Latest
issue
GET SPA BUSINESS
magazine
Yes! Send me the FREE digital editions of Spa Business and Spa Business insider magazines and the FREE weekly Spa Business and Spa Business insider ezines and breaking news alerts!
Not right now, thanksclose this window
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
Mystery shopper
A walk in the shark

A new shark-focused extension has opened at the New York Aquarium. Tom Anstey visited the attraction to find out more about the major expansion

By Tom Anstey | Published in Attractions Management 2018 issue 4


Hurricane Sandy, which devastated the Eastern Seaboard in 2012, killed 233 people and caused more than US$70bn worth of damage.

At the time, it was the second-costliest hurricane on record in the US, until Harvey and Maria struck in 2017.

Caught up in the destruction was New York, which was battered by Sandy. 53 people died during the hurricane, with economic losses in New York City estimated at US$19bn.

Along the famous Coney Island boardwalk in Brooklyn, there was little protection from the elements. As a result, just days before builders were scheduled to break ground on its new extension, the New York Aquarium was severely damaged when the Atlantic Ocean surged over the Boardwalk and into the six structures that made up the 14-acre aquarium complex, flooding multiple areas, destroying expensive electrical equipment and putting the lives of the collection at risk.

New beginnings
The aquarium, which opened in Battery Park, New York, in 1896, moved to the site in Brooklyn in 1957. At the time of Hurricane Sandy it was already in need of significant restoration and following the storm, it was closed for an additional seven months, as power was restored and damaged buildings secured and cleared.

Builders finally broke ground for the new building in early 2014 and it opened in June.

Called Ocean Wonders: Sharks!, around US$158m has been invested in the brand new three-storey development.

A 57,500sq ft (5,300sq m) space made up of nine different galleries, Ocean Wonders has been designed to build awareness of the importance of sharks to the health of the world’s oceans, as well as educating visitors about the severe threats which sharks face and inspiring them to protect New York's own marine wildlife.

Included in the new exhibit are more than 115 species of marine life, including 18 different types of sharks.

The visitor experience
Visiting on a weekday the new addition, perhaps unsurprisingly, is significantly more crowded than the rest of the aquarium.

What starts as a more tranquil experience as you look around at the animals on display both indoors and outdoors is suddenly a challenge, as children excitedly take in the different types of sharks, so expect it to be noisy.

The new Ocean Wonders attraction is separate from the rest of the aquarium and to gain access, I had to join a queue which – on a weekday outside school holidays – was a very quick process.

The staff maintaining the queue line were not hugely enthused to be handling the task. When asked questions about how to enter the new addition, they were passive in attitude, which didn’t make a great first impression.

The first major visual is a walk-through acrylic tunnel, showcasing a coral reef environment. This stunning element is home to some smaller shark species, including blacktip reef sharks and zebra sharks, with other reef wildlife such as butterflyfish also on display.

Edutainment messages
The experience is very immersive, with a mock shipwreck a fine example of this.

The focus of the messaging is the importance of sharks to our oceans and the new building houses a range of activities for children that teach them more about the animals. By taking part in these activities, they find out about the shark's relationship with New York City, as well as learning how they reproduce, move and breathe. Visitors also discover the threats faced by sharks and what they can do to help.

In this area, the tanks provide a window into the oceans, also detailing different shipwrecks in the waters off New York that have created their own ecosystems.

Although visually engaging, when we visited, the expansion had only recently opened and was in need of some fine tuning, as quite a few of the interactive elements weren’t working.

However, it didn't seem to affect things too much, as the children exploring the new space appeared to be having a very enjoyable experience.

The shark show
The main attraction is Canyon's Edge – a breathtaking space offering a window onto the world of sharks. With an entire wall taken up by the expansive main tank, the artistically-lit space seems to stretch on forever, fading away into the darkness. This puts prominence on the tank's inhabitants, which include nurse sharks, sand tiger sharks, sandbar sharks, and rough tail stingrays, as well as sea turtles.

Leaving Canyon's Edge, the final part of the exhibition focuses on plastic.

Hanging from the ceiling as you exit is rubbish which has been collected from the area. Accompanying interactives tell visitors what they can do to cut plastic use and keep the oceans clean. This area also features immersive exhibitions showing the real-world cost of overfishing and what efforts can be made to help sustainability.

Using interactive screens in a restaurant setting, visitors can "place an order" for different types of fish and see whether or not it’s a good choice for the oceans.

Upon exiting, there’s small gift shop selling items related to the exhibition.

Iconic design
Presented as an "iconic" addition to the New York skyline, the building and exhibition design is a collaboration between the Wildlife Conservation Society's (WCS) Design Department, the New York-based Edelman Sultan Knox Wood, Doyle Partners, and Seattle-based interdisciplinary design firm The Portico Group.

Standing alone on the boardwalk, the new building is dramatic and eye-catching. Chief architect for WSC, Susan Chin, has led the team to create a design which is "inspired by nature", with a facade that’s "alive and visually magnetic".

Rising out of the boardwalk, the spiraling structure is wrapped in a 1,100-foot-long (335m) Shimmer Wall, which has been created by environmental artist Ned Kahn. The dynamic structure is designed to be ever-changing and driven by the forces of nature, and more than 33,000 aluminium flappers attached to the wall move individually with the wind.

In addition to being able to explore the building's interior, a sloping pathway spirals around the outside, leading visitors to Ocean Overlook, an elevated viewing point which looks out over the Coney Island boardwalk, beach, and surrounding New York waters. From the lookout, guests can see important local habitats such as Sandy Hook, and enjoy sustainably-sourced food in the aquarium's rooftop restaurant.

Education is a priority for the newly-opened attraction, with around 60,000 young people and adults expected to participate each year in the aquarium’s education programmes.

To support this, the new building features a 1,500sq ft (140sq m) education space called the Oceanview Learning Laboratory on its rooftop.

The space has an outdoor terrace where the aquarium’s education team offers a rooftop touch tank.

The aquarium also offers dive talks, an overnight sleepover programme, field trips and a summer camp for kids.

Building a wonder
From a project that started in the wake of the devastation that was caused by Hurricane Sandy, Ocean Wonders: Sharks! is indeed a wonder.

While there may have been some teething problems in the early stages of the redevelopment, the new attraction offers a spectacular experience to visitors, giving insights not only into the life of sharks, but also into the ecosystems of New York and surrounding waters.



LOCATION
Surf Avenue & West 8th Street, Brooklyn, New York

OPENING HOURS
10:00 - 17:00 on weekdays,
10:00 - 17:30 on weekends

ADMISSION PRICES
General admission for people aged 13+ is US$29.95. For a child aged 3-12, tickets are US$24.95, with children 2 or under given free entry. For a senior aged 65 plus, tickets are US$26.95. Value admission is available on certain days (primarily weekdays) and offers the previous ticket prices with a discount of US$5

 



What’s the score?
Staff 6/10
Cleanliness 8/10
Experience 9/10
Value for money 9/10
Toilets 8/10
Overall experience 8/10
Called Ocean Wonders: Sharks!, around US$158m has been invested in the brand new three-storey aquarium
Called Ocean Wonders: Sharks!, around US$158m has been invested in the brand new three-storey aquarium
Called Ocean Wonders: Sharks!, around US$158m has been invested in the brand new three-storey aquarium
Interactive displays add a whole new level of immersion for visitors to the new aquarium
Interactive displays add a whole new level of immersion for visitors to the new aquarium
Interactive displays add a whole new level of immersion for visitors to the new aquarium
Interactive displays add a whole new level of immersion for visitors to the new aquarium
The 57,500sq ft tanks hold 800,000 gallons of water and are home to 18 shark varieties
Ocean Wonders: Sharks!, enjoyed its grand opening on 30 June, six years on from the devastation caused by Hurricane Sandy
The exhibit gallery highlights biologically diverse marine ecosystems found off the coast of New York State
The exhibit gallery highlights biologically diverse marine ecosystems found off the coast of New York State
The exhibit gallery highlights biologically diverse marine ecosystems found off the coast of New York State
The exhibit gallery highlights biologically diverse marine ecosystems found off the coast of New York State
Visitors can walk through the hull of a local shipwreck, representing one of the more than 60 wrecks found along the New York coastline
Visitors can walk through the hull of a local shipwreck, representing one of the more than 60 wrecks found along the New York coastline
FEATURED SUPPLIERS

Discover Comfort Zone’s Stand For Regeneration campaign
Comfort Zone's latest initiative, the Stand for Regeneration campaign, consolidates its position as a pioneer in the cosmetics business. [more...]

Spa and wellness industry to reunite at Forum HOTel&SPA 2024
The 16th edition of the esteemed international spa and hospitality industry event, Forum HOTel&SPA, is rapidly approaching, promising an immersive experience for attendees. [more...]
+ More featured suppliers  
COMPANY PROFILES
Oakworks Inc

Oakworks is a US-based FSC-certified manufacturer of spa, massage, and medical equipment. [more...]
SKYY

As a part of AKT Group, SKYY builds upon the rich legacy of our flagship brand, C.O.D.E., with its r [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

28-30 Apr 2024

Spa Life Scotland

Radisson Blu Hotel, Glasgow,
08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
SPA BUSINESS
SPA OPPORTUNITIES
SPA BUSINESS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
Mystery shopper
A walk in the shark

A new shark-focused extension has opened at the New York Aquarium. Tom Anstey visited the attraction to find out more about the major expansion

By Tom Anstey | Published in Attractions Management 2018 issue 4


Hurricane Sandy, which devastated the Eastern Seaboard in 2012, killed 233 people and caused more than US$70bn worth of damage.

At the time, it was the second-costliest hurricane on record in the US, until Harvey and Maria struck in 2017.

Caught up in the destruction was New York, which was battered by Sandy. 53 people died during the hurricane, with economic losses in New York City estimated at US$19bn.

Along the famous Coney Island boardwalk in Brooklyn, there was little protection from the elements. As a result, just days before builders were scheduled to break ground on its new extension, the New York Aquarium was severely damaged when the Atlantic Ocean surged over the Boardwalk and into the six structures that made up the 14-acre aquarium complex, flooding multiple areas, destroying expensive electrical equipment and putting the lives of the collection at risk.

New beginnings
The aquarium, which opened in Battery Park, New York, in 1896, moved to the site in Brooklyn in 1957. At the time of Hurricane Sandy it was already in need of significant restoration and following the storm, it was closed for an additional seven months, as power was restored and damaged buildings secured and cleared.

Builders finally broke ground for the new building in early 2014 and it opened in June.

Called Ocean Wonders: Sharks!, around US$158m has been invested in the brand new three-storey development.

A 57,500sq ft (5,300sq m) space made up of nine different galleries, Ocean Wonders has been designed to build awareness of the importance of sharks to the health of the world’s oceans, as well as educating visitors about the severe threats which sharks face and inspiring them to protect New York's own marine wildlife.

Included in the new exhibit are more than 115 species of marine life, including 18 different types of sharks.

The visitor experience
Visiting on a weekday the new addition, perhaps unsurprisingly, is significantly more crowded than the rest of the aquarium.

What starts as a more tranquil experience as you look around at the animals on display both indoors and outdoors is suddenly a challenge, as children excitedly take in the different types of sharks, so expect it to be noisy.

The new Ocean Wonders attraction is separate from the rest of the aquarium and to gain access, I had to join a queue which – on a weekday outside school holidays – was a very quick process.

The staff maintaining the queue line were not hugely enthused to be handling the task. When asked questions about how to enter the new addition, they were passive in attitude, which didn’t make a great first impression.

The first major visual is a walk-through acrylic tunnel, showcasing a coral reef environment. This stunning element is home to some smaller shark species, including blacktip reef sharks and zebra sharks, with other reef wildlife such as butterflyfish also on display.

Edutainment messages
The experience is very immersive, with a mock shipwreck a fine example of this.

The focus of the messaging is the importance of sharks to our oceans and the new building houses a range of activities for children that teach them more about the animals. By taking part in these activities, they find out about the shark's relationship with New York City, as well as learning how they reproduce, move and breathe. Visitors also discover the threats faced by sharks and what they can do to help.

In this area, the tanks provide a window into the oceans, also detailing different shipwrecks in the waters off New York that have created their own ecosystems.

Although visually engaging, when we visited, the expansion had only recently opened and was in need of some fine tuning, as quite a few of the interactive elements weren’t working.

However, it didn't seem to affect things too much, as the children exploring the new space appeared to be having a very enjoyable experience.

The shark show
The main attraction is Canyon's Edge – a breathtaking space offering a window onto the world of sharks. With an entire wall taken up by the expansive main tank, the artistically-lit space seems to stretch on forever, fading away into the darkness. This puts prominence on the tank's inhabitants, which include nurse sharks, sand tiger sharks, sandbar sharks, and rough tail stingrays, as well as sea turtles.

Leaving Canyon's Edge, the final part of the exhibition focuses on plastic.

Hanging from the ceiling as you exit is rubbish which has been collected from the area. Accompanying interactives tell visitors what they can do to cut plastic use and keep the oceans clean. This area also features immersive exhibitions showing the real-world cost of overfishing and what efforts can be made to help sustainability.

Using interactive screens in a restaurant setting, visitors can "place an order" for different types of fish and see whether or not it’s a good choice for the oceans.

Upon exiting, there’s small gift shop selling items related to the exhibition.

Iconic design
Presented as an "iconic" addition to the New York skyline, the building and exhibition design is a collaboration between the Wildlife Conservation Society's (WCS) Design Department, the New York-based Edelman Sultan Knox Wood, Doyle Partners, and Seattle-based interdisciplinary design firm The Portico Group.

Standing alone on the boardwalk, the new building is dramatic and eye-catching. Chief architect for WSC, Susan Chin, has led the team to create a design which is "inspired by nature", with a facade that’s "alive and visually magnetic".

Rising out of the boardwalk, the spiraling structure is wrapped in a 1,100-foot-long (335m) Shimmer Wall, which has been created by environmental artist Ned Kahn. The dynamic structure is designed to be ever-changing and driven by the forces of nature, and more than 33,000 aluminium flappers attached to the wall move individually with the wind.

In addition to being able to explore the building's interior, a sloping pathway spirals around the outside, leading visitors to Ocean Overlook, an elevated viewing point which looks out over the Coney Island boardwalk, beach, and surrounding New York waters. From the lookout, guests can see important local habitats such as Sandy Hook, and enjoy sustainably-sourced food in the aquarium's rooftop restaurant.

Education is a priority for the newly-opened attraction, with around 60,000 young people and adults expected to participate each year in the aquarium’s education programmes.

To support this, the new building features a 1,500sq ft (140sq m) education space called the Oceanview Learning Laboratory on its rooftop.

The space has an outdoor terrace where the aquarium’s education team offers a rooftop touch tank.

The aquarium also offers dive talks, an overnight sleepover programme, field trips and a summer camp for kids.

Building a wonder
From a project that started in the wake of the devastation that was caused by Hurricane Sandy, Ocean Wonders: Sharks! is indeed a wonder.

While there may have been some teething problems in the early stages of the redevelopment, the new attraction offers a spectacular experience to visitors, giving insights not only into the life of sharks, but also into the ecosystems of New York and surrounding waters.



LOCATION
Surf Avenue & West 8th Street, Brooklyn, New York

OPENING HOURS
10:00 - 17:00 on weekdays,
10:00 - 17:30 on weekends

ADMISSION PRICES
General admission for people aged 13+ is US$29.95. For a child aged 3-12, tickets are US$24.95, with children 2 or under given free entry. For a senior aged 65 plus, tickets are US$26.95. Value admission is available on certain days (primarily weekdays) and offers the previous ticket prices with a discount of US$5

 



What’s the score?
Staff 6/10
Cleanliness 8/10
Experience 9/10
Value for money 9/10
Toilets 8/10
Overall experience 8/10
Called Ocean Wonders: Sharks!, around US$158m has been invested in the brand new three-storey aquarium
Called Ocean Wonders: Sharks!, around US$158m has been invested in the brand new three-storey aquarium
Called Ocean Wonders: Sharks!, around US$158m has been invested in the brand new three-storey aquarium
Interactive displays add a whole new level of immersion for visitors to the new aquarium
Interactive displays add a whole new level of immersion for visitors to the new aquarium
Interactive displays add a whole new level of immersion for visitors to the new aquarium
Interactive displays add a whole new level of immersion for visitors to the new aquarium
The 57,500sq ft tanks hold 800,000 gallons of water and are home to 18 shark varieties
Ocean Wonders: Sharks!, enjoyed its grand opening on 30 June, six years on from the devastation caused by Hurricane Sandy
The exhibit gallery highlights biologically diverse marine ecosystems found off the coast of New York State
The exhibit gallery highlights biologically diverse marine ecosystems found off the coast of New York State
The exhibit gallery highlights biologically diverse marine ecosystems found off the coast of New York State
The exhibit gallery highlights biologically diverse marine ecosystems found off the coast of New York State
Visitors can walk through the hull of a local shipwreck, representing one of the more than 60 wrecks found along the New York coastline
Visitors can walk through the hull of a local shipwreck, representing one of the more than 60 wrecks found along the New York coastline
LATEST NEWS
Bannatyne has bounced back from the pandemic
The Bannatyne Group says it has officially bounced back from the pandemic, with both turnover and profits restored to pre-2020 levels in 2023, according to its year-end results.
Sport England’s Active Lives insight finds record activity levels, but enduring health inequalities
While British adults are the most active they’ve been in a decade, health inequalities remain with the same groups missing out, according to Sport England’s latest Active Lives Adults Report.
Kerzner to expand Siro portfolio with recovery-focused hotels in Los Cabos and Riyadh
Kerzner International has signed deals to operate two new Siro recovery hotels in Mexico and Saudi Arabia, following the launch of the inaugural Siro property in Dubai this February.
Nuffield Health calls for National Movement Strategy as research shows decline in fitness levels among some consumers
Nuffield Health’s fourth annual survey, the Healthier Nation Index, has found people moved slightly more in 2023 than 2022, but almost 75 per cent are still not meeting WHO guidelines.
US spa industry hits record-breaking US$21.3 billion in revenue in 2023
The US spa industry is continuing its upward trajectory, achieving an unprecedented milestone with a record-breaking revenue of US$21.3 billion in 2023, surpassing the previous high of US$20.1 billion in 2022.
Immediate rewards can motivate people to exercise, finds new research
Short-term incentives for exercise, such as using daily reminders, rewards or games, can lead to sustained increases in activity according to new research.
Shannon Malave appointed spa director at Mohonk Mountain House
Spa and wellness veteran Shannon Malave has been named spa director at iconic US spa destination Mohonk Mountain House.
Six Senses unveils urban wellness retreat in Kyoto inspired by Japanese Zen culture
Six Senses Kyoto opens its doors today, marking the eco-luxury hotel and spa operator’s entry into Japan and a new addition to its urban collection.
UAE’s first Dior Spa debuts in Dubai at Dorchester Collection’s newest hotel, The Lana
The UAE’s first-ever Dior Spa has officially launched at The Lana, Dubai – the Dorchester Collection’s debut property in the Middle East.
Four Seasons’ Sacred River Spa in Bali relaunching in Q3 following extensive renovation
The Sacred River Spa at Four Seasons Resort Bali at Sayan will reopen later this year with an all-new design plus enhanced treatments and experiences inspired by its river valley home.
Circadian Trust invests in wellness to support its NHS partnerships
Operator Circadian Trust has launched a five-year growth drive designed to support health and wellbeing across South Gloucestershire, UK. The initiative will see a £2.4m investment in its five Active Lifestyle Centres.
US named world’s largest wellness economy, reaching US$1.8 trillion valuation
The Global Wellness Institute (GWI) has released new data on the US’ wellness economy, valuing it at US$1.8 trillion.
+ More news   
 
FEATURED SUPPLIERS

Discover Comfort Zone’s Stand For Regeneration campaign
Comfort Zone's latest initiative, the Stand for Regeneration campaign, consolidates its position as a pioneer in the cosmetics business. [more...]

Spa and wellness industry to reunite at Forum HOTel&SPA 2024
The 16th edition of the esteemed international spa and hospitality industry event, Forum HOTel&SPA, is rapidly approaching, promising an immersive experience for attendees. [more...]
+ More featured suppliers  
COMPANY PROFILES
Oakworks Inc

Oakworks is a US-based FSC-certified manufacturer of spa, massage, and medical equipment. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

28-30 Apr 2024

Spa Life Scotland

Radisson Blu Hotel, Glasgow,
08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS