Performance Health Systems (“PHS”), owner, manufacturer and distributor of Power Plate® branded health and wellness exercise products, the global leader in advanced technology vibration equipment, and bioDensity® an osteogenic loading system, has announced the consolidation of its EMEA, UK and Ireland operations.  

Heading up the new team, Steve Wright, PHS’s current Vice President in EMEA, will work to revive growth and support existing customers, dealers and distributors as the region continues to recover from the pandemic and economic impact of the conflict in Ukraine.

Lee Hillman, CEO of PHS says “Steve has led the effort to strengthen our European distribution infrastructure in recent years. Now, he will be taking on the greater challenge to uplevel the full EMEA and UK markets’ knowledge and understanding of the unparalleled benefits our Power Plate® and bioDensity® branded products offer.

As an authentic health and wellbeing brand, backed by an ever-expanding body of high-quality, independent, published research from around the globe, Power Plate supports medical, therapy, biohack and workplace wellbeing businesses, in addition to its already well-known uses in sport, health, fitness and boutique sectors. .

Market conditions in the EMEA and UK have seen extraordinary challenges over the past five years, and Steve will now lead our efforts to grow sales throughout the region”.

Steve says “I am excited to streamline our Power Plate business and foster the expansion of bioDensity across EMEA and the UK. As a company, it is vital that we have the infrastructure in place to support both internal and external stakeholders as we continue to scale. As a global team we have identified our key opportunities for growth, and with the right people in place we are able to explore new and emerging markets, whilst continuing to support and nurture our existing customers, dealers and distributors.” 

Steve continues “A big part of our strategy for 2024 and beyond involves working with the right partners to activate and complement Power Plate and bioDensity in a variety of sectors. Much of our focus will be on positioning our products as branded, comprehensive wellness solutions across multiple sectors within EMEA and the UK, in order to raise awareness of the extraordinary benefits Power Plate vibration training and bioDensity osteogenic loading can bring, improving peoples’ lives whilst continuing to generate revenue and growth for PHS.” 

With the global wellness market expected to reach $8.5T by 2027 (GWI) consumers are searching for solutions that serve their health, fitness and wellness goals with science-backed evidence and proven benefits for both mind and body. Power Plate and bioDensity products fit perfectly within this category.

For more information on Performance Health Systems’ brands – Power Plate and bioDensity - visit www.powerplate.co.uk and www.biodensity.com