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PRODUCT NEWS
Irene and Rocco Forte to discuss intergenerational collaboration at GWS
06 Sep 2018 . BY Jane Kitchen
Sir Rocco Forte is a British hotelier, philanthropist and chair of Rocco Forte hotels
International hotelier Sir Rocco Forte and his daughter, Irene Forte, will share insights into how intergenerational collaboration has helped the award-winning hospitality company embrace generations of guests, including the coveted millennials, during the Global Wellness Summit (GWS) next month in Italy.

Rocco Forte Hotels, led by Sir Rocco Forte, his sister Olga Polizzi and his children Lydia, Irene and Charles, are an example of how the next generation can have a significant impact on a long-standing family business.

Sir Rocco Forte is a British hotelier, philanthropist and chair of Rocco Forte Hotels.

Founded in 1996, the company operates 11 luxury hotels in key European destinations, as well as one in Saudi Arabia. Sir Rocco was knighted in December 1994 for services to the UK tourism industry and received the highest Italian accolade, the Gran Croce dell’Ordine al Merito della Repubblica Italiana in 2005.

Irene Forte is the group project director at Rocco Forte Hotels. She oversees wellness offerings across the group and has launched her own skincare line: Irene Forte Skincare. In addition, she leads learning and development projects. In 2015, Forte was awarded government funding to create the Map My Future app to attract and retain a younger more technologically savvy workforce. The app has been available in the hotels since 2016.

“The success of Rocco Forte Hotels demonstrates how forward-thinking, intergenerational management is shaping the business of wellness for millennials and generation Z,” said GWS chair and CEO Susie Ellis. “They are a perfect example of reverse mentoring, where wisdom and experience are taught from the top down and technology and insight into new trends are taught from the bottom up.”

Deloitte’s 2017 NextGen Survey underscores the importance of next-generation leaders, “… who are more aware of the meaning and effect of disruption than the previous generation.”

According to the survey, family-owned businesses also have an advantage in times of disruption because they are agile, compared to other organisations.

“All of my children play key roles in developing the roadmap for Rocco Forte Hotels,” said Sir Rocco Forte. “Irene’s love of wellness and travel combined with her deep insight into millennials’ preferences has helped us really stand apart from other luxury hotel brands when it comes to developing our wellness portfolio.”

Irene Forte added: “For millennials, wellness is a daily, active pursuit, and this generation will soon surpass baby boomers in overall travel spending. When developing our wellness concept, we thought about what millennials look for when choosing a hotel. With this in mind, we want our guests to find wellness at every touch point when staying with us—whether it is in the spa, restaurant or even in the room.”

Other family-owned companies will share secrets of their intergenerational business successes during the 2018 GWS, including Technogym’s Founder and CEO Nerio Alessandri and his two children, Erica, a non-exec member of the board, and Edoardo who, while completing his studies in Business Administration at the Hult International Business School, has spent his summer working in the company’s digital marketing team.

If you would like to get each issue of Spa Business and Spa Business insider magazines sent direct to you for FREE, plus the weekly Spa Business and Spa Business insider ezines, sign up now!
PRODUCT NEWS
Elemental Herbology introduces luxury travel and wellbeing kit
Natural skincare and bodycare brand Elemental Herbology has launched a limited-edition beauty and wellbeing kit, featuring a curated selection of its new and best-selling body, haircare and skincare products.
Sommerhuber unveils elegant ceramic lounger that envelopes users in soothing heat
Ceramics manufacturer Sommerhuber has created a new heated lounger finished with a stylish, smooth and organic aesthetic.
ISPA’s 2021 Stronger Together Summit will inform and inspire the global spa industry
From 10-14 May, join ISPA members for the Stronger Together Summit, a one-of-a-kind virtual event for spa and resource partner leaders.
Yon-Ka introduces quartz facial sculpting crystal inspired by TCM meridian therapy
Yon-Ka has launched its first facial tool, made from the quartzite rock green aventurine and inspired by ancient Chinese meridian therapy.
Seed to Skin’s new honey face-mask draws inspiration from Maori healing traditions
Luxury ethnobotanical skincare and spa brand Seed to Skin has unveiled a new face mask containing more than 55 per cent manuka honey – an ingredient traditionally tapped by the New Zealand Maori people for its powerful healing properties.
Sacred Nature by Comfort Zone, dedicated to regenerating skin and planet
April marks the launch of Earth Month, an initiative close to spa skincare specialist Comfort Zone’s heart, due to its deep-rooted commitment to helping regenerate the planet.
Tech-based personalisation is the new luxury, says Frank Pitsikalis
Despite technology being critical to business success, the hospitality industry has always been a reluctant adopter, perceiving technology as a hindrance to offering a personalised experience.
Step into the world of HydraFacial for unparalleled skin health results
So, you’ve heard of HydraFacial, but what is it? One 30-minute treatment, three powerful steps and a guaranteed opportunity to achieve some of the best skin results you’ll ever experience.
Zenoti partners with Sutherland Global to provide 24/7 support to over 12,000 beauty and wellness businesses
Cloud-based spa and salon software supplier Zenoti has partnered with digital transformation services company Sutherland Global, enabling its 12,000 global customers to resolve support needs within minutes.
Cutitronics and ishga partnership ushers in new era of digital skincare in spas
Scottish skincare specialists Cutitronics and ishga have joined forces to introduce new skincare technology into UK spas.
HydraFacial appoints Zoe Graham EMEA corporate account manager
Advanced aesthetic technology company HydraFacial has announced Zoe Graham will join its team as corporate account manager for the EMEA region.
Davines Group celebrates International Day of Happiness with launch of new World Happiness Report
Davines Group has long been participating in the global conversation on individual and collective wellbeing and happiness.
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News   Products   Magazine
PRODUCT NEWS
Irene and Rocco Forte to discuss intergenerational collaboration at GWS
06 Sep 2018 . BY Jane Kitchen
Sir Rocco Forte is a British hotelier, philanthropist and chair of Rocco Forte hotels
International hotelier Sir Rocco Forte and his daughter, Irene Forte, will share insights into how intergenerational collaboration has helped the award-winning hospitality company embrace generations of guests, including the coveted millennials, during the Global Wellness Summit (GWS) next month in Italy.

Rocco Forte Hotels, led by Sir Rocco Forte, his sister Olga Polizzi and his children Lydia, Irene and Charles, are an example of how the next generation can have a significant impact on a long-standing family business.

Sir Rocco Forte is a British hotelier, philanthropist and chair of Rocco Forte Hotels.

Founded in 1996, the company operates 11 luxury hotels in key European destinations, as well as one in Saudi Arabia. Sir Rocco was knighted in December 1994 for services to the UK tourism industry and received the highest Italian accolade, the Gran Croce dell’Ordine al Merito della Repubblica Italiana in 2005.

Irene Forte is the group project director at Rocco Forte Hotels. She oversees wellness offerings across the group and has launched her own skincare line: Irene Forte Skincare. In addition, she leads learning and development projects. In 2015, Forte was awarded government funding to create the Map My Future app to attract and retain a younger more technologically savvy workforce. The app has been available in the hotels since 2016.

“The success of Rocco Forte Hotels demonstrates how forward-thinking, intergenerational management is shaping the business of wellness for millennials and generation Z,” said GWS chair and CEO Susie Ellis. “They are a perfect example of reverse mentoring, where wisdom and experience are taught from the top down and technology and insight into new trends are taught from the bottom up.”

Deloitte’s 2017 NextGen Survey underscores the importance of next-generation leaders, “… who are more aware of the meaning and effect of disruption than the previous generation.”

According to the survey, family-owned businesses also have an advantage in times of disruption because they are agile, compared to other organisations.

“All of my children play key roles in developing the roadmap for Rocco Forte Hotels,” said Sir Rocco Forte. “Irene’s love of wellness and travel combined with her deep insight into millennials’ preferences has helped us really stand apart from other luxury hotel brands when it comes to developing our wellness portfolio.”

Irene Forte added: “For millennials, wellness is a daily, active pursuit, and this generation will soon surpass baby boomers in overall travel spending. When developing our wellness concept, we thought about what millennials look for when choosing a hotel. With this in mind, we want our guests to find wellness at every touch point when staying with us—whether it is in the spa, restaurant or even in the room.”

Other family-owned companies will share secrets of their intergenerational business successes during the 2018 GWS, including Technogym’s Founder and CEO Nerio Alessandri and his two children, Erica, a non-exec member of the board, and Edoardo who, while completing his studies in Business Administration at the Hult International Business School, has spent his summer working in the company’s digital marketing team.

If you would like to get each issue of Spa Business and Spa Business insider magazines sent direct to you for FREE, plus the weekly Spa Business and Spa Business insider ezines, sign up now!
PRODUCT NEWS
Elemental Herbology introduces luxury travel and wellbeing kit
Natural skincare and bodycare brand Elemental Herbology has launched a limited-edition beauty and wellbeing kit, featuring a curated selection of its new and best-selling body, haircare and skincare products.
Sommerhuber unveils elegant ceramic lounger that envelopes users in soothing heat
Ceramics manufacturer Sommerhuber has created a new heated lounger finished with a stylish, smooth and organic aesthetic.
ISPA’s 2021 Stronger Together Summit will inform and inspire the global spa industry
From 10-14 May, join ISPA members for the Stronger Together Summit, a one-of-a-kind virtual event for spa and resource partner leaders.
Yon-Ka introduces quartz facial sculpting crystal inspired by TCM meridian therapy
Yon-Ka has launched its first facial tool, made from the quartzite rock green aventurine and inspired by ancient Chinese meridian therapy.
Seed to Skin’s new honey face-mask draws inspiration from Maori healing traditions
Luxury ethnobotanical skincare and spa brand Seed to Skin has unveiled a new face mask containing more than 55 per cent manuka honey – an ingredient traditionally tapped by the New Zealand Maori people for its powerful healing properties.
Sacred Nature by Comfort Zone, dedicated to regenerating skin and planet
April marks the launch of Earth Month, an initiative close to spa skincare specialist Comfort Zone’s heart, due to its deep-rooted commitment to helping regenerate the planet.
Tech-based personalisation is the new luxury, says Frank Pitsikalis
Despite technology being critical to business success, the hospitality industry has always been a reluctant adopter, perceiving technology as a hindrance to offering a personalised experience.
Step into the world of HydraFacial for unparalleled skin health results
So, you’ve heard of HydraFacial, but what is it? One 30-minute treatment, three powerful steps and a guaranteed opportunity to achieve some of the best skin results you’ll ever experience.
Zenoti partners with Sutherland Global to provide 24/7 support to over 12,000 beauty and wellness businesses
Cloud-based spa and salon software supplier Zenoti has partnered with digital transformation services company Sutherland Global, enabling its 12,000 global customers to resolve support needs within minutes.
Cutitronics and ishga partnership ushers in new era of digital skincare in spas
Scottish skincare specialists Cutitronics and ishga have joined forces to introduce new skincare technology into UK spas.
HydraFacial appoints Zoe Graham EMEA corporate account manager
Advanced aesthetic technology company HydraFacial has announced Zoe Graham will join its team as corporate account manager for the EMEA region.
Davines Group celebrates International Day of Happiness with launch of new World Happiness Report
Davines Group has long been participating in the global conversation on individual and collective wellbeing and happiness.
+ More products   
 
COMPANY PROFILES
TAC | The Assistant Company

Founded in 2001, TAC is an owner-managed company with more than 90 employees and four locations: i [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

PENDEX | Simply Ingenious
It trains humans better than humans train humans. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

13-20 Apr 2021

Beauty meetings - for professional beauty

Online,
18-19 Apr 2021

Natural Beauty & Spa Show

ExCeL, London, United Kingdom
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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