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PRODUCT NEWS
Playfulness to inspire Serenbe’s new wellness community launching in 2023
29 Nov 2021 . BY Megan Whitby
Spela will become Serenbe's fifth hamlet and focus on the concepts of play and playfulness / Shutterstock/Vasilyev Alexandr
Spela will become Serenbe's fifth hamlet and focus on the concepts of play and playfulness / Shutterstock/Vasilyev Alexandr
Play brings out curiosity, adventure, whimsy, movement and risk-taking – all things that are vital to our physical and mental health
– Steve Nygren
Georgia-based wellness community Serenbe is set to gain a brand new wellness community dedicated to play, said co-founder Steve Nygren, speaking to Spa Business.

Named Spela – which means play in Swedish, the new community will open in 2023 and become the community’s fifth hamlet.

With construction in early stages, Nygren revealed plans include a community centred around a 4-acre park designed with both kids and adults in mind. The park will sit on a steep hillside with townhomes and cottages forming the urban wall around the town square.

For Nygren, play and playfulness are a crucial component of wellness and wellbeing:

“Play brings out curiosity, adventure, whimsy, movement and risk-taking,” he says.

“We all need each of these elements in our lives to stay vital and stimulate us mentally and physically at every age.

“The park was envisioned as a mix of the natural forest with organised pocket parks for meditation, gathering spots and play structures for all ages,” he explains, “it will serve as a gathering place with crisscrossing trails that will weave throughout.

“Using the varied topography continues to support Serenbe’s efforts to build with nature rather than imposing a plan on the natural landscape.”

Each hamlet within Serenbe’s master plan has a different centre focused on the elements of a well life: arts for inspiration, agriculture for nourishment, health for wellbeing, education for awareness and now, play.

Serenbe’s earth-friendly community is home to more than 650 people and underpinned by a strong connection to nature, with miles of trails connecting homes and restaurants with arts and businesses, an edible landscape and acres of preserved forests and meadows – all with homes specifically designed for community living.

Nygren said Spela is being conceived with the typical Serenbe customer in mind, but will be differentiated by its emphasis on family and inclusion of larger homes to accommodate families.

The community will be infused with wellness architecture and sustainable operating features such as Earth Craft certification and geothermal and solar power energy.

The total list of architects and designers working with the Serenbe Design team architects to create Spela is yet to be finalised.

PRODUCT NEWS
Yon-ka tackles stress and sleep health with new Serum CBD and treatments
Heightened stress and poor sleep are believed to accelerate the ageing process twice as quickly. To help combat this, Yon-ka has released Serum CBD along with a 90-minute face and back sleep therapy ritual.
Dornbracht unveils new Aquahalo experience shower inspired by crystal chandeliers
Spa and bathroom fittings manufacturer Dornbracht has enhanced its portfolio with a new sculptural experience shower called the Aquahalo.
Elemis’ first standalone store to open in London’s Covent Garden
British spa and skincare giant Elemis is making a grand entrance into London's retail scene, handpicking Covent Garden's Seven Dials for its inaugural standalone store.
Myndstream teases new breathwork series in collaboration with Grammy Award winner Peter Kater
Freddie Moross, founder of wellness music provider Myndstream, has announced plans to launch Spiritus – a brand new breathwork series by Grammy Award-winning musician and composer Peter Kater – onto the company’s music streaming service, The Stream.
Full Balance reveals all-natural reflexology board
Austrian-based Full Balance has created a Big Foot massage board for communal spa areas which guests stand on to "closely mimic the experience of professional reflexology treatments".
Scottish spa industry to gather at first-ever Spa Life Scotland event
Industry event organisation Spa Life is gearing up for the first-ever Spa Life Scotland Convention, due to be hosted at the Radisson Blu Hotel in Glasgow from 28-30 April.
We Work Well organises annual pre-ISPA charity hike in Scottsdale
We Work Well founders Monica Helmstetter and Lucy Hugo have called on ISPA members to join their annual SpasPushingLimits charity hike in Phoenix, Arizona, on 22 April.
MyEquilibria combines art and outdoor exercise
"We summarise what we do in two words – functional art," says Gian Luca Innocenzi, CEO and founder of MyEquilibria, which specialises in high-end outdoor exercise equipment.
Elevate your spa business: master global standards and thrive in Saudi Arabia's tourism boom
Discover how to prepare your spa or wellness facility for the influx of international guests and meet global standards as tourism in Saudi Arabia surges.
Sothys launches pro-ageing Sun Range
French spa brand Sothys has developed the Sun Range to protect the skin against sun damage.
Bioline Jatò unveils revamped Primaluce Exfo&White line and facial
Bioline Jatò has reformulated its Primaluce Exfo&White skincare line, 30 years after it first launched.
Gaia Skincare expands presence in UK and Europe with four new spa accounts
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©Cybertrek 2024
Uniting the world of spa & wellness
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Sign up here ▸
News   Products   Magazine   Subscribe
PRODUCT NEWS
Playfulness to inspire Serenbe’s new wellness community launching in 2023
29 Nov 2021 . BY Megan Whitby
Spela will become Serenbe's fifth hamlet and focus on the concepts of play and playfulness / Shutterstock/Vasilyev Alexandr
Play brings out curiosity, adventure, whimsy, movement and risk-taking – all things that are vital to our physical and mental health
– Steve Nygren
Georgia-based wellness community Serenbe is set to gain a brand new wellness community dedicated to play, said co-founder Steve Nygren, speaking to Spa Business.

Named Spela – which means play in Swedish, the new community will open in 2023 and become the community’s fifth hamlet.

With construction in early stages, Nygren revealed plans include a community centred around a 4-acre park designed with both kids and adults in mind. The park will sit on a steep hillside with townhomes and cottages forming the urban wall around the town square.

For Nygren, play and playfulness are a crucial component of wellness and wellbeing:

“Play brings out curiosity, adventure, whimsy, movement and risk-taking,” he says.

“We all need each of these elements in our lives to stay vital and stimulate us mentally and physically at every age.

“The park was envisioned as a mix of the natural forest with organised pocket parks for meditation, gathering spots and play structures for all ages,” he explains, “it will serve as a gathering place with crisscrossing trails that will weave throughout.

“Using the varied topography continues to support Serenbe’s efforts to build with nature rather than imposing a plan on the natural landscape.”

Each hamlet within Serenbe’s master plan has a different centre focused on the elements of a well life: arts for inspiration, agriculture for nourishment, health for wellbeing, education for awareness and now, play.

Serenbe’s earth-friendly community is home to more than 650 people and underpinned by a strong connection to nature, with miles of trails connecting homes and restaurants with arts and businesses, an edible landscape and acres of preserved forests and meadows – all with homes specifically designed for community living.

Nygren said Spela is being conceived with the typical Serenbe customer in mind, but will be differentiated by its emphasis on family and inclusion of larger homes to accommodate families.

The community will be infused with wellness architecture and sustainable operating features such as Earth Craft certification and geothermal and solar power energy.

The total list of architects and designers working with the Serenbe Design team architects to create Spela is yet to be finalised.

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PRODUCT NEWS
Yon-ka tackles stress and sleep health with new Serum CBD and treatments
Heightened stress and poor sleep are believed to accelerate the ageing process twice as quickly. To help combat this, Yon-ka has released Serum CBD along with a 90-minute face and back sleep therapy ritual.
Dornbracht unveils new Aquahalo experience shower inspired by crystal chandeliers
Spa and bathroom fittings manufacturer Dornbracht has enhanced its portfolio with a new sculptural experience shower called the Aquahalo.
Elemis’ first standalone store to open in London’s Covent Garden
British spa and skincare giant Elemis is making a grand entrance into London's retail scene, handpicking Covent Garden's Seven Dials for its inaugural standalone store.
Myndstream teases new breathwork series in collaboration with Grammy Award winner Peter Kater
Freddie Moross, founder of wellness music provider Myndstream, has announced plans to launch Spiritus – a brand new breathwork series by Grammy Award-winning musician and composer Peter Kater – onto the company’s music streaming service, The Stream.
Full Balance reveals all-natural reflexology board
Austrian-based Full Balance has created a Big Foot massage board for communal spa areas which guests stand on to "closely mimic the experience of professional reflexology treatments".
Scottish spa industry to gather at first-ever Spa Life Scotland event
Industry event organisation Spa Life is gearing up for the first-ever Spa Life Scotland Convention, due to be hosted at the Radisson Blu Hotel in Glasgow from 28-30 April.
We Work Well organises annual pre-ISPA charity hike in Scottsdale
We Work Well founders Monica Helmstetter and Lucy Hugo have called on ISPA members to join their annual SpasPushingLimits charity hike in Phoenix, Arizona, on 22 April.
MyEquilibria combines art and outdoor exercise
"We summarise what we do in two words – functional art," says Gian Luca Innocenzi, CEO and founder of MyEquilibria, which specialises in high-end outdoor exercise equipment.
Sothys launches pro-ageing Sun Range
French spa brand Sothys has developed the Sun Range to protect the skin against sun damage.
Bioline Jatò unveils revamped Primaluce Exfo&White line and facial
Bioline Jatò has reformulated its Primaluce Exfo&White skincare line, 30 years after it first launched.
Gaia Skincare expands presence in UK and Europe with four new spa accounts
Spa and wellness brand, Gaia Skincare, has announced it’s collaborating with another four spa partners in the UK and Europe.
Immunocologie strikes up partnership with Satteva Wellness Group
NYC-based lifestyle, spa and skin science brand Immunocologie Skincare has embarked on a strategic collaboration with Satteva Wellness Group, marking its foray into the Latin American market.
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COMPANY PROFILES
Lemi Group

Lemi Group designs and produces treatment tables, chairs and multi-functional furniture and equipmen [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
10-12 May 2024

Asia Pool & Spa Expo

China Import & Export Fair Complex, Guangzhou, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

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