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Gold company profile | Balanced Body
PRESS RELEASE

Celebrity favourite, Exhale Pilates, partners with Contrology® to pioneer classical pilates at new London site

26 Feb 2024
New studio leads classical Pilates method with Contrology® apparatus / Balanced Body
Award-winning classical Pilates studio, Exhale Pilates, has opened a new site in the heart of Marylebone, London, furnished with Contrology® apparatus from Balanced Body, global provider of Pilates equipment and education with a trading history spanning more than 45 years.

The new location marks the third addition to the Exhale Pilates brand, with existing studios in North Finchley and Primrose Hill frequented by A-listers including Harry Styles and Sadie Frost. Founded by Gaby Noble, who has over two decades of experience in practising and teaching Pilates, Exhale’s focus is on traditional, hands-on training utilising the Contrology equipment which celebrates the classical foundations of Pilates per the original specifications of Joseph Pilates’ equipment.

On the launch, Noble explains: “Exhale Pilates is the home of classical Pilates, championing transformative workouts that embody the core principles created by Joseph Pilates. It is Pilates in its most authentic form and our mission is to educate and inspire people to realise their personal abilities through this methodology.”

“I fell in love with Pilates after seeing first-hand how it transformed my body after suffering a spinal injury. From this passion, Exhale Pilates began, and it has gone from strength to strength. I’m excited to open our third studio in the heart of Marylebone and be partnering with Balanced Body Contrology line.

The equipment’s aesthetic appeal and specifications preserve the work of Joseph Pilates and gives our clients the true Classical Pilates experience, the perfect fit for Exhale. The studio focuses on small group Tower and Reformer classes for beginner, intermediate and advanced levels, as well as one-on-one training which also utilises the Contrology Cadillac (Trapeze Table), Ladder Barrel, Chairs and Pedi Pole.”

The popularity of Pilates is dominating the fitness industry at the moment, and Exhale’s expertise is steeped in a background of education, with all teachers completing a full 600 hours of comprehensive training.

Chanin Cook, Director, Marketing for Balanced Body adds: “It’s been an honour to partner with Exhale Pilates on the launch of its new studio. Gaby and her team demonstrate a first-class, authentic classical Pilates offering that revives the original works of Joseph Pilates using a variety of our Contrology equipment which works different parts of the body through intelligent sequences that promotes full range of movement. They are best-practised in action, with a highly qualified team of instructors and in a pursuit to champion the classical methods.”

To find out more visit Contrology or to learn more about Exhale Pilates visit exhalepilateslondon.com

More press releases and updates from Balanced Body:
Balanced Body® has successfully concluded its highly anticipated Pilates On Tour London event, bringing together a vibrant community of Pilates professionals, educators and studio owners for a dynamic weekend of education, innovation and connection in the
Powered by world-class Balanced Body equipment, Westover Hills Rehabilitation & Healthcare Center is a skilled nursing facility (SNF) providing inpatient, outpatient and long-term care services in San Antonio, and is uniquely distinguished by its on-s
Balanced Body UK has strengthened its team with the appointment of two new sales professionals, Shyam Lakhani and Steven James, as the brand continues to build its presence and support the growing Pilates community across the UK.
The University of Nottingham has strengthened its reputation as a leader in University sport and wellbeing with the addition of a dedicated Reformer Pilates studio at the David Ross Sports Village.
Padel Studios Coventry, the new destination for sport and Reformer, is driven by local entrepreneurs, partnered with Ramsay Fitness and powered by world-class Balanced Body equipment.
Balanced Body: featured in Spa Business magazine
Specifier: Getting flexible
With Pilates offerings constantly evolving, what can suppliers offer health clubs wanting to leverage this popular segment of the wellness market? Julie Cramer reports
Consumer demand is making Pilates an exciting business opportunity for health clubs. Julie Cramer talks to leading suppliers about what’s coming next
Talking point: Pelvic health
It’s time to start the conversation about pelvic health. It’s not just menopausal women who have challenges: young women and men can also experience issues they’re too embarrassed to discuss or seek help for, as Kath Hudson reports
Pilates is having a moment. Steph Eaves asks suppliers how they’re responding to the demand
Balanced Body
Tel: 0800 014 8207
Address: 5909 88th Street, Sacramento, CA 95828, United States
Ken Endelman, CEO & Founder
 
Balanced Body video gallery:
Who's who
Ken Endelman, CEO & Founder
Joy Puleo, Director of Education
Chanin Cook, director of marketing
Katherine Ryzhova, business development manager UK
Top clients
• Third Space,
• Ten Health & Fitness,
• Thames Club,
• YMCA (UK & US),
• Club Pilates,
• Lifetime,
• Equinox,
• KX Pilates,
• LA Fitness, and
• BLOK.
Plans for the next 12 months
For 2025, we have grown our UK-based Educator base to deploy more Group Reformer trainings countrywide.

We are increasing our in-country account management staff to attend to account needs in real-time.

Balanced Body is focused on continuing to partner with Public and Private sector operators as we launch new products later this year.
Testimonial
" Every Studio we’ve opened since 2007, we’ve equipped with Balanced Body Reformers - including our new Kings Cross flagship studio. There are good reasons why they remain our brand of choice. One, the relationship we have with Ken, and the Balanced Body team. And two, the equipment you use says a lot about you as a brand. They’re not cheap but you absolutely get what you pay for. Their reformers are rock solid, easy to adjust and practically indestructible - despite some of our clients’ best efforts!"
– Justin Rogers, Creative Director, Ten Health & Fitness
Testimonial
Balanced Body equipment was essential in providing LifeTime customers with premium Pilates experiences. They are exceptional in terms of quality, timeliness, and customer service. Our account manager provided on-time consultation, equipment, and parts delivery for our 200+ locations. Balanced Body even customized a reformer to meet the needs of our discerning Pilates instructors! I highly recommend Balanced Body as the best Pilates partner.
– Eduardo Perez, consultant, Pilates club industry and former Director of Pilates, LifeTime Inc
 
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News   Products   Magazine   Subscribe
Gold company profile | Balanced Body
PRESS RELEASE

Celebrity favourite, Exhale Pilates, partners with Contrology® to pioneer classical pilates at new London site

26 Feb 2024
New studio leads classical Pilates method with Contrology® apparatus / Balanced Body
Award-winning classical Pilates studio, Exhale Pilates, has opened a new site in the heart of Marylebone, London, furnished with Contrology® apparatus from Balanced Body, global provider of Pilates equipment and education with a trading history spanning more than 45 years.

The new location marks the third addition to the Exhale Pilates brand, with existing studios in North Finchley and Primrose Hill frequented by A-listers including Harry Styles and Sadie Frost. Founded by Gaby Noble, who has over two decades of experience in practising and teaching Pilates, Exhale’s focus is on traditional, hands-on training utilising the Contrology equipment which celebrates the classical foundations of Pilates per the original specifications of Joseph Pilates’ equipment.

On the launch, Noble explains: “Exhale Pilates is the home of classical Pilates, championing transformative workouts that embody the core principles created by Joseph Pilates. It is Pilates in its most authentic form and our mission is to educate and inspire people to realise their personal abilities through this methodology.”

“I fell in love with Pilates after seeing first-hand how it transformed my body after suffering a spinal injury. From this passion, Exhale Pilates began, and it has gone from strength to strength. I’m excited to open our third studio in the heart of Marylebone and be partnering with Balanced Body Contrology line.

The equipment’s aesthetic appeal and specifications preserve the work of Joseph Pilates and gives our clients the true Classical Pilates experience, the perfect fit for Exhale. The studio focuses on small group Tower and Reformer classes for beginner, intermediate and advanced levels, as well as one-on-one training which also utilises the Contrology Cadillac (Trapeze Table), Ladder Barrel, Chairs and Pedi Pole.”

The popularity of Pilates is dominating the fitness industry at the moment, and Exhale’s expertise is steeped in a background of education, with all teachers completing a full 600 hours of comprehensive training.

Chanin Cook, Director, Marketing for Balanced Body adds: “It’s been an honour to partner with Exhale Pilates on the launch of its new studio. Gaby and her team demonstrate a first-class, authentic classical Pilates offering that revives the original works of Joseph Pilates using a variety of our Contrology equipment which works different parts of the body through intelligent sequences that promotes full range of movement. They are best-practised in action, with a highly qualified team of instructors and in a pursuit to champion the classical methods.”

To find out more visit Contrology or to learn more about Exhale Pilates visit exhalepilateslondon.com

More press releases and updates from Balanced Body:
Balanced Body® has successfully concluded its highly anticipated Pilates On Tour London event, bringing together a vibrant community of Pilates professionals, educators and studio owners for a dynamic weekend of education, innovation and connection in the
Powered by world-class Balanced Body equipment, Westover Hills Rehabilitation & Healthcare Center is a skilled nursing facility (SNF) providing inpatient, outpatient and long-term care services in San Antonio, and is uniquely distinguished by its on-s
Balanced Body UK has strengthened its team with the appointment of two new sales professionals, Shyam Lakhani and Steven James, as the brand continues to build its presence and support the growing Pilates community across the UK.
The University of Nottingham has strengthened its reputation as a leader in University sport and wellbeing with the addition of a dedicated Reformer Pilates studio at the David Ross Sports Village.
Padel Studios Coventry, the new destination for sport and Reformer, is driven by local entrepreneurs, partnered with Ramsay Fitness and powered by world-class Balanced Body equipment.
Balanced Body: featured in Spa Business magazine
Specifier: Getting flexible
With Pilates offerings constantly evolving, what can suppliers offer health clubs wanting to leverage this popular segment of the wellness market? Julie Cramer reports
Consumer demand is making Pilates an exciting business opportunity for health clubs. Julie Cramer talks to leading suppliers about what’s coming next
Talking point: Pelvic health
It’s time to start the conversation about pelvic health. It’s not just menopausal women who have challenges: young women and men can also experience issues they’re too embarrassed to discuss or seek help for, as Kath Hudson reports
Pilates is having a moment. Steph Eaves asks suppliers how they’re responding to the demand
Balanced Body
Tel: 0800 014 8207
Address: 5909 88th Street, Sacramento, CA 95828, United States
Ken Endelman, CEO & Founder
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS