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Gold company profile | Klafs GmbH
PRESS RELEASE

Klafs UK showroom relaunch in Surrey

24 Feb 2026
Klafs showroom relaunch / Klafs UK

Abbot Close, Byfleet, KT14 7JN

Klafs, the world’s leading manufacturer of premium saunas, wellness and spa solutions, has opened the doors to its newly relaunched UK showroom in Byfleet Surrey, offering visitors an immersive introduction to the absolute best in contemporary wellness design and technology.

The showroom brings Klafs’ internationally renowned expertise to the UK market, providing architects, designers, and private clients with the opportunity to experience its most iconic and innovative products first-hand.

On display is a curated selection of Klafs’ most sought-after products, including the S11, Aura, Casena, Premium, S1, Home, Easy sauna cabins, Vitality Boost automatic infusion and a selection of commercial bespoke ranges of sauna, steam room and Espuro Foam Steam cabins. The brand’s advanced relaxation and wellbeing experiences such as the Sway Bed, Sonnenwiese, Infraplus Smart Seat and Infraplus seat, which can be used as a standalone seat or integrated within your traditional sauna, are also on display.

A standout feature of the showroom is the world’s first fully retractable sauna the S1. The S1 Sauna transforms at the touch of a button when not in use – a striking example of Klafs’ commitment to intelligent design and space-saving innovation. The Aura and S11 (S11 designed by Studio F.A Porsche) sauna highlight the brand’s design statement approach and exceptional material quality, while the professional bespoke Sauna & Steam solutions demonstrate Klafs’ expertise in creating high-performance wellness spaces for both private and commercial use, proving anything is possible.

Beyond saunas, visitors can explore Klafs’ holistic approach to wellbeing. The Sway Bed offers deep relaxation through gentle movement, while the Sonnenwiese recreates the revitalising beneficial effects of warmth or sunlight. The Espuro foam steam cabin provides an immersive and fun factor moments guests will remember forever. The Klafs Liftlight provides skin tightening and collagen forming effects.

Barry Smith, managing director at Klafs UK, commented: “We are incredibly excited to be relaunching our West Byfleet showroom this month. This space represents a significant step forward for Klafs in the UK, allowing us to showcase the very best of our sauna, spa and wellness innovations in an inspiring environment. We look forward to welcoming clients, architects, and partners to experience first-hand how Klafs continues to set the benchmark for luxury wellness design. The evening was a tremendous success and was an opportunity to discuss our innovative product ranges and how we can support our connections in providing the best wellness solutions”.

The Byfleet showroom will serve as a hub for the UK market, offering personalised consultations and bespoke design services tailored to each client’s space, lifestyle and wellness goals.

The showroom relaunch event took place on 5 February 2026, hosting designers, architects, spa consultants, hotels, wellness industry experts, alongside residential clients.

For more information or to book an appointment, visit klafs.co.uk.



More press releases and updates from Klafs GmbH:
Klafs, the world leader in sauna and thermal wellness solutions, continues its strategic expansion into the UK’s commercial hospitality sector with a landmark installation at the newly opened The Newman in Fitzrovia.
As beauty and wellness continue to converge, Klafs is redefining the boundaries of at-home wellness. Known for its world-class products that nurture the body, Klafs is now introducing innovations that go further - delivering tangible beauty benefits alongside wellness.
KLAFS, the world leader in sauna and thermal wellness solutions, continues its strategic expansion into the UK’s commercial hospitality sector with a landmark installation at the newly opened art’otel London Hoxton.
Sauna specialist Klafs and design firm Studio F. A. Porsche have joined forces to realise the S11 sauna, an iconic new limited edition sauna bathing solution.
Klafs – the world’s leading sauna manufacturer – has launched the Espuro® foam steam bath, a global first that provides a completely new bathing experience using only natural ingredients.
Klafs GmbH: news from spabusiness.com
The first JW Marriott property in Greece has just opened – the JW Marriott Crete Resort and Spa in Marathi in Crete, ranges across more than 100 acres of the island’s coastline.
Details have been revealed for the spa and wellness concept for The Newman in London – the first hotel to be operated by new hospitality management company, Kinsfolk and Co.
“Klafs has developed a new way for people to cool down,” says Phillip Rock, Klafs CEO, announcing the company’s new Frimas Ice Steam Bath.
The Woodland Spa, a premier UK day spa located in Burnley, Lancashire, is set to unveil the results of its £16 million (US$20.5 million, €18.9 million) transformation this August.
Klafs has introduced the Taras outdoor sauna to offer a blend of functionality and style.
Heat experience specialist Klafs has created an automatic infusion bowl as part of a series of upgrades for its commercial saunas.
Klafs GmbH
Tel: +49 (0)791 501 0
Address: Erich-Klafs-Str. 1-3, 74523 Schwäbisch Hall, Germany
Frank Strobel, managing director and VP of sales
 
Who's who
Phillip Rock, CEO
Frank Strobel, managing director and VP of sales
Andreas Erke, head of interior design
Top clients
• Mandarin Oriental Costa Navarino, Greece
• ESPA at Mondrian Hotel, Qatar
• Faena Hotel, USA
• Four Seasons Hotel, China
• The Dolder Grand, Switzerland
• Cruise ship Disney Wish
 
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©Cybertrek 2026
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Gold company profile | Klafs GmbH
PRESS RELEASE

Klafs UK showroom relaunch in Surrey

24 Feb 2026
Klafs showroom relaunch / Klafs UK

Abbot Close, Byfleet, KT14 7JN

Klafs, the world’s leading manufacturer of premium saunas, wellness and spa solutions, has opened the doors to its newly relaunched UK showroom in Byfleet Surrey, offering visitors an immersive introduction to the absolute best in contemporary wellness design and technology.

The showroom brings Klafs’ internationally renowned expertise to the UK market, providing architects, designers, and private clients with the opportunity to experience its most iconic and innovative products first-hand.

On display is a curated selection of Klafs’ most sought-after products, including the S11, Aura, Casena, Premium, S1, Home, Easy sauna cabins, Vitality Boost automatic infusion and a selection of commercial bespoke ranges of sauna, steam room and Espuro Foam Steam cabins. The brand’s advanced relaxation and wellbeing experiences such as the Sway Bed, Sonnenwiese, Infraplus Smart Seat and Infraplus seat, which can be used as a standalone seat or integrated within your traditional sauna, are also on display.

A standout feature of the showroom is the world’s first fully retractable sauna the S1. The S1 Sauna transforms at the touch of a button when not in use – a striking example of Klafs’ commitment to intelligent design and space-saving innovation. The Aura and S11 (S11 designed by Studio F.A Porsche) sauna highlight the brand’s design statement approach and exceptional material quality, while the professional bespoke Sauna & Steam solutions demonstrate Klafs’ expertise in creating high-performance wellness spaces for both private and commercial use, proving anything is possible.

Beyond saunas, visitors can explore Klafs’ holistic approach to wellbeing. The Sway Bed offers deep relaxation through gentle movement, while the Sonnenwiese recreates the revitalising beneficial effects of warmth or sunlight. The Espuro foam steam cabin provides an immersive and fun factor moments guests will remember forever. The Klafs Liftlight provides skin tightening and collagen forming effects.

Barry Smith, managing director at Klafs UK, commented: “We are incredibly excited to be relaunching our West Byfleet showroom this month. This space represents a significant step forward for Klafs in the UK, allowing us to showcase the very best of our sauna, spa and wellness innovations in an inspiring environment. We look forward to welcoming clients, architects, and partners to experience first-hand how Klafs continues to set the benchmark for luxury wellness design. The evening was a tremendous success and was an opportunity to discuss our innovative product ranges and how we can support our connections in providing the best wellness solutions”.

The Byfleet showroom will serve as a hub for the UK market, offering personalised consultations and bespoke design services tailored to each client’s space, lifestyle and wellness goals.

The showroom relaunch event took place on 5 February 2026, hosting designers, architects, spa consultants, hotels, wellness industry experts, alongside residential clients.

For more information or to book an appointment, visit klafs.co.uk.



More press releases and updates from Klafs GmbH:
Klafs, the world leader in sauna and thermal wellness solutions, continues its strategic expansion into the UK’s commercial hospitality sector with a landmark installation at the newly opened The Newman in Fitzrovia.
As beauty and wellness continue to converge, Klafs is redefining the boundaries of at-home wellness. Known for its world-class products that nurture the body, Klafs is now introducing innovations that go further - delivering tangible beauty benefits alongside wellness.
KLAFS, the world leader in sauna and thermal wellness solutions, continues its strategic expansion into the UK’s commercial hospitality sector with a landmark installation at the newly opened art’otel London Hoxton.
Sauna specialist Klafs and design firm Studio F. A. Porsche have joined forces to realise the S11 sauna, an iconic new limited edition sauna bathing solution.
Klafs – the world’s leading sauna manufacturer – has launched the Espuro® foam steam bath, a global first that provides a completely new bathing experience using only natural ingredients.
Klafs GmbH: news from spabusiness.com
The first JW Marriott property in Greece has just opened – the JW Marriott Crete Resort and Spa in Marathi in Crete, ranges across more than 100 acres of the island’s coastline.
Details have been revealed for the spa and wellness concept for The Newman in London – the first hotel to be operated by new hospitality management company, Kinsfolk and Co.
“Klafs has developed a new way for people to cool down,” says Phillip Rock, Klafs CEO, announcing the company’s new Frimas Ice Steam Bath.
The Woodland Spa, a premier UK day spa located in Burnley, Lancashire, is set to unveil the results of its £16 million (US$20.5 million, €18.9 million) transformation this August.
Klafs has introduced the Taras outdoor sauna to offer a blend of functionality and style.
Heat experience specialist Klafs has created an automatic infusion bowl as part of a series of upgrades for its commercial saunas.
Klafs GmbH
Tel: +49 (0)791 501 0
Address: Erich-Klafs-Str. 1-3, 74523 Schwäbisch Hall, Germany
Frank Strobel, managing director and VP of sales
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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