GET SPA BUSINESS
magazine
Yes! Send me the FREE digital editions of Spa Business and Spa Business insider magazines and the FREE weekly Spa Business and Spa Business insider ezines and breaking news alerts!
Not right now, thanksclose this window
News   Features   Video    Products   Magazine   Handbook   Email sign up   Advertise  
Fitness
Harley Pasternak

Celebrity trainer and nutritionist Harley Pasternak shares his vision of fitness and health in the age of COVID-19


The future of working out following the outbreak of coronavirus will be a hybrid of at-gym and in-home fitness, with an increasing focus on digital offerings, predicts celebrity trainer Harley Pasternak.

Pasternak is a personal trainer and nutritionist from Canada, who made his name working with celebrities including Halle Berry, Orlando Bloom and Rachel Weisz. He also has a fitness facility design business and works as global fitness advisor for Four Seasons Hotels & Resorts.

“I think fitness providers will be okay,” he says, talking to Health Club Management, the sister publication to Spa Business. “Things will come back to very close to what they were before the pandemic, but there will be more of a focus on hygiene, ventilation and private spaces to work out. More home fitness will exist than before, but people will come back to gyms for the social aspect and for pieces of equipment that it doesn’t make sense to have at home.”

His advice to spas and wellness hotels with fitness spaces is to “think about who’s going to be using your facility. How you cater for them, how you prioritise function over form, create different spaces for different people with different goals and comfort levels.

“With COVID-19, the idea of creating personal pods where people can exercise in a very hygienic and private way is a new area we haven’t looked at yet. And whenever you can create an outdoor amenity, that’s also very helpful.”

He also advises operators to increase their use of digital workout offerings. “It’s the future and present,” he says. “From a staffing and financial perspective it makes so much sense. You’re able to personalise things even more digitally than you are with one person in a class. A machine can keep track more and knows way more exercises.”

Digital fitness
Digital workouts underpin Pasternak’s work with Four Seasons. In 2019, they teamed up to create a comprehensive video series which has been designed to give Four Seasons’ guests help with five of the most common fitness challenges experienced by travellers – from fighting jet lag and getting beach body ready to simply trying to maintain regular exercise away from home.

The series consists of five easy and effective routines and each one of those is accompanied by a helpful ‘how-to’ video where Pasternak demonstrates the step-by-step form and correct technique for exercises.

Guests can then access the videos via the Four Seasons App on their mobiles as well as the Four Seasons YouTube channel. This enables them to workout in a hotel gym if they want to, outdoors on-property, or even in the comfort of their hotel room.

“We’re all time starved, and finding time to work out and stay active is often a huge challenge – especially when travelling,” says Pasternak. “But travel can be the best time to get active and when our bodies need it most, whether we’re exploring a new destination or shaking off that jet lag.”

Other hotel chains are taking similar approaches. In 2017 industry figure Ryan Crabbe, then senior director of wellness at Hilton, developed Hilton’s Five Feet to Fitness concept. Hilton charges US$45 (€37, £32) extra for a Five Feet to Fitness room which features a Wattbike, Gym Rax functional training station and a touch-screen Fitness Kiosk where guests can get equipment tutorials and follow guided workout routines.

In October 2020, Accor announced a partnership between Pullman hotels and group fitness leader Les Mills (see p34). Pullman Power Fitness will see more than 1,000 Les Mills On Demand and Virtual workouts available for 24/7 use in guestrooms, fitness studios or even back at home in some cases. The aim is to introduce the concept to 50 select Pullman properties throughout 2021.

Attracting new customers
With COVID-19 acting as an incentive for many to lose weight, Pasternak advises spas and wellness hotels with gyms to become more welcoming for people at the start of their fitness journey. Something that’s now particularly pertinent as spas are looking to engage more with local customers.

“Keep it simple,” he says. “Not all workouts have to be an hour and half long with 20 exercises. Having someone just feeling comfortable walking into the gym is important. Maybe giving them two simple moves to start with. I think people should start on free weights rather than machines – if machines are people’s first exposure to resistance exercise, they can actually create bad habits, but as they become more advanced, they can be great tools for variation and isolation.”

Forme Life
Pasternak is behind the design and development of several pieces of widely-used strength equipment, and is always on the lookout for the next big thing in fitness, he says. When he was asked to be chief fitness adviser for recently-launched Forme Life he was instantly keen. Forme Life is a smart mirror with a weight training system built into it for the home market. The full length mirror was designed by Yves Behar and users can access a wide range of live and on demand workouts via an embedded touch screen.

“When Trent Ward, the founder of Forme Life, approached me as they were developing this product, I thought, yes! I’m hitching my wagon to this horse,” he says. “It’s going to be a revolutionary product.”

Forme Life comes in two models: Full Studio and Screen-Only Studio. When turned off, it becomes a sleek full length mirror to blend into the surroundings.

“If the Mirror is an audio cassette and Tonal is a CD, Forme Life is today’s modern digital music,” he explains. “This is what I’ve been telling my clients to hold out for.”

Looking ahead, Pasternak’s gym design company has a range of new openings underway, including several for Four Seasons, and an updated version of his bestselling The Body Reset Diet book is due to come out early in early 2021.

Sign up here to get the Spa Business and Spa Business insider weekly ezines and every issue of Spa Business and Spa Business insider magazines free on digital.
Pasternak designs gyms for Four Seasons Spas & Resorts Credit: PHOTO: FOUR SEASONS
The Forme Life mirror has an embedded screen Credit: PHOTO: FORME LIFE
In 2019, Pasternak created digital workouts for Four Seasons which can be performed anywhere Credit: PHOTO: FOUR SEASONS
Credit: PHOTO: HARLEY PASTERNAK
FEATURED SUPPLIERS

Iyashi Dôme sets industry standard for touchless infrared sauna technology
Iyashi Dôme has been an industry pioneer for 20 years and is responsible for creating the authentic Japanese long infrared sauna. [more...]

Davines Group receives prestigious sustainability award
The Davines Group, alongside Davines hair care and Comfort Zone skincare, has been recognised as "Best Performer of the Year" by the prestigious Best Performance Award by SDA Bocconi Management School – one of the most well-respected universities in Italy. [more...]
COMPANY PROFILES
bbspa_Group

The technical advice offered by bbspa is delivered via four specialist departments which offer turn [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

VIDEO GALLERY

ResortSuite mobile: give your guests unlimited access to your resort
ResortSuite mobile. Deploy your own fully branded app. Give your guests unlimited access to your resort with real time booking capabilities, dining reservations, itineraries, member profiles and more... Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

13-20 Apr 2021

Beauty meetings - for professional beauty

Online,
18-19 Apr 2021

Natural Beauty & Spa Show

ExCeL, London, United Kingdom
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
SPA BUSINESS
SPA OPPORTUNITIES
SPA BUSINESS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021
News   Products   Magazine
Fitness
Harley Pasternak

Celebrity trainer and nutritionist Harley Pasternak shares his vision of fitness and health in the age of COVID-19


The future of working out following the outbreak of coronavirus will be a hybrid of at-gym and in-home fitness, with an increasing focus on digital offerings, predicts celebrity trainer Harley Pasternak.

Pasternak is a personal trainer and nutritionist from Canada, who made his name working with celebrities including Halle Berry, Orlando Bloom and Rachel Weisz. He also has a fitness facility design business and works as global fitness advisor for Four Seasons Hotels & Resorts.

“I think fitness providers will be okay,” he says, talking to Health Club Management, the sister publication to Spa Business. “Things will come back to very close to what they were before the pandemic, but there will be more of a focus on hygiene, ventilation and private spaces to work out. More home fitness will exist than before, but people will come back to gyms for the social aspect and for pieces of equipment that it doesn’t make sense to have at home.”

His advice to spas and wellness hotels with fitness spaces is to “think about who’s going to be using your facility. How you cater for them, how you prioritise function over form, create different spaces for different people with different goals and comfort levels.

“With COVID-19, the idea of creating personal pods where people can exercise in a very hygienic and private way is a new area we haven’t looked at yet. And whenever you can create an outdoor amenity, that’s also very helpful.”

He also advises operators to increase their use of digital workout offerings. “It’s the future and present,” he says. “From a staffing and financial perspective it makes so much sense. You’re able to personalise things even more digitally than you are with one person in a class. A machine can keep track more and knows way more exercises.”

Digital fitness
Digital workouts underpin Pasternak’s work with Four Seasons. In 2019, they teamed up to create a comprehensive video series which has been designed to give Four Seasons’ guests help with five of the most common fitness challenges experienced by travellers – from fighting jet lag and getting beach body ready to simply trying to maintain regular exercise away from home.

The series consists of five easy and effective routines and each one of those is accompanied by a helpful ‘how-to’ video where Pasternak demonstrates the step-by-step form and correct technique for exercises.

Guests can then access the videos via the Four Seasons App on their mobiles as well as the Four Seasons YouTube channel. This enables them to workout in a hotel gym if they want to, outdoors on-property, or even in the comfort of their hotel room.

“We’re all time starved, and finding time to work out and stay active is often a huge challenge – especially when travelling,” says Pasternak. “But travel can be the best time to get active and when our bodies need it most, whether we’re exploring a new destination or shaking off that jet lag.”

Other hotel chains are taking similar approaches. In 2017 industry figure Ryan Crabbe, then senior director of wellness at Hilton, developed Hilton’s Five Feet to Fitness concept. Hilton charges US$45 (€37, £32) extra for a Five Feet to Fitness room which features a Wattbike, Gym Rax functional training station and a touch-screen Fitness Kiosk where guests can get equipment tutorials and follow guided workout routines.

In October 2020, Accor announced a partnership between Pullman hotels and group fitness leader Les Mills (see p34). Pullman Power Fitness will see more than 1,000 Les Mills On Demand and Virtual workouts available for 24/7 use in guestrooms, fitness studios or even back at home in some cases. The aim is to introduce the concept to 50 select Pullman properties throughout 2021.

Attracting new customers
With COVID-19 acting as an incentive for many to lose weight, Pasternak advises spas and wellness hotels with gyms to become more welcoming for people at the start of their fitness journey. Something that’s now particularly pertinent as spas are looking to engage more with local customers.

“Keep it simple,” he says. “Not all workouts have to be an hour and half long with 20 exercises. Having someone just feeling comfortable walking into the gym is important. Maybe giving them two simple moves to start with. I think people should start on free weights rather than machines – if machines are people’s first exposure to resistance exercise, they can actually create bad habits, but as they become more advanced, they can be great tools for variation and isolation.”

Forme Life
Pasternak is behind the design and development of several pieces of widely-used strength equipment, and is always on the lookout for the next big thing in fitness, he says. When he was asked to be chief fitness adviser for recently-launched Forme Life he was instantly keen. Forme Life is a smart mirror with a weight training system built into it for the home market. The full length mirror was designed by Yves Behar and users can access a wide range of live and on demand workouts via an embedded touch screen.

“When Trent Ward, the founder of Forme Life, approached me as they were developing this product, I thought, yes! I’m hitching my wagon to this horse,” he says. “It’s going to be a revolutionary product.”

Forme Life comes in two models: Full Studio and Screen-Only Studio. When turned off, it becomes a sleek full length mirror to blend into the surroundings.

“If the Mirror is an audio cassette and Tonal is a CD, Forme Life is today’s modern digital music,” he explains. “This is what I’ve been telling my clients to hold out for.”

Looking ahead, Pasternak’s gym design company has a range of new openings underway, including several for Four Seasons, and an updated version of his bestselling The Body Reset Diet book is due to come out early in early 2021.

Sign up here to get the Spa Business and Spa Business insider weekly ezines and every issue of Spa Business and Spa Business insider magazines free on digital.
Pasternak designs gyms for Four Seasons Spas & Resorts Credit: PHOTO: FOUR SEASONS
The Forme Life mirror has an embedded screen Credit: PHOTO: FORME LIFE
In 2019, Pasternak created digital workouts for Four Seasons which can be performed anywhere Credit: PHOTO: FOUR SEASONS
Credit: PHOTO: HARLEY PASTERNAK
LATEST NEWS
First 1000 Day of Wellness to unveil conception wellness training led by Christine Clinton and Joanne Berry
The First 1000 Days of Wellness (F1000 Days) will introduce specialised practitioner training for conception, pregnancy, and family integrative wellness, in partnership with respected industry trainers Christine Clinton and Joanne Berry.
Ghislain Waeyaert departs Deep Nature and becomes president of bbSpa’s new French division
Ghislain Waeyaert, former VP of French wellness brand and consultancy Deep Nature, has been appointed president of the new French branch of Italy-based global spa consultancy bbSpa_Group.
Michael Bruggeman spearheading One Well World foundation to inspire global wellbeing
Michael Bruggeman, CEO of OM4 Organic Male and haia, is leading a new nonprofit charitable foundation supported by a host of leading beauty, wellness and healthcare industry experts.
Switzerland’s Bürgenstock Resort introduces Covid Bounce Back retreat
Premium Swiss wellness destination The Bürgenstock Resort Lake Lucerne has launched a comprehensive Covid Bounce Back programme at its five-star in-house medical wellness facility, Waldhotel.
Hotel spa recovery hinges on vaccinations, consumer confidence and pent-up demand
According to Jan Freitag, senior VP at Smith Travel Research (STR), the industry can expect to see a pick-up in the luxury hospitality sector, including hotel spas, in a matter of months.
Irish Spa Association warns of emerging black market in beauty sector due to extended industry closure
An emerging shadow economy of the Irish beauty industry will continue to grow rapidly unless the sector is allowed to reopen soon, the Irish Spa Association (ISA) has warned.
PGA Catalunya prepares to open €5m Wellness Centre to position itself as leading European wellness destination
PGA Catalunya will unveil its brand new Wellness Centre in Girona, Spain, on 16 April, following a €5m (£4.3m, US$5.9m) investment.
Gharieni and The Product House collaborate on new treatment concepts
The Product House (TPH) and Gharieni Group have partnered to develop a series of exclusive spa and wellness treatments, combining Gharieni concept beds with therapeutic treatments from internationally leading skincare brands.
Azerai grows portfolio with new coastal retreat in Vietnam
Aman founder and hotelier Adrian Zecha has expanded his Azerai resort brand with a new barefoot luxury destination and spa in Southeastern Vietnam.
GWI appoints China-based entrepreneur and Tianren Culture co-founder Victor Koo to advisory board
The Global Wellness Institute (GWI) has announced that Victor Koo, chair of Heyi Holdings and co-founder of Tianren Culture, will join its advisory board.
Four Seasons announces plans to breathe new life into classic 20th-century beachfront property in Mallorca
Four Seasons Hotels and Resorts has announced plans to reimagine the former Hotel Formentor in Mallorca, Spain, originally opened in 1929.
Lefay completes first renovation phase at Lake Garda flagship and outlines upcoming spa expansion plans
Luxury eco-spa resort Lefay Resort & Spa Lago di Garda in Italy has reopened its doors to guests and unveiled the first phase of an extensive refurbishment.
+ More news   
 
FEATURED SUPPLIERS

Iyashi Dôme sets industry standard for touchless infrared sauna technology
Iyashi Dôme has been an industry pioneer for 20 years and is responsible for creating the authentic Japanese long infrared sauna. [more...]

Davines Group receives prestigious sustainability award
The Davines Group, alongside Davines hair care and Comfort Zone skincare, has been recognised as "Best Performer of the Year" by the prestigious Best Performance Award by SDA Bocconi Management School – one of the most well-respected universities in Italy. [more...]
COMPANY PROFILES
bbspa_Group

The technical advice offered by bbspa is delivered via four specialist departments which offer turn [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

ResortSuite mobile: give your guests unlimited access to your resort
ResortSuite mobile. Deploy your own fully branded app. Give your guests unlimited access to your resort with real time booking capabilities, dining reservations, itineraries, member profiles and more... Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

13-20 Apr 2021

Beauty meetings - for professional beauty

Online,
18-19 Apr 2021

Natural Beauty & Spa Show

ExCeL, London, United Kingdom
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS