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PRODUCT NEWS
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| Beata Aleksandrowicz’s new beauty range designed to help facial massage become a mindfulness practice |
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| 24 Nov 2021 . BY Megan Whitby |
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| The new range consists of a nourishing facial oil and an educational guide on how to conduct an at-home face massage using Aleksandrowicz's techniques |
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With my new portfolio of products, I’m offering a new approach to beauty where skincare routines become a mindfulness practice
– Beata Aleksandrowicz |
Massage expert and founder of the Pure Massage Spa Training Method, Beata Aleksandrowicz has
created her own beauty brand; Beata: Love Life Beauty.
The collection’s star product is the aromatic Beata Home Coming Facial Oil infused with organic Jojoba Oil and Bulgarian Rose Otto essential oil.
Aleksandrowicz claims that when used in combination with face massage, the oil helps to boost collagen and elastin production to lift and restore the face, leaving skin radiant, nourished and balanced.
Suitable for sensitive and mature skin, the formula is rich in skin repairing Vitamins A, B, D and E and Essential Fatty Acids, Omegas 6 and 9 to regenerate skin cells and repair damaged skin tissue.
The oil is also billed to reduce inflammation, soothe sensitive skin and reduce the appearance of broken capillaries to help skin tone appear more even.
To complete the offering, the new collection includes a set of educational cards which feature easy-to-follow instructions for Aleksandrowicz’s series of at-home face massage techniques.
Beata’s Face Massage Cards include four introduction cards and 58 cards with different face massage techniques. Designed to be used with her Beata Home Coming Face Oil, the cards are an important element of Aleksandrowicz’s offering to clients.
She will also host masterclasses as part of the new offering.
Aleksandrowicz spoke exclusively with Spa Business:
“With my new portfolio of products, I’m offering a new approach to beauty where skincare routines become a mindfulness practice.
“My intention is that this new collection of products, meditations and masterclasses will be a perfect opportunity for spas to embrace the changing nature of beauty.
“People now want more than just face creams, they’re looking for depth and integrity, with knowledge and guidance on how to use products effectively.
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| DIARY |
13-16 May 2024
W3Spa EMEA
Conrad Chia Laguna Sardinia ,
Italy
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