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PRODUCT NEWS
Irene and Rocco Forte to discuss intergenerational collaboration at GWS
06 Sep 2018 . BY Jane Kitchen
Sir Rocco Forte is a British hotelier, philanthropist and chair of Rocco Forte hotels /
Sir Rocco Forte is a British hotelier, philanthropist and chair of Rocco Forte hotels
International hotelier Sir Rocco Forte and his daughter, Irene Forte, will share insights into how intergenerational collaboration has helped the award-winning hospitality company embrace generations of guests, including the coveted millennials, during the Global Wellness Summit (GWS) next month in Italy.

Rocco Forte Hotels, led by Sir Rocco Forte, his sister Olga Polizzi and his children Lydia, Irene and Charles, are an example of how the next generation can have a significant impact on a long-standing family business.

Sir Rocco Forte is a British hotelier, philanthropist and chair of Rocco Forte Hotels.

Founded in 1996, the company operates 11 luxury hotels in key European destinations, as well as one in Saudi Arabia. Sir Rocco was knighted in December 1994 for services to the UK tourism industry and received the highest Italian accolade, the Gran Croce dell’Ordine al Merito della Repubblica Italiana in 2005.

Irene Forte is the group project director at Rocco Forte Hotels. She oversees wellness offerings across the group and has launched her own skincare line: Irene Forte Skincare. In addition, she leads learning and development projects. In 2015, Forte was awarded government funding to create the Map My Future app to attract and retain a younger more technologically savvy workforce. The app has been available in the hotels since 2016.

“The success of Rocco Forte Hotels demonstrates how forward-thinking, intergenerational management is shaping the business of wellness for millennials and generation Z,” said GWS chair and CEO Susie Ellis. “They are a perfect example of reverse mentoring, where wisdom and experience are taught from the top down and technology and insight into new trends are taught from the bottom up.”

Deloitte’s 2017 NextGen Survey underscores the importance of next-generation leaders, “… who are more aware of the meaning and effect of disruption than the previous generation.”

According to the survey, family-owned businesses also have an advantage in times of disruption because they are agile, compared to other organisations.

“All of my children play key roles in developing the roadmap for Rocco Forte Hotels,” said Sir Rocco Forte. “Irene’s love of wellness and travel combined with her deep insight into millennials’ preferences has helped us really stand apart from other luxury hotel brands when it comes to developing our wellness portfolio.”

Irene Forte added: “For millennials, wellness is a daily, active pursuit, and this generation will soon surpass baby boomers in overall travel spending. When developing our wellness concept, we thought about what millennials look for when choosing a hotel. With this in mind, we want our guests to find wellness at every touch point when staying with us—whether it is in the spa, restaurant or even in the room.”

Other family-owned companies will share secrets of their intergenerational business successes during the 2018 GWS, including Technogym’s Founder and CEO Nerio Alessandri and his two children, Erica, a non-exec member of the board, and Edoardo who, while completing his studies in Business Administration at the Hult International Business School, has spent his summer working in the company’s digital marketing team.

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PRODUCT NEWS
Irene and Rocco Forte to discuss intergenerational collaboration at GWS
06 Sep 2018 . BY Jane Kitchen
Sir Rocco Forte is a British hotelier, philanthropist and chair of Rocco Forte hotels
International hotelier Sir Rocco Forte and his daughter, Irene Forte, will share insights into how intergenerational collaboration has helped the award-winning hospitality company embrace generations of guests, including the coveted millennials, during the Global Wellness Summit (GWS) next month in Italy.

Rocco Forte Hotels, led by Sir Rocco Forte, his sister Olga Polizzi and his children Lydia, Irene and Charles, are an example of how the next generation can have a significant impact on a long-standing family business.

Sir Rocco Forte is a British hotelier, philanthropist and chair of Rocco Forte Hotels.

Founded in 1996, the company operates 11 luxury hotels in key European destinations, as well as one in Saudi Arabia. Sir Rocco was knighted in December 1994 for services to the UK tourism industry and received the highest Italian accolade, the Gran Croce dell’Ordine al Merito della Repubblica Italiana in 2005.

Irene Forte is the group project director at Rocco Forte Hotels. She oversees wellness offerings across the group and has launched her own skincare line: Irene Forte Skincare. In addition, she leads learning and development projects. In 2015, Forte was awarded government funding to create the Map My Future app to attract and retain a younger more technologically savvy workforce. The app has been available in the hotels since 2016.

“The success of Rocco Forte Hotels demonstrates how forward-thinking, intergenerational management is shaping the business of wellness for millennials and generation Z,” said GWS chair and CEO Susie Ellis. “They are a perfect example of reverse mentoring, where wisdom and experience are taught from the top down and technology and insight into new trends are taught from the bottom up.”

Deloitte’s 2017 NextGen Survey underscores the importance of next-generation leaders, “… who are more aware of the meaning and effect of disruption than the previous generation.”

According to the survey, family-owned businesses also have an advantage in times of disruption because they are agile, compared to other organisations.

“All of my children play key roles in developing the roadmap for Rocco Forte Hotels,” said Sir Rocco Forte. “Irene’s love of wellness and travel combined with her deep insight into millennials’ preferences has helped us really stand apart from other luxury hotel brands when it comes to developing our wellness portfolio.”

Irene Forte added: “For millennials, wellness is a daily, active pursuit, and this generation will soon surpass baby boomers in overall travel spending. When developing our wellness concept, we thought about what millennials look for when choosing a hotel. With this in mind, we want our guests to find wellness at every touch point when staying with us—whether it is in the spa, restaurant or even in the room.”

Other family-owned companies will share secrets of their intergenerational business successes during the 2018 GWS, including Technogym’s Founder and CEO Nerio Alessandri and his two children, Erica, a non-exec member of the board, and Edoardo who, while completing his studies in Business Administration at the Hult International Business School, has spent his summer working in the company’s digital marketing team.

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PRODUCT NEWS
Natura Bissé launches next generation of Diamond Extreme Cream
Two decades after the launch of Natura Bissé’s Diamond Extreme Cream, the Barcelona-based spa and skincare brand has reformulated its signature anti-ageing solution.
Spas can recreate alpine winter scenes with TechnoAlpin’s new cascading snow shower
Italy-based snow room specialist TechnoAlpin has introduced a new cold therapy device that mimics a delicate snow flurry, suitable for both indoors and outdoors.
Germaine de Capuccini rolls out debut hydration range Timexpert Hydraluronic plus all-new facial
Spanish spa and skincare brand Germaine de Capuccini has expanded its collection with its first hydration-centric range, Timexpert Hydraluronic.
Hydrafacial’s Andrew Stanleick star-struck by JLO partnership
Hydrafacial has gained star status by teaming up with JLo Beauty for its new skincare booster.
East Cape Futures Forum to emphasise the importance of regenerative tourism and development
A new regenerative tourism and development conference will take place at Palmas de Cortez Hotel Los Barriles in Baja California Sur, Mexico, from 5-8 December 2022.
TAC launches vending machines to help spas digitise guest access and payment
Customers can now check into a spa, pay for extras and check out again without having to bother staff or carry cash, thanks to The Assistant Company’s (TAC) latest launch.
Temple Spa unveils Spread Your Wings And Fly retail collection for 2022 festive season
Temple Spa has created a distinctively-designed retail collection inspired by feathers for the 2022 festive season.
New travel-size Spongellé buffers help guests create spa experience at home or on-the-go
Spongellé founder and CEO Elaine Binder – an internationally trained perfumer – has expanded her company’s collection of fragrant body wash-infused buffers.
BC SoftWear secures deal with Qatari distributor Iris Be You Beauty Trading
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de Mamiel introduces bioactiveFatigue Fix serum for stress-induced dullness
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Crerar Hotels launches private apprenticeships for budding spa therapists
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New CryoLounge+ chair offers 'comfortable cold' experience
WellnessSpace Brands, recently rebranded from HydroMassage, has opened pre-orders for its CryoLounge+ chair – a new hot and cold therapy and compression solution for wellness and fitness facilities.
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19-22 Jan 2023

Les Thermalies, the water & well-being exhibition

Carrousel du Louvre, Paris, France
31 Jan - 02 Feb 2023

Spatex 2022

Coventry Building Society Arena, Coventry, United Kingdom
+ More diary  
 


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©Cybertrek 2022

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