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The Rocks Push to launch in Europe following distribution partnership
13 Jan 2020 . BY Lauren Heath-Jones
The Rocks Push makes men's swim shorts from abandoned fishing nets reclaimed from the ocean
The Rocks Push (TRP), a sustainable swimwear brand based in Australia, has partnered with Drift Distribution, which will act as the brand's exclusive European distributor, to launch its range of eco-friendly swimwear in Europe.

The brand, named after an infamous Sydney gang from the 1800's, creates men's swimwear from repurposed fishing nets and recycled plastic bottles reclaimed from the ocean, with just one kilogram of reclaimed plastic waste making six pairs of swim shorts, while a tonne can make 6000 pairs. Once collected, these materials go through a process called polymerisation, where the nets are made into a finer yarn called Econyl, which is then weaved and dyed with limited-edition artwork, before being made into men's swimwear.

This year's limited-edition artwork was designed to raise awareness for marine life, such as sharks, lobsters, crabs, squid and coral, twhose lives and homes are at risk from abandoned fishing nets.

"We are passionate about the oceans and doing our part to keep them clean. We wanted to create a brand that is ethical, ecological and has a social commitment to the planet," said a spokesperson for TRP.

Chloe Waller, director of Drift Distribution, said of the collaboration: "The Rocks Push is a brand that represtents ethical, moral and sustainable standards moving into the next generation and future of apparel."

"The value of sustainability is imperative for both Drift Distribution and The Rocks Push and we look forward to partnering with health clubs, spas, hotels and retaillers that share this core value," she added.
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PRODUCT NEWS
The Rocks Push to launch in Europe following distribution partnership
13 Jan 2020 . BY Lauren Heath-Jones
The Rocks Push makes men's swim shorts from abandoned fishing nets reclaimed from the ocean
The Rocks Push (TRP), a sustainable swimwear brand based in Australia, has partnered with Drift Distribution, which will act as the brand's exclusive European distributor, to launch its range of eco-friendly swimwear in Europe.

The brand, named after an infamous Sydney gang from the 1800's, creates men's swimwear from repurposed fishing nets and recycled plastic bottles reclaimed from the ocean, with just one kilogram of reclaimed plastic waste making six pairs of swim shorts, while a tonne can make 6000 pairs. Once collected, these materials go through a process called polymerisation, where the nets are made into a finer yarn called Econyl, which is then weaved and dyed with limited-edition artwork, before being made into men's swimwear.

This year's limited-edition artwork was designed to raise awareness for marine life, such as sharks, lobsters, crabs, squid and coral, twhose lives and homes are at risk from abandoned fishing nets.

"We are passionate about the oceans and doing our part to keep them clean. We wanted to create a brand that is ethical, ecological and has a social commitment to the planet," said a spokesperson for TRP.

Chloe Waller, director of Drift Distribution, said of the collaboration: "The Rocks Push is a brand that represtents ethical, moral and sustainable standards moving into the next generation and future of apparel."

"The value of sustainability is imperative for both Drift Distribution and The Rocks Push and we look forward to partnering with health clubs, spas, hotels and retaillers that share this core value," she added.
PRODUCT NEWS
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Noel Asmar, founder of premium designer Noel Asmar Uniforms, has a message for health and wellness professionals: “Sustainability is good for business.”
Collaborative success sees Spa Vision and Kurland offfer unique experiences
For more than ten years, leading spa consultants, Spa Vision have worked in parrtnership with Kurland to deliver exceptional experiences across wellness, spa and health
New ESPA Positivity blend provides a 'burst of happiness'
ESPA, a skincare brand specialising in natural and wellbeing products, has expanded its line of Signature Blends for the first time since the company was founded in 1992.
Naval architect launches solar-powered floating pods
Naval architect Jean-Michel Ducancelle has designed a solar-powered floating hotel suite aimed at offering an eco-friendly and nomadic place for travellers to stay.
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Seth Mattison to speak at ISPA Talent Symposium
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Pevonia's No Rinse Body Wraps conserve water and deliver potent skincare benefits
Natural skincare brand Pevonia has launched the No Rinse Body Wraps, two new eco-conscious body products, designed to deliver potent skincare benefits whilst conserving water.
New SmartKnit range conserves energy and reduces costs
BC Softwear, a UK-based provider of luxury linens, has launched a new range of SmartKnit towels, as an eco-aware alternative for spas.
Delivering commercial success starts with Spa Professional
Selling both treatments and retail products is vital for spa revenues.
The Conforma LE™ - Automated Breast Comfort System
Living Earth Crafts is proud to introduce its latest innovation in massage comfort, the Conforma LE™, which eliminates breast discomfort and improves spinal alignment for women (and men) during face down spa and medical treatments.
Margaret Dabbs London launches first vegan footcare range
Margaret Dabbs London, a results-driven beauty brand specialising in hand and foot care, has created Pure Feet, its first range of vegan products.
Aromatherapy Associates launches Forest Therapy Journey at Mandarin Oriental Boston
The Spa at the Mandarin Oriental Boston has become one of the first spas in the US to offer the Forest Therapy Journey from Aromatherapy Associates.
+ More products   
 
Supplier details
DRIFT Distribution

DRIFT is a luxury lifestyle and wellness distributor located in the UK.
Website
More details
COMPANY PROFILES
The Madison Collection

Distinct collections of robes, towels and hotel and spa linens are available in innovative fabrics [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

26-29 Jan 2020

Green Spa Network Congress

The Oaks, Ojai, United States
28-30 Jan 2020

Spatex 2020

Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

ABOUT LEISURE MEDIA
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