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PRODUCT NEWS
Rosewood’s Asaya wellness concept to debut in Seoul in 2027
16 May 2023 . BY Megan Whitby
The hotel will open in Seoul – the capital city of South Korea – and mark Rosewood's first foray into the Korean market / Rosewood Hotels & Resorts
The hotel will open in Seoul – the capital city of South Korea – and mark Rosewood's first foray into the Korean market / Rosewood Hotels & Resorts
Rosewood Hotels & Resorts has been appointed by Eleven D&C, one of Korea’s leading real estate developers, to manage Rosewood Seoul, a new-build ultra-luxury hotel in South Korea set to open in 2027.

Situated beside Yongsan Park in the heart of the city, the global hospitality brand’s flagship South Korean hotel will satisfy the needs of urban wellness enthusiasts with its 4,500sq m Asaya spa.

Asaya is Rosewood’s signature wellness concept focused on the intersections between physical, mental and emotional wellbeing. The Asaya brand was originally launched at Rosewood Phuket, Asaya and is founded on five pillars – Emotional Balance, Fitness and Nutrition, Physical Therapies, Skin Health and Community.

Rosewood says this upcoming expression of Asaya will be designed to incorporate offerings that speak to Korea’s cutting-edge approach and commitment to health and beauty.

The spa will have multiple treatment rooms, hydrotherapy and relaxation areas, an indoor pool, luxury locker rooms and saunas, as well as a state-of-the-art fitness centre and an indoor golfing facility.

Although K-Pop and K-Beauty have hit the mainstream, much of Korean culture is still under-represented, including Korean wellness, says native Leekyung Han who specialises in hospitality real estate and development projects.

Check out the most recent issue of Spa Business to hear more about why Korea has so much potential to take off as an exciting new destination for spas and wellness facilities.

Urban hospitality
The new Rosewood hotel will exist within The Parkside Seoul, a significant development occupying the former site of the United Nations Command.

Akin to Central Park in New York or Hyde Park in London, the hotel’s neighbouring Yongsan Park will serve as a new hub that stretches from the banks of the Han River to the foot of Namsan Mountain and includes noteworthy attractions such as the National Museum of Korea.

Led by Kohn Pedersen Fox Associates – a prestigious American architecture firm that has guided several of Rosewood’s most prolific projects across Asia – Rosewood Seoul’s design will channel Rosewood’s guiding A Sense of Place philosophy.

This principle ensures that each property’s destination serves to inform the entirety of the guest experience. Inspired by Seoul’s famed architecture, known for its futuristic lines and eye-catching facades, the new hotel will blend seamlessly into the sleek and contemporary skyline of the city. Designed by interior design firm Space Copenhagen, Rosewood Seoul will feature approximately 250 rooms and suites, making it one of the largest hotels in the city.

The urban property will boast a selection of amenities curated to welcome both guests and locals, including seven restaurants, multi-purpose event space and Rosewood Explorers, the brand’s culturally inspired kids club concept.
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Bulgari Spa London partners with Mauli Rituals to launch new sound therapy rituals
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Antoine Lamarche named CEO of Multaler Group, parent company of Yon-Ka Paris
Antoine Lamarche has been promoted to CEO of the Multaler Group, parent company of family- owned French skincare and spa brand Yon-Ka Paris.
Salt Chamber launches The Wellness Suite at ISPA 2023
Halotherapy supplier Salt Chamber has unveiled a flexible new salt therapy wellness experience called The Wellness Suite.
BC SoftWear unveils new premium range following boom in demand for luxury spa textiles
UK-based hotel and spa textiles supplier BC SoftWear has introduced a new ultra luxury range of spa linens and robes.
New treatment menu launches at Pietro Simone’s New York and London clinics
Italian skincare specialist Pietro Simone has launched a new menu at his House of Pietro Simone in Soho, New York, and his London clinic at the boutique Mayfair hotel Flemings.
New spa software Agilysys Spa launches at 2023 ISPA Conference
Agilysys Spa is a next-era cloud-native spa solution featuring capabilities that equip spa operators to continuously optimise how they accept and manage reservations based on financial outcomes as well as guest and staff satisfaction.
Swissline introduces pro-ageing Décolleté and Bust Beautifying Serum
The neck and décolletagé are often considered areas on the body where signs of ageing show sooner than others due to thinner skin, fewer oil-producing glands and regular exposure to the sun.
Starpool develops Zerobody Cryo as alternative to cryotherapy
Italian wellness supplier Starpool has unveiled the Zerobody Cryo device to deliver comfortable cold therapy for spa, wellness and sports facilities.
ISPA, We Work Well and Canyon Ranch co-host charity hike in aid of Leukemia & Lymphoma Society
On 8 May, members of the spa community headed to the 2023 ISPA Conference and Expo in Las Vegas came together to take part in a pre-event charity hike.
Phytomer grows organic Cyfolia range with duo of pro-ageing products
French marine skincare brand Phytomer has expanded its organic Cyfolia range with two new products; Cyfolia Youth and Cyfolia Contour.
SpaSoft announces Erica Mullery as president
Spa and activity management software provider SpaSoft has appointed Erica Mullery as its new president.
Sothys and Temple Spa partner with Hotel Sofitel London Heathrow spa
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PRODUCT NEWS
Rosewood’s Asaya wellness concept to debut in Seoul in 2027
16 May 2023 . BY Megan Whitby
The hotel will open in Seoul – the capital city of South Korea – and mark Rosewood's first foray into the Korean market / Rosewood Hotels & Resorts
Rosewood Hotels & Resorts has been appointed by Eleven D&C, one of Korea’s leading real estate developers, to manage Rosewood Seoul, a new-build ultra-luxury hotel in South Korea set to open in 2027.

Situated beside Yongsan Park in the heart of the city, the global hospitality brand’s flagship South Korean hotel will satisfy the needs of urban wellness enthusiasts with its 4,500sq m Asaya spa.

Asaya is Rosewood’s signature wellness concept focused on the intersections between physical, mental and emotional wellbeing. The Asaya brand was originally launched at Rosewood Phuket, Asaya and is founded on five pillars – Emotional Balance, Fitness and Nutrition, Physical Therapies, Skin Health and Community.

Rosewood says this upcoming expression of Asaya will be designed to incorporate offerings that speak to Korea’s cutting-edge approach and commitment to health and beauty.

The spa will have multiple treatment rooms, hydrotherapy and relaxation areas, an indoor pool, luxury locker rooms and saunas, as well as a state-of-the-art fitness centre and an indoor golfing facility.

Although K-Pop and K-Beauty have hit the mainstream, much of Korean culture is still under-represented, including Korean wellness, says native Leekyung Han who specialises in hospitality real estate and development projects.

Check out the most recent issue of Spa Business to hear more about why Korea has so much potential to take off as an exciting new destination for spas and wellness facilities.

Urban hospitality
The new Rosewood hotel will exist within The Parkside Seoul, a significant development occupying the former site of the United Nations Command.

Akin to Central Park in New York or Hyde Park in London, the hotel’s neighbouring Yongsan Park will serve as a new hub that stretches from the banks of the Han River to the foot of Namsan Mountain and includes noteworthy attractions such as the National Museum of Korea.

Led by Kohn Pedersen Fox Associates – a prestigious American architecture firm that has guided several of Rosewood’s most prolific projects across Asia – Rosewood Seoul’s design will channel Rosewood’s guiding A Sense of Place philosophy.

This principle ensures that each property’s destination serves to inform the entirety of the guest experience. Inspired by Seoul’s famed architecture, known for its futuristic lines and eye-catching facades, the new hotel will blend seamlessly into the sleek and contemporary skyline of the city. Designed by interior design firm Space Copenhagen, Rosewood Seoul will feature approximately 250 rooms and suites, making it one of the largest hotels in the city.

The urban property will boast a selection of amenities curated to welcome both guests and locals, including seven restaurants, multi-purpose event space and Rosewood Explorers, the brand’s culturally inspired kids club concept.
If you would like to get each issue of Spa Business and Spa Business insider magazines sent direct to you for FREE, plus the weekly Spa Business and Spa Business insider ezines, sign up now!
PRODUCT NEWS
Bulgari Spa London partners with Mauli Rituals to launch new sound therapy rituals
Ayurvedic spa and wellness brand Mauli Rituals has launched four new treatments centred around female wellbeing at The Bulgari Spa London in Knightsbridge.
Antoine Lamarche named CEO of Multaler Group, parent company of Yon-Ka Paris
Antoine Lamarche has been promoted to CEO of the Multaler Group, parent company of family- owned French skincare and spa brand Yon-Ka Paris.
Salt Chamber launches The Wellness Suite at ISPA 2023
Halotherapy supplier Salt Chamber has unveiled a flexible new salt therapy wellness experience called The Wellness Suite.
BC SoftWear unveils new premium range following boom in demand for luxury spa textiles
UK-based hotel and spa textiles supplier BC SoftWear has introduced a new ultra luxury range of spa linens and robes.
New treatment menu launches at Pietro Simone’s New York and London clinics
Italian skincare specialist Pietro Simone has launched a new menu at his House of Pietro Simone in Soho, New York, and his London clinic at the boutique Mayfair hotel Flemings.
New spa software Agilysys Spa launches at 2023 ISPA Conference
Agilysys Spa is a next-era cloud-native spa solution featuring capabilities that equip spa operators to continuously optimise how they accept and manage reservations based on financial outcomes as well as guest and staff satisfaction.
Swissline introduces pro-ageing Décolleté and Bust Beautifying Serum
The neck and décolletagé are often considered areas on the body where signs of ageing show sooner than others due to thinner skin, fewer oil-producing glands and regular exposure to the sun.
Starpool develops Zerobody Cryo as alternative to cryotherapy
Italian wellness supplier Starpool has unveiled the Zerobody Cryo device to deliver comfortable cold therapy for spa, wellness and sports facilities.
ISPA, We Work Well and Canyon Ranch co-host charity hike in aid of Leukemia & Lymphoma Society
On 8 May, members of the spa community headed to the 2023 ISPA Conference and Expo in Las Vegas came together to take part in a pre-event charity hike.
Phytomer grows organic Cyfolia range with duo of pro-ageing products
French marine skincare brand Phytomer has expanded its organic Cyfolia range with two new products; Cyfolia Youth and Cyfolia Contour.
SpaSoft announces Erica Mullery as president
Spa and activity management software provider SpaSoft has appointed Erica Mullery as its new president.
Sothys and Temple Spa partner with Hotel Sofitel London Heathrow spa
The spa at the Hotel Sofitel London Heathrow has reopened to guests with a brand new treatment menu following a three-year closure due to the pandemic and lockdowns.
+ More products   
 
COMPANY PROFILES
SALT Chamber

SALT Chamber was started in 2012 by Founder and CEO Leo Tonkin and has become the leading authority [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

01-01 Jun 2023

Forum HOTel&SPA

Four Seasons Hotel George V, Paris, France
01-04 Jun 2023

Rimini Wellness

Rimini Exhibition Center, Rimini, Italy
+ More diary  
 


ADVERTISE . CONTACT US

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Tel: +44 (0)1462 431385

©Cybertrek 2023

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
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LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
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