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PRODUCT NEWS
Irene and Rocco Forte to discuss intergenerational collaboration at GWS
06 Sep 2018 . BY Jane Kitchen
Sir Rocco Forte is a British hotelier, philanthropist and chair of Rocco Forte hotels
International hotelier Sir Rocco Forte and his daughter, Irene Forte, will share insights into how intergenerational collaboration has helped the award-winning hospitality company embrace generations of guests, including the coveted millennials, during the Global Wellness Summit (GWS) next month in Italy.

Rocco Forte Hotels, led by Sir Rocco Forte, his sister Olga Polizzi and his children Lydia, Irene and Charles, are an example of how the next generation can have a significant impact on a long-standing family business.

Sir Rocco Forte is a British hotelier, philanthropist and chair of Rocco Forte Hotels.

Founded in 1996, the company operates 11 luxury hotels in key European destinations, as well as one in Saudi Arabia. Sir Rocco was knighted in December 1994 for services to the UK tourism industry and received the highest Italian accolade, the Gran Croce dell’Ordine al Merito della Repubblica Italiana in 2005.

Irene Forte is the group project director at Rocco Forte Hotels. She oversees wellness offerings across the group and has launched her own skincare line: Irene Forte Skincare. In addition, she leads learning and development projects. In 2015, Forte was awarded government funding to create the Map My Future app to attract and retain a younger more technologically savvy workforce. The app has been available in the hotels since 2016.

“The success of Rocco Forte Hotels demonstrates how forward-thinking, intergenerational management is shaping the business of wellness for millennials and generation Z,” said GWS chair and CEO Susie Ellis. “They are a perfect example of reverse mentoring, where wisdom and experience are taught from the top down and technology and insight into new trends are taught from the bottom up.”

Deloitte’s 2017 NextGen Survey underscores the importance of next-generation leaders, “… who are more aware of the meaning and effect of disruption than the previous generation.”

According to the survey, family-owned businesses also have an advantage in times of disruption because they are agile, compared to other organisations.

“All of my children play key roles in developing the roadmap for Rocco Forte Hotels,” said Sir Rocco Forte. “Irene’s love of wellness and travel combined with her deep insight into millennials’ preferences has helped us really stand apart from other luxury hotel brands when it comes to developing our wellness portfolio.”

Irene Forte added: “For millennials, wellness is a daily, active pursuit, and this generation will soon surpass baby boomers in overall travel spending. When developing our wellness concept, we thought about what millennials look for when choosing a hotel. With this in mind, we want our guests to find wellness at every touch point when staying with us—whether it is in the spa, restaurant or even in the room.”

Other family-owned companies will share secrets of their intergenerational business successes during the 2018 GWS, including Technogym’s Founder and CEO Nerio Alessandri and his two children, Erica, a non-exec member of the board, and Edoardo who, while completing his studies in Business Administration at the Hult International Business School, has spent his summer working in the company’s digital marketing team.

If you would like to get each issue of Spa Business and Spa Business insider magazines sent direct to you for FREE, plus the weekly Spa Business and Spa Business insider ezines, sign up now!
PRODUCT NEWS
BC SoftWear develops natural cotton and triple layer face masks for washing and reusing
Following a quick customer survey to establish demand, BC SoftWear pulled out all the stops to design and deliver a high quality and exceptional value face mask that their customers in the hotel, laundry and spa sectors could rely upon.
Valmont debuts microbiome-balancing skincare range
Swiss beauty brand, Valmont introduces PRIMARY, the company’s first microbiome-balancing skincare collection.
Noel Asmar introduces eco-friendly face shields for therapists
Noel Asmar Uniforms has unveiled discrete protective face shields for close contact treatments.
Gharieni launches illuminated protective screen for facial treatments
Gharieni has unveiled an illuminated protective screen to separate clients and therapists during facial treatments.
Finnmark Sauna creates luxury sauna on wheels
UK-based sauna specialist, Finnmark Sauna, has developed a mobile wellness experience comprised of a wood-burning sauna within a transportable trailer.
ResortSuite’s app lets guests control their own wellness itinerary
Founder and CEO of hospitality management software system ResortSuite, Frank Pitsikalis, believes that COVID-19 is forcing the wellness industry to accelerate the shift to digital.
Spa Vision supports diversification at Tasmania Clinic
Spa Vision has supplied state of the art 'relax' beds to Victoria's Cosmetic Medical Clinic, in Tasmania, Australia, as it prepares to reopen on 15 June.
RKF Luxury Linen collaborates with CODAGE Paris
RKF Luxury Linen, a creator of the finest linen for spas and cosmetic brands, has announced a new collaboration with French cosmetic brand CODAGE Paris.
Living Earth Crafts launches Anti-Microbial FacePillow for massage beds
Massage and wellness equipment supplier Living Earth Crafts (LEC) has unveiled an Anti- Microbial FacePillow in response to COVID-19.
Cooling me softly: SnowRoom offers ultimate feel-good factor
Nothing electrifies the senses and sparks emotions like encountering fresh snow.
Technology will play a key role as spas adapt to business after the lockdown
As the spa and wellness industry emerges into a new normal in the wake of the 2020 COVID lockdown, spas will be altering many of their business practices in order to adhere to social distancing guidelines and reduce unnecessary human interaction.
30th annual ISPA Conference & Expo moves to May 2021
COVID-19 has led us and our industry to pause, breathe and reset.
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Zenoti - Technology designed for the post-COVID world
Zenoti enables customers and employees to use personal devices, assuring safety and convenience. Guests receive “Uber-like” convenience, with intuitive booking, less wait-times, and automatic check-ins and payments. You deliver exceptional experiences, while spending less on other systems. Find out more...
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DIARY

 

16-17 Jul 2020

APSWC Round Table 2020

Naman Resort, Da Nang, Vietnam
03-05 Aug 2020

World Fitness & Wellness Summit

Raffles City Convention Centre, Singapore
+ More diary  
 
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News   Products   Magazine
PRODUCT NEWS
Irene and Rocco Forte to discuss intergenerational collaboration at GWS
06 Sep 2018 . BY Jane Kitchen
Sir Rocco Forte is a British hotelier, philanthropist and chair of Rocco Forte hotels
International hotelier Sir Rocco Forte and his daughter, Irene Forte, will share insights into how intergenerational collaboration has helped the award-winning hospitality company embrace generations of guests, including the coveted millennials, during the Global Wellness Summit (GWS) next month in Italy.

Rocco Forte Hotels, led by Sir Rocco Forte, his sister Olga Polizzi and his children Lydia, Irene and Charles, are an example of how the next generation can have a significant impact on a long-standing family business.

Sir Rocco Forte is a British hotelier, philanthropist and chair of Rocco Forte Hotels.

Founded in 1996, the company operates 11 luxury hotels in key European destinations, as well as one in Saudi Arabia. Sir Rocco was knighted in December 1994 for services to the UK tourism industry and received the highest Italian accolade, the Gran Croce dell’Ordine al Merito della Repubblica Italiana in 2005.

Irene Forte is the group project director at Rocco Forte Hotels. She oversees wellness offerings across the group and has launched her own skincare line: Irene Forte Skincare. In addition, she leads learning and development projects. In 2015, Forte was awarded government funding to create the Map My Future app to attract and retain a younger more technologically savvy workforce. The app has been available in the hotels since 2016.

“The success of Rocco Forte Hotels demonstrates how forward-thinking, intergenerational management is shaping the business of wellness for millennials and generation Z,” said GWS chair and CEO Susie Ellis. “They are a perfect example of reverse mentoring, where wisdom and experience are taught from the top down and technology and insight into new trends are taught from the bottom up.”

Deloitte’s 2017 NextGen Survey underscores the importance of next-generation leaders, “… who are more aware of the meaning and effect of disruption than the previous generation.”

According to the survey, family-owned businesses also have an advantage in times of disruption because they are agile, compared to other organisations.

“All of my children play key roles in developing the roadmap for Rocco Forte Hotels,” said Sir Rocco Forte. “Irene’s love of wellness and travel combined with her deep insight into millennials’ preferences has helped us really stand apart from other luxury hotel brands when it comes to developing our wellness portfolio.”

Irene Forte added: “For millennials, wellness is a daily, active pursuit, and this generation will soon surpass baby boomers in overall travel spending. When developing our wellness concept, we thought about what millennials look for when choosing a hotel. With this in mind, we want our guests to find wellness at every touch point when staying with us—whether it is in the spa, restaurant or even in the room.”

Other family-owned companies will share secrets of their intergenerational business successes during the 2018 GWS, including Technogym’s Founder and CEO Nerio Alessandri and his two children, Erica, a non-exec member of the board, and Edoardo who, while completing his studies in Business Administration at the Hult International Business School, has spent his summer working in the company’s digital marketing team.

If you would like to get each issue of Spa Business and Spa Business insider magazines sent direct to you for FREE, plus the weekly Spa Business and Spa Business insider ezines, sign up now!
PRODUCT NEWS
BC SoftWear develops natural cotton and triple layer face masks for washing and reusing
Following a quick customer survey to establish demand, BC SoftWear pulled out all the stops to design and deliver a high quality and exceptional value face mask that their customers in the hotel, laundry and spa sectors could rely upon.
Valmont debuts microbiome-balancing skincare range
Swiss beauty brand, Valmont introduces PRIMARY, the company’s first microbiome-balancing skincare collection.
Noel Asmar introduces eco-friendly face shields for therapists
Noel Asmar Uniforms has unveiled discrete protective face shields for close contact treatments.
Gharieni launches illuminated protective screen for facial treatments
Gharieni has unveiled an illuminated protective screen to separate clients and therapists during facial treatments.
Finnmark Sauna creates luxury sauna on wheels
UK-based sauna specialist, Finnmark Sauna, has developed a mobile wellness experience comprised of a wood-burning sauna within a transportable trailer.
ResortSuite’s app lets guests control their own wellness itinerary
Founder and CEO of hospitality management software system ResortSuite, Frank Pitsikalis, believes that COVID-19 is forcing the wellness industry to accelerate the shift to digital.
Spa Vision supports diversification at Tasmania Clinic
Spa Vision has supplied state of the art 'relax' beds to Victoria's Cosmetic Medical Clinic, in Tasmania, Australia, as it prepares to reopen on 15 June.
RKF Luxury Linen collaborates with CODAGE Paris
RKF Luxury Linen, a creator of the finest linen for spas and cosmetic brands, has announced a new collaboration with French cosmetic brand CODAGE Paris.
Living Earth Crafts launches Anti-Microbial FacePillow for massage beds
Massage and wellness equipment supplier Living Earth Crafts (LEC) has unveiled an Anti- Microbial FacePillow in response to COVID-19.
Cooling me softly: SnowRoom offers ultimate feel-good factor
Nothing electrifies the senses and sparks emotions like encountering fresh snow.
Technology will play a key role as spas adapt to business after the lockdown
As the spa and wellness industry emerges into a new normal in the wake of the 2020 COVID lockdown, spas will be altering many of their business practices in order to adhere to social distancing guidelines and reduce unnecessary human interaction.
30th annual ISPA Conference & Expo moves to May 2021
COVID-19 has led us and our industry to pause, breathe and reset.
+ More products   
 
COMPANY PROFILES
Safe Space Lockers

[more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

Zenoti - Technology designed for the post-COVID world
Zenoti enables customers and employees to use personal devices, assuring safety and convenience. Guests receive “Uber-like” convenience, with intuitive booking, less wait-times, and automatic check-ins and payments. You deliver exceptional experiences, while spending less on other systems. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

16-17 Jul 2020

APSWC Round Table 2020

Naman Resort, Da Nang, Vietnam
03-05 Aug 2020

World Fitness & Wellness Summit

Raffles City Convention Centre, Singapore
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS