Latest
issue
GET SPA BUSINESS
magazine
Yes! Send me the FREE digital editions of Spa Business and Spa Business insider magazines and the FREE weekly Spa Business and Spa Business insider ezines and breaking news alerts!
Not right now, thanksclose this window
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
Research
Finishing touch - Heat of the moment

Why do people use saunas? A new Global Sauna Survey documenting the habits of 480 heat experience enthusiasts sheds some light

By Katie Barnes | Published in Spa Business 2019 issue 4


A growing body of scientific evidence shows that sauna sessions can lower the risk of cardiovascular disease, strokes, high blood pressure, respiratory diseases and dementia. But is this what actually motivates people to sweat it out in extreme temperatures? Or are they going for other reasons? No one has ever asked. 

To find out, a team of researchers, including industry figure Marc Cohen and lead author Joy Hussain, from Australia’s RMIT University conducted the first known global study on sauna-related habits via an online survey. 

Data was gathered from 482 men and women with a mean age of 45 years, from 29 countries. A vast number came from either Finland (28.4 per cent), Australia (25.3 per cent) or the US (20.5 per cent) and this bias was noted as a study limitation, along with the fact that it was not randomised sample. 

On average, respondents experienced sauna sessions once or twice a week.

The study, published in Elsevier’s Complementary Therapies in Medicine in April, found that relaxation/stress reduction was the top motivation for sauna bathing for all respondents. Other key reasons for using a sauna were to relieve aches and pains (88 per cent), to meet and talk with friends (85 per cent), to help circulation (85 per cent) and for detox (83 per cent). 

Increased mental wellbeing was linked to those using a sauna more frequently (five to 15 times a month), compared to those who went less often. An interesting find given that spas are starting to focus on mental wellness, although further research is needed to confirm a definite association. 

Eighty-four per cent of respondents said they slept better for one to two nights after having a sauna. Another intriguing correlation as spas continue to embrace sleep health but, once again, a link that requires more scientific investigation. 

Inside the sauna, the top three activities reported were relaxation (100 per cent), talking with others (79 per cent) and meditation (68 per cent) – with the last two highlighting the need for operators to handle the balance between those who want quiet and those who don’t.  

Two wider contrasting points were brought to light from the results. Firstly, people are going to saunas to help with mental health and sleep, or, in other cases, to ease back pain and musculoskeletal problems. However, there’s no research to prove that heat experiences can actually help any of these ailments. 

On the other hand, respondents did not cite high blood pressure or heart conditions as motivators for using a sauna – despite scientific evidence showing it can help. Spas could have a role, no matter how small, in helping to educate people about these proven benefits.

Marc Cohen and Joy Hussain from RMIT University worked on the study
FEATURED SUPPLIERS

Triple defence: Elemental Herbology's latest SPF shields against sun damage, blue light and pollution
Your skincare routine just got smarter thanks to Elemental Herbology’s latest product innovation, Smart Screen SPF50. [more...]

Step into a world of wellness with the Himalayan Source Salt Capsule
Himalayan Source has launched the Himalayan Salt Capsule to help spa, wellness and fitness facilities or residences upgrade their offering with halotherapy. [more...]
+ More featured suppliers  
COMPANY PROFILES
Oakworks Inc

Oakworks is a US-based FSC-certified manufacturer of spa, massage, and medical equipment. [more...]
Spa Bureau

We are the team of multidisciplinary professionals in wellness architecture, engineering and design. [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

10-12 May 2024

Asia Pool & Spa Expo

China Import & Export Fair Complex, Guangzhou, China
13-16 May 2024

W3Spa EMEA

Conrad Chia Laguna Sardinia , Italy
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
SPA BUSINESS
SPA OPPORTUNITIES
SPA BUSINESS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
Research
Finishing touch - Heat of the moment

Why do people use saunas? A new Global Sauna Survey documenting the habits of 480 heat experience enthusiasts sheds some light

By Katie Barnes | Published in Spa Business 2019 issue 4


A growing body of scientific evidence shows that sauna sessions can lower the risk of cardiovascular disease, strokes, high blood pressure, respiratory diseases and dementia. But is this what actually motivates people to sweat it out in extreme temperatures? Or are they going for other reasons? No one has ever asked. 

To find out, a team of researchers, including industry figure Marc Cohen and lead author Joy Hussain, from Australia’s RMIT University conducted the first known global study on sauna-related habits via an online survey. 

Data was gathered from 482 men and women with a mean age of 45 years, from 29 countries. A vast number came from either Finland (28.4 per cent), Australia (25.3 per cent) or the US (20.5 per cent) and this bias was noted as a study limitation, along with the fact that it was not randomised sample. 

On average, respondents experienced sauna sessions once or twice a week.

The study, published in Elsevier’s Complementary Therapies in Medicine in April, found that relaxation/stress reduction was the top motivation for sauna bathing for all respondents. Other key reasons for using a sauna were to relieve aches and pains (88 per cent), to meet and talk with friends (85 per cent), to help circulation (85 per cent) and for detox (83 per cent). 

Increased mental wellbeing was linked to those using a sauna more frequently (five to 15 times a month), compared to those who went less often. An interesting find given that spas are starting to focus on mental wellness, although further research is needed to confirm a definite association. 

Eighty-four per cent of respondents said they slept better for one to two nights after having a sauna. Another intriguing correlation as spas continue to embrace sleep health but, once again, a link that requires more scientific investigation. 

Inside the sauna, the top three activities reported were relaxation (100 per cent), talking with others (79 per cent) and meditation (68 per cent) – with the last two highlighting the need for operators to handle the balance between those who want quiet and those who don’t.  

Two wider contrasting points were brought to light from the results. Firstly, people are going to saunas to help with mental health and sleep, or, in other cases, to ease back pain and musculoskeletal problems. However, there’s no research to prove that heat experiences can actually help any of these ailments. 

On the other hand, respondents did not cite high blood pressure or heart conditions as motivators for using a sauna – despite scientific evidence showing it can help. Spas could have a role, no matter how small, in helping to educate people about these proven benefits.

Marc Cohen and Joy Hussain from RMIT University worked on the study
LATEST NEWS
Ritz-Carlton Reynolds, Lake Oconee, unveils new-look lakeside destination spa
The Ritz-Carlton Reynolds, Lake Oconee in the southeastern US state of Georgia is celebrating a new milestone after unveiling its newly renovated 27,000sq ft destination spa.
Art-inspired urban spa to launch at stylish new London hotel, Art’otel London Hoxton
Art’otel, Radisson’s contemporary art-inspired lifestyle hotel brand, has strengthened its presence in London with a new hotel in Hoxton fusing art, design and hospitality.
Saga Holographic hits Kickstarter target to roll out holographic indoor bike
HoloBike, a holographic training bike that simulates trail rides in lifelike 3D, is aiming to push indoor cycling technology up a gear.
Exclusive: Yuki Kiyono goes behind the scenes of Aman’s social wellness brand Janu
Luxury hotel brand Aman, widely known for its strong spa focus, has just launched its much- talked-about sister brand Janu in Tokyo – complete with a 4,000sq m urban wellness retreat.
Equinox teams up with Dr Mark Hyman's Function Health to offer $40k annual healthspan programme
Equinox, has teamed up with health platform, Function Health, to offer 100 comprehensive laboratory tests, giving members vital insights into their internal health.
SHA Wellness shares vision for “world’s first healthy living island” in UAE
Spanish wellness brand SHA Wellness Clinic is busy preparing to bolster its wellness portfolio in 2026 with a hyper-exclusive island wellness enclave in AlJurf, UAE.
Breakers Hotel in Long Beach to relaunch as Fairmont property with tech-forward spa in 2024
The historic Breakers Hotel in Long Beach, California, is set to reopen in mid-2024 as a Fairmont Hotels & Resorts property after a significant restoration and redevelopment project.
Kempinski to make Vietnamese debut with riverside resort and spa designed by Kengo Kuma
High-end five-star hotel company Kempinski Hotels is making its mark in Vietnam with a luxury waterfront property overlooking the Saigon River.
Marriott to realise Ritz-Carlton Reserve at Trojena, the Mountains of Neom
Marriott International has signed a new deal with Neom to open a Ritz-Carlton Reserve property as part of Trojena, a brand new year-round mountain adventure destination in Saudi Arabia.
Bannatyne has bounced back from the pandemic
The Bannatyne Group says it has officially bounced back from the pandemic, with both turnover and profits restored to pre-2020 levels in 2023, according to its year-end results.
Sport England’s Active Lives insight finds record activity levels, but enduring health inequalities
While British adults are the most active they’ve been in a decade, health inequalities remain with the same groups missing out, according to Sport England’s latest Active Lives Adults Report.
Kerzner to expand Siro portfolio with recovery-focused hotels in Los Cabos and Riyadh
Kerzner International has signed deals to operate two new Siro recovery hotels in Mexico and Saudi Arabia, following the launch of the inaugural Siro property in Dubai this February.
+ More news   
 
FEATURED SUPPLIERS

Triple defence: Elemental Herbology's latest SPF shields against sun damage, blue light and pollution
Your skincare routine just got smarter thanks to Elemental Herbology’s latest product innovation, Smart Screen SPF50. [more...]

Step into a world of wellness with the Himalayan Source Salt Capsule
Himalayan Source has launched the Himalayan Salt Capsule to help spa, wellness and fitness facilities or residences upgrade their offering with halotherapy. [more...]
+ More featured suppliers  
COMPANY PROFILES
Oakworks Inc

Oakworks is a US-based FSC-certified manufacturer of spa, massage, and medical equipment. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

10-12 May 2024

Asia Pool & Spa Expo

China Import & Export Fair Complex, Guangzhou, China
13-16 May 2024

W3Spa EMEA

Conrad Chia Laguna Sardinia , Italy
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS