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PRODUCT NEWS
Playfulness to inspire Serenbe’s new wellness community launching in 2023
29 Nov 2021 . BY Megan Whitby
Spela will become Serenbe's fifth hamlet and focus on the concepts of play and playfulness / Shutterstock/Vasilyev Alexandr
Spela will become Serenbe's fifth hamlet and focus on the concepts of play and playfulness / Shutterstock/Vasilyev Alexandr
Play brings out curiosity, adventure, whimsy, movement and risk-taking – all things that are vital to our physical and mental health
– Steve Nygren
Georgia-based wellness community Serenbe is set to gain a brand new wellness community dedicated to play, said co-founder Steve Nygren, speaking to Spa Business.

Named Spela – which means play in Swedish, the new community will open in 2023 and become the community’s fifth hamlet.

With construction in early stages, Nygren revealed plans include a community centred around a 4-acre park designed with both kids and adults in mind. The park will sit on a steep hillside with townhomes and cottages forming the urban wall around the town square.

For Nygren, play and playfulness are a crucial component of wellness and wellbeing:

“Play brings out curiosity, adventure, whimsy, movement and risk-taking,” he says.

“We all need each of these elements in our lives to stay vital and stimulate us mentally and physically at every age.

“The park was envisioned as a mix of the natural forest with organised pocket parks for meditation, gathering spots and play structures for all ages,” he explains, “it will serve as a gathering place with crisscrossing trails that will weave throughout.

“Using the varied topography continues to support Serenbe’s efforts to build with nature rather than imposing a plan on the natural landscape.”

Each hamlet within Serenbe’s master plan has a different centre focused on the elements of a well life: arts for inspiration, agriculture for nourishment, health for wellbeing, education for awareness and now, play.

Serenbe’s earth-friendly community is home to more than 650 people and underpinned by a strong connection to nature, with miles of trails connecting homes and restaurants with arts and businesses, an edible landscape and acres of preserved forests and meadows – all with homes specifically designed for community living.

Nygren said Spela is being conceived with the typical Serenbe customer in mind, but will be differentiated by its emphasis on family and inclusion of larger homes to accommodate families.

The community will be infused with wellness architecture and sustainable operating features such as Earth Craft certification and geothermal and solar power energy.

The total list of architects and designers working with the Serenbe Design team architects to create Spela is yet to be finalised.

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News   Products   Magazine
PRODUCT NEWS
Playfulness to inspire Serenbe’s new wellness community launching in 2023
29 Nov 2021 . BY Megan Whitby
Spela will become Serenbe's fifth hamlet and focus on the concepts of play and playfulness / Shutterstock/Vasilyev Alexandr
Play brings out curiosity, adventure, whimsy, movement and risk-taking – all things that are vital to our physical and mental health
– Steve Nygren
Georgia-based wellness community Serenbe is set to gain a brand new wellness community dedicated to play, said co-founder Steve Nygren, speaking to Spa Business.

Named Spela – which means play in Swedish, the new community will open in 2023 and become the community’s fifth hamlet.

With construction in early stages, Nygren revealed plans include a community centred around a 4-acre park designed with both kids and adults in mind. The park will sit on a steep hillside with townhomes and cottages forming the urban wall around the town square.

For Nygren, play and playfulness are a crucial component of wellness and wellbeing:

“Play brings out curiosity, adventure, whimsy, movement and risk-taking,” he says.

“We all need each of these elements in our lives to stay vital and stimulate us mentally and physically at every age.

“The park was envisioned as a mix of the natural forest with organised pocket parks for meditation, gathering spots and play structures for all ages,” he explains, “it will serve as a gathering place with crisscrossing trails that will weave throughout.

“Using the varied topography continues to support Serenbe’s efforts to build with nature rather than imposing a plan on the natural landscape.”

Each hamlet within Serenbe’s master plan has a different centre focused on the elements of a well life: arts for inspiration, agriculture for nourishment, health for wellbeing, education for awareness and now, play.

Serenbe’s earth-friendly community is home to more than 650 people and underpinned by a strong connection to nature, with miles of trails connecting homes and restaurants with arts and businesses, an edible landscape and acres of preserved forests and meadows – all with homes specifically designed for community living.

Nygren said Spela is being conceived with the typical Serenbe customer in mind, but will be differentiated by its emphasis on family and inclusion of larger homes to accommodate families.

The community will be infused with wellness architecture and sustainable operating features such as Earth Craft certification and geothermal and solar power energy.

The total list of architects and designers working with the Serenbe Design team architects to create Spela is yet to be finalised.

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PRODUCT NEWS
Customise a bespoke SnowRoom with TechnoAlpin’s new design simulator
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The Legacy Spa Couch is the latest massage bed created by spa and salon equipment supplier REM UK.
Lion Stone Art crafts statement natural stone designs to enhance wellness environments
Turkey-based Lion Stone Art is producing luxury natural stone design pieces to create aesthetic spaces in spas, wellness facilities, gyms, hotels and private residences.
Zelens launches professional treatments for spas and clinics
Science-led skincare brand Zelens has entered the spa market with a set of four new professional treatments.
myndstream launches curated music portal for spa and wellness audio experiences
Wellness music company myndstream has unveiled a subscription-based music service to offer curated spa music at a reduced cost, without licensing challenges.
Kelda Showers to launch bubble rain shower inspired by Swedish massage
Kelda Showers is gearing up to introduce the BubbleSpa – an experience shower that creates a cascade of bubble rain to offer a bathing experience promoting holistic wellbeing.
Phytomer celebrates 50 years of beauty by the sea
French marine skincare and spa brand Phytomer has reached its 50th-anniversary milestone and is preparing to celebrate in more than 80 countries, in collaboration with 10,000 spas.
Elemis debuts anti-blue light skincare onboard new cruise ship Celebrity Beyond
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Noel Asmar unveils biodegradable spa uniform fabric, EcoSignature
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Victoria Dello Ioio joins Sothys Group as new UK director of sales
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02 Jun 2022

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Four Seasons Hotel George V, Paris, France
02-05 Jun 2022

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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022

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