Latest
issue
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Features   Products   Company profilesProfiles   Press releasesProfiles   Magazine   Handbook   Advertise    Subscribe  
Menu engineering
At your service

We reveal some of the latest, most thought-provoking spa and wellness treatments, programmes and experiences from around the world


Medieval beer baths in Belgium

A new subterranean spa in Bruges, Belgium is tapping into a wellbeing tradition from the Middle Ages which is claimed to cleanse people’s skin and improve their mental health.

Bath & Barley’s signature package sees guests bathe in a mixture of warm beer, water, yeast and hops while enjoying a draught of the drink as they sit in their tub. Guests complete the experience by relaxing on a bed of straw – another age-old practice which is believed to relieve sore joints and muscle pain.

This is the second site operated by the Belgian beer day spa brand, which opened its flagship location in Brussels two years ago.

Location: Bath & Barley, Bruges, Belgium

Duration: 60 minutes

Cost: €99 (US$111, £85)

The baths are filled with beer, water, yeast and hops / photo: Bath & Barley
Sustainable bee therapy creates a buzz in Scotland

Apitherapy – AKA bee therapy – is taking flight in Scotland where the vibrations of 60,000 honey bees are being used to massage and calm guests.

Herb Majesty is the company behind the offering and owner Charlotte Blackler says the vibrations from the bees’ wings have a positive energising effect which calms and relaxes.

During the experience, guests lie in one of six wooden ‘apipod’ huts on a sheepskin-covered bed with a bee hive nestled underneath. The bees then come and go freely through a hive entrance and are separated from guests by a mesh screen meaning only sounds and smells pass through.

“You de-stress listening to the sounds of the bees going about their daily life, surrounded by the aromas of honey, propolis, nectar and pollen,” Blackler says.

Location: Monachyle Mhor Hotel, Perthshire, Scotland

Duration: 45 minutes

Cost: £80 (US$103, €92)

photo: shutterstock/Shaiith
Massaging vibrations come from bee hives under the beds / photo: Charlotte Blackler
Banyan Tree connects guests with communities

Banyan Tree Group has launched a Stay For Good programme, to offer travellers authentic experiences that not only deepen their connection with each destination but also make a positive impact on the local communities by respecting and preserving their heritage and traditions.

The initiative offers a wide range of experiences carefully curated by the team, including exploring the bamboo forests of Anji in China, crafting traditional thatched roofs in Kyoto, discovering the Nyonya heritage of Penang and learning about the minority Muslim community of Krabi in Thailand.

“Our approach is inspired by the concept of regenerative tourism,” said Adhiyanto Goen, head of communications for Banyan Tree Group.

Location: Banyan Tree locations in China, Indonesia, Japan, Malaysia, Mexico and Thailand

Curated experiences highlight local traditions and culture / photo: Banyan Tree Group
SHA spotlights importance of wellbeing in leadership

Spanish destination spa SHA Wellness has devised a Leader’s Performance Programme for executives facing high levels of activity, effort and stress on a daily basis.

Drawing on research and modalities from its Cognitive Development & Brain Stimulation Unit, the new medically-angled programme has been devised to assist leaders to help them achieve optimal performance and productivity while showing them how to react to stress in the best way.

Location: SHA Wellness, Alicante, Spain

Duration: Seven days

Cost: €9,600 (US$10,787, £8,238)

The programme draws on cognitive stimulation modalities / photo: sha wellness
Retreat targets teenagers

The Rewire Retreat has launched a programme to teach teenage girls how to regulate their emotions and develop a strong sense of self in today’s increasingly digital world.

Hosted by transformation specialist Natasha Richardson, the experience sees attendants arrive with chronic anxiety including physical symptoms and a deep fear of the unknown.

Body-, brain- and breath-based techniques are used to manage emotions, while decision-making tools are taught to help the young adults embrace the unknown and become clearer about what they want in life and why.

he schedule is complemented with sound baths, morning yoga, live music, play, camp-fires, foraging and wild walks.

Location: The Center, The Hermitage at 42 Acres, Somerset, England

Duration: Three days

Cost: £1,500 (US$1,964, €1,748)

Ruby Wax to host stress-busting retreat

British-American comic Ruby Wax is heading to a country mansion in northern England in March 2024 to lead a five-night programme for those suffering from long-term stress.

She’s teaming up with author Rahla Xenopoulos and Buddhist monk and meditation trainer Gelong Thubten to deliver the agenda.

“Five hundred years ago no one died of stress: we invented this concept and now we let it rule us,” says Wax.

“Thubten, Rahla and I are offering this retreat because we know that when we feel connected to our bodies and minds, it’s as if we’ve found home. And when we find home, things like uncertainty and loneliness don’t pack the same punch.”

Yorkshire bolthole

The upcoming programme will be hosted at Avalon Wellbeing, a retreat centre and spa which is part of Broughton Sanctuary – a 16th-century mansion in Yorkshire that’s situated within 3,000 sprawling acres.

The space offers an abundance of wellness features ranging from modern spa facilities, daily meditation sessions and workshops to wild swimming, forest bathing and moon baths.

“The aim of this retreat is to help guests find that refuge, or help them build one,” explains Wax, adding that the experience will feature yoga, guided walks, group mealtimes and time spent unwinding in the spa, including individual wellbeing treatments.

Therapies on offer range from acupuncture, shamanic healing and psychotherapy to herbal medicine, trauma release, varying forms of bodywork and sound baths.

The March event will be the second of its kind, following on from Wax’s debut retreat in late 2023.

Location: Broughton Hall Estate, Skipton, England

Duration: Five nights

Cost: £1,400 (€1,632, US$1,833)

This will be the second time Wax has led the wellness programme / photo: Broughton Sanctuary
Country mansion Broughton Sanctuary will host the retreat / photo: Broughton Sanctuary
Time will be spent unwinding in the onsite Avalon Wellbeing span / photo: Broughton Sanctuary
Jane Kitchen tries out new contrast bathing circuits in Switzerland
Jane Kitchen / photo: jack emmerson

On a recent visit to Bürgenstock’s Alpine Spa, one of four expansive hotel spas by the operator in Switzerland, I tried a new self-guided hydrotherapy programme that’s been created to maximise the benefits of contrast bathing.

The three Hydrotherapy Journeys – Relax, Regenerate and Activate – last between 40 and 120 minutes and instructions are printed on waterproof cards which fit into spa robe pockets.

Myself and three friends opted for the Regenerate pathway. The 90-minute circuit focuses on reducing inflammation, using heat to detoxify and cold to relieve muscle soreness and revitalise.

Maximising benefits

It began with light movement in an indoor pool for 10 minutes, followed by five minutes of Kneipp walking – something none of us had tried before. As a fan of Kneipp therapy, I was thrilled to see it highlighted and explained, especially as it’s not so well known.

Next, we spent 10 minutes in the dimly lit Saline Floating Bath – the circuit suggested this was the right duration to reap the most benefits.

Two five-minute trips to an ice room – between rest and relaxation breaks – left us feeling alert and energised before warming up for 10 minutes in the Aroma Sauna. A quick cold plunge got us out of our comfort zones followed by a visit to the striking Panorama Sauna.

The journey ended in an outdoor natural pool, which in October was a few degrees cooler than the cold plunge, but we all managed to brave the waters, egging each other on.

Attracting new markets

Maggie Derblay, Bürgenstock’s area director of spa, wellness and recreation, created the journeys with wellness specialist Paula Alons-Maside to attract new markets and drive repeat visits. She says: “We wanted to make sure that the journeys were accessible to all, including small groups or solo travellers, with different points of entry.”

Derblay says feedback has been positive, specifically regarding ease of use, flow, elements of surprise and discovery and the overall feeling achieved afterwards.

As a group activity, the journeys were a lot of fun, encouraging us on a pathway we probably wouldn’t have taken on our own. And the contrast bathing and social spa-ing elements are right on trend.

Location: The Bürgenstock Collection, Switzerland

Duration: 40-120 minutes

Cost: Free

Kitchen was thrilled to see a focus on Kneipp walking / photo: Burgenstock Resort
The self-guided circuits encourage people to use hydrothermal facilities in a new way / photo: Burgenstock Resort

Read more from this issue of Spa Business magazine

View contents of Spa Business 2023 issue 4
FEATURED SUPPLIERS

Meet Desert Therapy: Aromatherapy Associates' first new blend in seven years
There is a particular quality of stillness found only in the desert. [more...]

Le Atelier by C.O.D.E. - bespoke means moving beyond the catalogue to delivering contextual design responses
Le Atelier by C.O.D.E. doesn't offer a standard bespoke service, it provides a highly customised approach to designing massage beds and loungers in high-end wellness environments. [more...]
+ More featured suppliers  
COMPANY PROFILES
Blu Spas, Inc.

Blu is a full-service firm offering project feasibility, planning and design as well as operational [more...]
ESPA

Founded in 1992 by Susan Harmsworth, ESPA combines the conceptualisation, development and management [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
09-12 Jun 2026

W3Spa EMEA

Hotel Cascais Miragem Health & Spa, Portugal
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
SPA BUSINESS
SPA OPPORTUNITIES
SPA BUSINESS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
Menu engineering
At your service

We reveal some of the latest, most thought-provoking spa and wellness treatments, programmes and experiences from around the world


Medieval beer baths in Belgium

A new subterranean spa in Bruges, Belgium is tapping into a wellbeing tradition from the Middle Ages which is claimed to cleanse people’s skin and improve their mental health.

Bath & Barley’s signature package sees guests bathe in a mixture of warm beer, water, yeast and hops while enjoying a draught of the drink as they sit in their tub. Guests complete the experience by relaxing on a bed of straw – another age-old practice which is believed to relieve sore joints and muscle pain.

This is the second site operated by the Belgian beer day spa brand, which opened its flagship location in Brussels two years ago.

Location: Bath & Barley, Bruges, Belgium

Duration: 60 minutes

Cost: €99 (US$111, £85)

The baths are filled with beer, water, yeast and hops / photo: Bath & Barley
Sustainable bee therapy creates a buzz in Scotland

Apitherapy – AKA bee therapy – is taking flight in Scotland where the vibrations of 60,000 honey bees are being used to massage and calm guests.

Herb Majesty is the company behind the offering and owner Charlotte Blackler says the vibrations from the bees’ wings have a positive energising effect which calms and relaxes.

During the experience, guests lie in one of six wooden ‘apipod’ huts on a sheepskin-covered bed with a bee hive nestled underneath. The bees then come and go freely through a hive entrance and are separated from guests by a mesh screen meaning only sounds and smells pass through.

“You de-stress listening to the sounds of the bees going about their daily life, surrounded by the aromas of honey, propolis, nectar and pollen,” Blackler says.

Location: Monachyle Mhor Hotel, Perthshire, Scotland

Duration: 45 minutes

Cost: £80 (US$103, €92)

photo: shutterstock/Shaiith
Massaging vibrations come from bee hives under the beds / photo: Charlotte Blackler
Banyan Tree connects guests with communities

Banyan Tree Group has launched a Stay For Good programme, to offer travellers authentic experiences that not only deepen their connection with each destination but also make a positive impact on the local communities by respecting and preserving their heritage and traditions.

The initiative offers a wide range of experiences carefully curated by the team, including exploring the bamboo forests of Anji in China, crafting traditional thatched roofs in Kyoto, discovering the Nyonya heritage of Penang and learning about the minority Muslim community of Krabi in Thailand.

“Our approach is inspired by the concept of regenerative tourism,” said Adhiyanto Goen, head of communications for Banyan Tree Group.

Location: Banyan Tree locations in China, Indonesia, Japan, Malaysia, Mexico and Thailand

Curated experiences highlight local traditions and culture / photo: Banyan Tree Group
SHA spotlights importance of wellbeing in leadership

Spanish destination spa SHA Wellness has devised a Leader’s Performance Programme for executives facing high levels of activity, effort and stress on a daily basis.

Drawing on research and modalities from its Cognitive Development & Brain Stimulation Unit, the new medically-angled programme has been devised to assist leaders to help them achieve optimal performance and productivity while showing them how to react to stress in the best way.

Location: SHA Wellness, Alicante, Spain

Duration: Seven days

Cost: €9,600 (US$10,787, £8,238)

The programme draws on cognitive stimulation modalities / photo: sha wellness
Retreat targets teenagers

The Rewire Retreat has launched a programme to teach teenage girls how to regulate their emotions and develop a strong sense of self in today’s increasingly digital world.

Hosted by transformation specialist Natasha Richardson, the experience sees attendants arrive with chronic anxiety including physical symptoms and a deep fear of the unknown.

Body-, brain- and breath-based techniques are used to manage emotions, while decision-making tools are taught to help the young adults embrace the unknown and become clearer about what they want in life and why.

he schedule is complemented with sound baths, morning yoga, live music, play, camp-fires, foraging and wild walks.

Location: The Center, The Hermitage at 42 Acres, Somerset, England

Duration: Three days

Cost: £1,500 (US$1,964, €1,748)

Ruby Wax to host stress-busting retreat

British-American comic Ruby Wax is heading to a country mansion in northern England in March 2024 to lead a five-night programme for those suffering from long-term stress.

She’s teaming up with author Rahla Xenopoulos and Buddhist monk and meditation trainer Gelong Thubten to deliver the agenda.

“Five hundred years ago no one died of stress: we invented this concept and now we let it rule us,” says Wax.

“Thubten, Rahla and I are offering this retreat because we know that when we feel connected to our bodies and minds, it’s as if we’ve found home. And when we find home, things like uncertainty and loneliness don’t pack the same punch.”

Yorkshire bolthole

The upcoming programme will be hosted at Avalon Wellbeing, a retreat centre and spa which is part of Broughton Sanctuary – a 16th-century mansion in Yorkshire that’s situated within 3,000 sprawling acres.

The space offers an abundance of wellness features ranging from modern spa facilities, daily meditation sessions and workshops to wild swimming, forest bathing and moon baths.

“The aim of this retreat is to help guests find that refuge, or help them build one,” explains Wax, adding that the experience will feature yoga, guided walks, group mealtimes and time spent unwinding in the spa, including individual wellbeing treatments.

Therapies on offer range from acupuncture, shamanic healing and psychotherapy to herbal medicine, trauma release, varying forms of bodywork and sound baths.

The March event will be the second of its kind, following on from Wax’s debut retreat in late 2023.

Location: Broughton Hall Estate, Skipton, England

Duration: Five nights

Cost: £1,400 (€1,632, US$1,833)

This will be the second time Wax has led the wellness programme / photo: Broughton Sanctuary
Country mansion Broughton Sanctuary will host the retreat / photo: Broughton Sanctuary
Time will be spent unwinding in the onsite Avalon Wellbeing span / photo: Broughton Sanctuary
Jane Kitchen tries out new contrast bathing circuits in Switzerland
Jane Kitchen / photo: jack emmerson

On a recent visit to Bürgenstock’s Alpine Spa, one of four expansive hotel spas by the operator in Switzerland, I tried a new self-guided hydrotherapy programme that’s been created to maximise the benefits of contrast bathing.

The three Hydrotherapy Journeys – Relax, Regenerate and Activate – last between 40 and 120 minutes and instructions are printed on waterproof cards which fit into spa robe pockets.

Myself and three friends opted for the Regenerate pathway. The 90-minute circuit focuses on reducing inflammation, using heat to detoxify and cold to relieve muscle soreness and revitalise.

Maximising benefits

It began with light movement in an indoor pool for 10 minutes, followed by five minutes of Kneipp walking – something none of us had tried before. As a fan of Kneipp therapy, I was thrilled to see it highlighted and explained, especially as it’s not so well known.

Next, we spent 10 minutes in the dimly lit Saline Floating Bath – the circuit suggested this was the right duration to reap the most benefits.

Two five-minute trips to an ice room – between rest and relaxation breaks – left us feeling alert and energised before warming up for 10 minutes in the Aroma Sauna. A quick cold plunge got us out of our comfort zones followed by a visit to the striking Panorama Sauna.

The journey ended in an outdoor natural pool, which in October was a few degrees cooler than the cold plunge, but we all managed to brave the waters, egging each other on.

Attracting new markets

Maggie Derblay, Bürgenstock’s area director of spa, wellness and recreation, created the journeys with wellness specialist Paula Alons-Maside to attract new markets and drive repeat visits. She says: “We wanted to make sure that the journeys were accessible to all, including small groups or solo travellers, with different points of entry.”

Derblay says feedback has been positive, specifically regarding ease of use, flow, elements of surprise and discovery and the overall feeling achieved afterwards.

As a group activity, the journeys were a lot of fun, encouraging us on a pathway we probably wouldn’t have taken on our own. And the contrast bathing and social spa-ing elements are right on trend.

Location: The Bürgenstock Collection, Switzerland

Duration: 40-120 minutes

Cost: Free

Kitchen was thrilled to see a focus on Kneipp walking / photo: Burgenstock Resort
The self-guided circuits encourage people to use hydrothermal facilities in a new way / photo: Burgenstock Resort

Read more from this issue of Spa Business magazine

View contents of Spa Business 2023 issue 4
LATEST NEWS
Four Seasons Resort The Nam Hai creates Global Wellness Day programme rooted in nature
Four Seasons Resort The Nam Hai in Hoi An, Vietnam, has put together a Global Wellness Day (GWD) agenda with activations rooted in nature and shaped by four pillars of Joy – in alignment with the day’s theme #JoyMagenta.
Wellness care hospital opens in Vilnius with innovative spa and hospitality concept
Lithuanian care operator Addere Care has launched a new “wellness care hospital” in Vilnius.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Global Wellness Summit announces 2026 theme: the science, art and soul of wellness
The Global Wellness Summit (GWS) will celebrate its 20th anniversary at the 2026 event in Phuket, Thailand, later this year with the theme: The Science, Art and Soul of Wellness.
All-inclusive eco-wellness development Auko to open near Vietnam’s Son Doong caves
Auko, an all-inclusive development, is opening in Phong Nha in Vietnam in Q3 2026, with a series of 30 tented eco-lodges and wellness hospitality operations by Lumina Wellbeing.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Four Seasons’ Naples Beach Club opens 2,800sq m Sanctuary spa inspired by indigenous Calusa people
Naples Beach Club, a Four Seasons Resort, has opened a 2,800sq m spa called The Sanctuary, with the design and concept inspired by the Native American people that populated Florida’s Southwest coast – the Calusa.
Swire Hotels’ Upper House unveils House of Healing wellness programme rollout
Swire Hotels’ luxury hospitality brand Upper House has revealed it will roll out its two-day House of Healing retreats at its three hotels in Hong Kong, Chengdu and Shanghai.
Guerlain to open up to five spas with handpicked partners a year, says Diane Davody
LVMH-owned beauty house Guerlain will launch up to five spas with partners a year as part of its plan to expand globally, according to the brand’s international spa and wellness director, Diane Davody.
More than half of consumers reject leading wellness resort brands
A new global study by Kevin Kelly and Peter Yesawich, called WELLSurvey 2.0, has revealed more than half of consumers in the UK, US and Germany would not choose numerous high- profile wellness resort brands for a future trip.
Longevity and hospitality in the spotlight at FIBO workshop
Wellness and hospitality thought leaders gathered recently for a workshop at Yasuragi, the Japanese spa and conference hotel near Stockholm.
Jeremy McCarthy launches industry intelligence platform, Leisure Alchemy
Luxury hospitality and wellness pioneer Jeremy McCarthy has launched Leisure Alchemy, a digital platform that will provide professionals with strategic guidance on how to build transformational leisure experiences that drive profit.
+ More news   
 
FEATURED SUPPLIERS

Meet Desert Therapy: Aromatherapy Associates' first new blend in seven years
There is a particular quality of stillness found only in the desert. [more...]

Le Atelier by C.O.D.E. - bespoke means moving beyond the catalogue to delivering contextual design responses
Le Atelier by C.O.D.E. doesn't offer a standard bespoke service, it provides a highly customised approach to designing massage beds and loungers in high-end wellness environments. [more...]
+ More featured suppliers  
COMPANY PROFILES
Blu Spas, Inc.

Blu is a full-service firm offering project feasibility, planning and design as well as operational [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
09-12 Jun 2026

W3Spa EMEA

Hotel Cascais Miragem Health & Spa, Portugal
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS