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ukactive
Active Lab finalists - Meet the startups in Fit-Tech

Following the ActiveLab Live! finale at the recent Active Uprising conference, we take a look at startups seeking to solve some of society’s biggest challenges through technology designed to get people active



Baby2Body
FOUNDED: April 2014
FOUNDER: Melinda Nicci
ACTIVE LAB - WINNER



 

Melinda Nicci
 

Baby2Body is a digital, personalised, health and wellbeing coach for pregnant women and mothers. The platform gives women a personalised coaching experience focused on helping the user to lead a healthy lifestyle during pregnancy and as a mother.

It uses machine learning to deliver a hyper-personalised coaching experience, helping women to feel supported and empowered during this important time in life. The startup is helping women to become happier, make healthier choices and ultimately have healthier babies, on a global scale – with 610,000 users across 50 different countries.

www.baby2body.com


 


PHOTO: shutterstock.com

The Baby2Body app provides personalised health coaching

Innerstrength Health
FOUNDED: August 2011
FOUNDERS: Avril Copeland & Greg Balmer



 

Avril Copeland
 

Tech startup Innerstrength Health has two main products: TickerFit and Hacka Health.

TickerFit has been deployed to enable health professionals in primary care to deliver bespoke programmes of physical activity and education to patients who are at risk of developing a chronic condition.

Currently under development, Hacka Health, a technology to support children with long-term conditions. The company is already working with the NHS and HSE in Ireland and is piloting Hacka Health in the US throughout 2018.

www.tickerfit.com


 



TickerFit and Hacka Health

TopYa!
FOUNDED: December 2014
FOUNDERS: Jason Keller & Chris Sharman



 

Jason Keller
 

null,This technology platform seeks to reverse the trend of mobile devices that leave children sedentary by making physical activity fun again for young users.

Children can undertake physical activities at home using the TopYa! Skills Game to join video challenges against other kids around the world via their mobile phones.

Schools or sports organisations and third-party content providers deliver the content through TopYa! helping to engage children in at-home practice in a fun, inspiring way like never before.

www.topya.com


 



TopYa! gives children a fun way to be active

The School of Calisthenics
FOUNDED: January 2015
FOUNDERS: Ben Thompson, David Jackson, Tim Stevenson



 

Tim Stevenson and David Jackson
 

Founded in 2015, The School of Calisthenics is an online educational platform for people wanting to explore different ways of using their body weight to build strength and fitness.

As modern lifestyles strip exercise from our lives, calisthenics allows users to go back to basics and discover what the body alone is capable of.

The School of Calisthenics Framework provides students with a progressive system that enables them to learn various skills and movements in calisthenics, catering for all ability levels. The platform already has more than 110,000 users.

www.schoolofcalisthenics.com


 



The School of Calisthenics helps people learn skills and movements

Activ84Health
FOUNDED: December 2015
FOUNDER: Roel Smolders



 

Roel Smolders
 

Activ84Health is the organisation behind Memoride – a virtual reality platform that allows users to freely explore known and new areas while being physically active, from within the safety and comfort of an indoor setting.

Memoride uses Google Street View images to allow those who are restricted indoors to virtually go outside again – re-opening a window to the world. Each user has full autonomy to create their own unique experience, and by promoting exploration the technology challenges the user to remain physically active and train their memory.

www.memoride.eu/en



imin
FOUNDED: October 2013
FOUNDERS: Dominic Fennell, Nishal Desai & Nick Evans



 

Dominic Fennell and Nishal Desai
 

imin is a data platform with a comprehensive source of real-time data on sport and fitness activities. The platform harnesses the latest technology to help people to find easier ways to be active. imin’s API is used by sports, health and wellness organisations to build apps that help people to easily find and book sport and fitness activities.

www.imin.co


 



Sports clubs can use imin’s API to build apps that help people find and book activities

Walk With Path
FOUNDED: November 2014
FOUNDERS: Florian Puech & Lise Pape



 

Lise Pape
 

The team at Walk With Path develops wearable products that reduce the risk of falls in vulnerable individuals. Built to help the elderly and those suffering from chronic illnesses, these products help reduce the risk of injury and improve confidence when walking, ultimately helping individuals to maintain their independence and quality of life for longer. Products include Path Feel (a shoe with a haptic feedback system) and Path Finder (a shoe which provides visual cues to aid walking).

www.walkwithpath.com



MyCustomerLens
FOUNDED: March 2017
FOUNDER: Paul Roberts



 

Paul Roberts
 

This browser-based insight platform is custom-built to meet the evolving needs of the sports and fitness sector. It combines registration data, online conversations and survey responses in one place, to allow fitness operators to better understand their customers and therefore meet their wants and needs more easily. It means that management can see the real-time impact of changes in the customer experience.

www.mycustomerlens.com



Fit Link
FOUNDED: October 2015
FOUNDER: Paul Gosnell



 

Paul Gosnell
 

Fitness community Fit Link connects, promotes and rewards like-minded people and businesses who want to stay fit, healthy and happy. Users connect their activity tracker(s) to Fit Link in order to challenge, compete, compare and share with each other, with rewards offered for points gained using tracked miles. Fit Link is growing a global community, with members spread across 360 cities worldwide.

www.fitlinkapp.com



Find a Player
FOUNDED: September 2013
FOUNDER: Jim Law



 

Jim Law
 

Find a Player is a smartphone app that has been billed as “a bit like Tinder for sports”. It connects people who want to play sports, with events in local areas, as well as simplifying game organisation to reduce the barriers. Find a Player makes it easier for people to organise, find and play over 140 different sports. The company won ‘Best Start Up App Company’ at the 2018 Sports Technology Start Up Awards.

www.findaplayer.com


 


shutterstock

Find a Player connects people who want to play sports

UnitChallenge
FOUNDED: September 2016
FOUNDER: Dominic Carroll



 

Dominic Carroll
 

This technology platform allows individuals of differing abilities and fitness levels to compete directly with one another across a range of different activities. The platform’s ‘normalisation engine’ creates a level playing field for every participant, regardless of their standard of fitness, physical capability, age or activity preferences. Its social interaction layer and inclusive proposition provide a single community for sporty achievers and novice participants alike.

www.unitchallenge.com


 


shutterstock

UnitChallenge creates a level playing field for people of different fitness standards

ActiveLab 2019
The ActiveLab programme will return next year and ukactive is looking for prospective applicants. If you’re an ambitious product- or service-based startup with the potential to shape the future of the health and physical activity sector, email [email protected] or visit www.ukactive.com/activelab
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Le Atelier by C.O.D.E. doesn't offer a standard bespoke service, it provides a highly customised approach to designing massage beds and loungers in high-end wellness environments. [more...]

Longevity in spas: a strategic choice, not a default setting
Longevity has become one of the most debated concepts in contemporary wellness. [more...]
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COMPANY PROFILES
The Wildsmith Collection Limited

Launched in 2018, The Wildsmith Collection takes its name from 19th century botanist William Wildsmi [more...]
The Wellness

Founded in 2007, headquartered in Dubai and based in Hong Kong and Singapore, The Wellness is an int [more...]
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CATALOGUE GALLERY
 

+ More catalogues  

DIRECTORY
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DIARY

 

21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
26-27 Jun 2026

The Longevity Show

Tobacco Docks, London, United Kingdom
+ More diary  
 
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ukactive
Active Lab finalists - Meet the startups in Fit-Tech

Following the ActiveLab Live! finale at the recent Active Uprising conference, we take a look at startups seeking to solve some of society’s biggest challenges through technology designed to get people active



Baby2Body
FOUNDED: April 2014
FOUNDER: Melinda Nicci
ACTIVE LAB - WINNER



 

Melinda Nicci
 

Baby2Body is a digital, personalised, health and wellbeing coach for pregnant women and mothers. The platform gives women a personalised coaching experience focused on helping the user to lead a healthy lifestyle during pregnancy and as a mother.

It uses machine learning to deliver a hyper-personalised coaching experience, helping women to feel supported and empowered during this important time in life. The startup is helping women to become happier, make healthier choices and ultimately have healthier babies, on a global scale – with 610,000 users across 50 different countries.

www.baby2body.com


 


PHOTO: shutterstock.com

The Baby2Body app provides personalised health coaching

Innerstrength Health
FOUNDED: August 2011
FOUNDERS: Avril Copeland & Greg Balmer



 

Avril Copeland
 

Tech startup Innerstrength Health has two main products: TickerFit and Hacka Health.

TickerFit has been deployed to enable health professionals in primary care to deliver bespoke programmes of physical activity and education to patients who are at risk of developing a chronic condition.

Currently under development, Hacka Health, a technology to support children with long-term conditions. The company is already working with the NHS and HSE in Ireland and is piloting Hacka Health in the US throughout 2018.

www.tickerfit.com


 



TickerFit and Hacka Health

TopYa!
FOUNDED: December 2014
FOUNDERS: Jason Keller & Chris Sharman



 

Jason Keller
 

null,This technology platform seeks to reverse the trend of mobile devices that leave children sedentary by making physical activity fun again for young users.

Children can undertake physical activities at home using the TopYa! Skills Game to join video challenges against other kids around the world via their mobile phones.

Schools or sports organisations and third-party content providers deliver the content through TopYa! helping to engage children in at-home practice in a fun, inspiring way like never before.

www.topya.com


 



TopYa! gives children a fun way to be active

The School of Calisthenics
FOUNDED: January 2015
FOUNDERS: Ben Thompson, David Jackson, Tim Stevenson



 

Tim Stevenson and David Jackson
 

Founded in 2015, The School of Calisthenics is an online educational platform for people wanting to explore different ways of using their body weight to build strength and fitness.

As modern lifestyles strip exercise from our lives, calisthenics allows users to go back to basics and discover what the body alone is capable of.

The School of Calisthenics Framework provides students with a progressive system that enables them to learn various skills and movements in calisthenics, catering for all ability levels. The platform already has more than 110,000 users.

www.schoolofcalisthenics.com


 



The School of Calisthenics helps people learn skills and movements

Activ84Health
FOUNDED: December 2015
FOUNDER: Roel Smolders



 

Roel Smolders
 

Activ84Health is the organisation behind Memoride – a virtual reality platform that allows users to freely explore known and new areas while being physically active, from within the safety and comfort of an indoor setting.

Memoride uses Google Street View images to allow those who are restricted indoors to virtually go outside again – re-opening a window to the world. Each user has full autonomy to create their own unique experience, and by promoting exploration the technology challenges the user to remain physically active and train their memory.

www.memoride.eu/en



imin
FOUNDED: October 2013
FOUNDERS: Dominic Fennell, Nishal Desai & Nick Evans



 

Dominic Fennell and Nishal Desai
 

imin is a data platform with a comprehensive source of real-time data on sport and fitness activities. The platform harnesses the latest technology to help people to find easier ways to be active. imin’s API is used by sports, health and wellness organisations to build apps that help people to easily find and book sport and fitness activities.

www.imin.co


 



Sports clubs can use imin’s API to build apps that help people find and book activities

Walk With Path
FOUNDED: November 2014
FOUNDERS: Florian Puech & Lise Pape



 

Lise Pape
 

The team at Walk With Path develops wearable products that reduce the risk of falls in vulnerable individuals. Built to help the elderly and those suffering from chronic illnesses, these products help reduce the risk of injury and improve confidence when walking, ultimately helping individuals to maintain their independence and quality of life for longer. Products include Path Feel (a shoe with a haptic feedback system) and Path Finder (a shoe which provides visual cues to aid walking).

www.walkwithpath.com



MyCustomerLens
FOUNDED: March 2017
FOUNDER: Paul Roberts



 

Paul Roberts
 

This browser-based insight platform is custom-built to meet the evolving needs of the sports and fitness sector. It combines registration data, online conversations and survey responses in one place, to allow fitness operators to better understand their customers and therefore meet their wants and needs more easily. It means that management can see the real-time impact of changes in the customer experience.

www.mycustomerlens.com



Fit Link
FOUNDED: October 2015
FOUNDER: Paul Gosnell



 

Paul Gosnell
 

Fitness community Fit Link connects, promotes and rewards like-minded people and businesses who want to stay fit, healthy and happy. Users connect their activity tracker(s) to Fit Link in order to challenge, compete, compare and share with each other, with rewards offered for points gained using tracked miles. Fit Link is growing a global community, with members spread across 360 cities worldwide.

www.fitlinkapp.com



Find a Player
FOUNDED: September 2013
FOUNDER: Jim Law



 

Jim Law
 

Find a Player is a smartphone app that has been billed as “a bit like Tinder for sports”. It connects people who want to play sports, with events in local areas, as well as simplifying game organisation to reduce the barriers. Find a Player makes it easier for people to organise, find and play over 140 different sports. The company won ‘Best Start Up App Company’ at the 2018 Sports Technology Start Up Awards.

www.findaplayer.com


 


shutterstock

Find a Player connects people who want to play sports

UnitChallenge
FOUNDED: September 2016
FOUNDER: Dominic Carroll



 

Dominic Carroll
 

This technology platform allows individuals of differing abilities and fitness levels to compete directly with one another across a range of different activities. The platform’s ‘normalisation engine’ creates a level playing field for every participant, regardless of their standard of fitness, physical capability, age or activity preferences. Its social interaction layer and inclusive proposition provide a single community for sporty achievers and novice participants alike.

www.unitchallenge.com


 


shutterstock

UnitChallenge creates a level playing field for people of different fitness standards

ActiveLab 2019
The ActiveLab programme will return next year and ukactive is looking for prospective applicants. If you’re an ambitious product- or service-based startup with the potential to shape the future of the health and physical activity sector, email [email protected] or visit www.ukactive.com/activelab
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+ More news   
 
FEATURED SUPPLIERS

Le Atelier by C.O.D.E. - bespoke means moving beyond the catalogue to delivering contextual design responses
Le Atelier by C.O.D.E. doesn't offer a standard bespoke service, it provides a highly customised approach to designing massage beds and loungers in high-end wellness environments. [more...]

Longevity in spas: a strategic choice, not a default setting
Longevity has become one of the most debated concepts in contemporary wellness. [more...]
+ More featured suppliers  
COMPANY PROFILES
The Wildsmith Collection Limited

Launched in 2018, The Wildsmith Collection takes its name from 19th century botanist William Wildsmi [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
26-27 Jun 2026

The Longevity Show

Tobacco Docks, London, United Kingdom
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS