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PRODUCT NEWS
Hybrid brand LIT Method targets rapid growth through franchising
18 Jan 2022 . BY Tom Walker
LIT Method's business model combines studios with an at-home, digital fitness offer / LIT Method
LIT Method's business model combines studios with an at-home, digital fitness offer / LIT Method
Wellness operator and fit tech company, LIT Method, (low-intensity training) is ramping up expansion after launching into the franchising market.

The company's hybrid business model now combines studios with an at-home, digital fitness offering based on the proprietary LIT Strength Machine.

The low-intensity, low impact workouts are built on the promise of "no running, no jumping and no weights".

Founded by ​​husband-and-wife team, Justin and Taylor Norris, LIT Method opened its first flagship studio in West Hollywood, US in 2017.

In May 2020, the company launched the LIT Strength Machine, targeting the at-home market and billed as the "world's first all-in-one Pilates reformer, water rower, and strength trainer".

The LIT Strength Machine offers low-impact exercises, including rowing, barre, strength training, physical therapy, and Pilates.

The machine has three price points – US$1,750, US$2,240, US$2,460 and depending on the level of extras – while the LIT digital fitness app is available from US$20 per month.

The company has set a development goal of 100 signed franchised sites within 12 months.

Michael Abramson, a 20-year industry veteran – most recently chief operating officer and chief revenue officer at Xponential Fitness – is spearheading the brand's expansion into franchising.

LIT Method investors include former Los Angeles Dodger and five-time MLB All-Star Adrian Gonzalez and Marcy Venture Partners.

Abramson said: "​I'm no stranger to the fitness or franchising space, and what we're doing at LIT has never been done before.

"No other fitness brand has our hybrid studio and showroom model and our proprietary Low Impact Strength Machine.

"This isn't just Pilates 2.0 — it's the only machine in the world that's a rower and reformer in one — the only piece of equipment on the market allowing people to truly do it all. Its seamless transition from a rower and resistance strength training system to a reformer will allow franchisees to meet the growing needs of a diverse clientele."
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PRODUCT NEWS
Hybrid brand LIT Method targets rapid growth through franchising
18 Jan 2022 . BY Tom Walker
LIT Method's business model combines studios with an at-home, digital fitness offer / LIT Method
Wellness operator and fit tech company, LIT Method, (low-intensity training) is ramping up expansion after launching into the franchising market.

The company's hybrid business model now combines studios with an at-home, digital fitness offering based on the proprietary LIT Strength Machine.

The low-intensity, low impact workouts are built on the promise of "no running, no jumping and no weights".

Founded by ​​husband-and-wife team, Justin and Taylor Norris, LIT Method opened its first flagship studio in West Hollywood, US in 2017.

In May 2020, the company launched the LIT Strength Machine, targeting the at-home market and billed as the "world's first all-in-one Pilates reformer, water rower, and strength trainer".

The LIT Strength Machine offers low-impact exercises, including rowing, barre, strength training, physical therapy, and Pilates.

The machine has three price points – US$1,750, US$2,240, US$2,460 and depending on the level of extras – while the LIT digital fitness app is available from US$20 per month.

The company has set a development goal of 100 signed franchised sites within 12 months.

Michael Abramson, a 20-year industry veteran – most recently chief operating officer and chief revenue officer at Xponential Fitness – is spearheading the brand's expansion into franchising.

LIT Method investors include former Los Angeles Dodger and five-time MLB All-Star Adrian Gonzalez and Marcy Venture Partners.

Abramson said: "​I'm no stranger to the fitness or franchising space, and what we're doing at LIT has never been done before.

"No other fitness brand has our hybrid studio and showroom model and our proprietary Low Impact Strength Machine.

"This isn't just Pilates 2.0 — it's the only machine in the world that's a rower and reformer in one — the only piece of equipment on the market allowing people to truly do it all. Its seamless transition from a rower and resistance strength training system to a reformer will allow franchisees to meet the growing needs of a diverse clientele."
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PRODUCT NEWS
Lion Stone Art crafts statement natural stone designs to enhance wellness environments
Turkey-based Lion Stone Art is producing luxury natural stone design pieces to create aesthetic spaces in spas, wellness facilities, gyms, hotels and private residences.
Zelens launches professional treatments for spas and clinics
Science-led skincare brand Zelens has entered the spa market with a set of four new professional treatments.
myndstream launches curated music portal for spa and wellness audio experiences
Wellness music company myndstream has unveiled a subscription-based music service to offer curated spa music at a reduced cost, without licensing challenges.
Kelda Showers to launch bubble rain shower inspired by Swedish massage
Kelda Showers is gearing up to introduce the BubbleSpa – an experience shower that creates a cascade of bubble rain to offer a bathing experience promoting holistic wellbeing.
Phytomer celebrates 50 years of beauty by the sea
French marine skincare and spa brand Phytomer has reached its 50th-anniversary milestone and is preparing to celebrate in more than 80 countries, in collaboration with 10,000 spas.
Elemis debuts anti-blue light skincare onboard new cruise ship Celebrity Beyond
Elemis launched its new skincare product, Pro-collagen Morning Matrix, onboard Celebrity Cruises’ new ship Celebrity Beyond, in association with sea spa specialists OneSpaWorld.
Noel Asmar unveils biodegradable spa uniform fabric, EcoSignature
Noel Asmar Uniforms has developed a new line of eco-friendly fabric for spa uniforms called EcoSignature.
Gharieni Group celebrates 30th-anniversary milestone
2022 marks the 30th anniversary of the Gharieni Group – a company that manufactures spa, wellness, beauty and medical equipment for resorts, hotels, spas and hospitality groups in 120 countries worldwide.
Victoria Dello Ioio joins Sothys Group as new UK director of sales
French skincare and spa brand Sothys Group has named Victoria Dello Ioio as its new UK sales director in order to grow its presence in the UK spa and beauty market.
Zenoti software prioritises customer needs, personalisation and flexibility
Zenoti's fully integrated CRM module allows spa and wellness businesses to apply deep segmentation and micro-targeting to help deliver highly-relevant promotions and communications to customers.
Venus Williams to headline Vagaro’s iconic.22 wellness conference
Wellness, beauty and fitness online booking and business management platform Vagaro will host its inaugural user conference iconic.22 in California later this year.
Premier Software prioritise staff mental health with first aiders
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G.M. Collin

G.M. COLLIN develops superior skin care products, from preventive care to combating the first signs [more...]
+ More profiles  
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+ More catalogues  

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Sommerhuber GmbH - Ceramic heated LOUNGER ONE PLUS - ultimate relaxation
Lounger One Plus is characterized by an organic aesthetic, delicate contours and an ideal lying comfort. Comfortable ergonomically shaped Heat Storing Ceramics nestle the skin and provide for perfect relaxation – touchless enjoyment meeting the highest hygiene standards. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

02 Jun 2022

Forum HOTel&SPA

Four Seasons Hotel George V, Paris, France
02-05 Jun 2022

Rimini Wellness

Rimini Exhibition Center, Rimini, Italy
+ More diary  
 


ADVERTISE . CONTACT US

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Tel: +44 (0)1462 431385

©Cybertrek 2022

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