Latest
issue
GET SPA BUSINESS
magazine
Yes! Send me the FREE digital editions of Spa Business and Spa Business insider magazines and the FREE weekly Spa Business and Spa Business insider ezines and breaking news alerts!
Not right now, thanksclose this window
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
HCM people
David Beckham

This partnership with F45 is an exciting business venture for me


You were named a new global partner by F45 Training on 11 August. What’s the thinking behind this move?
I’ve been a fan of the model since being introduced by my friend, Mark Wahlberg, [who’s been an investor in the F45 franchise business since 2019].

Health and fitness have always been a big part of my life and since my days playing football, I’ve always found I’m at my best when training as part of a team.

We understand you trained at a London F45 studio and were impressed by the workouts and results. Is this what drew you to F45?
When I first went into an F45 gym there was a 17-year-old on one side and a 61-year-old on the other side and they were both doing the exact same workout as everyone else.

Everyone was enjoying it, everyone was smiling and everyone was laughing – there’s something about that which just motivates you.

What impact has F45 had on your life personally?
I feel in the best shape that I’ve been in since I retired from playing professional football, and that’s through training at at F45.

What else attracted you to the company?
F45 is all about being inclusive rather than exclusive. I’ve been engaged with and impressed by the accessibility and inclusivity of the workouts – they enable people of all levels to join the F45 community and achieve their fitness goals.

[F45 utilises proprietary technologies – a fitness programming algorithm and a patented delivery platform.

This tech draws on a content database of 3,900 functional training movements to offer new workouts each day, creating variety in the programmes on offer, while also providing quality control and a standardised experience across all F45 locations globally. See page 20 for more details.]

Tell us about your new role
This partnership with F45 is an exciting business venture for me [F45 has sold more than 2,800 franchises in 63 countries] and I’m looking forward to the journey with the business as it continues to expand globally.

[As part of this global partnership with F45, David Beckham will be involved with the brand marketing, championing the adoption of F45 globally and supporting the company’s expansion, while helping communicate the benefits of its unique workouts and fitness philosophy.]

About F45 workouts

F45 classes use a range of functional equipment to deliver classes within relatively small spaces. The equipment varies depending on the session.

Examples include: mats, resistance bands, benches, bosu balance trainers, exercise balls, kettlebells, dumbbells, medicine balls, sand bags, battle ropes, weights, barbells, exercise bikes, indoor rowers and sleds.

Heart rate monitoring is delivered using F45’s proprietary wireless heart rate monitor, LionHeart.

Option: F45 Team training

45-minute group workout classes are the main offering. Each is led by two instructors who offer correctional support and modifications.

Option: The F45 Challenge

The company says this is based on a holistic approach and encompasses fitness, nutrition and lifestyle.

The programme runs for 45 days and offers training and nutritional coaching through an app, including meal plans and calorie tracking. There’s also a meal delivery option.

The aim is ‘rapid physical transformation’, with cash prizes given to male and female participants based on their results. Before and after photos showcase members’ progress and social media shares of these images has been a part of F45’s marketing and engagement.

Option: Prodigy classes

Prodigy is designed to provide adolescents (11 - 17) with strength, mobility and increased wellbeing.

Group-based classes cater for kids of different fitness levels and capabilities and through teaching functional movements, the programme aims to improve motor skills to develop coordination, balance and strength, while promoting bone density and the development of muscle.

F45 timeline
2011

• F45 Founded in Epping Australia by Rob Deutsch

2012

• First F45 studio launches in Sydney
• Franchise expert Adam Gilchrist joins the company

2013

• Gilchrist and Deutsch sell their first F45 franchise

2014

• F45 franchises are rolled out in 15 locations in Sydney

2015

• First franchises sold in New Zealand, the US and India

2017

• F45 enters the UK market, selling 50 franchises
• In an exclusive interview with HCM magazine Rob Deutsch says his vision is for F45 to be the ‘largest fitness brand in the world’. www.HCMmag.com/deutsch

2018

• Studios open in Finland, Switzerland, Czech Republic and Germany
• The company grows its US presence and connection with youth markets through a partnership with US colleges

2019

• Openings in Afghanistan, Iraq, Kenya and Mauritius
• F45 signs a partnership deal with Everyone Active, which will see an F45-branded studio open at the Little Venice Sports Centre in Maida Vale, London
• The Mark Wahlberg Investment Group and FOD Capital buy a minority stake, valuing the company at US$450 million
• February – James Haskell launches F45 franchise
• F45 launches Prodigy, a training programme for teenagers

2020

• January – F45 is rumoured to be heading for an IPO.
• March – A five-year partnership is signed with Mindbody
• June – F45 says it will list on the NASDAQ for a valuation of US$845m after securing a deal with Crescent Acquisition Corporation. IPO is abandoned due to COVID-19
• June – Founder Rob Deutsch leaves the business
• July – Gympass partners with F45
• September – Body Fit Training and F45 begin legal proceedings against each other as part of an ongoing global dispute over the use of technology

2021

• 15 July – F45 does an IPO for US$300m on the New York Stock Exchange, valuing the business at US$1.4bn on float day. Adam Gilchrist’s shares are valued at US$371
• 12 August – David Beckham is revealed as a new global ambassador for F45

Endorsement by David Beckham saw shares in F45 increase in value Credit: photo: F45
FEATURED SUPPLIERS

Discover Comfort Zone’s Stand For Regeneration campaign
Comfort Zone's latest initiative, the Stand for Regeneration campaign, consolidates its position as a pioneer in the cosmetics business. [more...]

The sound of success: three ways music can boost spa revenue according to Myndstream’s Freddie Moross
At Myndstream, we understand the power of music elevates the spa experience. But did you know it can also be a powerful revenue generator? [more...]
+ More featured suppliers  
COMPANY PROFILES
my Blend

my Blend launched in 2022. Operating our own Maison my Blend spa, we understand the needs of our par [more...]
Power Plate

Power Plate is owned, manufactured and distributed by Northbrook, Ill.-based Performance Health Syst [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

10-12 May 2024

Asia Pool & Spa Expo

China Import & Export Fair Complex, Guangzhou, China
13-16 May 2024

W3Spa EMEA

Conrad Chia Laguna Sardinia , Italy
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
SPA BUSINESS
SPA OPPORTUNITIES
SPA BUSINESS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
HCM people
David Beckham

This partnership with F45 is an exciting business venture for me


You were named a new global partner by F45 Training on 11 August. What’s the thinking behind this move?
I’ve been a fan of the model since being introduced by my friend, Mark Wahlberg, [who’s been an investor in the F45 franchise business since 2019].

Health and fitness have always been a big part of my life and since my days playing football, I’ve always found I’m at my best when training as part of a team.

We understand you trained at a London F45 studio and were impressed by the workouts and results. Is this what drew you to F45?
When I first went into an F45 gym there was a 17-year-old on one side and a 61-year-old on the other side and they were both doing the exact same workout as everyone else.

Everyone was enjoying it, everyone was smiling and everyone was laughing – there’s something about that which just motivates you.

What impact has F45 had on your life personally?
I feel in the best shape that I’ve been in since I retired from playing professional football, and that’s through training at at F45.

What else attracted you to the company?
F45 is all about being inclusive rather than exclusive. I’ve been engaged with and impressed by the accessibility and inclusivity of the workouts – they enable people of all levels to join the F45 community and achieve their fitness goals.

[F45 utilises proprietary technologies – a fitness programming algorithm and a patented delivery platform.

This tech draws on a content database of 3,900 functional training movements to offer new workouts each day, creating variety in the programmes on offer, while also providing quality control and a standardised experience across all F45 locations globally. See page 20 for more details.]

Tell us about your new role
This partnership with F45 is an exciting business venture for me [F45 has sold more than 2,800 franchises in 63 countries] and I’m looking forward to the journey with the business as it continues to expand globally.

[As part of this global partnership with F45, David Beckham will be involved with the brand marketing, championing the adoption of F45 globally and supporting the company’s expansion, while helping communicate the benefits of its unique workouts and fitness philosophy.]

About F45 workouts

F45 classes use a range of functional equipment to deliver classes within relatively small spaces. The equipment varies depending on the session.

Examples include: mats, resistance bands, benches, bosu balance trainers, exercise balls, kettlebells, dumbbells, medicine balls, sand bags, battle ropes, weights, barbells, exercise bikes, indoor rowers and sleds.

Heart rate monitoring is delivered using F45’s proprietary wireless heart rate monitor, LionHeart.

Option: F45 Team training

45-minute group workout classes are the main offering. Each is led by two instructors who offer correctional support and modifications.

Option: The F45 Challenge

The company says this is based on a holistic approach and encompasses fitness, nutrition and lifestyle.

The programme runs for 45 days and offers training and nutritional coaching through an app, including meal plans and calorie tracking. There’s also a meal delivery option.

The aim is ‘rapid physical transformation’, with cash prizes given to male and female participants based on their results. Before and after photos showcase members’ progress and social media shares of these images has been a part of F45’s marketing and engagement.

Option: Prodigy classes

Prodigy is designed to provide adolescents (11 - 17) with strength, mobility and increased wellbeing.

Group-based classes cater for kids of different fitness levels and capabilities and through teaching functional movements, the programme aims to improve motor skills to develop coordination, balance and strength, while promoting bone density and the development of muscle.

F45 timeline
2011

• F45 Founded in Epping Australia by Rob Deutsch

2012

• First F45 studio launches in Sydney
• Franchise expert Adam Gilchrist joins the company

2013

• Gilchrist and Deutsch sell their first F45 franchise

2014

• F45 franchises are rolled out in 15 locations in Sydney

2015

• First franchises sold in New Zealand, the US and India

2017

• F45 enters the UK market, selling 50 franchises
• In an exclusive interview with HCM magazine Rob Deutsch says his vision is for F45 to be the ‘largest fitness brand in the world’. www.HCMmag.com/deutsch

2018

• Studios open in Finland, Switzerland, Czech Republic and Germany
• The company grows its US presence and connection with youth markets through a partnership with US colleges

2019

• Openings in Afghanistan, Iraq, Kenya and Mauritius
• F45 signs a partnership deal with Everyone Active, which will see an F45-branded studio open at the Little Venice Sports Centre in Maida Vale, London
• The Mark Wahlberg Investment Group and FOD Capital buy a minority stake, valuing the company at US$450 million
• February – James Haskell launches F45 franchise
• F45 launches Prodigy, a training programme for teenagers

2020

• January – F45 is rumoured to be heading for an IPO.
• March – A five-year partnership is signed with Mindbody
• June – F45 says it will list on the NASDAQ for a valuation of US$845m after securing a deal with Crescent Acquisition Corporation. IPO is abandoned due to COVID-19
• June – Founder Rob Deutsch leaves the business
• July – Gympass partners with F45
• September – Body Fit Training and F45 begin legal proceedings against each other as part of an ongoing global dispute over the use of technology

2021

• 15 July – F45 does an IPO for US$300m on the New York Stock Exchange, valuing the business at US$1.4bn on float day. Adam Gilchrist’s shares are valued at US$371
• 12 August – David Beckham is revealed as a new global ambassador for F45

Endorsement by David Beckham saw shares in F45 increase in value Credit: photo: F45
LATEST NEWS
Saga Holographic hits Kickstarter target to roll out holographic indoor bike
HoloBike, a holographic training bike that simulates trail rides in lifelike 3D, is aiming to push indoor cycling technology up a gear.
Exclusive: Yuki Kiyono goes behind the scenes of Aman’s social wellness brand Janu
Luxury hotel brand Aman, widely known for its strong spa focus, has just launched its much- talked-about sister brand Janu in Tokyo – complete with a 4,000sq m urban wellness retreat.
Equinox teams up with Dr Mark Hyman's Function Health to offer $40k annual healthspan programme
Equinox, has teamed up with health platform, Function Health, to offer 100 comprehensive laboratory tests, giving members vital insights into their internal health.
SHA Wellness shares vision for “world’s first healthy living island” in UAE
Spanish wellness brand SHA Wellness Clinic is busy preparing to bolster its wellness portfolio in 2026 with a hyper-exclusive island wellness enclave in AlJurf, UAE.
Breakers Hotel in Long Beach to relaunch as Fairmont property with tech-forward spa in 2024
The historic Breakers Hotel in Long Beach, California, is set to reopen in mid-2024 as a Fairmont Hotels & Resorts property after a significant restoration and redevelopment project.
Kempinski to make Vietnamese debut with riverside resort and spa designed by Kengo Kuma
High-end five-star hotel company Kempinski Hotels is making its mark in Vietnam with a luxury waterfront property overlooking the Saigon River.
Marriott to realise Ritz-Carlton Reserve at Trojena, the Mountains of Neom
Marriott International has signed a new deal with Neom to open a Ritz-Carlton Reserve property as part of Trojena, a brand new year-round mountain adventure destination in Saudi Arabia.
Bannatyne has bounced back from the pandemic
The Bannatyne Group says it has officially bounced back from the pandemic, with both turnover and profits restored to pre-2020 levels in 2023, according to its year-end results.
Sport England’s Active Lives insight finds record activity levels, but enduring health inequalities
While British adults are the most active they’ve been in a decade, health inequalities remain with the same groups missing out, according to Sport England’s latest Active Lives Adults Report.
Kerzner to expand Siro portfolio with recovery-focused hotels in Los Cabos and Riyadh
Kerzner International has signed deals to operate two new Siro recovery hotels in Mexico and Saudi Arabia, following the launch of the inaugural Siro property in Dubai this February.
Nuffield Health calls for National Movement Strategy as research shows decline in fitness levels among some consumers
Nuffield Health’s fourth annual survey, the Healthier Nation Index, has found people moved slightly more in 2023 than 2022, but almost 75 per cent are still not meeting WHO guidelines.
US spa industry hits record-breaking US$21.3 billion in revenue in 2023
The US spa industry is continuing its upward trajectory, achieving an unprecedented milestone with a record-breaking revenue of US$21.3 billion in 2023, surpassing the previous high of US$20.1 billion in 2022.
+ More news   
 
FEATURED SUPPLIERS

Discover Comfort Zone’s Stand For Regeneration campaign
Comfort Zone's latest initiative, the Stand for Regeneration campaign, consolidates its position as a pioneer in the cosmetics business. [more...]

The sound of success: three ways music can boost spa revenue according to Myndstream’s Freddie Moross
At Myndstream, we understand the power of music elevates the spa experience. But did you know it can also be a powerful revenue generator? [more...]
+ More featured suppliers  
COMPANY PROFILES
my Blend

my Blend launched in 2022. Operating our own Maison my Blend spa, we understand the needs of our par [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

10-12 May 2024

Asia Pool & Spa Expo

China Import & Export Fair Complex, Guangzhou, China
13-16 May 2024

W3Spa EMEA

Conrad Chia Laguna Sardinia , Italy
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS