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Luxury hotel treatment rooms generate more than double the revenue
07 Feb 2020 . BY Megan Whitby....
The report is the second of its kind and was authored by Rodney Clough, senior MD at HVS and Mia Mackman, MD Spa and Wellness Consulting at HVS.
Photo: Shutterstock
As we continue to track key industry metrics and targeted data; we expect to see the integration and deployment of a broader, more inclusive scale of services, facilities and applications in the years to come
– Mia Mackman
Luxury hotel treatment rooms generate more than double the revenue of "normal" rooms, according to consultancy firm HVS.

HVS has published its annual report which tracks spa performance and profitability from 2018 to Q3 2019.

The sample used in the study was comprised of 59 hotels, with 22 defined as upper-upscale and 37 categorised as luxury.

The report is the second of its kind and was authored by Rod Clough, MAI, President - Americas at HVS and Mia Mackman, MD Spa and Wellness Consulting at HVS and founder of spa and wellness consultancy Mackman.ES.

“Spas are becoming influential assets for hotels and resorts”, said the authors, “given the increasing demand for wellness and lifestyle programmes.

“With growing hotel and resort offerings being developed and dedicated to wellbeing, examining the depth of spa and wellness performance has become a fundamental factor in relation to strategic growth and valuation.

“Understanding how these assets are performing plays a critical role in core strategic planning.”

Data shows luxury hotels have larger spas on average than those in the upper-upscale category, while the former was reported to feature an average of 13 treatment rooms, compared to the latter’s 12 rooms.

It was also found that ‘spa revenue per occupied hotel room’ can significantly differ between the two product types, averaging US$18 for upper-upscale versus US$40 for luxury hotels.

Treatment-room average incomes for the year were US$110,524 per room for upper-upscale hotels and US$257,232 for luxury hotels.

Mackman told Spa Business: "As the industry continues to evolve, operators have an excellent opportunity to engage a diverse and innovative range of treatments and amenities, in addition to conventional spa services to reduce expense margins.

“As we continue to track key industry metrics and targeted data; we expect to see the integration and deployment of a broader, more inclusive scale of services, facilities and applications in the years to come."
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Jobs   News   Products   Magazine
PRODUCT NEWS
Luxury hotel treatment rooms generate more than double the revenue
07 Feb 2020 . BY Megan Whitby....
The report is the second of its kind and was authored by Rodney Clough, senior MD at HVS and Mia Mackman, MD Spa and Wellness Consulting at HVS.
Photo: Shutterstock
As we continue to track key industry metrics and targeted data; we expect to see the integration and deployment of a broader, more inclusive scale of services, facilities and applications in the years to come
– Mia Mackman
Luxury hotel treatment rooms generate more than double the revenue of "normal" rooms, according to consultancy firm HVS.

HVS has published its annual report which tracks spa performance and profitability from 2018 to Q3 2019.

The sample used in the study was comprised of 59 hotels, with 22 defined as upper-upscale and 37 categorised as luxury.

The report is the second of its kind and was authored by Rod Clough, MAI, President - Americas at HVS and Mia Mackman, MD Spa and Wellness Consulting at HVS and founder of spa and wellness consultancy Mackman.ES.

“Spas are becoming influential assets for hotels and resorts”, said the authors, “given the increasing demand for wellness and lifestyle programmes.

“With growing hotel and resort offerings being developed and dedicated to wellbeing, examining the depth of spa and wellness performance has become a fundamental factor in relation to strategic growth and valuation.

“Understanding how these assets are performing plays a critical role in core strategic planning.”

Data shows luxury hotels have larger spas on average than those in the upper-upscale category, while the former was reported to feature an average of 13 treatment rooms, compared to the latter’s 12 rooms.

It was also found that ‘spa revenue per occupied hotel room’ can significantly differ between the two product types, averaging US$18 for upper-upscale versus US$40 for luxury hotels.

Treatment-room average incomes for the year were US$110,524 per room for upper-upscale hotels and US$257,232 for luxury hotels.

Mackman told Spa Business: "As the industry continues to evolve, operators have an excellent opportunity to engage a diverse and innovative range of treatments and amenities, in addition to conventional spa services to reduce expense margins.

“As we continue to track key industry metrics and targeted data; we expect to see the integration and deployment of a broader, more inclusive scale of services, facilities and applications in the years to come."
PRODUCT NEWS
Seth Mattison to deliver keynote speech at ISPA Talent Symposium
“If you want to be a leader today, you have to love people,” says upcoming ISPA Talent Symposium keynote Seth Mattison.
Iyashi Dôme: the original Japanese sauna
In 2004, Shogoro Uemura, CEO of Iyashi Dôme, was inspired by his father’s work to create a new treatment protocol based on the Japanese tradition of sand bathing.
Soleum Spa combines thalassotherapy and sauna with new relaxation concept
Soleum Spa, an Austria-based steam bath specialist, has developed a new healing and relaxation concept that combines thalassotherapy with a more traditional sauna experience.
SenSync's Vessel VR pod 'unlocks new approaches for relaxation and restoration', says CEO
Immersive wellness company Sensync has partnered with Four Seasons Resort Oahu at Ko Olina, Hawaii, to launch a VR spa experience.
Biologique Recherche: 40 years of passion
Biologique Recherche was founded forty years ago by passionate skincare experts Yvan and Josette Allouche.
Sand & Sea: Gharieni partners with Voya to create ‘truly mindful journeys’
Skincare brand Voya and equipment supplier Gharieni have joined forces to develop three treatments combining Voya’s signature organic seaweed products and Gharieni’s MLX Quartz bed.
Cooling me softly: SnowRoom offers ultimate feel-good factor
Nothing electrifies the senses and sparks emotions like encountering fresh snow.
Smiley Poswolsky to deliver keynote speech at ISPA Talent Symposium in April
Smiley Poswolsky did everything by the book. He studied attentively in high school, attended a prestigious university and landed a job working for the government.
Noel Asmar on why sustainability is good for business
Noel Asmar, founder of premium designer Noel Asmar Uniforms, has a message for health and wellness professionals: “Sustainability is good for business.”
Collaborative success sees Spa Vision and Kurland offfer unique experiences
For more than ten years, leading spa consultants, Spa Vision have worked in parrtnership with Kurland to deliver exceptional experiences across wellness, spa and health
New ESPA Positivity blend provides a 'burst of happiness'
ESPA, a skincare brand specialising in natural and wellbeing products, has expanded its line of Signature Blends for the first time since the company was founded in 1992.
Naval architect launches solar-powered floating pods
Naval architect Jean-Michel Ducancelle has designed a solar-powered floating hotel suite aimed at offering an eco-friendly and nomadic place for travellers to stay.
+ More products   
 
COMPANY PROFILES
Biologique Recherche

The company’s R&D team is driven to bring the latest unique products into the market. The most rec [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

Book4Time Overview
Book4Time is a global leader in cloud-based wellness and activity booking software for Spas, Hotels & Resorts and the Beauty industry. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

24 Feb 2020

Global Beauty & Wellness Exchange

Montage Palmetto Bluff, Bluffton, United States
02-03 Mar 2020

Quality in Wellness and Spa

IHK Potsdam, Potsdam, Germany
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS