GET SPA BUSINESS
magazine
Yes! Send me the FREE digital editions of Spa Business and Spa Business insider magazines and the FREE weekly Spa Business and Spa Business insider ezines and breaking news alerts!
Not right now, thanksclose this window
PRODUCT NEWS
Irene and Rocco Forte to discuss intergenerational collaboration at GWS
06 Sep 2018 . BY Jane Kitchen
Sir Rocco Forte is a British hotelier, philanthropist and chair of Rocco Forte hotels /
Sir Rocco Forte is a British hotelier, philanthropist and chair of Rocco Forte hotels
International hotelier Sir Rocco Forte and his daughter, Irene Forte, will share insights into how intergenerational collaboration has helped the award-winning hospitality company embrace generations of guests, including the coveted millennials, during the Global Wellness Summit (GWS) next month in Italy.

Rocco Forte Hotels, led by Sir Rocco Forte, his sister Olga Polizzi and his children Lydia, Irene and Charles, are an example of how the next generation can have a significant impact on a long-standing family business.

Sir Rocco Forte is a British hotelier, philanthropist and chair of Rocco Forte Hotels.

Founded in 1996, the company operates 11 luxury hotels in key European destinations, as well as one in Saudi Arabia. Sir Rocco was knighted in December 1994 for services to the UK tourism industry and received the highest Italian accolade, the Gran Croce dell’Ordine al Merito della Repubblica Italiana in 2005.

Irene Forte is the group project director at Rocco Forte Hotels. She oversees wellness offerings across the group and has launched her own skincare line: Irene Forte Skincare. In addition, she leads learning and development projects. In 2015, Forte was awarded government funding to create the Map My Future app to attract and retain a younger more technologically savvy workforce. The app has been available in the hotels since 2016.

“The success of Rocco Forte Hotels demonstrates how forward-thinking, intergenerational management is shaping the business of wellness for millennials and generation Z,” said GWS chair and CEO Susie Ellis. “They are a perfect example of reverse mentoring, where wisdom and experience are taught from the top down and technology and insight into new trends are taught from the bottom up.”

Deloitte’s 2017 NextGen Survey underscores the importance of next-generation leaders, “… who are more aware of the meaning and effect of disruption than the previous generation.”

According to the survey, family-owned businesses also have an advantage in times of disruption because they are agile, compared to other organisations.

“All of my children play key roles in developing the roadmap for Rocco Forte Hotels,” said Sir Rocco Forte. “Irene’s love of wellness and travel combined with her deep insight into millennials’ preferences has helped us really stand apart from other luxury hotel brands when it comes to developing our wellness portfolio.”

Irene Forte added: “For millennials, wellness is a daily, active pursuit, and this generation will soon surpass baby boomers in overall travel spending. When developing our wellness concept, we thought about what millennials look for when choosing a hotel. With this in mind, we want our guests to find wellness at every touch point when staying with us—whether it is in the spa, restaurant or even in the room.”

Other family-owned companies will share secrets of their intergenerational business successes during the 2018 GWS, including Technogym’s Founder and CEO Nerio Alessandri and his two children, Erica, a non-exec member of the board, and Edoardo who, while completing his studies in Business Administration at the Hult International Business School, has spent his summer working in the company’s digital marketing team.

Company profile

Seed To Skin

Founded by Jeanette Thottrup in 2018, in Tuscany, Seed to Skin is an award winning skincare line. [more...]
PRODUCT NEWS
Sothys launches Nutritive range to soothe and nourish dry skin
French skincare and spa brand Sothys has launched the Nutritive skincare range designed to offer a next-generation nourishing solution for very dry skin.
Kemitron reveals refreshed fragrance dosing system for spas
Kemitron has unveiled a new version of its Select.Arom fragrance dosing system for steamrooms, experience showers and saunas.
Evolution-U launches psychology-based spa business training to optimise profitability
Business psychology training company Evolution-U Spa Academy has unveiled new online spa business training blending core spa team skills with corporate-level business psychology.
Zero Waste by Urb’n Nature unveils compostable amenity sachets
Urb'n Nature has expanded its Zero Waste collection of sustainable hotel and spa amenities with new compostable and plastic-free sachets.
Oakworks creates removable spa tabletop to offer sustainable treatment room solution
Spa and wellness equipment manufacturer Oakworks has introduced a new replaceable one-piece topper for its stationary massage tables.
La Rue Verte creates bespoke CBD massage oil and ritual for Aman Spa at The Connaught
CBD wellness brand La Rue Verte has developed a new treatment for the Aman Spa at The Connaught in London – the only Aman Spa in the world outside an Aman resort.
Sammy Gharieni to receive the “A Life of Beauty” award in 2022
Sammy Gharieni, CEO and founder of the Gharieni Group, will receive the 'A Life of Beauty' Award at industry event Beauty Düsseldorf, in 2022.
Ayurvedic rituals inspire Thalgo’s new Mer des Indes treatment and retail line
Thalgo has formulated a new five-step spa treatment and retail range in collaboration with Ayurvedic specialist Nordine Meguelatti.
Living Earth Crafts unveils the Mind-Sync Harmonic Sleep Lounger
Living Earth Crafts (LEC) has announced the launch of the Mind-Sync Harmonic Sleep Lounger – a zero-gravity lounger featuring clinically tested, Mind-Sync vibroacoustic resonance therapy to support stress reduction, restorative meditation and enhanced sleep.
Spa Space offers on-demand staffing solutions designed to resolve therapist shortage
Membership-based booking and scheduling software system Spa Space matches guest preferences to therapists best-suited to their needs, who will then tailor treatment plans for each client.
Welnamis represents the next-generation of touchless treatments, says Sammy Gharieni
Gharieni has launched its next-generation touchless treatment concept bed, the Welnamis, which combines specific binaural acoustic and vibrational frequencies to deeply relax both the brain and body.
Beata Aleksandrowicz’s new beauty range designed to help facial massage become a mindfulness practice
Massage expert and founder of the Pure Massage Spa Training Method, Beata Aleksandrowicz has created her own beauty brand; Beata: Love Life Beauty.
+ More products  
LATEST JOBS
+ More jobs  

COMPANY PROFILES
Seed To Skin

Founded by Jeanette Thottrup in 2018, in Tuscany, Seed to Skin is an award winning skincare line. [more...]
TylöHelo

TylöHelo specialises in producing bespoke thermal experience areas for luxury hotels and spas. [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

VIDEO GALLERY

Art of Cryo cryo chamber manufacturer | test and research center in Cologne
Here you see a tour of the Art of Cryo test and research center in Cologne. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

01-03 Feb 2022

Spatex 2022

Coventry Building Society Arena, Coventry, United Kingdom
10-14 Mar 2022

Cosmoprof Worldwide Bologna

Fair District, Bologna, Italy
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
SPA BUSINESS
SPA OPPORTUNITIES
SPA BUSINESS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022
News   Products   Magazine
PRODUCT NEWS
Irene and Rocco Forte to discuss intergenerational collaboration at GWS
06 Sep 2018 . BY Jane Kitchen
Sir Rocco Forte is a British hotelier, philanthropist and chair of Rocco Forte hotels
International hotelier Sir Rocco Forte and his daughter, Irene Forte, will share insights into how intergenerational collaboration has helped the award-winning hospitality company embrace generations of guests, including the coveted millennials, during the Global Wellness Summit (GWS) next month in Italy.

Rocco Forte Hotels, led by Sir Rocco Forte, his sister Olga Polizzi and his children Lydia, Irene and Charles, are an example of how the next generation can have a significant impact on a long-standing family business.

Sir Rocco Forte is a British hotelier, philanthropist and chair of Rocco Forte Hotels.

Founded in 1996, the company operates 11 luxury hotels in key European destinations, as well as one in Saudi Arabia. Sir Rocco was knighted in December 1994 for services to the UK tourism industry and received the highest Italian accolade, the Gran Croce dell’Ordine al Merito della Repubblica Italiana in 2005.

Irene Forte is the group project director at Rocco Forte Hotels. She oversees wellness offerings across the group and has launched her own skincare line: Irene Forte Skincare. In addition, she leads learning and development projects. In 2015, Forte was awarded government funding to create the Map My Future app to attract and retain a younger more technologically savvy workforce. The app has been available in the hotels since 2016.

“The success of Rocco Forte Hotels demonstrates how forward-thinking, intergenerational management is shaping the business of wellness for millennials and generation Z,” said GWS chair and CEO Susie Ellis. “They are a perfect example of reverse mentoring, where wisdom and experience are taught from the top down and technology and insight into new trends are taught from the bottom up.”

Deloitte’s 2017 NextGen Survey underscores the importance of next-generation leaders, “… who are more aware of the meaning and effect of disruption than the previous generation.”

According to the survey, family-owned businesses also have an advantage in times of disruption because they are agile, compared to other organisations.

“All of my children play key roles in developing the roadmap for Rocco Forte Hotels,” said Sir Rocco Forte. “Irene’s love of wellness and travel combined with her deep insight into millennials’ preferences has helped us really stand apart from other luxury hotel brands when it comes to developing our wellness portfolio.”

Irene Forte added: “For millennials, wellness is a daily, active pursuit, and this generation will soon surpass baby boomers in overall travel spending. When developing our wellness concept, we thought about what millennials look for when choosing a hotel. With this in mind, we want our guests to find wellness at every touch point when staying with us—whether it is in the spa, restaurant or even in the room.”

Other family-owned companies will share secrets of their intergenerational business successes during the 2018 GWS, including Technogym’s Founder and CEO Nerio Alessandri and his two children, Erica, a non-exec member of the board, and Edoardo who, while completing his studies in Business Administration at the Hult International Business School, has spent his summer working in the company’s digital marketing team.

If you would like to get each issue of Spa Business and Spa Business insider magazines sent direct to you for FREE, plus the weekly Spa Business and Spa Business insider ezines, sign up now!
PRODUCT NEWS
Sothys launches Nutritive range to soothe and nourish dry skin
French skincare and spa brand Sothys has launched the Nutritive skincare range designed to offer a next-generation nourishing solution for very dry skin.
Kemitron reveals refreshed fragrance dosing system for spas
Kemitron has unveiled a new version of its Select.Arom fragrance dosing system for steamrooms, experience showers and saunas.
Evolution-U launches psychology-based spa business training to optimise profitability
Business psychology training company Evolution-U Spa Academy has unveiled new online spa business training blending core spa team skills with corporate-level business psychology.
Zero Waste by Urb’n Nature unveils compostable amenity sachets
Urb'n Nature has expanded its Zero Waste collection of sustainable hotel and spa amenities with new compostable and plastic-free sachets.
Oakworks creates removable spa tabletop to offer sustainable treatment room solution
Spa and wellness equipment manufacturer Oakworks has introduced a new replaceable one-piece topper for its stationary massage tables.
La Rue Verte creates bespoke CBD massage oil and ritual for Aman Spa at The Connaught
CBD wellness brand La Rue Verte has developed a new treatment for the Aman Spa at The Connaught in London – the only Aman Spa in the world outside an Aman resort.
Sammy Gharieni to receive the “A Life of Beauty” award in 2022
Sammy Gharieni, CEO and founder of the Gharieni Group, will receive the 'A Life of Beauty' Award at industry event Beauty Düsseldorf, in 2022.
Ayurvedic rituals inspire Thalgo’s new Mer des Indes treatment and retail line
Thalgo has formulated a new five-step spa treatment and retail range in collaboration with Ayurvedic specialist Nordine Meguelatti.
Living Earth Crafts unveils the Mind-Sync Harmonic Sleep Lounger
Living Earth Crafts (LEC) has announced the launch of the Mind-Sync Harmonic Sleep Lounger – a zero-gravity lounger featuring clinically tested, Mind-Sync vibroacoustic resonance therapy to support stress reduction, restorative meditation and enhanced sleep.
Spa Space offers on-demand staffing solutions designed to resolve therapist shortage
Membership-based booking and scheduling software system Spa Space matches guest preferences to therapists best-suited to their needs, who will then tailor treatment plans for each client.
Welnamis represents the next-generation of touchless treatments, says Sammy Gharieni
Gharieni has launched its next-generation touchless treatment concept bed, the Welnamis, which combines specific binaural acoustic and vibrational frequencies to deeply relax both the brain and body.
Beata Aleksandrowicz’s new beauty range designed to help facial massage become a mindfulness practice
Massage expert and founder of the Pure Massage Spa Training Method, Beata Aleksandrowicz has created her own beauty brand; Beata: Love Life Beauty.
+ More products   
 
COMPANY PROFILES
Seed To Skin

Founded by Jeanette Thottrup in 2018, in Tuscany, Seed to Skin is an award winning skincare line. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

Art of Cryo cryo chamber manufacturer | test and research center in Cologne
Here you see a tour of the Art of Cryo test and research center in Cologne. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

01-03 Feb 2022

Spatex 2022

Coventry Building Society Arena, Coventry, United Kingdom
10-14 Mar 2022

Cosmoprof Worldwide Bologna

Fair District, Bologna, Italy
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS