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Ian Schrager

Founder Ian Schrager Company


Ian Schrager’s latest hotel has opened in New York’s Bowery neighbourhood, in a building designed by Swiss architects Herzog & de Meuron.

According to the pioneering hotelier, the 367-room Public will be “the people’s hotel,” providing unique memories for guests looking for more than just a place to sleep.

“Luxury is no longer about things or about how much something costs,” said Schrager. “It’s not a business classification, a price point or based on scarcity. Luxury is now about experiences and how something makes you feel.”

He has described the interiors, by the Ian Schrager Company, as “personal, provocative and flamboyant”, while paradoxically simple and modest; a style designed to resonate with all generations and make them feel as though they’re “at home, but better.”

“It’s not shabby chic, retro, industrial, reclaimed or the ubiquitous Brooklyn look,” continued Schrager.

“It’s simplicity as the ultimate sophistication,” he added. “There’s no pretence. It’s invisible design done with honesty, conviction, love and passion.”

The rooms are designed “like cabins in a yacht, where you have everything you need and want, and nothing extraneous.” The hotel’s public spaces have been created to “connect work, leisure, fun and culture” for those who visit.

Public also has private apartments with interiors designed by John Pawson.

The hotel’s amenities include French chef Jean-Georges Vongerichten’s Public Kitchen; a cafe; three bars; landscaped gardens; multiple communal workspaces; private event rooms, and a number of observation points with 360-degree views of New York.

Arts programme
Public Arts – a “progressive, avant-garde multimedia performance space” – will host film screenings, theatrical and dance productions, art exhibitions, lectures, readings, workshops and comedy nights.

A statement announcing the opening of Public read: “There’s not been a new idea in the lifestyle hotel space since Ian Schrager’s Morgans, Royalton and Paramount hotels over 25 years ago. Every hotel since then has been derivative of those.” Expanding on this, Schrager said: “I’m always looking for a new and better way of doing things to upset the status quo and shake things up.”
The Ian Schrager Company designed the “provocative and flamboyant” interiors
The Ian Schrager Company designed the “provocative and flamboyant” interiors
Ian Schrager has described the design concept of Public as ‘simplicity as the ultimate sophistication’
Ian Schrager has described the design concept of Public as ‘simplicity as the ultimate sophistication’
Ian Schrager has described the design concept of Public as ‘simplicity as the ultimate sophistication’
Ian Schrager has described the design concept of Public as ‘simplicity as the ultimate sophistication’
Ian Schrager has described the design concept of Public as ‘simplicity as the ultimate sophistication’
Ian Schrager has described the design concept of Public as ‘simplicity as the ultimate sophistication’
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Le Atelier by C.O.D.E. doesn't offer a standard bespoke service, it provides a highly customised approach to designing massage beds and loungers in high-end wellness environments. [more...]

Longevity in spas: a strategic choice, not a default setting
Longevity has become one of the most debated concepts in contemporary wellness. [more...]
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CLAD people
Ian Schrager

Founder Ian Schrager Company


Ian Schrager’s latest hotel has opened in New York’s Bowery neighbourhood, in a building designed by Swiss architects Herzog & de Meuron.

According to the pioneering hotelier, the 367-room Public will be “the people’s hotel,” providing unique memories for guests looking for more than just a place to sleep.

“Luxury is no longer about things or about how much something costs,” said Schrager. “It’s not a business classification, a price point or based on scarcity. Luxury is now about experiences and how something makes you feel.”

He has described the interiors, by the Ian Schrager Company, as “personal, provocative and flamboyant”, while paradoxically simple and modest; a style designed to resonate with all generations and make them feel as though they’re “at home, but better.”

“It’s not shabby chic, retro, industrial, reclaimed or the ubiquitous Brooklyn look,” continued Schrager.

“It’s simplicity as the ultimate sophistication,” he added. “There’s no pretence. It’s invisible design done with honesty, conviction, love and passion.”

The rooms are designed “like cabins in a yacht, where you have everything you need and want, and nothing extraneous.” The hotel’s public spaces have been created to “connect work, leisure, fun and culture” for those who visit.

Public also has private apartments with interiors designed by John Pawson.

The hotel’s amenities include French chef Jean-Georges Vongerichten’s Public Kitchen; a cafe; three bars; landscaped gardens; multiple communal workspaces; private event rooms, and a number of observation points with 360-degree views of New York.

Arts programme
Public Arts – a “progressive, avant-garde multimedia performance space” – will host film screenings, theatrical and dance productions, art exhibitions, lectures, readings, workshops and comedy nights.

A statement announcing the opening of Public read: “There’s not been a new idea in the lifestyle hotel space since Ian Schrager’s Morgans, Royalton and Paramount hotels over 25 years ago. Every hotel since then has been derivative of those.” Expanding on this, Schrager said: “I’m always looking for a new and better way of doing things to upset the status quo and shake things up.”
The Ian Schrager Company designed the “provocative and flamboyant” interiors
The Ian Schrager Company designed the “provocative and flamboyant” interiors
Ian Schrager has described the design concept of Public as ‘simplicity as the ultimate sophistication’
Ian Schrager has described the design concept of Public as ‘simplicity as the ultimate sophistication’
Ian Schrager has described the design concept of Public as ‘simplicity as the ultimate sophistication’
Ian Schrager has described the design concept of Public as ‘simplicity as the ultimate sophistication’
Ian Schrager has described the design concept of Public as ‘simplicity as the ultimate sophistication’
Ian Schrager has described the design concept of Public as ‘simplicity as the ultimate sophistication’
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FEATURED SUPPLIERS

Le Atelier by C.O.D.E. - bespoke means moving beyond the catalogue to delivering contextual design responses
Le Atelier by C.O.D.E. doesn't offer a standard bespoke service, it provides a highly customised approach to designing massage beds and loungers in high-end wellness environments. [more...]

Longevity in spas: a strategic choice, not a default setting
Longevity has become one of the most debated concepts in contemporary wellness. [more...]
+ More featured suppliers  
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Beautylizer brings its deep aesthetic expertise and strong R&D focus to holistic wellness, offeri [more...]
+ More profiles  
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+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
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W3Spa EMEA

Hotel Cascais Miragem Health & Spa, Portugal
+ More diary  
 


ADVERTISE . CONTACT US

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Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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