flights are being added to more destinations.

“It’s great we can be part of its success story and offer something new and welcome commercial and leisure passengers for some pampering before their flights.”

The partnership materialised after Phil Forster, airport managing director, approached Bannatyne. Forster felt the customer experience would be enhanced by a travel spa.

The spa is manned by Bannatyne staff brought in from the group’s nearby Ingleby Barwick, Darlington and Durham sites. The team may include up to four employees at any one time.

Bannatyne is waiting to see how successful the spa is before considering any further sites. However, it’s investigating creating another area to capture employees and people visiting the airport for treatments without having a scheduled onward flight.

“We’ll continue to monitor customer’s demands to ascertain if we need to roll out extra treatments that aren’t offered,” added Wilkinson, “staying in touch with customers is paramount and we’ll look at the popularity of each treatment line to ensure we’re meeting expectations.”

The organisation is cross-marketing its other spas and health club memberships to airport customers through both fixed and digital options within the airport terminal. Staff will also recommend other venues and offerings within the Bannatyne portfolio.

In addition, the airport spa is being marketed to members of Bannatyne's health clubs.

More about Bannatyne Group
The Bannatyne Group operates 47 spas, 70 health clubs and four hotels across the UK. It’s owned by Duncan Bannatyne OBE, known for his appearances on the BBC programme Dragons’ Den.
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News   Products   Magazine   Subscribe
NEWS
Bannatyne Group grows wellness portfolio with first airport spa
POSTED 07 Feb 2022 . BY Megan Whitby
The travel spa is available to passengers, initially by appointment only – airport workers will also be able to access the facility for a corporate rate during off peak periods Credit: Shutterstock/santypan
Staying in touch with customers is paramount and we’ll look at the popularity of each treatment line to ensure we’re meeting expectations
– Karen Wilkinson
The Bannatyne Group has opened the doors to its first airport spa at Teesside International Airport, in Northern England.

Following a £100,000 (US$135,000, €118,000) investment, the travel spa launched in the airport’s departure lounge and is open to all passengers travelling from the newly refurbished airport.

Airport workers are also offered a corporate rate and can benefit from off-peak periods during gaps in the flight schedule.

The spa is offering a range of 15-30-minute treatments, initially by appointment only, and experiences including massage chairs, manicures and pedicures, hands-on massage and LED face masks.

Guests can also purchase Elemis skincare products. Elemis is Bannatyne’s main skincare partner and has been instrumental in realising the spa.

The treatment menu will be refreshed and updated when Elemis unveils new treatments.

Karen Wilkinson, operations director at Bannatyne, said: “The new airport is looking fantastic, and flights are being added to more destinations.

“It’s great we can be part of its success story and offer something new and welcome commercial and leisure passengers for some pampering before their flights.”

The partnership materialised after Phil Forster, airport managing director, approached Bannatyne. Forster felt the customer experience would be enhanced by a travel spa.

The spa is manned by Bannatyne staff brought in from the group’s nearby Ingleby Barwick, Darlington and Durham sites. The team may include up to four employees at any one time.

Bannatyne is waiting to see how successful the spa is before considering any further sites. However, it’s investigating creating another area to capture employees and people visiting the airport for treatments without having a scheduled onward flight.

“We’ll continue to monitor customer’s demands to ascertain if we need to roll out extra treatments that aren’t offered,” added Wilkinson, “staying in touch with customers is paramount and we’ll look at the popularity of each treatment line to ensure we’re meeting expectations.”

The organisation is cross-marketing its other spas and health club memberships to airport customers through both fixed and digital options within the airport terminal. Staff will also recommend other venues and offerings within the Bannatyne portfolio.

In addition, the airport spa is being marketed to members of Bannatyne's health clubs.

More about Bannatyne Group
The Bannatyne Group operates 47 spas, 70 health clubs and four hotels across the UK. It’s owned by Duncan Bannatyne OBE, known for his appearances on the BBC programme Dragons’ Den.
RELATED STORIES
Ken Campling says Bannatyne is repositioning as a wellness provider – locations with spas are 'much more profitable'


Health club operator Bannatyne is repositioning itself as a wellness provider, as it looks to bounce back from the effects of the pandemic lockdowns.
MORE NEWS
QC New York to unveil 15,000sq ft multimillion-dollar expansion in July
QC New York, a luxury Italian day spa on Governors Island, will expand its offering this July by adding an extra 15,000sq ft of space. This new area will feature sensory saunas, waterfalls, a salt room, an ice room, a lavender room, a 142-seat bistro and a waterbed relaxation room.
Wellness real estate market booming – forecast to reach $913bn by 2028, reports GWI
The Global Wellness Institute (GWI) has released promising new research on the wellness real estate market at its third-annual Wellness Real Estate & Communities Symposium in Manhattan.
Banyan Group appoints Paul Hawco to spearhead wellness strategy
Paul Hawco, a seasoned figure in the international wellness industry, has assumed the role of executive director – integrated wellbeing at independent, hospitality group Banyan Group.
Ritz-Carlton Reynolds, Lake Oconee, unveils new-look lakeside destination spa
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+ More directory  
DIARY

 

18-22 May 2024

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The Ravenala Attitude Hotel, Mauritius
23-24 May 2024

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Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

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