In the wellness sector, a trend that certainly needs to be monitored closely is the increased interest in 'jewel spas', small, high-end venues that we have learnt to call Boutique Spas.

More and more people are looking for unforgettable experiences when they travel. People are no longer simply looking for a place to relax, but a place that offers a dream experience and leaves beautiful memories.

A Boutique Spa is an 'exceptional' place in terms of its location, concept, design, and the treatment protocol it offers. It is a place devoted to offering a totally customised and 'tailor-made' experience, just like a haute couture boutique that takes all the clients' expectations and makes them a reality.

The term 'boutique' indicates something small, intimate, exclusive, so Boutique Spas are not large, usually ranging from 250 to 750 square metres. The atmosphere must be intimate and comfortable, services must be highly customised, to meet the needs and habits of customers, even anticipating them before they manifest themselves. Signature treatments and high-end cosmetics are a must!

Bbspa_Group has a pluriannual expertise in thinking, designing and managing luxury spas, as the new LA SPA Helvetia & Bristol: a wellness retreat, located in the centre of Florence where the ancient Roman baths once stood. Everything has been designed to create a private environment, away from the chaos, in which you can immerse yourself to rediscover well-being and relaxation.

To design the best boutique spa there are some rules to follow. We asked Regis Boudon Doris, the CEO of bbspa – read what he said here.