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PRODUCT NEWS
Life Time gets into the medical wellness market with new Miora brand
20 Nov 2023 . BY Liz Terry
Jeff Zwiefel, president of Life Time (left), with Dr Jim LaValle / TCB/Winter Keefer
Jeff Zwiefel, president of Life Time (left), with Dr Jim LaValle / TCB/Winter Keefer
Life Time is launching into the medical wellness market with a longevity and performance concept called Miora.

A pilot is in soft launch at Life Time's Target Centre health club in Minneapolis, US, with an official opening date set for 27 November.

The company was already offering a wide range of wellness services through many of its 170 high-end health clubs across the US, including rehabilitation/chiropractic, weight loss and nutrition services and lab testing of things such as active and resting metabolic rates.

Now the launch of Miora consolidates these types of services under a new brand, while adding an elevated level of diagnostics and a more holistic approach to prevention.

If the pilot is successful, Life Time will roll out the brand across appropriate locations in its estate.

“Adding longevity and performance services is a natural extension to our other health club offerings,” said Life Time president and COO, Jeff Zwiefel on CBS.

“Miora is offering a wide range of services, including red light therapy, hyperbaric chambers, cryotherapy and infrared saunas,” he explained. “Also on offer are things such as peptide and hormone replacement therapy treatments and IV therapies.”

The Miora customer journey starts with a battery of diagnostics with 95 indicators checked via a blood panel, followed by the deployment of a proprietary cloud-based precision health assessment protocol called the Metabolic Code.

This checks how far people are from optimum health to determine how their body is performing. It also shares insights into the future state of health, before recommending interventions.

This system has been designed and developed by Life Time’s partner, Dr Jim LaValle, a clinical pharmacist and certified clinical nutritionist who’s known for his expertise in personalised integrative therapies.

“There’s so much confusion about what to do in the areas of health optimisation and longevity,” LaValle told CBS. “Miora takes a science-based approach, as the issue a customer is facing might be biomechanical, it might be biochemical – these two things are always intersecting. What we’re doing is creating the most comprehensive plan for interventions.

“We detail what medication the individual is on, what kind of diet they have, what nutrients they take and how they’re exercising and then we define what will support that person to overcome any metabolic road blocks they have, or establish whether they need special training," he explains.

“Miora is personalising exactly to what they need, safely on the cutting edge of healthcare and science," he concluded.

“We provide the full medical oversight to ensure customers get the results they’re looking for in terms of improving the quality of their life,” said Zwiefel. “We believe there’s nothing like Miora in the market at present for health optimisation.”

The clinic is open to the community, as well as to Life Time health club members.

A one-off payment of US$299 covers the blood work panel, a Metabolic Code report and a consultation, while a monthly membership at US$199 includes use of facilities, such as the red light therapy, cryotherapy chamber, infrared saunas and the hyperbaric chamber. Other options include the IV drips and even medical interventions, such as specialist physical referrals and urgent care.

“Our personal trainers can only take customer so far on their journey when it comes to to seeking improvement in their overall health,” Zwiefel told Winter Keefer at TCBmag. “The reality of today is our consumers are looking for solutions to look better, feel better and perform better and in the traditional health care system [in the US], they’re getting extremely frustrated.”

MIORA: DEEPER DIVE

Depending on the package taken, Miora member subscription benefits can include the following:
 
Club amenities

A rejuvenation and recovery space, red light therapy, infrared sauna, cryotherapy, hyperbaric oxygen chamber, beauty and aesthetic treatments.

Metabolic profile

Metabolic code questionnaire, bloodwork, metabolic code report, medical consultation and physical.

Performance and longevity

Exercise programming, nutrition programming, personalised supplementation plan, access to bioidentical hormone therapy, peptide therapy, and IV drips.

Medical access

Text access with medical provider, access to medical care, specialty physicians referrals, access to urgent care and house calls

Miora blood panel tests include analysis of: Adrenal – Thyroid – Pancreas, Gut – Immune – Brain, Cardio – Pulmonary – Neurovascular, Liver – Lymph – Kidney, Estrogen – Progesterone – Testosterone.

Weight loss drugs, Ozempic and Waygovy, are available as part of an overall lifestyle package that includes diet and exercise interventions.

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Natura Bissé treatments boost wellbeing by almost 70 per cent finds recent study
Spanish skincare and spa brand Natura Bissé has discovered its treatments can increase a sense of wellbeing by almost 70 per cent, as well as improving self-esteem, skin condition and relaxation levels.
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Leo Tonkin, Salt Chamber CEO, unveils Distinctly Well podcast
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COMPANY PROFILES
Curry Spa Consulting

Curry Spa Consulting has been providing clients in the high-end and luxury hospitality sector with s [more...]
ESPA

Founded in 1992 by Susan Harmsworth, ESPA combines the conceptualisation, development and management [more...]
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DIRECTORY
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02-04 Mar 2024

World Spa & Wellness Conference

Excel exhibition and conference centre , London, United Kingdom
03-05 Mar 2024

IBS New York

Javits Convention Center, New York, United States
+ More diary  
 
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News   Products   Magazine   Subscribe
PRODUCT NEWS
Life Time gets into the medical wellness market with new Miora brand
20 Nov 2023 . BY Liz Terry
Jeff Zwiefel, president of Life Time (left), with Dr Jim LaValle / TCB/Winter Keefer
Life Time is launching into the medical wellness market with a longevity and performance concept called Miora.

A pilot is in soft launch at Life Time's Target Centre health club in Minneapolis, US, with an official opening date set for 27 November.

The company was already offering a wide range of wellness services through many of its 170 high-end health clubs across the US, including rehabilitation/chiropractic, weight loss and nutrition services and lab testing of things such as active and resting metabolic rates.

Now the launch of Miora consolidates these types of services under a new brand, while adding an elevated level of diagnostics and a more holistic approach to prevention.

If the pilot is successful, Life Time will roll out the brand across appropriate locations in its estate.

“Adding longevity and performance services is a natural extension to our other health club offerings,” said Life Time president and COO, Jeff Zwiefel on CBS.

“Miora is offering a wide range of services, including red light therapy, hyperbaric chambers, cryotherapy and infrared saunas,” he explained. “Also on offer are things such as peptide and hormone replacement therapy treatments and IV therapies.”

The Miora customer journey starts with a battery of diagnostics with 95 indicators checked via a blood panel, followed by the deployment of a proprietary cloud-based precision health assessment protocol called the Metabolic Code.

This checks how far people are from optimum health to determine how their body is performing. It also shares insights into the future state of health, before recommending interventions.

This system has been designed and developed by Life Time’s partner, Dr Jim LaValle, a clinical pharmacist and certified clinical nutritionist who’s known for his expertise in personalised integrative therapies.

“There’s so much confusion about what to do in the areas of health optimisation and longevity,” LaValle told CBS. “Miora takes a science-based approach, as the issue a customer is facing might be biomechanical, it might be biochemical – these two things are always intersecting. What we’re doing is creating the most comprehensive plan for interventions.

“We detail what medication the individual is on, what kind of diet they have, what nutrients they take and how they’re exercising and then we define what will support that person to overcome any metabolic road blocks they have, or establish whether they need special training," he explains.

“Miora is personalising exactly to what they need, safely on the cutting edge of healthcare and science," he concluded.

“We provide the full medical oversight to ensure customers get the results they’re looking for in terms of improving the quality of their life,” said Zwiefel. “We believe there’s nothing like Miora in the market at present for health optimisation.”

The clinic is open to the community, as well as to Life Time health club members.

A one-off payment of US$299 covers the blood work panel, a Metabolic Code report and a consultation, while a monthly membership at US$199 includes use of facilities, such as the red light therapy, cryotherapy chamber, infrared saunas and the hyperbaric chamber. Other options include the IV drips and even medical interventions, such as specialist physical referrals and urgent care.

“Our personal trainers can only take customer so far on their journey when it comes to to seeking improvement in their overall health,” Zwiefel told Winter Keefer at TCBmag. “The reality of today is our consumers are looking for solutions to look better, feel better and perform better and in the traditional health care system [in the US], they’re getting extremely frustrated.”

MIORA: DEEPER DIVE

Depending on the package taken, Miora member subscription benefits can include the following:
 
Club amenities

A rejuvenation and recovery space, red light therapy, infrared sauna, cryotherapy, hyperbaric oxygen chamber, beauty and aesthetic treatments.

Metabolic profile

Metabolic code questionnaire, bloodwork, metabolic code report, medical consultation and physical.

Performance and longevity

Exercise programming, nutrition programming, personalised supplementation plan, access to bioidentical hormone therapy, peptide therapy, and IV drips.

Medical access

Text access with medical provider, access to medical care, specialty physicians referrals, access to urgent care and house calls

Miora blood panel tests include analysis of: Adrenal – Thyroid – Pancreas, Gut – Immune – Brain, Cardio – Pulmonary – Neurovascular, Liver – Lymph – Kidney, Estrogen – Progesterone – Testosterone.

Weight loss drugs, Ozempic and Waygovy, are available as part of an overall lifestyle package that includes diet and exercise interventions.

If you would like to get each issue of Spa Business and Spa Business insider magazines sent direct to you for FREE, plus the weekly Spa Business and Spa Business insider ezines, sign up now!
PRODUCT NEWS
Eco Resort Network conference to convene in Mauritius this May, headlined by Bill Bensley
Hospitality industry event Eco Resort Network is set to take place at the Ravenala Attitude Hotel, Turtle Bay, Mauritius, from 18-22 May 2024.
Amra Skincare announces collaboration with St. Regis Red Sea Resort
Amra Skincare, the premium British spa and skincare brand, has been selected as the exclusive spa partner for the St. Regis Red Sea Resort in Saudi Arabia.
Natura Bissé treatments boost wellbeing by almost 70 per cent finds recent study
Spanish skincare and spa brand Natura Bissé has discovered its treatments can increase a sense of wellbeing by almost 70 per cent, as well as improving self-esteem, skin condition and relaxation levels.
Gharieni Group announces launch of Metawell
The Gharieni Group has expanded its family of brands with Metawell: a new brand that will exclusively communicate and offer its mind/body wellness technologies offering in the global market.
Exhale taps Salt Chamber to create comprehensive recovery lounge in NYC
Salt Chamber has announced a collaboration with Exhale at its new flagship location at Virgin Hotels New York City on a multisensory salt room.
Continuum Footspas introduces Infinity Glass Pedicure Bowl
Pedicure equipment manufacturer Continuum Pedicure Footspas has launched a new pedicure bowl finished with an iridescent tint.
Balanced Body partners with Third Space on its new group reformer pilates offering
As Third Space unveiled its latest club in Wimbledon at the end of 2023 as part of its growth development into suburban, residential locations, it also revealed a new state of the art Reformer Pilates studio at the new site in response to members seeking a low-impact, full- body workout for all abilities.
Lemi launches ThermoSoft-V treatment bed
Lemi has combined vibroacoustic therapy and heat therapy to create its new ThermoSoft-V treatment bed and help lull spa guests into a deeply relaxed physical and mental state.
Hair wellness brand Monpure secures Chewton Glen as first UK spa account
English country house hotel and spa Chewton Glen has announced a partnership with healthy hair and wellness brand, Monpure.
Myndstream unveils new 12-hour playlists for spas
Myndstream has introduced four new extra-long playlists of wellness music to offer spas an easy solution to improve their customer journey with sound therapy all day long.
Leo Tonkin, Salt Chamber CEO, unveils Distinctly Well podcast
Wellness industry figure and CEO of Salt Chamber, Leo Tonkin, has launched a podcast to explore and deepen the industry’s understanding of the latest trends and innovations in longevity and wellness.
Voya unveils new essential oils and Lazy Days seaweed bathing accessory
Voya has expanded its aromatherapy portfolio with three new essential oils; Lift, Rest and Zest.
+ More products   
 
COMPANY PROFILES
Curry Spa Consulting

Curry Spa Consulting has been providing clients in the high-end and luxury hospitality sector with s [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

02-04 Mar 2024

World Spa & Wellness Conference

Excel exhibition and conference centre , London, United Kingdom
03-05 Mar 2024

IBS New York

Javits Convention Center, New York, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS