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Museums
Frozen delights

San Francisco’s popular Museum of Ice Cream is making its stay in the city permanent, following a hugely successful first year


The Museum Ice Cream – a pop up experience celebrating ice cream – has proven such a success that it’s making its San Francisco residence permanent.

In 2019, the museum will unveil a 2.0 version of its immersive, multi-sensory experience, where ice cream – a “universal symbol of joy, a personal pleasure, and a transportive vehicle for anyone’s imagination” – is the star of the show.

Attractions Management takes a photographic look back at the first year of the Instagrammer’s paradise, which saw 500,000 people flock to the city’s Bay Area to explore the sweet treats on offer.

Read more from this issue of Spa Business magazine

View contents of Spa Business 2018 issue 4
More than half-a-million visitors from 65 countries around the world have visited the museum
More than half-a-million visitors from 65 countries around the world have visited the museum
Maryellis Bunn, founder
Maryellis Bunn, founder
More than half-a-million visitors from 65 countries around the world have visited the museum
More than half-a-million visitors from 65 countries around the world have visited the museum
Designed with social media in mind, MOIC has become one of Instagram’s most photographed attractions
Designed with social media in mind, MOIC has become one of Instagram’s most photographed attractions
Designed with social media in mind, MOIC has become one of Instagram’s most photographed attractions
Designed with social media in mind, MOIC has become one of Instagram’s most photographed attractions
After a successful run at its New York pop-up, the museum’s San Francisco location recently launched The Pint Shop – a publicly accessible and experiential retail space inside MOIC
After a successful run at its New York pop-up, the museum’s San Francisco location recently launched The Pint Shop – a publicly accessible and experiential retail space inside MOIC
The San Francisco site was originally a bank, with its historic elements playing into the museum’s modern and fun design aesthetic
The San Francisco site was originally a bank, with its historic elements playing into the museum’s modern and fun design aesthetic
Immersive installations at the museum celebrate the sweeter side of life
Immersive installations at the museum celebrate the sweeter side of life
Since opening, MOIC has led with the intention of providing fun and inclusivity to all
Since opening, MOIC has led with the intention of providing fun and inclusivity to all
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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
Museums
Frozen delights

San Francisco’s popular Museum of Ice Cream is making its stay in the city permanent, following a hugely successful first year


The Museum Ice Cream – a pop up experience celebrating ice cream – has proven such a success that it’s making its San Francisco residence permanent.

In 2019, the museum will unveil a 2.0 version of its immersive, multi-sensory experience, where ice cream – a “universal symbol of joy, a personal pleasure, and a transportive vehicle for anyone’s imagination” – is the star of the show.

Attractions Management takes a photographic look back at the first year of the Instagrammer’s paradise, which saw 500,000 people flock to the city’s Bay Area to explore the sweet treats on offer.

Read more from this issue of Spa Business magazine

View contents of Spa Business 2018 issue 4
More than half-a-million visitors from 65 countries around the world have visited the museum
More than half-a-million visitors from 65 countries around the world have visited the museum
Maryellis Bunn, founder
Maryellis Bunn, founder
More than half-a-million visitors from 65 countries around the world have visited the museum
More than half-a-million visitors from 65 countries around the world have visited the museum
Designed with social media in mind, MOIC has become one of Instagram’s most photographed attractions
Designed with social media in mind, MOIC has become one of Instagram’s most photographed attractions
Designed with social media in mind, MOIC has become one of Instagram’s most photographed attractions
Designed with social media in mind, MOIC has become one of Instagram’s most photographed attractions
After a successful run at its New York pop-up, the museum’s San Francisco location recently launched The Pint Shop – a publicly accessible and experiential retail space inside MOIC
After a successful run at its New York pop-up, the museum’s San Francisco location recently launched The Pint Shop – a publicly accessible and experiential retail space inside MOIC
The San Francisco site was originally a bank, with its historic elements playing into the museum’s modern and fun design aesthetic
The San Francisco site was originally a bank, with its historic elements playing into the museum’s modern and fun design aesthetic
Immersive installations at the museum celebrate the sweeter side of life
Immersive installations at the museum celebrate the sweeter side of life
Since opening, MOIC has led with the intention of providing fun and inclusivity to all
Since opening, MOIC has led with the intention of providing fun and inclusivity to all
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FEATURED SUPPLIERS

Endospheres' new protocols are designed to meet real client needs
Spa professionals see it every day: clients are arriving with more complex expectations. [more...]

Le Atelier by C.O.D.E. - bespoke means moving beyond the catalogue to delivering contextual design responses
Le Atelier by C.O.D.E. doesn't offer a standard bespoke service, it provides a highly customised approach to designing massage beds and loungers in high-end wellness environments. [more...]
+ More featured suppliers  
COMPANY PROFILES
WDT Werner Dosiertechnik GmbH & Co. KG

WDT was founded 40 years ago by Dietmar Werner with the invention of a dosing system for calcium hyp [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
22-22 Jun 2026

World Bathing Day

Worldwide,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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