Balanced Body, the global leader in Pilates equipment and education, has introduced the ‘Business of Pilates Playbook’, a comprehensive resource designed for fitness facility operators considering the creation of a Reformer Pilates space.

This free guide provides a clear, step-by-step roadmap for incorporating Reformer Pilates into both new and existing fitness offerings. It highlights the growing consumer demand for this popular modality and demonstrates how facilities can leverage Reformer Pilates to unlock new revenue streams, foster community and enhance member engagement and retention.

Recognising the booming global popularity of Pilates, Balanced Body has crafted the Playbook to simplify the process of integrating Reformer Pilates into any facility. The guide covers every aspect of the journey, from strategic planning and space optimisation to equipment selection and staff training.

It also explores how to create high-quality Reformer Pilates experiences that resonate with clients. Additionally, the Playbook includes real-world examples and case studies, showcasing how other fitness operators have successfully introduced Reformer Pilates to drive business growth.

Whether you’re looking to attract a new audience or diversify your fitness offering, the ‘Business of Pilates Playbook’ provides the tools and knowledge you need to succeed in this thriving sector.

Ken Endelman, Balanced Body Founder and CEO explains, “The Playbook is more than a guide - it’s a business partner for those interested in entering the Reformer Pilates market. This resource leverages our decades of experience, from facility design and equipment installation to instructor education, empowering operators to thrive in today’s fitness landscape.”

Key Features of the Balanced Body ‘Business of Pilates Playbook’:

• Studio Space Planner: A dynamic tool designed to assist operators in visualising and optimising studio layouts for Reformer and mat Pilates equipment, regardless of floor size.


• Revenue Model and ROI Tool: Provides financial insights to help businesses project revenue potential, assess investment returns and analyse scenarios such as class size, equipment choices and instructor costs.

• Case Studies: Examples showcasing the success of Pilates programmes at various sites, including the Thames Club in Berkshire, Ten Health & Fitness in Kings Cross, London and Third Space in Wimbledon.

• Educational Resources: In-depth guidance on instructor training, including Group Reformer Pilates education, enabling operators to maintain high teaching standards and offer effective, results-driven Reformer Pilates programmes with a success story from Midtown Athletic, Chicago.

“The Playbook is designed for ease of use, allowing operators to customise and develop Pilates programmes tailored to their space, clientele and brand vision.” Endelman continues. “With the Playbook as a trusted resource, facilities can confidently make informed decisions, optimise revenue, and elevate their class offerings.”

Balanced Body invites interested operators to explore the Playbook and uncover the potential that a Pilates Group Reformer programme can bring to their business and ultimately its bottom line.

Get a free digital copy of the Balanced Body ‘Business of Pilates’ Playbook here