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PRODUCT NEWS
Playfulness to inspire Serenbe’s new wellness community launching in 2023
29 Nov 2021 . BY Megan Whitby
Spela will become Serenbe's fifth hamlet and focus on the concepts of play and playfulness / Shutterstock/Vasilyev Alexandr
Spela will become Serenbe's fifth hamlet and focus on the concepts of play and playfulness / Shutterstock/Vasilyev Alexandr
Play brings out curiosity, adventure, whimsy, movement and risk-taking – all things that are vital to our physical and mental health
– Steve Nygren
Georgia-based wellness community Serenbe is set to gain a brand new wellness community dedicated to play, said co-founder Steve Nygren, speaking to Spa Business.

Named Spela – which means play in Swedish, the new community will open in 2023 and become the community’s fifth hamlet.

With construction in early stages, Nygren revealed plans include a community centred around a 4-acre park designed with both kids and adults in mind. The park will sit on a steep hillside with townhomes and cottages forming the urban wall around the town square.

For Nygren, play and playfulness are a crucial component of wellness and wellbeing:

“Play brings out curiosity, adventure, whimsy, movement and risk-taking,” he says.

“We all need each of these elements in our lives to stay vital and stimulate us mentally and physically at every age.

“The park was envisioned as a mix of the natural forest with organised pocket parks for meditation, gathering spots and play structures for all ages,” he explains, “it will serve as a gathering place with crisscrossing trails that will weave throughout.

“Using the varied topography continues to support Serenbe’s efforts to build with nature rather than imposing a plan on the natural landscape.”

Each hamlet within Serenbe’s master plan has a different centre focused on the elements of a well life: arts for inspiration, agriculture for nourishment, health for wellbeing, education for awareness and now, play.

Serenbe’s earth-friendly community is home to more than 650 people and underpinned by a strong connection to nature, with miles of trails connecting homes and restaurants with arts and businesses, an edible landscape and acres of preserved forests and meadows – all with homes specifically designed for community living.

Nygren said Spela is being conceived with the typical Serenbe customer in mind, but will be differentiated by its emphasis on family and inclusion of larger homes to accommodate families.

The community will be infused with wellness architecture and sustainable operating features such as Earth Craft certification and geothermal and solar power energy.

The total list of architects and designers working with the Serenbe Design team architects to create Spela is yet to be finalised.

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News   Products   Magazine
PRODUCT NEWS
Playfulness to inspire Serenbe’s new wellness community launching in 2023
29 Nov 2021 . BY Megan Whitby
Spela will become Serenbe's fifth hamlet and focus on the concepts of play and playfulness / Shutterstock/Vasilyev Alexandr
Play brings out curiosity, adventure, whimsy, movement and risk-taking – all things that are vital to our physical and mental health
– Steve Nygren
Georgia-based wellness community Serenbe is set to gain a brand new wellness community dedicated to play, said co-founder Steve Nygren, speaking to Spa Business.

Named Spela – which means play in Swedish, the new community will open in 2023 and become the community’s fifth hamlet.

With construction in early stages, Nygren revealed plans include a community centred around a 4-acre park designed with both kids and adults in mind. The park will sit on a steep hillside with townhomes and cottages forming the urban wall around the town square.

For Nygren, play and playfulness are a crucial component of wellness and wellbeing:

“Play brings out curiosity, adventure, whimsy, movement and risk-taking,” he says.

“We all need each of these elements in our lives to stay vital and stimulate us mentally and physically at every age.

“The park was envisioned as a mix of the natural forest with organised pocket parks for meditation, gathering spots and play structures for all ages,” he explains, “it will serve as a gathering place with crisscrossing trails that will weave throughout.

“Using the varied topography continues to support Serenbe’s efforts to build with nature rather than imposing a plan on the natural landscape.”

Each hamlet within Serenbe’s master plan has a different centre focused on the elements of a well life: arts for inspiration, agriculture for nourishment, health for wellbeing, education for awareness and now, play.

Serenbe’s earth-friendly community is home to more than 650 people and underpinned by a strong connection to nature, with miles of trails connecting homes and restaurants with arts and businesses, an edible landscape and acres of preserved forests and meadows – all with homes specifically designed for community living.

Nygren said Spela is being conceived with the typical Serenbe customer in mind, but will be differentiated by its emphasis on family and inclusion of larger homes to accommodate families.

The community will be infused with wellness architecture and sustainable operating features such as Earth Craft certification and geothermal and solar power energy.

The total list of architects and designers working with the Serenbe Design team architects to create Spela is yet to be finalised.

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PRODUCT NEWS
BC Softwear celebrates 20th-anniversary milestone
Luxury spa and hotel textile supplier BC Softwear has been in business for over 20 years and is now supplying over 10,000 customers worldwide.
Voya creates exclusive seaweed spa rituals for Anantara Maia Seychelles Villas
Anantara Maia Seychelles Villas has introduced new organic spa treatments that harness the restorative powers of seaweed.
Sothys launches Nutritive range to soothe and nourish dry skin
French skincare and spa brand Sothys has launched the Nutritive skincare range designed to offer a next-generation nourishing solution for very dry skin.
Kemitron reveals refreshed fragrance dosing system for spas
Kemitron has unveiled a new version of its Select.Arom fragrance dosing system for steamrooms, experience showers and saunas.
Evolution-U launches psychology-based spa business training to optimise profitability
Business psychology training company Evolution-U Spa Academy has unveiled new online spa business training blending core spa team skills with corporate-level business psychology.
Zero Waste by Urb’n Nature unveils compostable amenity sachets
Urb'n Nature has expanded its Zero Waste collection of sustainable hotel and spa amenities with new compostable and plastic-free sachets.
Oakworks creates removable spa tabletop to offer sustainable treatment room solution
Spa and wellness equipment manufacturer Oakworks has introduced a new replaceable one-piece topper for its stationary massage tables.
La Rue Verte creates bespoke CBD massage oil and ritual for Aman Spa at The Connaught
CBD wellness brand La Rue Verte has developed a new treatment for the Aman Spa at The Connaught in London – the only Aman Spa in the world outside an Aman resort.
Sammy Gharieni to receive the “A Life of Beauty” award in 2022
Sammy Gharieni, CEO and founder of the Gharieni Group, will receive the 'A Life of Beauty' Award at industry event Beauty Düsseldorf, in 2022.
Ayurvedic rituals inspire Thalgo’s new Mer des Indes treatment and retail line
Thalgo has formulated a new five-step spa treatment and retail range in collaboration with Ayurvedic specialist Nordine Meguelatti.
Living Earth Crafts unveils the Mind-Sync Harmonic Sleep Lounger
Living Earth Crafts (LEC) has announced the launch of the Mind-Sync Harmonic Sleep Lounger – a zero-gravity lounger featuring clinically tested, Mind-Sync vibroacoustic resonance therapy to support stress reduction, restorative meditation and enhanced sleep.
Spa Space offers on-demand staffing solutions designed to resolve therapist shortage
Membership-based booking and scheduling software system Spa Space matches guest preferences to therapists best-suited to their needs, who will then tailor treatment plans for each client.
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COMPANY PROFILES
Devin Consulting

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+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

Art of Cryo cryo chamber manufacturer | test and research center in Cologne
Here you see a tour of the Art of Cryo test and research center in Cologne. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

01-03 Feb 2022

Spatex 2022

Coventry Building Society Arena, Coventry, United Kingdom
01 Mar 2022

Well Defined Women in Leadership Summit

Live Love Spa HQ, Tustin, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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LEISURE MEDIA PRODUCT SEARCH
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FREE DIGITAL SUBSCRIPTIONS